---
title: Virtuous CRM+ Reviews
meta_title: 'Virtuous CRM+ Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 281 reviews by the users' company size, role or industry
  to find out how Virtuous CRM+ works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 281
  scale: '5'
date_modified: '2026-07-10'
parent_category:
  name: Nonprofit
  url: https://www.g2.com/categories/nonprofit
---

# Virtuous CRM+ Reviews
**Vendor:** Virtuous  
**Category:** [Nonprofit CRM Software](https://www.g2.com/categories/nonprofit-crm)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 281
## About Virtuous CRM+
Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence.



## Virtuous CRM+ Pros & Cons
**What users like:**

- Users appreciate the **intuitive and user-friendly interface** of Virtuous CRM+, making tracking and reporting effortless. (4 reviews)
- Users appreciate the **intuitive and user-friendly interface** of Virtuous CRM+, making daily tasks effortless and efficient. (4 reviews)
- Users highly value the **knowledgeable and helpful customer support** team, enhancing their overall experience with Virtuous CRM+. (3 reviews)
- Users value the **easy integrations** of Virtuous CRM+, which streamline workflows and enhance productivity effectively. (3 reviews)
- Users value the **intuitive interface** of Virtuous CRM+, simplifying daily tasks and enhancing email marketing efficiency. (3 reviews)
- Users value the **extensive customization options** in Virtuous CRM+, enabling limitless creativity and effective communication with stakeholders. (3 reviews)
- Users appreciate the **impressive integrations** of Virtuous CRM+, enhancing functionality across various tools effortlessly. (3 reviews)
- Users value the **automation features** of Virtuous CRM+, effortlessly streamlining data analysis and donor relationships. (2 reviews)
- Comprehensive (2 reviews)
- CRM Integration (2 reviews)

**What users dislike:**

- Users feel that Virtuous CRM+ can be **costly for small enterprises** , potentially limiting access for smaller businesses. (2 reviews)
- Users find **form design issues** limit practical information collection and desire more customization options. (2 reviews)
- Users report **integration issues** with Virtuous CRM+, making it challenging to connect with other services effectively. (2 reviews)
- Users express a desire for more **customization options** in the forms to enhance their experience with Virtuous CRM+. (2 reviews)
- Users find **payment issues** with Virtuous CRM+ regarding the practicality of forms for collecting information. (2 reviews)
- Users often face **poor customer support** , experiencing delays and a lack of responsiveness when issues arise. (2 reviews)
- Data Migration (1 reviews)
- Difficult Customization (1 reviews)
- Difficult Setup (1 reviews)
- Event Management (1 reviews)

## Virtuous CRM+ Reviews
  ### 1. Virtuous is more than your standard CRM.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karen E. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2023

**What do you like best about Virtuous CRM+?**

Virtuous supports more personalized donor engagement, enhanced volunteer tracking, and human-centric communication. Virtuous has helped us to stay organized and to engage with our donors in a more personalized, responsive manner.

**What do you dislike about Virtuous CRM+?**

The conversion from our old system was a bit more cumbersome than anticipated, however, the customer support is excellent.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous has really helped us better integrate volunteer management and accurately track volunteer engagement. It has also helped streamline donor communication and provide a more responsive donor experience. The integration with Stripe has also been so valuable for our team. We are looking forward the integration with One Cause.

  ### 2. Virtuous has made my life so much easier!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eric W. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 01, 2024

**What do you like best about Virtuous CRM+?**

When I first started working with Boys & Girls Clubs of the Ocoee Region, we were using DonorPerfect. It is a powerful program for sure, but the interface is not at all intuitive. Even after 2 years of using it, I found my self dreading having to open it ever day. And then we switched to Virtuous. The clean, simple, refined and intuitive interface is literally a JOY to use every day. And make no mistake: behind that pretty face is a POWERFUL platform. I have my Virtuous Administrator Certification, but I still learn more and more all the time ... little tips and tricks that still make me go, "WOW!" And the more I learn, the more impressed I become. But, I also have to give credit for my positive experience to the Virtuous staff. Everyone -- every single person -- I've ever worked with has been knowledgable, friendly, and eager to help (even, maybe especially, when the problems I run into are my own dumb mistakes). And having previously worked as the e-Learning Architect for the nation's largest independently owned skilled nursing & rehab company, I can say that Virtuous has done a truly impressive job with their Virtuous Academy training.

**What do you dislike about Virtuous CRM+?**

No platform is perfect, but I haven't found very many things about Virtuous that I would change. For me, the biggest may be how they seem to handle pledges. I'd love to be able to send pledge reminders right from within the software (the same simple way I generate gift receipts), but instead I have to do those manually. I've created my own system to make that a little easier, but it will never be as efficient as a one-click "Send pledge reminder/invoice."

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

The upkeep of donor nurture and managment , as well as project and campaigns tracking, is a full-time job even for a smaller organization like ours. The sheer number of tasks associated with those things can be overwhelming. In DonorPerfect they were both overwhelming and DIFFICULT. Virtuous make them significantly easier.

  ### 3. Virtuous is an excellent non-profit CRM

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mitch M. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about Virtuous CRM+?**

Virtuous does a great job of relationship management, tracking and receipting gifts, and helping with responsive fundraising.

**What do you dislike about Virtuous CRM+?**

The mobile app has very limited functionality and the reporting / tracking functions have a steep learning curve. Base functionality of the system is solid, but in order to unlock more robust features you'll pay thousands extra per year.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous helps manage gifts, donors, and communications for our non-profit. We use Virtuous to process gifts, run ticketed events, and do donor relationship management. It's a helpful CRM that enables us to effectively run our non-profit.

  ### 4. Going on 4 years of using Virtuous CRM

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Virtuous CRM+?**

Great functionality.  There is so much depth to the system in what it can do that it is amazing, but can also be daunting to think about at times.  Overall it is easy to use but after 4 years of use, I still need help with querying sometimes.

**What do you dislike about Virtuous CRM+?**

Implemetation was quite rocky for my organization.  Only having  email tech support is a downer, as some issues we have encountered are hard to explain in words.  I feel like we talk in circles sometimes trying to explain before the Virtuous team understands what we are saying.  This increases downtime and takes up emloyees time.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous CRM stands as our primary database for fundraising/development.  We use the system for donor management, recording gifts, moves management, and reporting/list querying.

  ### 5. Virtuous' names is a misnomer, unfortunately.

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 26, 2024

**What do you like best about Virtuous CRM+?**

Virtuous has several nice features. Many of these features can be useful for more mature non-profits with technical prowess and experience. In theory, assuming everything works as promised, you could have everything under one roof (CRM, Fundraising, Donor Management)...but everything has to work properly.

**What do you dislike about Virtuous CRM+?**

Their online giving forms do not work with some top webhosting providers.  The backend software is dated and does not live up to the sales team's promises.  

They misled us during the sales process and then were slow to respond when we ran into issues. And they compeltely ignored emails several times for several days at a time. 

Once we realized Virtuous had misrepresented their capabilities, we asked them multiple times to not cash our check - which had, unfortunately, already been sent in the mail. We were going to put a stop payment on the check, but we thought "what company would cash a check after being asked/told not to?"  Virtuous, that's who. 

They ignored multiple requests, cashed it anyway and refused to  return the funds for over a month. We had to get our attorney involved and reached out directly to an executive to finally get them to take action and send back our money. The lack of integrity was extreemly dissapointing and, frankly, shocking. And the lost time, energy and effort was really staggering. 

The Virtuous name seems like a misnomer - at least from our experience.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Online donations and donor management.

  ### 6. Easiest CRM I've used!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2021

**What do you like best about Virtuous CRM+?**

I like the ease of use of this CRM. Great customer service, easy reporting tools. I especially like the customer service. Virtuous offers great training tools, webinars and virtual and live events to train on Virtuous and to help with all of your fundraising goals!

**What do you dislike about Virtuous CRM+?**

There isn't anything i can think of at the moment. What is great about Virtuous is they listen to their users, and they keep improving based on the user experience feedback!

**Recommendations to others considering Virtuous CRM+:**

Out of all of the CRMs i have used, this is the best by far

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtous helps us keep our donations vs. field support tracked all in one place. Also, as we hire new people, Virtuous makes training new users a piece of cake!

  ### 7. User friendly, powerful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Josh H. | Technical Support Specialist & CRM Administrator, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Virtuous CRM+?**

Virtuous is a fully functional CRM customized to the needs to nonprofits. The best part is it's highly functional yet very easy to use.

**What do you dislike about Virtuous CRM+?**

It can lack flexibility sometimes. Receipting is a bit clunky, and Events need to be built out more.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

It's great to have everything in one place for managing the day-to-day and to be able to quickly run queries and view reports on all our data.

  ### 8. Excellent customer support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2024

**What do you like best about Virtuous CRM+?**

As a new user of Virtuous, I felt a little overwhelmed getting started. My Customer Success Manager has sent me resources and updates he feels I will find helpful for our organization. I am also a big fan of all the training videos and blogs available to users. I have also been impressed with their help desk. In 24 hours max, someone has always gotten back to me with an easy fix and the following steps to correct the problem. Virtuous has been great for our small-midsize organization!

**What do you dislike about Virtuous CRM+?**

I feel sometimes it is hard to decipher terms for certain queries, but the more you use the system the easier the process gets.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

It is helping our small team automate many processes better to steward our supporters more quickly.

  ### 9. Mediocre software that adds new bells and whistles before improving their main functions.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Virtuous CRM+?**

Our organization follows an acrual accounting system, and Virtuous allows us to track pledges, whereas a lot of other CRMs do not.

**What do you dislike about Virtuous CRM+?**

Trying to get ahold of support is hard. Opening a ticket typically takes 24 hours for a response. I have to contact our acct rep to get in touch with someone who can help, which still takes time. Most of the time, what "help" I do get isn't useful and concludes with a "that's your problem" or "we can't fix that" type of response. Also, while Virtuous has a lot of features, they are more like decoration rather than actual useful tools.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

We are able to manage and track pledges, as our organization is on an acrual accounting system. We haven't found any other CRMs that can provide this.

  ### 10. Great option for nonprofits

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Virtuous CRM+?**

Virtuous is a user friendly and intuitive system. It's easy to get customized reports and information quickly. Virtuous Marketing and Automation are great tools for creating personalized and segmented communications without sacrificing time. The built in dashboards are also helpful for quick high level reporting.

**What do you dislike about Virtuous CRM+?**

Moves management for MGO portfolios is a little difficult to do natively in Virtuous.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

I've worked in Virtuous with many of my nonprofit clients and have been able to use the CRM to help them manage their donor portfolios, better understand how their communications and appeals are performing, and quickly see their overall fundraising progress with built in dashboards that are quick and simple to access.

  ### 11. Great product.  Versatile.  Really good support.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jason N. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about Virtuous CRM+?**

I like the Raisedonors platform for online giving.

**What do you dislike about Virtuous CRM+?**

I guess I'm trying to learn how to optimize the marketing but that's really more on me.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Tying all of our systems together.

  ### 12. Zero, and I mean zero, customer support

**Rating:** 0.5/5.0 stars

**Reviewed by:** Brock G. | Executive Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2023

**What do you like best about Virtuous CRM+?**

There is a lot of potentially powerful capabilities.

**What do you dislike about Virtuous CRM+?**

They think of themselves as the leader in non-profit CRM.  Reality is they offer no customer support at all.  Sure, you can review a webinar and hope it might cover the issue you are having, but probably not.  No phone support, not even live chat support.  Yes, you send an email and get a non-helpful response in a day or two.  They said they were going to roll out live support mid-year 2023, but that didin't happen.  And BTW, this platform costs and arm and a leg.

So, maybe if your have a big IT department and your own support staff this works for you.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

IT is a CRM, just hard to use and the company offers zero support.

**Official Response from William Schiffelbein:**

> We apologize for your negative experience with our customer support. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark and are continuously working to improve our support services and will take your feedback seriously. 

When is a good time for you to connect with our team? We would love the opportunity to establish a path forward that re-instills confidence and excitement in your team. 

  ### 13. Not a heavy Virtuous user, but...

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2024

**What do you like best about Virtuous CRM+?**

Virtuous is great for pulling various reports on our donor giving. There are many options to help you get to the information you want to see and filter the most important information to help you make informed decisions.

**What do you dislike about Virtuous CRM+?**

It isn't always easy to find the information you want.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

We needed an updated solution to help us manage our donors and their giving. The Virtuous staff was flexible and worked with us to migrate from our previous CRM.

  ### 14. Very promising and is improving

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 08, 2022

**What do you like best about Virtuous CRM+?**

Virtuous has some great features, including automated workflows and the ability to assign tasks to other users directly in the software.  The integrated email platform is very convenient.  They accept requests for new features and frequently release updated versions.  Having a dedicated account manager is helpful when exploring new features and learning how to use the database.

**What do you dislike about Virtuous CRM+?**

We previously had some issues with slow customer service response times and some technical issues, but both have improved significantly.  Their pledge-related reporting still has some room for improvement but has gotten better.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

The automated workflows are very helpful when assigning thank you / follow-up tasks for gifts.  The ability to schedule and automatically email weekly reports is definitely a time-saver.

**Official Response from Kelly Cristaldi:**

> We appreciate you taking the time to detail your experience thus far. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark!

When is a good time for you to connect with our Customer Success Leadership Team? We would love the opportunity to establish a path forward that instills confidence and excitement in your team and prevents similar issues from reoccurring.

Again, thank you so much for providing this feedback to us. We care deeply about the success of our customers and look forward to making that evident in our future collaborations.

  ### 15. Virtuous is very helpful in keeping tabs and itentionality with donors.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daria H. | Event Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 26, 2024

**What do you like best about Virtuous CRM+?**

the syncing with other platforms and accounts for realtime updates.

**What do you dislike about Virtuous CRM+?**

There are some things that are still a bit hard to organize regarding various inter departmental credits.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

integration and specific inter departmental organization.

  ### 16. Virtuous 2024 Event

**Rating:** 3.5/5.0 stars

**Reviewed by:** M M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 27, 2024

**What do you like best about Virtuous CRM+?**

Different workshops, personal helpdesk available

**What do you dislike about Virtuous CRM+?**

This conference was not for new users. Advise is to add a course for new users at the conference

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

donor management

  ### 17. Great crm

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 26, 2024

**What do you like best about Virtuous CRM+?**

The amount of detail and functionality it has and is ability to integrate with other vendors.

**What do you dislike about Virtuous CRM+?**

Not the easiest to use. I am on of the only user's with out ministry that can pull the reports people want.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Th.ey have made the receipting portion much easier to use.   Integration with windfall could be easier but I think that's more on their end.  Not supper happy with the process of their integration.

  ### 18. Plays well with other systems

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brad D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2023

**What do you like best about Virtuous CRM+?**

Using Virtuous and other complementary systems is absolutely amazing! Unlike many CRM's that limit you to their own donation form or email tool, Virtuous gives you the freedom to choose. Yes, they offer those products too, but what sets them apart is their confidence in their core product - the CRM element. With Virtuous, you can easily import data from other systems through the API, allowing you to build your software stack exactly the way you want it. No more being forced into using "their" tools - Virtuous empowers you to personalize your experience and optimize your workflow. It's a game-changer!

**What do you dislike about Virtuous CRM+?**

The reporting element is not as intutive as I would like out of the box, but I have figured out how to make it work for our needs in time. Support has always been a great help if I get stuck.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Allowing us to tie together different systems and be the main repository for donor data has been the biggest victory. Virtuous is the data silo killer for our organization.

  ### 19. They are very hands on when it comes to data migration. This is a huge plus!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Virtuous CRM+?**

That so many functions come ready to use. The tech support is quick to respond. Plus it is very user friendly.

**What do you dislike about Virtuous CRM+?**

It's quite an investment, so you really need to be prepared to make it worth it.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

It's a user friendly CRM that my team can navigate and update with ease. It's helping us learn more about our donors and segment their messages.

  ### 20. Donor Database Perfect for Smaller Non-Profits

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 12, 2024

**What do you like best about Virtuous CRM+?**

I really enjoy having all of our donor infromation and marketing platforms all in one software.

**What do you dislike about Virtuous CRM+?**

The data reporting for marketing is lacking and could really be improved.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous solving the issue of have your data and marketing information in seperate locations and bridging that gap.

  ### 21. Very User-friendly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Virtuous CRM+?**

It's very user friendly and has the ability to make your work a lot easier.

**What do you dislike about Virtuous CRM+?**

It does not allow you to download totals for a specified time frame. It makes your work harder since you have to do pivot tables in excel.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous allows for more time to do other tasks.

  ### 22. Virtuous: game changing platform, rich engagement data, true partnership.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Glen P. | Senior Vice President, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about Virtuous CRM+?**

Virtuous has applied as much thought to the admin UI/UX as they have to the rich data their platform makes available. Even though the platform is a complete paradigm shift from our previous CRM, user onboarding has been reasonably smooth. This has allowed our business process teams to focus on new possibilities rather than new protocols to support old processes.

**What do you dislike about Virtuous CRM+?**

Our primary downside of migration had more to do with getting valuable, accurate information out of our old system to bring into the Virtuous environment. We had so many non-standard solutions to work around prior-platform deficiencies that translation into the more thoughtful and best-practice-inspired model of Virtuous was sometimes challenging.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Data cleanliness is an ongoing challenge given our 25 years of data, but the Virtuous tools make it easier to find data issues and resolve them. This includes everything from deduplication to cross-platform integrations and general data and engagement accuracy.

  ### 23. Virtuous is the MVP of our non-profit.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rebekah J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2023

**What do you like best about Virtuous CRM+?**

Virtuous has built a powerful and intuitive tool that allows our team to integrate lead pipelines, email marketing campaigns, and moves management systems for major donors. Their customer support and new features road map are truly responsive to us. The automation features are a dream and help us care well for our donors. We use the software across teams to support our member network, magazine subscribers, and donors.

**What do you dislike about Virtuous CRM+?**

Every so often we experience slow loading times. I am excited to see them improve their direct mail partnership capabilities, as well. We are probably only two Virtuous product updates away from our VP of Communications moving all our email marketing from Mailchimp to Virtuous.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous allows us to interact with all stakeholders. We have built a sales and engagement pipeline for our member network where we bring all web sign-ups in through an open API, then utilize drip email campaigns to deepen engagement.

In the same place, we are able to manage our highest donor relationships. We use the gift ask pipeline to enter revenue projections, and the notes feature allows us to track personalized engagement. The flexible architecture of contact records, tags, org groups, and workflows allows us to keep building out the sophistication of our systems as we grow.

  ### 24. Virtuous is the extra teammate we always needed!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emily M. | Development Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 11, 2021

**What do you like best about Virtuous CRM+?**

Virtuous is one of the more intuitive, user-friendly CRMs I have used in my fundraising career—while still providing robust data and analysis. This is the third donor database my current nonprofit has employed over the years—the first one I was able to choose personally—and after multiple years now using the platform, we're all still very satisfied. We appreciate having instant access to upgrades and new features, and I can't begin to say how wonderful our experience with the PEOPLE of Virtuous has been. Our sales associate, data migration team, customer success specialist, and the help desk folks have provided fast, efficient, thorough, knowledgeable, proactive assistance at every step.

**What do you dislike about Virtuous CRM+?**

This is largely an out-of-the-box solution that does not require significant up-front investment of time and manpower (two things nonprofits notoriously lack) in order to build from scratch. That may not be the right choice for someone who needs or desires more customization, but it was for us. There are still plenty of built-in / best practice features that can be tailored to our unique needs.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

One of the main advantages of Virtuous for us has been the ability to bring all of our donor development tools into one solution. Virtuous CRM, Virtuous Marketing, and Virtuous Giving all work together (and speak to each other) helping us easily manage data, inform strategies, track donor interactions, and assess project outcomes. There are also numerous optional integrations (and, unlike our last product, they don't force you to choose from their own suite of products).

  ### 25. We switched to Virtuous about 1 year ago and we are very happy with the results

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2024

**What do you like best about Virtuous CRM+?**

Easy to navigate and lots of ways to reach out to our donor base

**What do you dislike about Virtuous CRM+?**

A little more difficult to pull reports on large numbers of donors that include details on each individual donor

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Works hand in hand with our website allowing for greater automation and efficiency

  ### 26. Best In Class

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicholas K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2023

**What do you like best about Virtuous CRM+?**

The marketing automation functioanlity in Virtuous is best in class and has allowed us to scale fundraising without always bringing on more humans. The automations function does the work of 1.5 humans, and we are just getting started. We have entire donor journeys built out on automations...we call it our "donor plinko board," a place where, no matter where someone enters our ecosystem, Virtuous know who they are and serves them with the right message on the right channel at the right time.

**What do you dislike about Virtuous CRM+?**

There was a period of time where support was slower and less helpful, but they have really stepped it up on that side of things, and we now are getting quick and helpful support responses, even offers to jump on video calls to diagnose the problems or questions.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

With many different ways that someone can enter our ecosystem, Virtuous has helped us be UBER responsive and deliver targeted and contextually relevant messaging to various audience segments. Everyone is on a unique journey, and it is being steered as we learn more about a contact.

  ### 27. Game-changing CRM for growing nonprofits

**Rating:** 5.0/5.0 stars

**Reviewed by:** Josiah F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2023

**What do you like best about Virtuous CRM+?**

Virtuous is a CRM that fits the distinct needs of modern nonprofits like a glove.  

Our staff learned to generate reports, track progress, and record notes in an extremely short period of time. Our data is secure (and still ours--no gimmicky contract!).

It's easy to create processes to ensure major gift officers are always prepared, making sensitive, informed, relational decisions to invite people to support the mission. We feel more confident about the asks we make than ever before. 

I'm also a user of the software, and I love that email marketing and segmentation is a breeze. We like the email software far better than Mailchimp.

**What do you dislike about Virtuous CRM+?**

Changing CRM's is always a process, but honestly not much to complain about here! Virtuous has been a game-changer for us.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Before switching to Virtuous, we struggled to organize our donor data in staff-friendly ways. Our email software didn't communicate with our donor data, 

We've used Virtuous successfully to optimize: 

*Our emails to key donors, which are now converting, have a way-above-average engagement rate, communicate with our CRM, and inform our major gifts efforts.
*Our major gifts efforts, which are informed by major gift officers having a much more organized system to keep notes. 
*Our revenue projections, which are far more accurate because of reports and the Virtuous query tool. 
*Our stewardship efforts. Due to being far more organized with our data, we are able to more effectively show appreciation in response to the sacrificial generosity of our partners fueling the mission. 
*Our receipting, which saves us hours of work every year. 

We've found Virtuous to be much more user-friendly for nonprofits than other CRM's that might be highly customizable but aren't built with nonprofits in mind.

  ### 28. Elevating donor relationships - a game-changer for our non-profit

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steve C. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 16, 2018

**What do you like best about Virtuous CRM+?**

Gone are the days of painfully editing spreadsheets, local databases, or other software that is difficult to use or understand. Virtuous has saved us countless hours and simplified our day-to-day operations by making data management quick and straightforward. One of the most valuable pieces of the system is the ability to create templates for annual tax receipts and customize the data by utilizing custom reporting tools.

**What do you dislike about Virtuous CRM+?**

I honestly have not experienced any trouble using Virtuous, and have no dislikes. If I ever have difficulty understanding a concept or segment of a workflow, customer support is extremely responsive and consistently helpful.

**Recommendations to others considering Virtuous CRM+:**

I can speak highly enough about the Virtuous product. If you have any questions or concerns, please take the time to talk with their friendly and knowledgeable sales staff - they will answer every question you have and leave you with no doubt that this is the right solution for you.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Prior to making the move to Virtuous, we tried Blackbaud and eTapestry for donor relationship management. The year-end tax receipting process was cumbersome and time-consuming. We can now accomplish the same year-end receipts in a matter of minutes.

  ### 29. Really great, easy-to-use tool for the entire nonprofit team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nicole R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 14, 2023

**What do you like best about Virtuous CRM+?**

Virtuous' main platform is very user-friendly and easy to navigate the basic modules, even for those not on our development team. Being able to add on additional features as we expand our goals and capabilities is convenient. The giving module, which we use the most, is very intuitive and comes standard with all of the capabilities that a complex fundraising team will need. The support team and account representatives are extremely responsive, knowledgeable, and continue to grow the software with new features.

**What do you dislike about Virtuous CRM+?**

Our communications team finds the email tool a bit lacking of some of the features that other bulk email tools have. Eventbrite syncing is no longer supported, but the built in events tool does not have capabilities for multi-day events or livestreams.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous allows us to have an (almost!) all-in-one fundraising and constituent management tool that can be easily accessible by staff, volunteers and trustees.

  ### 30. A Kid's Place of  Tampa Bay loves Virtuous

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bria W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 05, 2023

**What do you like best about Virtuous CRM+?**

We love Virtuous because it's easy, customizable,and consistent. We have added a handful of new team members this past year and they were able to catch on to the platform very quickly after participating in Virtuous Academy. Another reason we love Virtuous is because their customer service is top tier; They feel like an extension of our team. They have helped us navigate through some major projects (i.e automations) and always ask for feedback on ways they can improve their system.

**What do you dislike about Virtuous CRM+?**

One thing we are not a fan of in Virtuous is that their Email Marketing does't allow you to add videos within the email. Our donor have to click a link to watch the video in another browser. We also are not a fan of SMS texting only because it doesn't allow you to include GIF's or Boomerangs.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous makes it easier to communicate with our donors. 

- The notes' section allows us to keep track of any phone calls and/or emails we have sent them. 

-The Thank you call list allows us to see who recently made a donation and who we need to contact.

- The automations allow us to not only communicate with donors when we are busy but we also have theme set to send us tasks on who we need to contact within the next few days.

  ### 31. Virtuous has made my life so much easier!

**Rating:** 4.0/5.0 stars

**Reviewed by:** James P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2023

**What do you like best about Virtuous CRM+?**

It’s a great way of collating all our donation and grant information – it means I can keep track of people’s giving and tailor our asks and donor strategy accordingly! The query tool is especially useful for this. I also love the fact that all our website donations through Raise Donors are uploaded automatically into the Virtuous system. That's a big help!

**What do you dislike about Virtuous CRM+?**

All the downsides so far have been corrected by the Virtuous team - they're always open to improving it based on users' feedback. One example was that we receive donations in many different currencies - when we first started using Virtuous I had to convert all donations into GBP beforehand, but after letting them know that this was a big problem for us, they made some improvements so that all currencies can now be logged.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

The problem of having all our contact records and donation info in different places! Having it all together means we can use this data to build our fundraising base and strategize, analyse and plan.

  ### 32. Virtuous is a game changer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike J. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 15, 2023

**What do you like best about Virtuous CRM+?**

Virtuous is a total game changer for our organizer. A true CRM (not just a database), Virtuous allows us to move donors through a continuum that works for our organization. The automated marketing channels with integrated email/text capablity allow us to strategically steward donors at the lower and mid-levels through digital touchpoints. 

The interface is incredibly user friendly!

**What do you dislike about Virtuous CRM+?**

The receipting platform needs some help. We acknowledge donations through myriad revenue streams and the process is a bit clunky.

 Luckily, Virtuous has been really receptive to feedback and I know is in a constant mode of product improvement.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous feels like a true technologically advanced CRM platform. It's not just a warehouse for data... It learns donors and helps an organization achieve optimized outcomes. The ability to pull data segments and then speak to those donors in a seamless way helps donor retention and upgrades. The donation page platform that learns donors and customizes asks--along with pay wallet cababilities helps bring our organization forward into the digital age and keeps us competitive in the crowded marketplace.

  ### 33. Excellent onboarding, robust tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jessica S. | Brand & Marketing Strategy Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 28, 2023

**What do you like best about Virtuous CRM+?**

The onboarding process was so well thought out and managed. The onboarding team was knowledgeable, responsive and so reliable. I didn't run into a single issue that they couldn't help me navigate.

**What do you dislike about Virtuous CRM+?**

The gift entry doesn't suit our small team. We needed to have easy imports/uploads or syncing from QuickBooks. The QuickBooks integration wasn't an option we pursued specifically because it wasn't worked into the guided onboarding process and we didn't have the capacity to initiate that ourselves.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

The best practices out of the box will elevate our our processes right out of the gate. The customizability of the tool helps us to grow and lean into its capabilities instead of having to create work around to get us by. There is a lot of opportunity with Virtuous and hand son guidance, support and training that we didn't have with Salsa / Bonterra.

  ### 34. A modern tool for responsive fundraising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2023

**What do you like best about Virtuous CRM+?**

I love the automation tools and the focus on modern fundraising tools and frameworks. The software is very customizable and there are lots of great features that are continuously being improved.

**What do you dislike about Virtuous CRM+?**

No system has everything, and there are lots of missing features that would be great to have. The Virtuous product team is very responsive to customer feedback, though, and I love how transparent they are about the product roadmap.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous is leading the industry in responsive fundraising by providing easy-to-use tools that allow you to create hyper-personal donor journeys. They have created a product that has a very robust feature-set that also integrate with many other great fundraising tools.

  ### 35. Virtuous is the most feature rich and user friendly non-profit CRM on the market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Toby W. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2023

**What do you like best about Virtuous CRM+?**

I love the breadth of features to ensure a non-profit it effectively managed from donor relations to events and volunteers. I also love the wide range of integrations available.

**What do you dislike about Virtuous CRM+?**

Virtuous is a ittle pricy for very small non-profis, but an ideal fit for larger or fast growing organizations who need more than just a 'list of donors' in the database, but really want to focus on cultivating relationships.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous provides a one-stop shop to manage the entire non-profit including donors, volunteers, events and communications. It is an easy choice because it's user friendly and has robust integrations that minimize manual data entry and imports/exports between systems.

  ### 36. The best option in a crowded nonprofit CRM market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2023

**What do you like best about Virtuous CRM+?**

Built in features necessary to a thriving nonprofit: Integrated payment processing, flexible giving/lead/pledge forms, automated acknowledgement/receipting, built in email marketing, robust data health tools, best in class workflow automation.

**What do you dislike about Virtuous CRM+?**

Major Gifts tracking is more "ask" focused than constiuent focused. It works well for my team but may not be the desired format for every org.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous provides a robust plug-and-play solution for nonprofits that want to spend less time on systems and more time with constituents. Many databases are too thin on features and don't empower their users. Other databases are clunky, bloated, and can't get out of the users way. Virtuous walks a good line of serving up the information and metrics an organization needs to be successful while being unobtrusive.

  ### 37. The Best Nonprofit Database System

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert W. | Director Of Development Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2023

**What do you like best about Virtuous CRM+?**

Virtuous is an amazing database system that is easy to use, user-friendly, forward-thinking, and the customer service is outstanding.

**What do you dislike about Virtuous CRM+?**

There are still areas that can be improved, and Virtuous continues to listen to its customers and implement those improvements.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Our nonprofit organization receives a large number of planned gifts that we recognize as revenue. In many cases the donor would like to pay off their future commitment. Virtuous allows for a planned gift to be booked the same way as a pledge which is something other databases do not allow you do. It is important to keep the integrity of the gift type as planned gift, because it allows for vital information regarding the gift versus a pledge.

  ### 38. Great responsive fundraising platform to create relationships with donors

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 14, 2023

**What do you like best about Virtuous CRM+?**

Virtuous is built to help organizations be responsive. It is user-friendly, intuitive and most importantly it helps organizations reach donors at scale. The automations are amazing and help create really meaningful touchpoints with supporters and I love the scoring that's built in. I also love that the marketing and CRM are built together, so I can see all donors' activity with the organization all in one place. As someone who has used Raiser's Edge, Salesforce, Kindful and Salsa, Virtuous is the best fundraising platform/CRM I have evaluated or used.

**What do you dislike about Virtuous CRM+?**

This is a hard question to answer because I really love Virtuous. The price point is higher than some other fundraising platforms, but you get what you pay for and since it truly grows with organizations and helps them grow, I think it's worth the investment up front.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous helps with better managing relationships with supporters and prospects. It can be especially useful for small teams that are trying to juggle every aspect of fundraising/nonprofit management. In the same way, it can be beneficial for large teams with specialists as they can hone in on the features that are most applicable to their roles.

  ### 39. Not user friendly

**Rating:** 2.5/5.0 stars

**Reviewed by:** Ashbeel W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2023

**What do you like best about Virtuous CRM+?**

I like that it keeps a record of all the transactions ever made and information about the donors.

**What do you dislike about Virtuous CRM+?**

You can't find things easily, the user interface is not user-friendly. I can't see my total funds ever received. Pages load very slowly.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

The only thing I find virtuous good for is that I can reach my donors contact info

**Official Response from Kelly Cristaldi:**

> We appreciate you taking the time to detail your experience thus far. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark! 

When is a good time for you to connect with our team? We would love the opportunity to establish a path forward that reinstills confidence and excitement in your team, and prevents similar issues from reoccurring. 

Again, thank you so much for providing this feedback to us. We care deeply about the success of our customers and look forward to making that evident in our future collaborations. 

  ### 40. Get 2 -3 References To Ensure You Are Getting The Right Product For Your Needs

**Rating:** 3.0/5.0 stars

**Reviewed by:** Mac Y. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2023

**What do you like best about Virtuous CRM+?**

Virtuous offers giving pages that will meet the needs of receiving donations.  We run a platform for sending coffee for donations given, and respectfully, they are not a fulfillment style of system.  After spending a month learning how to operate the basics of Virtuous, it has a nice feel to it.  They are constantly updating things to improve user experience. With unlimited users to their system and unlimited queries for assistance through their email channel, that is a big plus for us.

**What do you dislike about Virtuous CRM+?**

They offer an academy of videos to help you learn how to use the program which is nice, it takes about a week to complete those to know how to use them. They do offer an account rep to help escalate issues and their staff is extremely nice. However, their response time on support issues can be 1 -5 business days, depending on their workload. They do not offer a phone support service option yet, but I know they are working towards making that a reality. Their automation platform for sending automated emails lacks assistance and ease of use. I would enjoy more of a plug-and-play feature. Their platform offers a generous amount of email usage per month, and their email-building platform for plug-and-play is in process for upgrades.    With time, I expect they will be a great program.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous is designed to be CRM for us that receives donations and allows us to see who are the people who give and we can manage them.  They allow us to see the donations easily, but running reports and seeing them on a daily dashboard can prove to be cumbersome.

**Official Response from Kelly Cristaldi:**

> Hi, Mac, we appreciate you taking the time to detail your experience thus far. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark!

When is a good time for you to connect with our team? We would love the opportunity to establish a path forward that reinstills confidence and excitement in your team, and prevents similar issues from reoccurring.

Again, thank you so much for providing this feedback to us. We care deeply about the success of our customers and look forward to making that evident in our future collaborations.

  ### 41. Very user friendly. Does a lot of things right, and I am confident they will continue to improve.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jake L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2023

**What do you like best about Virtuous CRM+?**

I love the integration ability. Our non-profit can sync our email system, donor wealth screening software, and a whole source of other things. Overall, it's really user-friendly and a lot easier to find what you're looking for compared to other outdated software like The Raiser's Edge.

**What do you dislike about Virtuous CRM+?**

While the initial training was helpful, the more hands-on training was redundant and unhelpful in determining how to use Virtuous specifically for our organization's needs. Additionally, any further specific training costs more, which seems to boarder-line nickel and dime customers. Further, it would be nice if you could make specific global actions, like updating donor wealth data for people in our database, rather than manually entering each contact individually and updating the data.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

There aren't any problems Virtuous is solving that benefit me. While they have an overall great product, there are certain limitations (globally updating donor wealth data and having a working mobile app) that aren't being solved that would benefit the work I'm doing the most.

  ### 42. Virtuous has been a great resource to our organization!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 08, 2022

**What do you like best about Virtuous CRM+?**

Virtuous has integrated smoothly with our website and has become more than just a CRM to manage donor relationships.  I love that the functionality extends beyond that!

**What do you dislike about Virtuous CRM+?**

We joined Virtuous early, it seems, and there have been many updates since.  That's both a blessing and a curse as our organization has benefited from the updates, but we've had to adjust our practices more than once.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

We have saved money overall by utilizing Virtuous as a single source for receipting, e-newsletters, online campaigns, and a CRM instead of outsourcing other companies for these services.

  ### 43. Top of the line CRM for managing multiple nonprofit business functions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2023

**What do you like best about Virtuous CRM+?**

We work with over 150 nonprofits and manage multiple CRMs. Virtuous provides the easiest and cleanest donation entry process we have. We also provide consulting to clients in business process implementation and Virtuous automations are vital to ensuring all functions are working efficiently and effectively.

**What do you dislike about Virtuous CRM+?**

As with any new system, it takes time to get up to speed and understand the various functions.  Thankfully the user interface is intuitive and easy to grasp.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Keeping data clean and trustworthy so actionable next steps can be taken with confidence. Automations provide efficiencies and proactive data analytics.

  ### 44. A Non-Profit's Best Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joy P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2023

**What do you like best about Virtuous CRM+?**

Virtuous has been a beneficial asset to our nonprofit. The database is easy to use, and it's pretty simple to navigate. The Virtuous Team is always available to help, and the new features rolling out have been helpful for the team. We are an international NGO and had some specific requests through the onboarding process, and they were able to accommodate every single one.

**What do you dislike about Virtuous CRM+?**

There is a learning curve and while the video tutorials have been helpful, there's a lot we want to utilize and continue to take it step by step

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

We are able to see a complete picture of how a donor is engaging with us, it's also easy to track our interactions with our donors and we anticipate the automation will be key in growing our donor base without requiring additional staff.

  ### 45. Virtuous is comprehensive and easy to navigate.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kendra C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2023

**What do you like best about Virtuous CRM+?**

The system is built out which makes it easy to implement, yet it's easy to customize data fields to make it our own.

**What do you dislike about Virtuous CRM+?**

Utilizing Virtuous's marketing tools allows for personalization, but the customization around making it look exactly like I want isn't yet integrated into the system.. Virtuous is quick though with updates, and so I expect I shouldn't have to use my workarounds all the much longer.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virtuous is helping to organize my data, ensure that my marketing is personalized, and making me more efficient with communications/touchpoints.

  ### 46. Purpose-built CRM, ideal for mid-sized nonprofits

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ray D. | Founding Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2023

**What do you like best about Virtuous CRM+?**

That it is purpose-built for relationship-driven fundraising

**What do you dislike about Virtuous CRM+?**

The volunteer management tool doesn't quite meet our needs, but we have pretty unique/specific needs in that area.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

Virutous keeps our fundraising team organized and in-sync while we build many relationships across our community.

  ### 47. Promised the world, and delivered mediocrity at best.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Branna S. | Development Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2023

**What do you like best about Virtuous CRM+?**

Great record and data health management, clean aesthetic for user interface, customizable dashboard, and customizable profile overview.

**What do you dislike about Virtuous CRM+?**

Newer CRM solution - seems like they scaled up quickly but lack the customer support team to support their clients. Lack of a chat feature, and additionally takes several days to receive support from a  rep (via email only).

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

We bought into responsive fundraising to transform our donor relationships and aimed to increase the work a smaller development team can do with the automated tools and task modules. Thus far, we have not realized this goal fully, as our team has encountered issues in the basics (like processing payments, managing recurring giving, queries, and email communication) that prevent our team from fully implementing more complex workflows.

**Official Response from Kelly Cristaldi:**

> Hi, Brianna, we appreciate you taking the time to detail your experience thus far. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark!

When is a good time for you to connect with our team? We would love the opportunity to establish a path forward that reinstills confidence and excitement in your team, and prevents similar issues from reoccurring.

Again, thank you so much for providing this feedback to us. We care deeply about the success of our customers and look forward to making that evident in our future collaborations.

  ### 48. A new generation of CRms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel S. | Director of Philanthropy, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about Virtuous CRM+?**

Favorite parts of Virtuous is both the ease of migration as well as the intuitive functionality of its responsive donor engagement tools.

**What do you dislike about Virtuous CRM+?**

There hasn't been much to dislike about Virtuous. In comparison to our previous CRM there truly were no drawbacks.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

It allowed us to address the hygiene of our data while empowering us to engage with donors in new ways without the need for additional manpower.

  ### 49. Virtuous is a great resource for our non profit organization!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Oye W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2023

**What do you like best about Virtuous CRM+?**

The upside of Virtuous is that it helps to keep communicate and keep  our donors and volunteers organized.

**What do you dislike about Virtuous CRM+?**

There is so much to learn, we need on-going courses to help us to understand how to use the software effectively.

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

How to keep track of donors. 
How to effectively communicate with donors. 
How to manage and support volunteers.

  ### 50. The best CRM I’ve ever used.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2023

**What do you like best about Virtuous CRM+?**

Virtuous has been instrumental in managing our grant applications, communications, and department goals all in one place.

**What do you dislike about Virtuous CRM+?**

Virtuous is ambitious about improving and growing their products. Sometimes I can't keep up with all of the great improvements!

**What problems is Virtuous CRM+ solving and how is that benefiting you?**

We had no central CRM and we were using several systems that weren't connected, making it difficult to understand our donors' intentions.


## Virtuous CRM+ Discussions
  - [Can there be a way to reassign a note to a different user even though you may be the user inputting the information?](https://www.g2.com/discussions/43237-can-there-be-a-way-to-reassign-a-note-to-a-different-user-even-though-you-may-be-the-user-inputting-the-information) - 1 comment, 1 upvote
  - [Does anyone have experience in integrating Virtuous with Hubspot?](https://www.g2.com/discussions/does-anyone-have-experience-in-integrating-virtuous-with-hubspot) - 1 comment, 1 upvote

- [View Virtuous CRM+ pricing details and edition comparison](https://www.g2.com/products/virtuous-crm/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-12+21%3A33%3A00+-0500&secure%5Bsession_id%5D=b5d482db-a96b-4e60-a7d6-c51dbacea960&secure%5Btoken%5D=55890e02fed41408967f3226a02cf4db8c03e4c156af0b5c1130546ed4d77427&format=llm_user)
## Virtuous CRM+ Integrations
  - [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews)
  - [Bloomerang Fundraising, formerly Qgiv](https://www.g2.com/products/bloomerang-fundraising-formerly-qgiv/reviews)
  - [Bonterra OneCause](https://www.g2.com/products/bonterra-onecause/reviews)
  - [DonorSearch](https://www.g2.com/products/donorsearch/reviews)
  - [Double the Donation](https://www.g2.com/products/double-the-donation/reviews)
  - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews)
  - [GiveSmart](https://www.g2.com/products/givesmart/reviews)
  - [GoFundMe Pro](https://www.g2.com/products/gofundme-pro/reviews)
  - [Gratavid](https://www.g2.com/products/gravyty-gratavid/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Instrumentl](https://www.g2.com/products/instrumentl/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews)
  - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews)
  - [netFORUM Pro](https://www.g2.com/products/netforum-pro/reviews)
  - [Omatic Software](https://www.g2.com/products/omatic-software/reviews)
  - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews)
  - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews)
  - [Social Insight](https://www.g2.com/products/social-insight/reviews)
  - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews)
  - [Virtuous Raise](https://www.g2.com/products/virtuous-raise/reviews)
  - [Xero](https://www.g2.com/products/xero/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Virtuous CRM+ Features
**Administration**
- Reporting
- Interaction Tracking
- Automation
- Donor Profiles

**Administration**
- User Dashboard
- Donor Profiles
- Reporting
- Templates
- Customization

**Constituent Management**
- Constituent Profiles
- Online Portal
- Donor Communications

**Fundraising**
- Campaign Management
- Online Donation Portal
- Event Planning
- Recurring Donations
- Peer-to-peer Fundraising
- Mobile Capabilities

**Donor Management**
- Moves Management
- Pledge Tracking
- E-Document Storage
- Acknowledgments & Communications

**Marketing Automation**
- Email Marketing
- Lead Management
- Campaign Management
- Marketing ROI Analytics

**Marketing**
- Email Marketing
- Direct Mail Tools

**Interoperability**
- Event Tracking
- Gift Tracking
- Fund Accounting

**Workflow Automation**
- Donor Prospecting
- Data Entry
- Task Delegation

**Reporting & Analytics**
- Reporting
- Dashboards
- Automated Reports

**Integrations**
- Accounting
- Fundraising
- Grant Management
- Sales POS

**Agentic AI - Nonprofit CRM**
- Autonomous Task Execution
- Cross-system Integration

## Top Virtuous CRM+ Alternatives
  - [Blackbaud Raiser&#39;s Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - 3.9/5.0 (621 reviews)
  - [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) - 4.2/5.0 (428 reviews)
  - [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) - 4.6/5.0 (883 reviews)

