--- title: Virtuous CRM+ Reviews meta\_title: 'Virtuous CRM+ Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 281 reviews by the users' company size, role or industry to find out how Virtuous CRM+ works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 281 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Nonprofit url: https://www.g2.com/categories/nonprofit --- ### Virtuous CRM+ Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **intuitive and user-friendly interface** of Virtuous CRM+, enhancing daily tracking and profile management. [(4 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502536&qs=pros-and-cons#reviews) Users find the **intuitive interface** of Virtuous CRM+ makes daily tasks and profile management effortless. [(4 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502478&qs=pros-and-cons#reviews) Users value the **knowledgeable and helpful customer support** of Virtuous CRM+, enhancing their onboarding and engagement processes. [(3 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502821&qs=pros-and-cons#reviews) Users love the **easy integrations** of Virtuous CRM+, streamlining their work for email marketing and event tracking. [(3 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503426&qs=pros-and-cons#reviews) Users love the **intuitive email marketing features** of Virtuous CRM+, streamlining their outreach and donor engagement effortlessly. [(3 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503936&qs=pros-and-cons#reviews) Users find Virtuous CRM+ to be **expensive** , especially for small enterprises, despite its overall effectiveness. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503659&qs=pros-and-cons#reviews) Users find **form design issues** limit practicality and customization for collecting information and payments effectively. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=2244307&qs=pros-and-cons#reviews) Users experience **integration issues** that can hinder seamless functionality with Virtuous CRM+, impacting overall user satisfaction. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503411&qs=pros-and-cons#reviews) Users find the **limited customization** of forms in Virtuous CRM+ to be frustrating and restrictive. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1501888&qs=pros-and-cons#reviews) Users find that **payment issues** with forms often hinder effective information collection and payment processing. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502740&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Virtuous CRM+ ##### 1. Ease of Use Users appreciate the **intuitive and user-friendly interface** of Virtuous CRM+, enhancing daily tracking and profile management. [ See 4 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502536&qs=pros-and-cons#reviews) See Related User Reviews KB Khaoula B. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive All-in-One Tool with Top-Notch Features" What do you like about Virtuous CRM+? Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integr GR Gomez R. Mid-Market (51-1000 emp.) 4.5/5 "Intuitive and Automated Tool That Saves Time Effortlessly" What do you like about Virtuous CRM+? It has an intuitive interface that is very easy to use. No skills are needed to run this tool. It is a highly automated tool that helps save on time. ##### 2. Intuitive Users find the **intuitive interface** of Virtuous CRM+ makes daily tasks and profile management effortless. [ See 4 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502478&qs=pros-and-cons#reviews) See Related User Reviews KB Khaoula B. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive All-in-One Tool with Top-Notch Features" What do you like about Virtuous CRM+? Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integr GR Gomez R. Mid-Market (51-1000 emp.) 4.5/5 "Intuitive and Automated Tool That Saves Time Effortlessly" What do you like about Virtuous CRM+? It has an intuitive interface that is very easy to use. No skills are needed to run this tool. It is a highly automated tool that helps save on time. ##### 3. Customer Support Users value the **knowledgeable and helpful customer support** of Virtuous CRM+, enhancing their onboarding and engagement processes. [ See 3 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502821&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "3 Years and Still Loving to Learn More" What do you like about Virtuous CRM+? The support team is so knowledgeable and helpful. Whether we're bringing on new team members or finally taking advantage of the countless capabilities ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great experience and fun to meet new people." What do you like about Virtuous CRM+? The ease of use and customer service provided. ##### 4. Easy Integrations Users love the **easy integrations** of Virtuous CRM+, streamlining their work for email marketing and event tracking. [ See 3 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503426&qs=pros-and-cons#reviews) See Related User Reviews KB Khaoula B. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive All-in-One Tool with Top-Notch Features" What do you like about Virtuous CRM+? Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integr ![Sara P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara P.") SP Sara P. Small-Business (50 or fewer emp.) 5.0/5 "Steps above the rest!" What do you like about Virtuous CRM+? The integrations have been amazing to streamline our work! ##### 5. Email Marketing Users love the **intuitive email marketing features** of Virtuous CRM+, streamlining their outreach and donor engagement effortlessly. [ See 3 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503936&qs=pros-and-cons#reviews) See Related User Reviews KB Khaoula B. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive All-in-One Tool with Top-Notch Features" What do you like about Virtuous CRM+? Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integr GR Gomez R. Mid-Market (51-1000 emp.) 4.5/5 "Intuitive and Automated Tool That Saves Time Effortlessly" What do you like about Virtuous CRM+? It has an intuitive interface that is very easy to use. No skills are needed to run this tool. It is a highly automated tool that helps save on time. ### 5 Cons or Disadvantages of Virtuous CRM+ ##### 1. Expensive Users find Virtuous CRM+ to be **expensive** , especially for small enterprises, despite its overall effectiveness. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503659&qs=pros-and-cons#reviews) See Related User Reviews GR Gomez R. Mid-Market (51-1000 emp.) 4.5/5 "Intuitive and Automated Tool That Saves Time Effortlessly" What do you dislike about Virtuous CRM+? This tool can be costly for small enterprises. But it is generally a good tool. ##### 2. Form Design Issues Users find **form design issues** limit practicality and customization for collecting information and payments effectively. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=2244307&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great experience and fun to meet new people." What do you dislike about Virtuous CRM+? Forms aren't always the most practical for collection information and payment. ![Sara P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara P.") SP Sara P. Small-Business (50 or fewer emp.) 5.0/5 "Steps above the rest!" What do you dislike about Virtuous CRM+? I wish the forms were more customizable. ##### 3. Integration Issues Users experience **integration issues** that can hinder seamless functionality with Virtuous CRM+, impacting overall user satisfaction. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503411&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "3 Years and Still Loving to Learn More" What do you dislike about Virtuous CRM+? The event capabilities could be improved, but they have integration with other services to aid ![Jenna V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenna V.") JV Jenna V. Small-Business (50 or fewer emp.) 4.5/5 "Admin Assistant" What do you dislike about Virtuous CRM+? Some of the integration struggles we have had. ##### 4. Limited Customization Users find the **limited customization** of forms in Virtuous CRM+ to be frustrating and restrictive. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1501888&qs=pros-and-cons#reviews) See Related User Reviews ![Sara P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara P.") SP Sara P. Small-Business (50 or fewer emp.) 5.0/5 "Steps above the rest!" What do you dislike about Virtuous CRM+? I wish the forms were more customizable. ##### 5. Payment Issues Users find that **payment issues** with forms often hinder effective information collection and payment processing. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502740&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great experience and fun to meet new people." What do you dislike about Virtuous CRM+? Forms aren't always the most practical for collection information and payment. HH Heather H. Small-Business (50 or fewer emp.) 8/26/2024 "So much exciting 'stuff' happening" 4.5/5 What do you like best about Virtuous CRM+? Virtuous just makes sense. From how contacts are saved (households, but also individuals) to the automation programs the whole system is easy to use, as it was built for managing donations! Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? We had a little hiccup with our automation starting over. We wanted a once and done automation, but there was an error with how the queries were established, which caused the whole thing to start over. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? I feel that the time it takes to enter a gift - from entering a new constituent to recording the gifts - is much less. It's definately a time saver. Also, I love the way the contacts are saved - on a household level, but also from an individual point of view. This is especially helpful when dealing with deceased donors. At the conference it was announced that passthrough gifts will be able to have multiple donors - this is going to be amazing! When dealing with gifts from United Way (as an example) it's going to make so much more sense being able to have mulitple donors attached to one gift. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Lisa B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa B.") LB Lisa B. Mid-Market (51-1000 emp.) 8/24/2024 "The Power of Data with Virtuous" 5/5 What do you like best about Virtuous CRM+? I’m thrilled with the new BI tool in Virtuous! It gives us the flexibility to create any report we need and encourages innovative thinking. The customizable dashboard reports are invaluable, enabling us to harness our data effectively and make informed, data-driven decisions. Additionally, the ability to add custom fields allows us to tailor the CRM to meet our specific needs, ensuring that it fits seamlessly with our unique processes and requirements. The ease of use is another standout feature. The intuitive design and user-friendly interface make navigating the system straightforward, allowing our team to quickly adapt and utilize its full range of features without a steep learning curve. Virtuous has proven to be both powerful and accessible, enhancing our data management and decision-making processes significantly. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? While the BI tool in Virtuous is robust, we have noticed that the query tool can be somewhat restrictive, limiting the types of queries you can generate. However, we believe the BI tool’s advanced features should help address these limitations and provide a more flexible solution. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Centralized data management, personalized donor engagement, and reporting and analytics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Erica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica C.") EC Erica C. Director of Development Small-Business (50 or fewer emp.) 8/16/2024 "Virtuous is fantastic for small or one-person departments." 4/5 What do you like best about Virtuous CRM+? Everything can be automated. I do not have a team, so I cannot take the time to log donations, send receipts, etc. individually. I need to be able to "set it and forget it" to ensure our donors get the acknowledgements and confirmations they need after making a donation. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? It did take me awhile to learn, and I'm still learning new things everyday. However, the Virtuous academy has been so helpful with this! Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Organization. Each donor profile is so organized, from their donations, to their received emails, to their event ticket purchase and attendance. It's all in one place and really helps me prepare for communication or visits with that donor. It saves me time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Babette "Babs" S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Babette "Babs" S.") BS Babette "Babs" S. Chief Development Officer Mid-Market (51-1000 emp.) 8/19/2024 "User Friendly Data Base" 5/5 What do you like best about Virtuous CRM+? The ease of getting ramped up quickly to use accurate, quality data was the most useful part of using the tool. Not to mention the expertise of the Virtuous team that walked through the onboarding and integration to make the transfer of data seem less and smooth. I love the event module/ raise donors/ the vast workflows/ integrated payment platform that removes the risk of human error - not to mention a time saver. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? The lack of not being able to track grant opportunities (from a pipeline/forecast - perspective). Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Virtuous is helping to communicate effectively with our Donors/staff/families/prospects/Foundations/Corporate Partners with the appropriate messaging targeting to that segment. It also helps to track the donations received and allows the receipting of gifts made as well as annual gifts and will easily pull reports that are necessary for impact reports and reports to the board. Virtuous has helped benefit lately by adding in the event modual for tracking event and creating marketing segments for the event. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MM Meghan M. Senior Manager of Philanthropy Operations Small-Business (50 or fewer emp.) 5/30/2024 "Happy with the Switch!" 4/5 What do you like best about Virtuous CRM+? We have loved the ease of use for Virtuous. We are able to have households, which we didn't have previously. We are able to communicate with donors based on their giving and preferences. Their recenty updated reporting feature allows a ton of flexibility. We are happy with automations and support provided through our account rep to help us leverage all of the possibilities. We use a separate online giving platform and the integration works very well. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? Their campaign structure is a steep learning curve. However, we were provided support to help map our information well. It is not for everyone. If you want more flexibility in coding and tracking your gifts, this might not be for you. The lack of ability for multiple soft credits has been difficult. We are anxiously awaiting that update. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Automations are huge. We are just starting to leverage them and that's helpful. Custom collections have been helpful tracking for us. And the ability to have an account rep help us regularly on our strategic goals is AMAZING! The fact that we can have households is also a major benefit for us and the ability to segment communication with donors. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JB Jarred B. Chief Advancement Officer Mid-Market (51-1000 emp.) 5/29/2024 "RRY and Virtuous" 4/5 What do you like best about Virtuous CRM+? Virtuous was a nice mix of everything we were looking for in our first CRM experience for Our Y. It had the options we were interested in: wealth screening, a way to save documents to profiles, plus meeting notes in a convenient way. The added bonus of having a ticketed event site, a dynamic giving site, and the social and wealth scores really helped. It has been easy to use in some facets and the support from the Virtuous Team has been wonderful for us. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? For us, the ease of implementation coming from Daxko has been challenging, especially since they do not integrate with one another. Since it is not a moves management system either, that is an opportunity we have been working with the Team on. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Virtuous is helping us grasp the 21st Century of Fundraising while not being as overwhelming as some of the bigger CRMs are. They are helping us work through the kinks and how been a great partner in listening to our needs and finding solutions to them. We have also requested items or knew they were coming, such as a ticketed event site and they have delivered and been open to suggestions once they come in. It's been a great relationship thus far. Review collected by and hosted on G2.com. Show More 12/2/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Paul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul S.") PS Paul S. VP of Development Mid-Market (51-1000 emp.) 5/28/2024 "We are soaring to new heights with Virtuous" 4.5/5 What do you like best about Virtuous CRM+? Virtuous automations are allowing us to respond to donors quicker than ever before, bringing another level of relationship between us and our donors. I love that Virtuous listens to the customers. They are working on updates that matter to us. We need a product that will grow with us. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? Reporting can sometimes be a challenge. We have to export then manipulate data to get the data we are looking for. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Through Virtuous automations, we can recognize donor behavior and act immediately. For instance, with our former CRM, we had to run new donor reports, then mail them and postcard and put them on a thank you call list. We have built a Virtuous automation to recognize the new donor, immediately send them a welcome postcard, and send the contact info to someone to reach out with a call or email to thank the donor for their first gift. We are working in real time now - which is what people today expect. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Mid-Market (51-1000 emp.) 8/10/2023 "Virtuous Helped Increase Annual Giving by 22.1%" 5/5 What do you like best about Virtuous CRM+? Virtuous is incredibly user friendly and was built with non-profit organizations in mind. It is more than a CRM - it is a responsive fundraising tool. Our previous CRM was incredibly clunky and was not intuitive. With Virtuous, we have saved 3-5 hours of administrative time, connected more with our donors, and increased giving by 22.1%. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? Early on in our contract with Virtuous, the support team was still rather small. Getting support tickets solved quickly was slightly challenging at first, but they have increased their spport since! Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Virtuous helped us solve our problem with administrative time. We spent far too many hours in our previous CRM manually producing receipts and creating lackluster emails. Virtuous allowed us to automate our acknowledgments, produce custom emails, and automate tasks. This has helped us drastically decrease our administrative time and increase our time speaking to donors. Review collected by and hosted on G2.com. Show More 8/28/2024 Current UserValidated ReviewerSource: Organic KS Katrina S. Mid-Market (51-1000 emp.) 10/17/2024 "A wonderful tool for non-profits" 4/5 What do you like best about Virtuous CRM+? Virtuous has helped our organization have a thorough, reliable database for all our contacts and donors. Having this information in one place and being able to categorize it with custom fields, tags, notes, etc. allows us to communicate effectively with donors and potential donors about how they can get involved in making an impact. I don't know where we would be without Virtuous! Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? We wish the marketing tools were more robust and easier to use. It would be amazing if we could perform more of our marketing functions within Virtuous! Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Virtuous is solving the problem of having a clean, informative, and helpful database for all our customers so that we can build meaningful, lasting relationships with them. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Bryon S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bryon S.") BS Bryon S. Chief Development Officer Small-Business (50 or fewer emp.) 9/18/2024 "We migrated a year ago and Virtuous is the best decision!" 5/5 What do you like best about Virtuous CRM+? The support of our client rep and the responsiveness of support has made the transition as easy as it can be going through migrations. Don't worry about ease of use for Major Gifts Officers--very friendly and intuitive. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? The system is more development driven than accounting and inventory focused. It can serve both well, but we had more conversion to do on that side of the organization. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Access to the menu of add-on services has been helpful. Focusing on responsive fundraising has been very useful. We are still learning to use those insights. Review collected by and hosted on G2.com. 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