visual IQ


Visual IQ, a Nielsen company, empowers marketers to analyze consumer behavior across channels & devices and optimize performance by audience segment.

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visual IQ Features


Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

Not enough data available

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Not enough data available


Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

(Based on 5 reviews)

Customer Retention

Collects insight into customer preferences

Not enough data available

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

(Based on 5 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

(Based on 5 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

(Based on 5 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback



Multichannel Tracking

Collects marketing campaign performance data across multiple channels

Not enough data available