--- title: Virtuous CRM+ Reviews meta\_title: 'Virtuous CRM+ Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 281 reviews by the users' company size, role or industry to find out how Virtuous CRM+ works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 281 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Nonprofit url: https://www.g2.com/categories/nonprofit --- ### Virtuous CRM+ Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **intuitive and user-friendly interface** of Virtuous CRM+, enhancing daily tracking and profile management. [(4 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502536&qs=pros-and-cons#reviews) Users find the **intuitive interface** of Virtuous CRM+ makes daily tasks and profile management effortless. [(4 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502478&qs=pros-and-cons#reviews) Users value the **knowledgeable and helpful customer support** of Virtuous CRM+, enhancing their onboarding and engagement processes. [(3 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502821&qs=pros-and-cons#reviews) Users love the **easy integrations** of Virtuous CRM+, streamlining their work for email marketing and event tracking. [(3 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503426&qs=pros-and-cons#reviews) Users love the **intuitive email marketing features** of Virtuous CRM+, streamlining their outreach and donor engagement effortlessly. [(3 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503936&qs=pros-and-cons#reviews) Users find Virtuous CRM+ to be **expensive** , especially for small enterprises, despite its overall effectiveness. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503659&qs=pros-and-cons#reviews) Users find **form design issues** limit practicality and customization for collecting information and payments effectively. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=2244307&qs=pros-and-cons#reviews) Users experience **integration issues** that can hinder seamless functionality with Virtuous CRM+, impacting overall user satisfaction. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503411&qs=pros-and-cons#reviews) Users find the **limited customization** of forms in Virtuous CRM+ to be frustrating and restrictive. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1501888&qs=pros-and-cons#reviews) Users find that **payment issues** with forms often hinder effective information collection and payment processing. [(2 mentions)](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502740&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Virtuous CRM+ ##### 1. Ease of Use Users appreciate the **intuitive and user-friendly interface** of Virtuous CRM+, enhancing daily tracking and profile management. [ See 4 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502536&qs=pros-and-cons#reviews) See Related User Reviews KB Khaoula B. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive All-in-One Tool with Top-Notch Features" What do you like about Virtuous CRM+? Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integr GR Gomez R. Mid-Market (51-1000 emp.) 4.5/5 "Intuitive and Automated Tool That Saves Time Effortlessly" What do you like about Virtuous CRM+? It has an intuitive interface that is very easy to use. No skills are needed to run this tool. It is a highly automated tool that helps save on time. ##### 2. Intuitive Users find the **intuitive interface** of Virtuous CRM+ makes daily tasks and profile management effortless. [ See 4 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502478&qs=pros-and-cons#reviews) See Related User Reviews KB Khaoula B. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive All-in-One Tool with Top-Notch Features" What do you like about Virtuous CRM+? Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integr GR Gomez R. Mid-Market (51-1000 emp.) 4.5/5 "Intuitive and Automated Tool That Saves Time Effortlessly" What do you like about Virtuous CRM+? It has an intuitive interface that is very easy to use. No skills are needed to run this tool. It is a highly automated tool that helps save on time. ##### 3. Customer Support Users value the **knowledgeable and helpful customer support** of Virtuous CRM+, enhancing their onboarding and engagement processes. [ See 3 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502821&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "3 Years and Still Loving to Learn More" What do you like about Virtuous CRM+? The support team is so knowledgeable and helpful. Whether we're bringing on new team members or finally taking advantage of the countless capabilities ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great experience and fun to meet new people." What do you like about Virtuous CRM+? The ease of use and customer service provided. ##### 4. Easy Integrations Users love the **easy integrations** of Virtuous CRM+, streamlining their work for email marketing and event tracking. [ See 3 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503426&qs=pros-and-cons#reviews) See Related User Reviews KB Khaoula B. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive All-in-One Tool with Top-Notch Features" What do you like about Virtuous CRM+? Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integr ![Sara P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara P.") SP Sara P. Small-Business (50 or fewer emp.) 5.0/5 "Steps above the rest!" What do you like about Virtuous CRM+? The integrations have been amazing to streamline our work! ##### 5. Email Marketing Users love the **intuitive email marketing features** of Virtuous CRM+, streamlining their outreach and donor engagement effortlessly. [ See 3 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503936&qs=pros-and-cons#reviews) See Related User Reviews KB Khaoula B. Small-Business (50 or fewer emp.) 4.5/5 "Intuitive All-in-One Tool with Top-Notch Features" What do you like about Virtuous CRM+? Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integr GR Gomez R. Mid-Market (51-1000 emp.) 4.5/5 "Intuitive and Automated Tool That Saves Time Effortlessly" What do you like about Virtuous CRM+? It has an intuitive interface that is very easy to use. No skills are needed to run this tool. It is a highly automated tool that helps save on time. ### 5 Cons or Disadvantages of Virtuous CRM+ ##### 1. Expensive Users find Virtuous CRM+ to be **expensive** , especially for small enterprises, despite its overall effectiveness. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503659&qs=pros-and-cons#reviews) See Related User Reviews GR Gomez R. Mid-Market (51-1000 emp.) 4.5/5 "Intuitive and Automated Tool That Saves Time Effortlessly" What do you dislike about Virtuous CRM+? This tool can be costly for small enterprises. But it is generally a good tool. ##### 2. Form Design Issues Users find **form design issues** limit practicality and customization for collecting information and payments effectively. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=2244307&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great experience and fun to meet new people." What do you dislike about Virtuous CRM+? Forms aren't always the most practical for collection information and payment. ![Sara P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara P.") SP Sara P. Small-Business (50 or fewer emp.) 5.0/5 "Steps above the rest!" What do you dislike about Virtuous CRM+? I wish the forms were more customizable. ##### 3. Integration Issues Users experience **integration issues** that can hinder seamless functionality with Virtuous CRM+, impacting overall user satisfaction. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1503411&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "3 Years and Still Loving to Learn More" What do you dislike about Virtuous CRM+? The event capabilities could be improved, but they have integration with other services to aid ![Jenna V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenna V.") JV Jenna V. Small-Business (50 or fewer emp.) 4.5/5 "Admin Assistant" What do you dislike about Virtuous CRM+? Some of the integration struggles we have had. ##### 4. Limited Customization Users find the **limited customization** of forms in Virtuous CRM+ to be frustrating and restrictive. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1501888&qs=pros-and-cons#reviews) See Related User Reviews ![Sara P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara P.") SP Sara P. Small-Business (50 or fewer emp.) 5.0/5 "Steps above the rest!" What do you dislike about Virtuous CRM+? I wish the forms were more customizable. ##### 5. Payment Issues Users find that **payment issues** with forms often hinder effective information collection and payment processing. [ See 2 mentions ](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bsentiment_snippet%5D=1502740&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "A great experience and fun to meet new people." What do you dislike about Virtuous CRM+? Forms aren't always the most practical for collection information and payment. SH Sara H. Individual Giving and Data Coordinator Mid-Market (51-1000 emp.) 5/23/2024 "Cons outweigh the Pros" 1/5 What do you like best about Virtuous CRM+? The most helpful feature of Virtuous is the clarity offered by their gift import process. It allows you to see a snapshot of the donor record you're adding a new gift to in order to cross-check previous gift data without having to navigate to a new window. I also like that mailing is intergrated so notes are automatically added to a donor's profile every time they receive an email and if they open it. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? There are quiet a few features about Virtuous that have proven unhelpful or nonintuitive to the needs of our organization. The grants tracking feature is too separate from individual records and cannot be organized in an easy to use way over a simple excel spreadsheet. The mail and email creation wizard is archaic, relying on users to know HTML fluently for more customization than just basic structures. Virtuous's integration with RaiseDonors is underdeveloped, commonly leaving valuable data behind in RD upon gift imports. The relationships and contacts system is underdeveloped causing duplicate names to be a requirement in order to have correct contacts for organizations and foundations that also give on personal levels. The Dashboards system is restricted to using the Virtuous system a certain way - it doesn't provide flexibility for using the Campaigns structure in a way that suits the organization. The annual review was non-transparent and created confusion upon our first renewal and accidental renewal of features that provided no helpful insight to our fundraising strategies: DonorSearch Wealth Reporting and Social Insights. Overall, the cons outweigh the pros with Virtuous and though we have tried to utilize features that do help our fundraising strategies, such as automations, they also come with flaws that prevent their potential from being seen. Finally, through the many issues we've run into with Virtuous, tech support gives us base level assistance before being passed off to higher level support structures with long wait times, often not coming to a solution in any timely manner to use the system as needed. We have found our own systems with excel spreasheets have proven more reliable than many features offered through the Virtuous system. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? At this time, non of the problems we are facing in Virtuous have foreseeable solutions that provide confidence that the area in question will be usable to our organization. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nydia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nydia S.") NS Nydia S. Community Partnerships Coordinator Mid-Market (51-1000 emp.) 5/31/2024 "Database for better serving donors! :)" 4/5 What do you like best about Virtuous CRM+? Virtuous has been a great resource for my team as we serve those who interact with our organization as givers of their time and money. It allows us to keep organized and log the importance of conversations and topics shared in chats with these individuals. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? One thing I have noted that has hindered the ease of trying to find the contact is that the search bar struggles to recognize all the names associated with an individual or business. Often you have to input the exact name, which can be challenging when looking to the database to assist in this way. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Virtuous allows our team to look in a constant spot for shared information on donors and supporters who are close to our mission. We can all be informed on what steps/connections have been taken and made to strenghten our friendships with these individuals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CW Colby W. Community Development Coordinator Mid-Market (51-1000 emp.) 5/31/2024 "Good for Data Storage and Integrated Email - Skeptical of Bells and Whistles" 3/5 What do you like best about Virtuous CRM+? Our team is grateful to have an integrated email system with our CRM. Segmenting email lists is easy based on giving data and donor info. We like that the team at virtuous are always working to improve their product. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? Their project management tools, moves management tools, grant management tools have much to be desired. They sell you on using these with your CRM data, but, they are clumsy and ineffective. Plan on using outside tools for those things in conjunction with Virtuous. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? They are improving their reporting managment system. That will save us time looking at KPIs if we were to pay the annual price tag for the tool. They have also increased thr support if you pay for it. I think the only problem they have solved for us the integration of email marketing with our patment platform/crm. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 8/22/2024 "Virtuous User Summit Experience" 4.5/5 What do you like best about Virtuous CRM+? The customizability of the program and the large number of features makes it a very competitive CRM in the non profit space. They really listen to customers and what is working or not working and user feedback plays a signifcant role in their product roadmap. The provide a lot of tools and information to aid non profits to implement the responsive fundraising model and really care about the success of their customers. The software itself it user friendly and very learnable. The number of integrations that Virtuous has with other tools is impressive. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? I wish there were more features that were available in the enterprise subscription and didn't require add'l cost to access. For example the donor portal is not very robust but you can upgrade to Raise Donors. It feels like a lot of their development is in the add on features. Althought it does appear that some of the new stuff that was discussed at the user summit will be available in the Enterprise subscription without add'l fees. Fingers crossed! Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Virtuous is allowing us to do more with our donor data than we could with our prior CRM. The automations in particular are helping us a great deal in managing our donors through their journey with us. Review collected by and hosted on G2.com. Show More 8/30/2024 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 5/23/2024 "Limited Customization but Automations are Great" 3.5/5 What do you like best about Virtuous CRM+? I love the concept of Automations and am working on using them in a way that reduces manual work for my team and improves efficiencies so we can serve more investors with our small team. It great that we can set up workflows to be sure we are interacting with donors at certain points. Automations alone can replace hours of manual work! Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? Virtuous has a lot of limitations in my perspective from a data management and customization standpoint. We aren't able to customize screens, make certain fields required for our organization or limit permissions at a field or section level. I find the reporting/queries very limited as well in comparison to a much less costly CRM used in the past. I was very surprised that more development hasn't been put into these features. My biggest disappointment has been response times to API issues as we work a lot with custom systems that need to interact with Virtuous. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Automations are the biggest problem Virtuous is solving for us - we are able to set up workflows like making sure after an event that every donor has a follow up cycle, triggering thank yous to donors who have reached certain milestones, etc. Automations alone replace a lot of manual time for our team and ensure there aren't gaps in responding to our donors. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 8/20/2024 "Virtuous is user-friendly and puts the power of data within reach." 4.5/5 What do you like best about Virtuous CRM+? Virtuous's user-interface allows staff or all kinds to easily interpret data and to draw their own conclusions. Nearly every question we want to ask about our data can be pulled through layers of queries, no matter how complex. It integrates nicely with our payment processor, and is tileable for our unique needs. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? While Virtuous is expansive in its usability, that can sometimes stretch the platform a bit thin. There have been a few times where we'll run into difficulties that Virtuous doesn't have the capacity to prioritize. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Any CRM can store data, but Virtuous does it in a way that feels natural and helpful. It's donor profiles feel almost like a social media feed, highlighting donations, notes, activities, and more related to any given profile. The profile view makes it very easy to understand things on a small scale, while the queries and automations make it easy to interpret large amounts of data at once. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Karen F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karen F.") KF Karen F. Director of Charitable Giving Non-Profit Organization Management Small-Business (50 or fewer emp.) 5/23/2024 "Best CRM!" 4/5 What do you like best about Virtuous CRM+? I have worked in several different CRMs in my roles in fundraising and I have found that the import tool and queries are the most user-friendly with Virtuous. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? What I do not like about Virtuous is the inability to have multiple soft credits or passthrough credits on a single payment. If you receive a check from Charity Navigator and it has 4 donors on it, you cannot give soft credit in the donation to more than one. I have had to create a work around for that. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? With Virtuous being able to be a payment gateway it allowed us to cut ties with outside payment processors and streamline that donation process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JJ Jackie J. Small-Business (50 or fewer emp.) 8/20/2024 "Virtuous is a true partner" 5/5 What do you like best about Virtuous CRM+? Most companies try to sell that concept that they are a 'partner' but most aren't. Virtuous is a true partner. The employees are invested in helping organizations increase philanthropy and engagement and it is demonostated through their work and the product they have created/ continue to enhance. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? Tier 1 support is lacking in knowlege of non-profit work and the Virtuous system. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Virutous holds all of our alumni and donor data. The data health tool is effective is helping us maintain accurate, clean data. Virtuous RaiseDonors also helps us engage donors through online giving in ways, and through modes, we have never done so before. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Jeet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeet S.") JS Jeet S. Business Professional Small-Business (50 or fewer emp.) 1/16/2025 "Nice application" 4/5 What do you like best about Virtuous CRM+? leading marketing and CRM platform for Non-profit organizations Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? lagging few feature like long estimated conversion time Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? helps in fundraising properly so can serve all the donors regularly Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite CB Carolyn B. Partner Engagement Mid-Level Gift Officer Mid-Market (51-1000 emp.) 11/3/2022 "Ease Of Use" 5/5 What do you like best about Virtuous CRM+? The Look and feel of Virtuous, It is continuing to grow with the industry and hasn't stopped at it's initial implementation. Review collected by and hosted on G2.com. What do you dislike about Virtuous CRM+? The search feature has never really worked well. I'd love to see that improved when looking up a donor record. Review collected by and hosted on G2.com. What problems is Virtuous CRM+ solving and how is that benefiting you? Virtuous seems to be around for the long haul, keep improving it to make it the best it can be. Review collected by and hosted on G2.com. 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