# Best Embedded Business Intelligence Software ## How Many Embedded Business Intelligence Software Products Does G2 Track? **Total Products under this Category:** 149 ### Category Stats (Jul 2026) - **Average Rating:** 4.43/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Databrain (+0.87%) - Among all products in this category, Databrain recorded the largest rating increase compared to last month _Last updated: July 26, 2026_ ## How Does G2 Rank Embedded Business Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 18,100+ Authentic Reviews - 149+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Embedded Business Intelligence Software ![G2 Grid® for Embedded Business Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/embedded-business-intelligence/grids.png?focus%5B%5D=1213&focus%5B%5D=20158&focus%5B%5D=610&focus%5B%5D=612&focus%5B%5D=162504&focus%5B%5D=104521&focus%5B%5D=998&focus%5B%5D=604) Highlighted products: Tableau, Amazon QuickSight, GoodData.AI, IBM Cognos Analytics, Hex, Sigma, Jaspersoft, and Domo. Underlying data: [Grid® JSON](https://www.g2.com/categories/embedded-business-intelligence/grids.json?focus%5B%5D=tableau&focus%5B%5D=amazon-quicksight&focus%5B%5D=gooddata-ai&focus%5B%5D=ibm-cognos-analytics&focus%5B%5D=hex-tech-hex&focus%5B%5D=sigma-computing-sigma&focus%5B%5D=jaspersoft&focus%5B%5D=domo) **Sponsored** ### KNIME KNIME helps everybody make sense of data. Its free and open source KNIME Analytics Platform enables anyone — whether they come from a business, technical or data background — to intuitively work with data, every day. KNIME Business Hub is the commercial complement to KNIME Analytics Platform and enables users to collaborate on data science and share insights across the organization. Together, the products support the complete data science lifecycle, allowing teams at all levels of analytics readiness to support the operationalization of data and to build a scalable data science practice. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=622&secure%5Bchosen_at%5D=2026-07-28T12%3A22%3A26Z&secure%5Bdisplayable_resource_id%5D=620&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=499&secure%5Bplacement_resource_ids%5D%5B%5D=620&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=16291&secure%5Bresource_id%5D=622&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fembedded-business-intelligence%3Fopen_modal_url%3D%252Fproducts%252Fvisier%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fembedded-business-intelligence%2526source%253Dcategory&secure%5Btoken%5D=0900f918a4632b1c626a144c5ab97e5a8b72b4d21fb77a0cd4234ba65e7d77f5&secure%5Burl%5D=https%3A%2F%2Fwww.knime.com%2Flp%2Fdemo%3Futm_medium%3D3rd-party%26utm_source%3DG2%26utm_campaign%3Dbrand%26utm_term%3Dpaid%26utm_content%3D&secure%5Burl_type%5D=custom_url) [ Tableau ](https://www.g2.com/products/tableau/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4.4/5(3,781) ](https://www.g2.com/products/tableau/reviews) What do users say? Users consistently praise Tableau for its powerful data visualization capabilities, which allow them to transform complex datasets into clear, interactive dashboards that facilitate quick insights and Pros and Cons [ Ease of Use (634) ](https://www.g2.com/products/tableau/reviews?qs=pros-and-cons)[ Learning Curve (275) ](https://www.g2.com/products/tableau/reviews?qs=pros-and-cons) [ Amazon QuickSight ](https://www.g2.com/products/amazon-quicksight/reviews) By [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd) [ 4.3/5(695) ](https://www.g2.com/products/amazon-quicksight/reviews) What do users say? Users consistently praise the seamless integration with AWS services, which simplifies data access and dashboard creation. The platform's fast performance and interactive dashboards enhance data visua Pros and Cons [ Integrations (69) ](https://www.g2.com/products/amazon-quicksight/reviews?qs=pros-and-cons)[ Limited Customization (62) ](https://www.g2.com/products/amazon-quicksight/reviews?qs=pros-and-cons) [ GoodData.AI ](https://www.g2.com/products/gooddata-ai/reviews) By [GoodData.AI](https://www.g2.com/sellers/gooddata-ai) [ 4.3/5(623) ](https://www.g2.com/products/gooddata-ai/reviews) What do users say? Users consistently praise the intuitive interface and powerful data visualization capabilities of GoodData.AI, which simplify the process of creating customized reports and dashboards. The platform's Pros and Cons [ Ease of Use (52) ](https://www.g2.com/products/gooddata-ai/reviews?qs=pros-and-cons)[ Learning Curve (28) ](https://www.g2.com/products/gooddata-ai/reviews?qs=pros-and-cons) [ IBM Cognos Analytics ](https://www.g2.com/products/ibm-cognos-analytics/reviews) By [IBM](https://www.g2.com/sellers/ibm) [ 4.1/5(505) ](https://www.g2.com/products/ibm-cognos-analytics/reviews) What do users say? Users consistently praise the strong reporting capabilities and ease of use of IBM Cognos Analytics, highlighting its effectiveness in generating detailed, accurate reports and dashboards. Many apprec Pros and Cons [ Ease of Use (36) ](https://www.g2.com/products/ibm-cognos-analytics/reviews?qs=pros-and-cons)[ Learning Curve (18) ](https://www.g2.com/products/ibm-cognos-analytics/reviews?qs=pros-and-cons) [ Hex ](https://www.g2.com/products/hex-tech-hex/reviews) By [Hex Tech](https://www.g2.com/sellers/hex-tech) [ 4.5/5(403) ](https://www.g2.com/products/hex-tech-hex/reviews) What do users say? Users consistently praise the ease of use and flexibility of Hex, highlighting its ability to seamlessly integrate SQL and Python for data analysis. The intuitive interface and powerful AI features en Pros and Cons [ Ease of Use (114) ](https://www.g2.com/products/hex-tech-hex/reviews?qs=pros-and-cons)[ Limited Features (43) ](https://www.g2.com/products/hex-tech-hex/reviews?qs=pros-and-cons) [ Sigma ](https://www.g2.com/products/sigma-computing-sigma/reviews) By [Sigma Computing](https://www.g2.com/sellers/sigma-computing) [ 4.4/5(558) ](https://www.g2.com/products/sigma-computing-sigma/reviews) What do users say? Users consistently praise Sigma for its user-friendly interface and seamless data integration, which make data analysis accessible to both technical and non-technical users. The platform's ability to Pros and Cons [ Ease of Use (68) ](https://www.g2.com/products/sigma-computing-sigma/reviews?qs=pros-and-cons)[ Slow Loading (23) ](https://www.g2.com/products/sigma-computing-sigma/reviews?qs=pros-and-cons) [ Jaspersoft ](https://www.g2.com/products/jaspersoft/reviews) By [Actian Corporation](https://www.g2.com/sellers/actian-corporation) [ 4.1/5(210) ](https://www.g2.com/products/jaspersoft/reviews) What do users say? Users consistently praise the flexibility and customization of Jaspersoft, highlighting its ability to generate pixel-perfect reports and integrate seamlessly with various data sources. The intuitive Pros and Cons [ Report Generation (39) ](https://www.g2.com/products/jaspersoft/reviews?qs=pros-and-cons)[ Poor UI (12) ](https://www.g2.com/products/jaspersoft/reviews?qs=pros-and-cons) [ Domo ](https://www.g2.com/products/domo/reviews) By [Domo](https://www.g2.com/sellers/domo) [ 4.3/5(1,053) ](https://www.g2.com/products/domo/reviews) What do users say? Users consistently praise Domo for its intuitive dashboard creation and real-time data visualization, which simplify complex data analysis and enhance decision-making. The platform's ability to integr Pros and Cons [ Ease of Use (248) ](https://www.g2.com/products/domo/reviews?qs=pros-and-cons)[ Learning Curve (66) ](https://www.g2.com/products/domo/reviews?qs=pros-and-cons) [ Google ](https://www.g2.com/products/google-chart-tools/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.2/5(513) ](https://www.g2.com/products/google-chart-tools/reviews) What do users say? Users consistently praise the ease of use and integration with Google products, highlighting how quickly they can create interactive charts and visualizations. The tool's user-friendly interface allow Pros and Cons [ Data Visualization (1) ](https://www.g2.com/products/google-chart-tools/reviews?qs=pros-and-cons)[ Limited Customization (1) ](https://www.g2.com/products/google-chart-tools/reviews?qs=pros-and-cons) [ Looker ](https://www.g2.com/products/looker/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.4/5(1,654) ](https://www.g2.com/products/looker/reviews) What do users say? Users consistently praise Looker for its user-friendly interface and ability to create interactive dashboards that simplify data analysis. The platform allows both technical and non-technical users to Pros and Cons [ Ease of Use (108) ](https://www.g2.com/products/looker/reviews?qs=pros-and-cons)[ Learning Curve (52) ](https://www.g2.com/products/looker/reviews?qs=pros-and-cons) [ Yellowfin BI ](https://www.g2.com/products/yellowfin-bi/reviews) By [Yellowfin](https://www.g2.com/sellers/yellowfin) [ 4.4/5(423) ](https://www.g2.com/products/yellowfin-bi/reviews) What do users say? Users consistently praise the ease of use and intuitive dashboards of Yellowfin BI, highlighting how it simplifies the reporting process and enhances data visualization. Many appreciate its collaborat Pros and Cons [ Ease of Use (69) ](https://www.g2.com/products/yellowfin-bi/reviews?qs=pros-and-cons)[ Learning Curve (33) ](https://www.g2.com/products/yellowfin-bi/reviews?qs=pros-and-cons) [ Oracle Analytics Cloud ](https://www.g2.com/products/oracle-analytics-cloud/reviews) By [Oracle](https://www.g2.com/sellers/oracle) [ 4.1/5(333) ](https://www.g2.com/products/oracle-analytics-cloud/reviews) What do users say? Users consistently praise the powerful visualizations and ease of use of Oracle Analytics Cloud, highlighting its ability to transform complex data into actionable insights. The platform's seamless in Pros and Cons [ Analytics (3) ](https://www.g2.com/products/oracle-analytics-cloud/reviews?qs=pros-and-cons)[ Learning Curve (4) ](https://www.g2.com/products/oracle-analytics-cloud/reviews?qs=pros-and-cons) [ Strategy One (formerly... ](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) By [Strategy (formerly MicroStrategy)](https://www.g2.com/sellers/strategy-formerly-microstrategy) [ 4.2/5(600) ](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) What do users say? Users consistently praise the product for its powerful analytics and user-friendly interface, which facilitate effective data visualization and reporting. Many appreciate how it allows for deep insigh Pros and Cons [ Ease of Use (7) ](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews?qs=pros-and-cons)[ Learning Difficulty (5) ](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews?qs=pros-and-cons) [ Sisense ](https://www.g2.com/products/sisense/reviews) By [Sisense, Inc.](https://www.g2.com/sellers/sisense-inc) [ 4.2/5(1,062) ](https://www.g2.com/products/sisense/reviews) What do users say? Users consistently praise the customizability and ease of use of Sisense, highlighting its ability to create tailored dashboards and integrate data from various sources without extensive technical kno Pros and Cons [ Ease of Use (81) ](https://www.g2.com/products/sisense/reviews?qs=pros-and-cons)[ Learning Curve (37) ](https://www.g2.com/products/sisense/reviews?qs=pros-and-cons) [ Reveal ](https://www.g2.com/products/reveal-2022-05-24/reviews) By [Infragistics](https://www.g2.com/sellers/infragistics) [ 4.6/5(60) ](https://www.g2.com/products/reveal-2022-05-24/reviews) What do users say? Users consistently praise the intuitive interface and powerful analytics features of Reveal, which simplify data visualization and empower non-technical users to create their own dashboards. The seaml Pros and Cons [ Analytics (7) ](https://www.g2.com/products/reveal-2022-05-24/reviews?qs=pros-and-cons)[ Difficult Setup (2) ](https://www.g2.com/products/reveal-2022-05-24/reviews?qs=pros-and-cons) - ‹ Prev‹ Prev - 1 - [2](/categories/embedded-business-intelligence?open_modal_url=%2Fproducts%2Fvisier%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fembedded-business-intelligence%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/embedded-business-intelligence?open_modal_url=%2Fproducts%2Fvisier%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fembedded-business-intelligence%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/embedded-business-intelligence?open_modal_url=%2Fproducts%2Fvisier%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fembedded-business-intelligence%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/embedded-business-intelligence?open_modal_url=%2Fproducts%2Fvisier%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fembedded-business-intelligence%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [9](/categories/embedded-business-intelligence?open_modal_url=%2Fproducts%2Fvisier%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fembedded-business-intelligence%26source%3Dcategory&order=g2_score&page=9#product-list) - [10](/categories/embedded-business-intelligence?open_modal_url=%2Fproducts%2Fvisier%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fembedded-business-intelligence%26source%3Dcategory&order=g2_score&page=10#product-list) - [Next ›Next ›](/categories/embedded-business-intelligence?open_modal_url=%2Fproducts%2Fvisier%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fembedded-business-intelligence%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety) [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing) [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [Session Replay Software](https://www.g2.com/categories/session-replay) Similar Categories - [Data Visualization](/categories/data-visualization-tools) - [Location Intelligence](/categories/location-intelligence) - [Semantic Layer Tools](/categories/semantic-layer-tools) [Browse Embedded Business Intelligence Themes](/categories/embedded-business-intelligence/themes) ![Bijou Barry](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bijou Barry") BB Researched and written by [Bijou Barry](https://research.g2.com/insights/author/bijou-barry) Updated October 3, 2024 Embedded business intelligence software provides analytics capabilities within the context of a business application. Software developers can use embedded business intelligence tools to quickly incorporate self-service analytics capabilities into business applications. Additionally, some [business intelligence platforms](https://www.g2.com/categories/business-intelligence-platforms) and [self-service business intelligence software](https://www.g2.com/categories/self-service-business-intelligence) provide the ability to embed dashboards into applications used internally by employees, to allow for easier and more convenient analysis. The tools differ in terms of the degree of embeddability and the extent to which end users can customize the analytics and dashboards. Embedded BI products provide developers with a software development kit for adding analytics functionality to a given application, making it easy to house the analytics inside a proprietary product. While these tools may be sold to enterprise companies to be deployed in internal systems, they are by and large sold to other software companies. Embedded analytics are intended to be used by the average business user within an application, therefore they commonly offer self-service analysis functionality. However, if the product cannot be used as a standalone self-service business intelligence tool in addition to its embedding capability, it only qualifies for the Embedded Business Intelligence category. To qualify for inclusion in the Embedded Business Intelligence category, a product must: - Be able to be sold as an OEM product to other software development companies to be embedded within their application - Be used by developers to embed analytics capabilities inside a business application - Consume data from any source - Allow users to transform data into a useful and relatable model embedded within a business application - Create reports and visualizations with business utility embedded within a business application Top Tools at a Glance | | Multi-source dashboard embedding inside Salesforce workflows | User Review "Turning Complex Data into Actionable Insights" | | | Pay-per-session embedded analytics on AWS pipelines | User Review "Fast, Serverless BI with Seamless AWS Integration" | | | White-labeled multi-tenant embedded analytics delivery | User Review "Embedded Dashboards and Consistent Metrics That Cut Support Tickets" | | | Governed pixel-perfect reporting inside IBM enterprise ecosystems | User Review "Powerful Reporting, Less Modern Interface" | | | Code-first notebooks with publishable self-serve apps | User Review "All-in-One Collaborative Workspace for SQL, Python, and Interactive Dashboards" | | | Snowflake-native embedded analytics with writeback | User Review "Easiest BI Tool: Live Snowflake Data in a Spreadsheet-Like Experience" | | | Pixel-perfect embedded reporting with scheduled delivery | User Review "Centralized Reporting with Domain Flexibility" | | | Multi-source data embedding with no-code ETL | User Review "Domo Turns Disconnected Reports Into a Game-Changing Sales Scorecard" | | | Google-native embedded charting for web applications | User Review "Seamless Integration and Easy Creation of Complex Charts" | * * * Show More * * * ## How Do You Choose the Right Embedded Business Intelligence Software? ### What You Should Know About Embedded Business Intelligence Software ### What is Embedded Business Intelligence Software? Embedded business intelligence (BI) software, also known as embedded analysis software, gives users self-service analytics capabilities within business applications. Software developers use embedded business intelligence tools to build analytics into business applications, giving users access to analytics without relying on third party BI consultants or customer support. The software in this category makes it easy to house analytics inside a specific application. Additionally, some embedded business intelligence platforms provide businesses with embedded dashboards; this allows employees easy access to relevant analysis. While these tools may be sold to enterprise companies for internal systems such as [HR](https://www.g2.com/categories/hr) or [ERP systems](https://www.g2.com/categories/erp-systems), they are usually sold to other software companies who integrate them in existing software to give the software embedded business intelligence capabilities. Key Benefits of Embedded Business Intelligence Software - Empower users to access data during daily workflow without exiting their current application - Allow users to [transform data](https://www.g2.com/categories/embedded-business-intelligence/f/data-transformation) into a useful and relatable model embedded within a business application - [Create reports](https://www.g2.com/categories/embedded-business-intelligence/f/reports-interface), dashboards, and visualizations ### Why Use Embedded Business Intelligence Software? Business applications produce vast amounts of data which can be very useful for end users. Traditionally, business users that wanted to extract and analyze data would use business intelligence platforms; they would need to extract the data from the application and upload it to the platform. Embedded business intelligence is an alternative approach where users can access analytics from within the user interface of the given application, and it points to one of the top reasons software engineers adopt embedded business intelligence after rollout: faster access to data without leaving their existing workflow. Embedded business intelligence provide users with interactive visual dashboards and reporting functionality within the actual business application. - Engaged users — Incorporating embedded business intelligence into applications results in higher productivity for end users, since they can access data and analytics within the application they are using. - Improved efficiency — Companies are seeing a decline in ad hoc analytics requests when embedded business intelligence is deployed. - Better applications — Users spend more time using applications when they are enhanced with embedded business intelligence, this leads to enhanced productivity and better deployment of the applications. ### Who Uses Embedded Business Intelligence Software? Analytics is no longer out of reach for the everyday employee. Thanks to self-service analytics and embedded business intelligence, data analysis is open to many, and insights can be drawn from data by anyone with basic software capabilities. However, there are still specific positions that utilize this software more than others. - Software developers — Developers that want to create the next generation of products and services can use embedded business intelligence to build analytics capabilities into their applications, including custom reports and dashboards. - Business users — Analytics can be at the business user’s fingertips, allowing them to understand the data. The user-friendly designs of this software are especially helpful for users at smaller companies where this type of analysis is a small facet of a user’s job. - Business analysts — These tools give business analysts the ability to create custom dashboards and reports that serve a variety of stakeholders. These platforms empower analysts to stay up to date on their rapidly changing markets. - Data engineers — With embedded business intelligence, data engineers can focus on pulling data from disparate sources, furthering their ability to build analytics apps, widgets, and dashboards for business users. Based on G2 reviews, adoption patterns for embedded business intelligence differ by role: software engineers and business analysts receive the most attention, but sales teams are mentioned most often for post-rollout value, replacing hours of manual pipeline prep with a single live dashboard. Each sticks around for a different reason: fewer ad hoc reporting requests, dashboards they can adjust without a developer ticket, or no more rebuilding the same numbers by hand. ### Kinds of Embedded Business Intelligence Software There are two areas where embedded business intelligence software are typically used, externally and internally. In both cases, analytics capabilities are built into business applications, the only difference is the end user. - External embedding — Embeds analytics into customer-facing applications to make them more useful, allowing users to understand the data they are viewing or creating. An example of external embedding would be a mobile app development company that builds a portal for clients to access analytics related to their mobile applications. - Internal embedding — Integrates reports and dashboards into tools a business’s employees use, allowing them to garner insights into their data from a wide range of sources and formats. An example of internal embedding would be a company’s IT department that develops and manages applications used by internal stakeholders and partners to understand internal company data, such as sales and marketing metrics. ### Embedded Business Intelligence Software Features Based on G2 reviews, business users and data engineers evaluate embedded business intelligence software by comparing ease of use, integration with existing data sources, and dashboard-level permission controls. The following features are found in most embedded business intelligence software. - Integratable — When embedded business intelligence capabilities are integrated in a business application, users can access dashboards, visualizations, and reports. - White labeling — Embedded business intelligence software give developers the ability to white label and seamlessly integrate analytics to match the look and feel of of any given application. - Visualizations and reporting — Users can create reports and other user-friendly visualizations to better illustrate data and gain a competitive advantage. - [Data modeling](https://www.g2.com/categories/embedded-business-intelligence/f/data-modeling) — Support self-service data modeling, blending, and [discovery processes](https://www.g2.com/categories/embedded-business-intelligence/f/data-discovery). These advanced analytics capabilities allows the user to get a high-level view of the data and understand it well. Other features of embedded business intelligence software: [Automodeling](https://www.g2.com/categories/embedded-business-intelligence/f/automodeling), [Collaboration & Workflow](https://www.g2.com/categories/embedded-business-intelligence/f/collaboration-workflow), and [Search Capabilities](https://www.g2.com/categories/embedded-business-intelligence/f/search). ### Trends Related to Embedded Business Intelligence Software Data and data analytics are no confined to IT departments and data experts. The rise in self-service analytics platforms coupled with artificial intelligence (AI) has led to an advance in embedded business intelligence. Features of these products allow users to query data using [natural language processing (NLP) software](https://www.g2.com/categories/natural-language-processing-nlp) and platforms that allow users to dig into their data using AI and [machine learning software](https://www.g2.com/categories/machine-learning). Conversational interface — Users can uncover deeper answers to questions about data using intuitive language such as “how were sales this week" or “who was the highest-performing employee this month." Intuitive methods of querying data means a larger user base that can access and make sense of complex analytics. AI-powered insights — End users can discover hidden insights with the power of machine learning. This technology can make sense of data for users and help them understand what they are seeing. ### Potential Issues with Embedded Business Intelligence Software Where the product lives — There are a few considerations to make when buying embedded business intelligence software. It may require lots of work by a skilled development team or vendor support staff to embed the business intelligence tool, especially if the data is particularly messy. Some data might not be compatible with different products. Additionally, embedded software still offers self-service qualities that vary in levels of difficulty. Plan for adoption — At the start, analytics tools may not seem valuable to all employees; end users might struggle to adopt the solutions. Therefore, it’s important for companies to have a plan to encourage and promote user adoption. Time to market — As with any software implementation, it’s important to think about how long it will take to implement. It’s important to consider related software that a company might need, such as [data integration software](https://www.g2.com/categories/data-integration). Data security — Don’t make data security an afterthought. Companies must consider security options to ensure the correct users see the correct data. It must also have security options that allow administrators to assign verified users different levels of access to the platform. ### Software and Services Related to Embedded Business Intelligence Software The following solutions can be used in conjunction with the products in this category to make the most comprehensive reports possible. [Application development software](https://www.g2.com/categories/application-development) — Embedded business intelligence tools differ from development tools in terms of how easy they integrate within different applications. Developers typically use some sort of [application development software](https://www.g2.com/categories/application-development), such as [mobile development software](https://www.g2.com/categories/mobile-development) or [rapid application development (RAD) software](https://www.g2.com/categories/rapid-application-development-rad), to leverage templated infrastructure. [Business intelligence platforms](https://www.g2.com/categories/business-intelligence) — Embedded business intelligence is not always the right solution for a business problem. Sometimes, it makes more sense to start by using a stand-alone analytics platform. Many of these platforms are self-service, which means they are user-friendly and helps anyone who wants to better understand data. [Database software](https://www.g2.com/categories/database-software) — There are a plethora of solutions for storing, organizing, and sharing large amounts of data to later be accessed and analyzed by analytics tools. Products in this parent category include everything from [big data software](https://www.g2.com/categories/big-data) to traditional table-based [relational databases software](https://www.g2.com/categories/relational-databases). Each business has a unique set of metrics tied to their operation, products, and clientele. Businesses should research and implement database solutions to find the one that makes the most sense for their data types and analytical needs. When considering an embedded business intelligence solution, users should investigate which databases can integrate with their tool and make the most logical product choice for their particular situation. These analytics products don’t serve much purpose without the ability to pull data from an existing company database. [Sales analytics software](https://www.g2.com/categories/sales-analytics) — When seeking to refine and optimize sales efforts, companies might require more focused insights than those offered with standard embedded business intelligence technology. Sales analytics software identifies strengths, weaknesses, and other detailed analysis of sales departments and individual salespeople. Improving sales processes helps bolster a business from all angles while contributing to a business intelligence strategy. Some companies might consider [marketing analytics software](https://www.g2.com/categories/marketing-analytics) for a big picture perspective of overall marketing efforts. ### Embedded Business Intelligence FAQs ### Most Popular FAQs #### Which embedded business intelligence software has the best reviews? Across the [Embedded Business Intelligence](https://www.g2.com/categories/embedded-business-intelligence) category, the most trusted embedded business intelligence tools, per user reviews, tend to be smaller, integration-focused platforms rather than the largest legacy suites. Buyers consistently reward fast implementation and responsive support over sheer feature breadth. - [Reveal](https://www.g2.com/products/reveal-2022-05-24/reviews): Embeddable analytics platform built for .NET and JavaScript teams that need fast, no-code dashboard embedding inside custom applications. - [Bold BI](https://www.g2.com/products/bold-bi/reviews): White-label BI and dashboard platform designed for multi-tenant embedding directly into SaaS products. - [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews): Enterprise analytics and mobile BI platform built for governed reporting at large scale. - [Embeddable](https://www.g2.com/products/embeddable/reviews): Developer-first embedded analytics toolkit built for fully custom, code-level dashboard embedding. #### What are the best embedded cloud-native business intelligence tools? The strongest cloud-native options are the platforms built from the ground up to run against a cloud data warehouse rather than retrofitted from on-premise architecture. - [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews): Cloud-native BI platform that lets business users explore warehouse-scale data through a familiar, spreadsheet-style interface. - [Hex](https://www.g2.com/products/hex-tech-hex/reviews): Cloud notebook-based analytics platform used by data teams for collaborative, code-and-no-code reporting. - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews): Governed, API-first analytics platform purpose-built for embedding multi-tenant dashboards at scale. - [Looker](https://www.g2.com/products/looker/reviews): Google Cloud's modeling-layer BI platform, built around LookML for consistent, governed metrics across an organization. #### Which embedded BI solution is best for real-time analytics? For live, frequently refreshed data, buyers most often point to platforms known for fast query performance and streaming-friendly connections rather than static, scheduled reporting. - [Tableau](https://www.g2.com/products/tableau/reviews): Widely adopted visual analytics platform known for drag-and-drop dashboards with fast, ad hoc data refresh. - [Jaspersoft](https://www.g2.com/products/jaspersoft/reviews): Embeddable reporting and BI engine frequently used by ISVs to add live, pixel-perfect reports into applications. - [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews): Search- and AI-driven analytics platform that returns live answers to natural-language questions. - [Domo](https://www.g2.com/products/domo/reviews): Cloud BI platform combining data integration and visualization for continuously updating dashboards. #### Which embedded BI tool offers the most customization? The most customizable tools give developers direct control over layout, branding, and interaction logic, rather than locking teams into a fixed dashboard template. - [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews): Embedded analytics platform built for flexible, brandable dashboard embedding with automated insights. - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews): Enterprise BI suite offering AI-assisted, highly configurable reporting and forecasting. - [Sisense](https://www.g2.com/products/sisense/reviews): API-first analytics platform designed specifically for embedding contextual, custom-styled analytics inside other applications. - [Astrato](https://www.g2.com/products/astrato/reviews): Cloud-native BI platform offering live, writeback-enabled dashboards that can be tailored to specific workflows. #### What is the difference between embedded analytics and business intelligence? Business intelligence is the broader discipline of collecting, modeling, and analyzing data to guide decisions, typically delivered through a standalone tool that an analyst opens as its own destination. Embedded analytics is one delivery model for that same discipline. It places dashboards, reports, or ad hoc query capability directly inside another application, so an end user gets insights without ever leaving their normal workflow. In practice, the underlying analytics engine is often similar; what changes is who uses it (analysts vs. end users) and where it lives (a dedicated BI tool vs. inside the product itself). #### What are the most intuitive embedded business intelligence platforms? Based on G2 reviews, these platforms come up most often when reviewers specifically call out ease of use and intuitive design. - [Tableau](https://www.g2.com/products/tableau/reviews): Reviewers consistently describe its drag-and-drop interface as intuitive enough to move from raw data to a working dashboard within minutes, even without a technical background. - [Metabase](https://www.g2.com/products/metabase/reviews): Praised for letting both technical and non-technical users build dashboards with a minimal learning curve, thanks to a simple visual query builder alongside its SQL editor. - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews): Reviewers highlight an intuitive, executive-ready dashboard experience, helped along by AI-generated visualization suggestions that simplify report building for less technical users. - [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews): Its natural-language search lets users find answers about as easily as running a web search, so new hires can start querying data without learning the underlying schema first. #### What is the most popular embedded business intelligence software for dashboards with user permissions? These platforms are most frequently mentioned for building access control directly into dashboards and the data layer beneath them. - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews): Its workspace label access control automatically isolates each customer's data and enforces permissions based on who is logged in, which reviewers call out specifically for multi-tenant, customer-facing dashboards. - [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews): Every dashboard inherits row-level security and permissions directly from the underlying cloud data warehouse, so access rules don't need to be rebuilt inside the BI layer itself. - [Jaspersoft](https://www.g2.com/products/jaspersoft/reviews): Reviewers highlight its multi-tenant architecture, where each organization gets an isolated context, permission set, and report repository, with role mapping that can be driven directly from SSO. - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews): Built around governed, role-based access controls that reviewers say suit regulated, multi-department environments where administrators need fine control over who sees what. ### Small Business FAQs #### What is the most affordable embedded BI for SMBs? Within the [small business segment of Embedded Business Intelligence](https://www.g2.com/categories/embedded-business-intelligence/small-business), the best price-to-value ratings tend to go to lighter, self-serve platforms rather than enterprise-priced suites. - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews): A self-service BI and reporting tool aimed at small and mid-sized teams that need dashboards up quickly without a large budget. - [Toucan](https://www.g2.com/products/toucan/reviews): Embedded analytics platform focused on simple, story-driven dashboards for non-technical end users. - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews): Oracle's cloud BI platform combining data prep, visualization, and machine-learning-driven insights. - [Jaspersoft](https://www.g2.com/products/jaspersoft/reviews): Open-core embedded reporting engine often chosen for its lower cost of entry relative to full enterprise BI suites. #### What is the best embedded BI for startups? Startups evaluating [small business embedded BI](https://www.g2.com/categories/embedded-business-intelligence/small-business) tend to favor platforms that are fast to stand up with a lean team, since implementation speed usually matters more than deep enterprise governance at this stage. - [Hex](https://www.g2.com/products/hex-tech-hex/reviews): Cloud notebook-based analytics platform that lets small technical teams move quickly from data exploration to shareable reporting. - [Domo](https://www.g2.com/products/domo/reviews): Low-code cloud BI platform that bundles data integration and visualization for teams without a dedicated data engineering function. - [Flexmonster Pivot Table & Charts Component](https://www.g2.com/products/flexmonster-pivot-table-charts-component/reviews): Lightweight JavaScript pivot table and charting component for embedding interactive data grids without a heavy backend lift. - [Bold Reports](https://www.g2.com/products/bold-reports/reviews): Embeddable reporting platform built for pixel-perfect, scheduled report generation with a fast setup path. #### Which embedded BI is the most user-friendly for startups? Ease of use matters most for startups without a dedicated analytics hire, and the tools that score best here tend to minimize the learning curve between signing up and shipping a first dashboard. - [Luzmo](https://www.g2.com/products/luzmo/reviews): Embedded analytics platform built for SaaS teams to add white-labeled dashboards with minimal engineering effort. - [Tableau](https://www.g2.com/products/tableau/reviews): Visual analytics platform known for an intuitive, drag-and-drop interface that doesn't require SQL fluency to get started. - [Metabase](https://www.g2.com/products/metabase/reviews): Open-source BI tool popular for simple setup and self-service query building without a steep onboarding curve. - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews): Enterprise BI suite whose AI-assisted authoring tools simplify report building for less technical users. #### Which embedded BI tool is easiest to set up for small teams? Setup speed is one of the most differentiated ratings in this category, and small teams generally do best with platforms that skip lengthy data-modeling phases in favor of near-immediate embedding. - [Bold Reports](https://www.g2.com/products/bold-reports/reviews): Embeddable reporting platform designed for a quick path from installation to a first published report. - [Hex](https://www.g2.com/products/hex-tech-hex/reviews): Cloud notebook-based analytics platform that connects to common data sources with minimal configuration. - [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews): Cloud-native BI platform that connects directly to a data warehouse without a separate modeling layer to build first. - [Metabase](https://www.g2.com/products/metabase/reviews): Open-source BI tool that can be self-hosted or spun up in the cloud in a short amount of time. #### What is the best embedded BI tool for SaaS startups? For software companies embedding analytics into their own product, the strongest [small business](https://www.g2.com/categories/embedded-business-intelligence/small-business) options tend to be platforms with mature multi-tenant and white-labeling support. - [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews): Embedded analytics platform built for flexible, brandable dashboard embedding inside a host application. - [Bold BI](https://www.g2.com/products/bold-bi/reviews): White-label BI and dashboard platform designed specifically for multi-tenant embedding into SaaS products. - [Looker](https://www.g2.com/products/looker/reviews): Modeling-layer BI platform that gives SaaS teams a consistent metrics layer to embed across customer-facing dashboards. - [Tableau](https://www.g2.com/products/tableau/reviews): Visual analytics platform with embedding APIs that let SaaS teams surface interactive dashboards inside their own UI. ### Enterprise FAQs #### What is best-rated embedded BI for tech enterprises? Among reviewers at large technology and software companies within the [Enterprise segment of Embedded Business Intelligence](https://www.g2.com/categories/embedded-business-intelligence/enterprise), ratings tend to favor platforms with strong data-source flexibility and API depth. - [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews): Embedded analytics platform combining automated insights with flexible, brandable dashboard embedding. - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews): Governed, API-first analytics platform built for embedding multi-tenant dashboards at enterprise scale. - [Tableau](https://www.g2.com/products/tableau/reviews): Visual analytics platform with broad data connectivity suited to large, heterogeneous tech stacks. - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews): Enterprise BI suite offering AI-assisted reporting, forecasting, and governed self-service analytics. #### What is the most reliable embedded BI tool for enterprises? Reliability at enterprise scale tends to track closely with support quality and administrative control, since large organizations need predictable uptime and responsive vendor support more than any single feature. - [Hex](https://www.g2.com/products/hex-tech-hex/reviews): Cloud notebook-based analytics platform noted by enterprise reviewers for consistent performance and support responsiveness. - [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews): Search- and AI-driven analytics platform built to handle high query volumes across large data sets. - [Jaspersoft](https://www.g2.com/products/jaspersoft/reviews): Embeddable reporting and BI engine with mature administrative controls for large deployments. - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews): Enterprise BI suite built around governed administration and long-term platform stability. #### What is best-reviewed embedded BI for enterprise app integration? Enterprise app integration is where API depth and connector maturity matter most, and reviewers give the strongest marks to platforms built to slot into existing enterprise application ecosystems. - [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews): Search- and AI-driven analytics platform with APIs built for embedding natural-language search into other applications. - [Looker](https://www.g2.com/products/looker/reviews): Modeling-layer BI platform known for its clean integration path into existing data and application stacks. - [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews): Embedded analytics platform designed for flexible integration into third-party applications. - [Tableau](https://www.g2.com/products/tableau/reviews): Visual analytics platform with mature embedding APIs used widely across enterprise application integrations. #### Which embedded BI tool offers the best scalability for enterprise deployments? Scalability at the enterprise level usually comes down to how well a platform handles growing data volumes and concurrent users without a corresponding drop in performance. - [Sisense](https://www.g2.com/products/sisense/reviews): API-first analytics platform built specifically to scale embedded analytics across large, multi-application deployments. - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews): AWS's serverless, pay-per-session BI service built to scale embedded analytics on cloud-native infrastructure. - [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews): Enterprise analytics platform with a long track record supporting large-scale, governed BI deployments. - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews): API-first analytics platform designed to support high volumes of embedded, multi-tenant dashboards. #### What is the most secure embedded BI platform for enterprise compliance? Compliance-focused buyers tend to favor platforms with mature single sign-on, role-based access, and audit support built in from the start rather than added on later. - [Domo](https://www.g2.com/products/domo/reviews): Cloud BI platform with governance controls built for organizations managing sensitive, regulated data. - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews): Governed, API-first analytics platform built around role-based access and enterprise-grade data controls. - [Jaspersoft](https://www.g2.com/products/jaspersoft/reviews): Embeddable reporting engine with granular permissioning suited to regulated environments. - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews): Enterprise BI suite built with the governance and access controls large, regulated organizations expect. _Researched and written by_ [_Matthew Miller_](https://research.g2.com/insights/author/matthew-miller)