# Top Free Competitive Intelligence Tools Check out our list of free Competitive Intelligence Tools. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) to ensure you get the right product. ## View Free Competitive Intelligence Tools G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **83** Competitive Intelligence Products Available View all [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) View all [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) ### [Semrush](https://www.g2.com/products/semrush/reviews) [By Adobe](https://www.g2.com/sellers/adobe) [ (4,016)4.4 out of 5 ](https://www.g2.com/products/semrush/reviews#reviews "Read Semrush Reviews") Product Description Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive propriet **Users:** Marketing Manager, Digital Marketing Manager · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 62% Small-Business, 28% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the platform's user-friendly interface, comprehensive data set, and the value of its SEO and marketing tools in providing insights and aiding in strategy formulation. Reviewers experienced issues with account security, high pricing, and found some features to be complex and difficult to navigate, with some important features gated behind additional payments. Year Founded 1982 HQ Location San Jose, CA Company Website https://adobe.com Twitter @Adobe LinkedIn® Page https://www.linkedin.com/company/1480/ Ownership NASDAQ:ADBE Phone +1 (888) 649-2990 ### [Similarweb](https://www.g2.com/products/similarweb/reviews) [By Similarweb](https://www.g2.com/sellers/similarweb) [ (1,175)4.4 out of 5 ](https://www.g2.com/products/similarweb/reviews#reviews "Read Similarweb Reviews") Product Description At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi **Users:** Account Manager, Account Executive · **Industries:** Marketing and Advertising, Retail · **Market Segment:** 40% Mid-Market, 32% Enterprise User SentimentHow are these determined? Reviewers like Similarweb's user-friendly interface, detailed traffic channel breakdowns, and competitor comparison features, which provide valuable insights and save significant research time. Reviewers mentioned that the traffic estimates can sometimes feel directional rather than precise, especially for smaller websites or niche markets, and the deeper insights are locked behind higher-tier plans, which can be expensive. Year Founded 2007 HQ Location New York Company Website https://www.similarweb.com Twitter @Similarweb LinkedIn® Page https://www.linkedin.com/company/429838/ Ownership NYSE: SMWB [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) ### [SE Ranking](https://www.g2.com/products/se-ranking/reviews) [By SE Ranking](https://www.g2.com/sellers/se-ranking) [ (1,571)4.7 out of 5 ](https://www.g2.com/products/se-ranking/reviews#reviews "Read SE Ranking Reviews") Product Description Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital perfor **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Internet · **Market Segment:** 88% Small-Business, 10% Mid-Market User SentimentHow are these determined? Reviewers appreciate the platform's user-friendly interface, accurate keyword tracking, and the convenience of having multiple SEO tools in one place. Users reported limitations in the backlink database, occasional inaccuracies in keyword rankings, and the need for additional purchases to increase plan limits. Year Founded 2012 HQ Location Palo Alto, CA Company Website https://seranking.com Twitter @SERanking LinkedIn® Page https://www.linkedin.com/company/se-ranking/ ### [Ahrefs](https://www.g2.com/products/ahrefs/reviews) [By Ahrefs](https://www.g2.com/sellers/ahrefs) [ (708)4.5 out of 5 ](https://www.g2.com/products/ahrefs/reviews#reviews "Read Ahrefs Reviews") Product Description Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear **Users:** Founder, Marketing Manager · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 62% Small-Business, 30% Mid-Market User SentimentHow are these determined? Reviewers appreciate Ahrefs for its accurate keyword research, powerful backlink analysis, clear SEO insights, and user-friendly interface that makes it easier to improve website rankings efficiently. Users experienced issues with Ahrefs' relatively high pricing, which can be tough for freelancers and small businesses with limited marketing budgets, and some found the learning process difficult for beginners new to SEO tools. Year Founded 2010 HQ Location Singapore Company Website https://ahrefs.com/ Twitter @ahrefs LinkedIn® Page https://www.linkedin.com/company/ahrefs/ Phone 1-347-809-6773 ### [Visualping](https://www.g2.com/products/visualping/reviews) [By Visualping](https://www.g2.com/sellers/visualping) [ (456)4.6 out of 5 ](https://www.g2.com/products/visualping/reviews#reviews "Read Visualping Reviews") Product Description Visualping monitors any webpage and alerts you when it is updated. The alert is sent via email or text message but also via any team notification service like MS Teams, Slack and also API or by enteri **Users:** CTO, Owner · **Industries:** Information Technology and Services, Computer Software · **Market Segment:** 70% Small-Business, 16% Mid-Market ![Jwf D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jwf D.") JD I use Visualping to monitor 3 websites so that I can see if the price of something goes up or down and take action accordingly. What I like most is...[Read review](https://www.g2.com/products/visualping/reviews/visualping-review-13044567) ![Verified User in Farming](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Farming") UF I like that not only can you enter a webpage, you can set it to execute some clicks to customize the webpage so that you get notifications on...[Read review](https://www.g2.com/products/visualping/reviews/visualping-review-13051269) Year Founded 2016 HQ Location Vancouver, BC Company Website https://visualping.io Twitter @visualping LinkedIn® Page https://www.linkedin.com/company/9480446 ### [Serpstat](https://www.g2.com/products/serpstat/reviews) [By Serpstat](https://www.g2.com/sellers/serpstat) [ (464)4.6 out of 5 ](https://www.g2.com/products/serpstat/reviews#reviews "Read Serpstat Reviews") Product Description Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortifie **Users:** Owner, Founder · **Industries:** Marketing and Advertising, Internet · **Market Segment:** 80% Small-Business, 17% Mid-Market ![fazeela j.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "fazeela j.") FJ Analysis tool that helps to where the website stands and helps to understand the competitor traffic[Read review](https://www.g2.com/products/serpstat/reviews/serpstat-review-8091503) ![Joseph G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph G.") JG It does almost everything that more expensive SEO tools do, but for a cheaper price.[Read review](https://www.g2.com/products/serpstat/reviews/serpstat-review-8167290) Year Founded 2013 HQ Location Odesa Company Website https://serpstat.com Twitter @serpstat LinkedIn® Page https://www.linkedin.com/company/10238642/ ### [MediaRadar](https://www.g2.com/products/mediaradar/reviews) [By MediaRadar](https://www.g2.com/sellers/mediaradar) [ (135)4.5 out of 5 ](https://www.g2.com/products/mediaradar/reviews#reviews "Read MediaRadar Reviews") Product Description MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi **Users:** Account Executive · **Industries:** Marketing and Advertising, Publishing · **Market Segment:** 55% Mid-Market, 27% Small-Business ![Rob S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob S.") RS This tool has been a game changer when creating compelling marketing proposals. The tools for competitive research, edit credits, general knowledge...[Read review](https://www.g2.com/products/mediaradar/reviews/mediaradar-review-225381) ![Rod H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rod H.") RH We do a lot of business in the print category. I love the "easy access" that MediaRadar gives to the print buys of clients and potential clients -...[Read review](https://www.g2.com/products/mediaradar/reviews/mediaradar-review-225630) Year Founded 2006 HQ Location New York, NY Company Website https://mediaradar.com/ Twitter @MediaRadar LinkedIn® Page https://www.linkedin.com/company/418090/ ### [AppTweak](https://www.g2.com/products/apptweak/reviews) [By AppTweak](https://www.g2.com/sellers/apptweak) [ (207)4.6 out of 5 ](https://www.g2.com/products/apptweak/reviews#reviews "Read AppTweak Reviews") Product Description AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by t **Users:** ASO Manager · **Industries:** Computer Games, Marketing and Advertising · **Market Segment:** 41% Small-Business, 35% Mid-Market ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Daily tracking of keyword ranks. It is the only feature we really use[Read review](https://www.g2.com/products/apptweak/reviews/apptweak-review-5374872) ![Connie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connie L.") CL It easily allows us to see how our apps are doing against our competitors[Read review](https://www.g2.com/products/apptweak/reviews/apptweak-review-7095823) Year Founded 2014 HQ Location Brussels, Brussels Region Company Website https://www.apptweak.com Twitter @AppTweak LinkedIn® Page https://www.linkedin.com/company/3055780/ ### [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) [By Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower) [ (345)4.3 out of 5 ](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews#reviews "Read Pathmatics by Sensor Tower Reviews") Product Description Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d **Users:** Account Executive, Assistant Strategist · **Industries:** Marketing and Advertising, Online Media · **Market Segment:** 48% Mid-Market, 40% Enterprise ![Pablo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pablo P.") PP I like how it is simplistic and offers ease for insights[Read review](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews/pathmatics-by-sensor-tower-review-2194342) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Access to competitor data related to their paid media campaigns, placements, creative, flight strategies and so on[Read review](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews/pathmatics-by-sensor-tower-review-2315583) Year Founded 2011 HQ Location Santa Monica, CA Company Website https://www.pathmatics.com/ Twitter @Pathmatics LinkedIn® Page https://www.linkedin.com/company/1910806/ ### [Contify](https://www.g2.com/products/contify/reviews) [By Contify](https://www.g2.com/sellers/contify) [ (116)4.5 out of 5 ](https://www.g2.com/products/contify/reviews#reviews "Read Contify Reviews") Product Description Contify is an AI-native Market and Competitive Intelligence platform that provides decision-ready insights about your market, industry, competitors, key accounts, and other strategic entities. We enab **Users:** Manager, Analyst · **Industries:** Management Consulting, Pharmaceuticals · **Market Segment:** 40% Enterprise, 33% Small-Business ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Easy to use service with fairly comprehensive information[Read review](https://www.g2.com/products/contify/reviews/contify-review-4533330) SM Contify has played an essential role in enhancing our sales team's ability to stay up-to-date with the latest market developments and track our...[Read review](https://www.g2.com/products/contify/reviews/contify-review-7999148) Year Founded 2009 HQ Location Vermont, United States Company Website https://www.contify.com Twitter @contify LinkedIn® Page https://www.linkedin.com/company/399054/ ### [Seobility](https://www.g2.com/products/seobility/reviews) [By seobility GmbH](https://www.g2.com/sellers/seobility-gmbh-7d427049-ceeb-42f8-b8b4-d632076717d3) [ (404)4.6 out of 5 ](https://www.g2.com/products/seobility/reviews#reviews "Read Seobility Reviews") Product Description Seobility is your all-in-one SEO tool for better website rankings and getting cited in AI search engines: a professional SEO and AEO software suite, easy to use and competitively priced. Seobility **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 93% Small-Business, 6% Mid-Market User SentimentHow are these determined? Reviewers like the comprehensive and easy-to-use SEO analysis, the automatic detection of technical issues, the clear and actionable improvement suggestions, and the ability to track website optimization progress over time. Users reported issues such as inconsistent dashboard updates across devices, difficulty in understanding results after processing tasks, and limitations in advanced features like backlink analysis and keyword tracking depth in the free or lower-tier plans. Year Founded 2011 HQ Location Nuremberg, Germany Company Website https://www.seobility.net/ Twitter @Seobility\_net LinkedIn® Page https://www.linkedin.com/company/seobility-seo-tool/ ### [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) [By Sensor Tower](https://www.g2.com/sellers/sensor-tower) [ (144)4.3 out of 5 ](https://www.g2.com/products/sensor-tower/reviews#reviews "Read Sensor Tower Reviews") Product Description Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosy **Industries:** Computer Games, Information Technology and Services · **Market Segment:** 47% Mid-Market, 31% Small-Business ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") CM To be honest, there's not much I like about Sensor Tower. I think the dashboard is okay. The teams that work at Sensor Tower are great.[Read review](https://www.g2.com/products/sensor-tower/reviews/sensor-tower-review-5386662) ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Data is very accurate and the team updates the tool frequently. Also it has a great support.[Read review](https://www.g2.com/products/sensor-tower/reviews/sensor-tower-review-6913208) Year Founded 2013 HQ Location San Francisco, California Company Website https://sensortower.com/ Twitter @SensorTower LinkedIn® Page https://www.linkedin.com/company/sensor-tower/ ### [Web CEO](https://www.g2.com/products/web-ceo/reviews) [By WebCEO LLC](https://www.g2.com/sellers/webceo-llc) [ (166)4.7 out of 5 ](https://www.g2.com/products/web-ceo/reviews#reviews "Read Web CEO Reviews") Product Description WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking **Users:** Owner · **Industries:** Marketing and Advertising, Internet · **Market Segment:** 87% Small-Business, 10% Mid-Market ![Eugene G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eugene G.") EG The fact that it tracks work hours. It also creates reader-friendly custom reports.[Read review](https://www.g2.com/products/web-ceo/reviews/web-ceo-review-9582439) ![Verified User in Luxury Goods & Jewelry](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Luxury Goods & Jewelry") UL It has a lot of features, comparable to SEMrush, Ahrefs and Moz, which I have used before. But the price is affordable for an ecommerce...[Read review](https://www.g2.com/products/web-ceo/reviews/web-ceo-review-10232232) Year Founded 2000 HQ Location Sheridan, Wyoming Company Website https://www.webceo.com Twitter @WebCEO LinkedIn® Page https://www.linkedin.com/company/78378/ Phone (866) 793-2236 ### [Experience.com](https://www.g2.com/products/experience-com/reviews) [By Experience.com](https://www.g2.com/sellers/experience-com) [ (386)4.8 out of 5 ](https://www.g2.com/products/experience-com/reviews#reviews "Read Experience.com Reviews") Product Description Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. T **Users:** Branch Manager, Loan Officer · **Industries:** Financial Services, Real Estate · **Market Segment:** 40% Mid-Market, 31% Small-Business User SentimentHow are these determined? Users frequently mention the ease of setup and use, the platform's SEO capabilities, the quality of customer support, and the benefit of having an all-in-one review platform. Users reported issues with the website analytics not identifying certain specific items, difficulties in transferring initial experience reviews from one company to another, and a lack of customization outside of the templates offered. Year Founded 2015 HQ Location San Ramon, California Company Website https://experience.com/ LinkedIn® Page https://www.linkedin.com/company/7790598/ ### [MobileAction](https://www.g2.com/products/mobileaction/reviews) [By MobileAction](https://www.g2.com/sellers/mobileaction) [ (113)4.4 out of 5 ](https://www.g2.com/products/mobileaction/reviews#reviews "Read MobileAction Reviews") Product Description Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth **Industries:** Marketing and Advertising, Computer Games · **Market Segment:** 47% Small-Business, 41% Mid-Market SM SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations,...[Read review](https://www.g2.com/products/mobileaction/reviews/mobileaction-review-7722765) ![IMRAN A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "IMRAN A.") IA Some of the most helpful aspects of SearchAds.com are: • It allows you to easily create and manage multiple Apple Search Ads campaigns and ad...[Read review](https://www.g2.com/products/mobileaction/reviews/mobileaction-review-8259805) Year Founded 2013 HQ Location San Francisco, California, United States Company Website https://mobileaction.co Twitter @MobileAction LinkedIn® Page https://www.linkedin.com/company/mobile-action/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. 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