# Virtuous CRM+ Reviews **Vendor:** Virtuous **Category:** [Nonprofit CRM Software](https://www.g2.com/categories/nonprofit-crm) **Average Rating:** 4.4/5.0 **Total Reviews:** 271 ## About Virtuous CRM+ Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence. ## Virtuous CRM+ Pros & Cons **What users like:** - Users love the **intuitive interface** of Virtuous CRM+, making daily tasks simple and efficient. (4 reviews) - Users find Virtuous CRM+ to have a **highly intuitive interface** , making daily tracking and tasks effortless. (4 reviews) - Users value the **knowledgeable and helpful customer support** of Virtuous CRM+, enhancing their experience and efficiency. (3 reviews) - Users love the **easy integrations** of Virtuous CRM+, which streamline email marketing and reporting tasks effectively. (3 reviews) - Users benefit from the **intuitive email marketing automation** of Virtuous CRM+, streamlining their donor engagement effortlessly. (3 reviews) - Users value the **extensive customization options** in Virtuous CRM+, enabling limitless creativity and effective communication with stakeholders. (3 reviews) - Users appreciate the **impressive integrations** of Virtuous CRM+, enhancing functionality across various tools effortlessly. (3 reviews) - Users value the **automation features** of Virtuous CRM+, effortlessly streamlining data analysis and donor relationships. (2 reviews) - Comprehensive (2 reviews) - CRM Integration (2 reviews) **What users dislike:** - Users find Virtuous CRM+ to be **expensive** , especially for small enterprises, despite acknowledging its overall quality. (2 reviews) - Users find **form design issues** problematic, desiring greater customization and practicality for information and payment collection. (2 reviews) - Users face **integration issues** that hinder the overall effectiveness of Virtuous CRM+, despite some helpful service connections. (2 reviews) - Users wish for **more customization options** for forms in Virtuous CRM+, limiting their flexibility and adaptability. (2 reviews) - Users find **payment issues** with Virtuous CRM+ due to impracticality of forms for collecting information and payments. (2 reviews) - Users often face **poor customer support** , experiencing delays and a lack of responsiveness when issues arise. (2 reviews) - Data Migration (1 reviews) - Difficult Customization (1 reviews) - Difficult Setup (1 reviews) - Event Management (1 reviews) ## Virtuous CRM+ Reviews ### 1. The Most Comprehensive CRM for Unifying Projects and Donors **Rating:** 5.0/5.0 stars **Reviewed by:** Clark B. | Director of Digital services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** By far, this is the most comprehensive CRM we’ve found for pulling together all of our different projects and donors, while also giving us a clear, high-level overview of their giving and their propensity to give more. **What do you dislike about Virtuous CRM+?** Loading times across different screens have increased significantly over the time we’ve been using the product. It can also be very difficult to figure out the right way to build a query or set up an automation that returns the information you’re actually looking for. **What problems is Virtuous CRM+ solving and how is that benefiting you?** It gives us a cleaner, more consistent view of all our donors and helps us see where they may have dropped off. It also lets us make changes within our system without breaking the website. ### 2. Customizable Data Queries WITHOUT the use of AI **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Philanthropy | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** Relatively customizable data inputs and query tools **What do you dislike about Virtuous CRM+?** WAY too much focus on AI. For tools like data matching we can't adjust the importance of some criteria over others, nor can we adjust the overall sensitivity. There needs to be less focus on AI automated matching and more trust that the people using their database know their data - give people more control. Same with field mapping - why can't I update existing rows in custom collections without getting in the guts of the API? Give us the tools , we can handle them. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Right now it feels like Virtuous cares more about selling new AI rubbish than fixing our actual issues. There is no native way to bulk import non gift or contact data - why? That's critical to our use of the database, and without it our outreach capabilities are severely hobbles. We need to know who are using our services in other areas of the org so we can solicit and grow effectively. ### 3. User-Friendly Yet Powerful CRM Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Jared D. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** What I love is the interface is very user-friendly overall, but at the same time, very powerful. Their querying system and how detailed we can get in reports and specific data insights that we want to look at has the perfect balance between the two. It's allowed us to grow and scale, manage even more data while not being bogged down in spreadsheets, and pull reports when we need things quickly. Their team was very responsive and efficient. **What do you dislike about Virtuous CRM+?** I do think there are some basic just ways that they could shorten the click pad. Where you could be able to take action in the system more quickly. And I do think that there's some more organization in terms of adding folders and shortcuts throughout the platform. That could help you to stay organized as you're growing and have lots of reports, lots of automations, tags, and things like that. **What problems is Virtuous CRM+ solving and how is that benefiting you?** I use Virtuous CRM+ to manage donor contacts and communications, dig deeper into donor data for insights, and make decisions to enhance relationships. ### 4. Modern, Fast, and Integrative CRM for Fundraising **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff S. | Chief Information Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I like Virtuous CRM+ because it's built on a modern platform that enhances our capability in reaching out to our donors and prospects. Its modern interface and the ability to connect to data via APIs are great because they allow us to extend our CRM platform with other subsystems, giving us a fuller picture of our donors. Our onboarding experience with Virtuous CRM+ was fantastic, thanks to the virtuous partner, Rooted, who did a great job of transferring our data to the new Virtuous platform. **What do you dislike about Virtuous CRM+?** We love a lot about it, but we really are looking forward to the updated version of the query tool. It gives us more advanced access to analyze and manipulate the data in the CRM. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous CRM+ enables our fundraising to move at a faster pace with innovation, modern interface, and API connectivity. It helps us reach donors effectively and integrate subsystems for a comprehensive donor view. ### 5. Support Improves, But Usability Needs Work **Rating:** 2.5/5.0 stars **Reviewed by:** Erica M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** I have seen improvements in Virtuous CRM+ and I can see that the developers are listening to user feedback. Support has improved. The new AI chat bot is much more helpful and has actually helped me solve some problems aside from just providing support articles. I’ve also been noticing faster response times when support tickets are submitted. These improvements have made me feel more confident about reaching out for help. I submitted a suggestion recently through the chatbot and the response summarized what I was trying to say perfectly. I also had a support ticket solved the same day, which was very rare in the past. **What do you dislike about Virtuous CRM+?** Tracking tribute gifts and pass through gifts could be improved. Also giving more information through the integration with Raise. **What problems is Virtuous CRM+ solving and how is that benefiting you?** I use Virtuous CRM+ for easy importing of scanned check batches and bundling gifts from integrations. Support has improved with a helpful AI chat bot and faster response times, making me more confident in reaching out for help. ### 6. Flexible Tagging and Bulk Assignments Make Portfolio Organization Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** from a user ability standpoint, I appreciate how it breaks don’t portfolios up into organization groups, and I also like the simplicity of tagging accounts, although it can be cumbersome with how many tags you can attribute to a single account it is nice that they are flexible and there’s lots of bulk assignments you can do once a subset of accounts have been tagged **What do you dislike about Virtuous CRM+?** I struggle with the fact that contact IDs do not live simultaneously on raise donors; for reporting purposes that can complicate things. I struggle with the fact that emails are built off individual IDs and not contact IDs. It makes reporting extra tricky when it comes to tagging at the contact level but then needing to add either the primary or secondary individual to the email list. The event feature in virtuous does not have a great integration with GoFundMe pro also, the GoFundMe pro integration does not have custom receipt, segmenting and or gift type segmenting, and it complicates things on, not only the donation process inside of things, but also when it comes to reporting out post event. **What problems is Virtuous CRM+ solving and how is that benefiting you?** It helps us track the notes that our donor relations officers leave on accounts to report meaningful connections and interactions that we have with donors or perspective donors ### 7. Streamlined Fundraising with Intuitive Donor Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Tony S. | Ministry Partner Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** I use Virtuous CRM+ for fundraising, and I find that it helps with time management and relationship building. Transitioning from Microsoft CRM 2011, it feels like moving into a more advanced era. I really appreciate its ease of access; it's easy to navigate the site and find the immediate information I need. I especially like the ability to communicate with my donors effectively and leave relevant information accessible for others. Additionally, I enjoy being able to build my own widgets to customize my experience. The initial setup was straightforward and easy. **What do you dislike about Virtuous CRM+?** The query tool is a little difficult to work with. I don’t know if it could be any easier or better displayed. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous CRM+ helps me save time, manage timing, and build closer relationships. It allows easy access to donor information, facilitates seamless communication, and lets me create custom widgets for better insights. ### 8. Incredibly Intuitive UI That Lets You Jump Right In **Rating:** 5.0/5.0 stars **Reviewed by:** abby M. | Stewardship Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** I really appreciate the user interface. It is incredibly intuitive as someone coming into the nonprofit and fundraising world with a health background, I feel as though I could jump right in. **What do you dislike about Virtuous CRM+?** The issue I have had most frequently is with online giving and credit card transactions. Reconciliation reports not pulling and not being able to reach our support manager. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous is our one-stop shop for all things donor. I have felt like we could report our data in a very easy to read and understandable way for our board and residents. ### 9. Excited to Go Live—Supportive Onboarding from Rooted and Virtuous **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer G. | Development & Communication Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** We are just getting started as our go live date is set for mid July. We are excited to dive in using this platform to its fullest. Our onboarding is going well and appreciate the support and encouragement we are getting from Rooted and Virtuous. **What do you dislike about Virtuous CRM+?** It’s overwhelming learning all that this CRM can do. It’s been tricky to map our data without any previous use or knowledge of the CRM. **What problems is Virtuous CRM+ solving and how is that benefiting you?** The upgrade coming to link all pass through gifts is going to be a great feature. ### 10. Ease of Use and Automation Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Rheann K. | Donor database coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I love the ease of use of Virtuous CRM+. I find the automation features valuable for saving hundreds of hours a year with report automations, and the chatbot is really helpful and stress-free to use. I also like the UI. **What do you dislike about Virtuous CRM+?** Custom collections could use a sort feature. **What problems is Virtuous CRM+ solving and how is that benefiting you?** I switched to Virtuous CRM+ for better automation management, donor data handling, and reporting. It makes setting up automations easy, generates reports automatically, and improves donor connections. The chatbot saves us time and effort. ### 11. Insightful CRM with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Rob B. | Senior Vice President - Marketing and Development **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** I love how easy it is to understand what our data is telling us with Virtuous CRM+. I love the tools that help me find insights and answers to questions about trends we're seeing in our data. **What do you dislike about Virtuous CRM+?** I've been having some problems with the speed of Virtuous CRM+. Although it's getting a bit better recently, it's still an issue. Also, some of the automations we built stopped working, and we're having a hard time getting those going again. We're needing to come up with workarounds for things like receding and tag management, so we're eager to see the dependability improve. **What problems is Virtuous CRM+ solving and how is that benefiting you?** I use Virtuous CRM+ to track donor interactions and figure out what we need to do next. ### 12. Easy-to-Use Functionality for To-Do Lists and Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Molly M. | Philanthropy Managee, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** I like the functionality and how easy it is to use, especially the way it helps create my to-do lists and workflows. **What do you dislike about Virtuous CRM+?** I haven’t used it enough yet to find anything I really dislike. That said, I do wish you could bulk archive directly from the contacts page, not only through a query. **What problems is Virtuous CRM+ solving and how is that benefiting you?** It helps us clean our data and create a clear strategy for how we should be running things. ### 13. Streamlined Fundraising with Virtuous CRM+ **Rating:** 4.5/5.0 stars **Reviewed by:** Alicia C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** I really like all of the automations and the very impactful queries that let us report on a lot of different object codes and fields. It helps us reduce work time, create data consistency, and improve stewardship opportunities for our donors. The initial setup was really easy because we had a really good implementation manager. **What do you dislike about Virtuous CRM+?** I would really love to query on tasks or have a report to better report on major gift officer performance in relationship to their tasks. **What problems is Virtuous CRM+ solving and how is that benefiting you?** I use Virtuous CRM+ to automate and create tracking, simplify reporting, reduce work time, ensure data consistency, and enhance stewardship opportunities for our fundraising team. ### 14. Virtuous Keeps Everything in One Place with Powerful Data Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny M. | Campus Operations Receptionist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I appreciate that Virtuous allows everything to be in one place, with so many options of how to optimize our data. **What do you dislike about Virtuous CRM+?** It can be complicated to figure it out. Always feels like there’s more to learn, which is good because it’s adapting to the world we live in, but takes times to learn. **What problems is Virtuous CRM+ solving and how is that benefiting you?** It’s solving organization issues with our donor data and helping us stay on track. ### 15. Tagging Donors Makes Targeted Reporting Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Leigh J. | Associate Director for the SGO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I like being able to tag donors and then run specific reports based on those tags. **What do you dislike about Virtuous CRM+?** Sometimes the data I want to query feels limited, because I have to choose either gift or contact, and that restricts the data output I can get. **What problems is Virtuous CRM+ solving and how is that benefiting you?** It eliminated the need to send multiple marketing emails through different avenues. Now I can send all my LYBUNTS AND SYBUNTS in Virtuous. ### 16. Virtuous CRM Has Everything We Need—and Keeps Improving **Rating:** 4.0/5.0 stars **Reviewed by:** Wendy A. | Family Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Virtuous CRM does all the tricks we need it to do for our organization. It has all the capabilities we currently need and it is always moving forward to improve. **What do you dislike about Virtuous CRM+?** The CRM can be slow at times. Reports run slowly. **What problems is Virtuous CRM+ solving and how is that benefiting you?** We are currently working with work flows in order to stay on task better and stay organized. ### 17. Challenging Setup, But Great Automation Features **Rating:** 2.0/5.0 stars **Reviewed by:** Heather L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I enjoy the automation and the details Virtuous CRM+ provides, allowing us to access everything in one place. The automation helps us track our donors and serve them better, while also enabling our missionaries to access the information they need. **What do you dislike about Virtuous CRM+?** The queries are a bit disruptive, like having issues in the middle of some automated process. The initial setup was not easy at all, and it was quite frustrating. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous CRM+ helps us automate donor relations, track our donors better, and allows our missionaries to access the information they need. ### 18. Beautiful Platform and Strong Support, but Tier 2 Bug Fixes Can Take Months **Rating:** 3.5/5.0 stars **Reviewed by:** Rebecca B. | Database Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** The capabilities for all users, support and the beauty of the platform **What do you dislike about Virtuous CRM+?** If there is a bug and it gets elevated to Tier 2 buckle up for five months **What problems is Virtuous CRM+ solving and how is that benefiting you?** It’s solving our ability to have a seamless report for finance and streamlining our tech stack for us ### 19. User-Friendly, Intuitive Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Candi B. | Institutional Advancement Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** The platform is User-friendly, and intuitive, **What do you dislike about Virtuous CRM+?** There’s not any specific thing I dislike. It does not have an “education/alumni” component built in but we are using a custom collection. **What problems is Virtuous CRM+ solving and how is that benefiting you?** I find it easier to import new data, and easier to export and manipulate the data we have. ### 20. Easy to Use, Powerful Tools for Data Management and Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Carmen Kira V. | Social Media Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** Virtuous is easy to use and offers several incredibly powerful tools for data management and analysis **What do you dislike about Virtuous CRM+?** My only pain points around Virtuous are response times from their support team. I understand that they are working on scaling these teams and improving these response times, but they are on the slower end in my experiences. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous has made holistically viewing everything about our donors very easy. They also have provided tooling to make reporting our giving data painless for everyone on our team. ### 21. Very effective system **Rating:** 4.0/5.0 stars **Reviewed by:** Nick M. | Director of donor relations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** The way that it searches and organizes by different organizations and different types **What do you dislike about Virtuous CRM+?** There is very little customization as to what can be shown on both the dashboard, and within the searches and queries **What problems is Virtuous CRM+ solving and how is that benefiting you?** Now that we’re working with workflows, our stewardship has improved tremendously ### 22. Clean, Customizable Data Views, but a Learning Curve and Some Performance Hiccups **Rating:** 3.5/5.0 stars **Reviewed by:** Brendan T. | Database Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** It presents the data in a clean, customizable way, making it easy to view and adjust to my needs. **What do you dislike about Virtuous CRM+?** It takes a bit of a learning curve to use it to its full potential. I still run into occasional performance issues, even after the system was improved. The Standard Reports also aren’t very good. **What problems is Virtuous CRM+ solving and how is that benefiting you?** We can easily sort and connect data to our Gift Officers, and we’re able to keep our data clean using its Data Health and Bulk Import tools. ### 23. Flexible Donor Journeys That Point to the Future of Fundraising **Rating:** 5.0/5.0 stars **Reviewed by:** Seth H. | Assistant to the President - Web/Media, Religious Institutions, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Its flexibility for personal donor journeys is revealing the future of fundraising. The team is already launching new products that extend the capabilities. **What do you dislike about Virtuous CRM+?** Having disconnected product line makes our experience wonky at times. **What problems is Virtuous CRM+ solving and how is that benefiting you?** AI-powered features enable fundraisers to do more human connection. ### 24. Virtuous CRM+ Integrations Keep Everything in One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Julia K. | Digital Content & Design Specialists, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** the connection between Virtuous CRM+ with other software such as Raise helps deliver a comprehensive view of our data and strategy to streamline supporting, keeping l of our information in one place. **What do you dislike about Virtuous CRM+?** The lack of ability to embed videos within emails, conformation emails, etc. Having videos connected to vimeo and youtube is a complaint from customers. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Ease of querying data to segment groups for campaign strategy. No need to export lists into a different software. ### 25. Very User-Friendly, Helpful Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** It is very user friendly, even for non-tech saavy. The tools work quickly and can allow for many users to query and gain quick insights **What do you dislike about Virtuous CRM+?** Not having multiple pass through gifts is frustrating because we cannot accurately steward our donors with the automations we have created. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Automated tasks and donor journeys through the organization are fantastic for keeping gift officers on track to contact the right people at the right time. ### 26. Sr. Donor Care Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Susana B. | Quality Assurance Enterprise Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** User friendly, query automation. Ability to custom text and send emails. **What do you dislike about Virtuous CRM+?** Help desk tickets have a slow response time. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Donor journey experience. Ability to see the history on giving and overall journey. ### 27. Easy to Learn and Customize, with Outstanding Virtuous Team Support **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle L. | Grants Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** The platform is easy to learn , use , and customize . The best part overall is definitely the amount of support we get from the Virtuous team. **What do you dislike about Virtuous CRM+?** The additional add-ons add so much value , but the price points can be tough for the non profit space . **What problems is Virtuous CRM+ solving and how is that benefiting you?** We are able to build customizable dashboards with key insights that populate daily. ### 28. Intuitive and Insightful CRM Product **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob F. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Virtuous CRM+?** Virtuous is easy to navigate and learn for data professionals and gift officers. The query and automation tools make analyzing and updating data a breeze. Their service is also top-tier. **What do you dislike about Virtuous CRM+?** I'd like to see an improved bulk update interface. Working from a template and uploading works in most cases, but it's not straighforward. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous helps us understand, cultivate, and serve our donors. ### 29. Tailored for Nonprofits, with Quick and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Brian C. | Prospect Researcher, Religious Institutions, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** The way that it's specifically tailored for nonprofits instead of a sales CRM shoehorned to fit nonprofits. **What do you dislike about Virtuous CRM+?** Very little to dislike. When we encounter a problem, the staff are quick to respond. **What problems is Virtuous CRM+ solving and how is that benefiting you?** The Insights tool has been very helpful in regards to helping to identify potential major donors in our database without exporting and running screens. We get real-time updates. ### 30. Virtuous: A Powerful Database That Can Do Just About Anything **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** Virtuous is a powerful database that can do just about anything you need it to **What do you dislike about Virtuous CRM+?** Sometimes customer support will take a week or more to get a solution back and doesn't communicate that they haven't forgotten about you **What problems is Virtuous CRM+ solving and how is that benefiting you?** Its solving our small staff constraints by allowing us to scale our donor stewardship and outreach with automations and tasks ### 31. Innovative, Flexible Tool Built for Fundraisers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** Made for fundraisers, innovative, and flexible **What do you dislike about Virtuous CRM+?** Wish we could use automations to manage/clean up other objects than contacts and individuals. I want to add people to events if they buy a ticket via our peer to peer platform etc. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Opportunity to track activity and programs 360, it has allowed fundraisers to focus on what they do best ### 32. User-Friendly, Robust Platform Centered on the Donor Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** User friendly and robust platform that centers around the donor experience. **What do you dislike about Virtuous CRM+?** The teams should work more closely with customers during the migration process. **What problems is Virtuous CRM+ solving and how is that benefiting you?** It’s a great CRM platform that has a great deal of functionality. Unfortunately, our team does know how to use the platform to accomplish various goals.. ### 33. Easy UI and Low Learning Curve, but Dedupe and Reporting Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** The user interface is easy to use and the learning curve for a casual user is low. **What do you dislike about Virtuous CRM+?** There are real limitations with its dedupe tool as well as reporting. **What problems is Virtuous CRM+ solving and how is that benefiting you?** It allows us to send emails from in platform and the event tool has been a huge help. ### 34. Enhances Data Reporting with Seamless Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I use Virtuous CRM+ for entry and data reporting and I appreciate how it allows for faster import and connectivity. I like the automation features, which help with assignment and communication preferences. It assigns donors to gift officers, aligning with our business rules and ensuring the proper communication is sent out to donors, whether it's digital or mail. **What do you dislike about Virtuous CRM+?** No answer. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous CRM+ makes entry and data reporting faster, improves import and connectivity, and has helpful automation for assignment and communication preferences. ### 35. Automation and Prospect Pipelines That Deliver **Rating:** 4.5/5.0 stars **Reviewed by:** Kaitlin C. | Director of Development & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** The automation function and prospect pipelines **What do you dislike about Virtuous CRM+?** We have just onboarded, so currently we are working through issues with naming conventions and household groupings. **What problems is Virtuous CRM+ solving and how is that benefiting you?** It will basically create the new baseline of all our individual giving. Saving us time and resources. ### 36. Helpful Contact Notes **Rating:** 3.5/5.0 stars **Reviewed by:** chad e. | Director of Development and Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I enjoy the contacts information and the notes on the contacts **What do you dislike about Virtuous CRM+?** I don’t know how to use all of the aspects. Learning more now **What problems is Virtuous CRM+ solving and how is that benefiting you?** I know more about my donors. I feel more connected and able to communicate with donors ### 37. Great Support and Easy Scheduling for Streamlined Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Donna C. | Donor Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Great support system. Can easily schedule time to work on solutions or set up workflow. **What do you dislike about Virtuous CRM+?** Understanding all the capabilities and how to integrate with other systems. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Helping us communicate with donors. Seeing results from our campaigns in real time. ### 38. Intuitive and Automated Tool That Saves Time Effortlessly **Rating:** 4.5/5.0 stars **Reviewed by:** Gomez R. | QC Specialist, Building Materials, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2025 **What do you like best about Virtuous CRM+?** It has an intuitive interface that is very easy to use. No skills are needed to run this tool. It is a highly automated tool that helps save on time. It automates tasks, build donors journey and also send information through emails for us with ease. **What do you dislike about Virtuous CRM+?** This tool can be costly for small enterprises. But it is generally a good tool. **What problems is Virtuous CRM+ solving and how is that benefiting you?** This tool helps us save on time as we never work on certain tasks such as email generation and building donor journey manually, it does all the tasks for us through automation. ### 39. Donor Management and Reporting Better Than Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Zachary S. | IT Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** Able to manage our donors and run reports better than ever before. **What do you dislike about Virtuous CRM+?** It takes a while to become comfortable with all the various settings, configurations, and options. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Being able to pull more in depth and relevant reports. ### 40. Robust Analytics & Reporting, but the CRM Learning Curve Can Feel Overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** Ashley M. | Operations and data manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** The options for analytics and reporting is very robust **What do you dislike about Virtuous CRM+?** Nothing particular about the CRM just learning the depths of everything can be a little overwhelming **What problems is Virtuous CRM+ solving and how is that benefiting you?** Our reporting and automations are growing and helping us ### 41. Great for Component program specialist for community, philanthropy Funds and Momentum Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Kerie T. | Community philanthropy specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** It’s good when working with component funds and tracking their momentum **What do you dislike about Virtuous CRM+?** All of the duplicate records that came in on the import of previous systems **What problems is Virtuous CRM+ solving and how is that benefiting you?** Combining all systems to enhance giving for donors ### 42. Intuitive All-in-One Tool with Top-Notch Features **Rating:** 4.5/5.0 stars **Reviewed by:** Khaoula B. | Senior marketing manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2025 **What do you like best about Virtuous CRM+?** Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward. It has great integration thus, it acts as an all-in-one tool for email marketing, event tracking and reporting. **What do you dislike about Virtuous CRM+?** The customer support team is not very responsive. But other features are on top notch. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Without this tool managing fundraising campaigns is hard, messy and inefficient. This tool has great advantages as it has in built email marketing, landing forms and also offers campaign tracking all from one place. ### 43. Very User-Friendly CRM That Makes Workflows Easy **Rating:** 5.0/5.0 stars **Reviewed by:** monica v. | Digital Fundraising and Design Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** It’s very user friendly compared to other CRMs and makes it easy for workflows **What do you dislike about Virtuous CRM+?** That is doesn’t connect to PayPal monthly **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are helping us clean up our data and queries ### 44. Easy Merging, but Event Tracking and Help Docs Need Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Halley G. | Operations coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** The merging features and how easy it is to use. **What do you dislike about Virtuous CRM+?** The event tracking page and some of the help articles are not accurate **What problems is Virtuous CRM+ solving and how is that benefiting you?** Ways to keep track of donor data ### 45. The ups and downs of Virtuous for me **Rating:** 3.5/5.0 stars **Reviewed by:** Deb K. | Administrative Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** The ability to look up contacts and update **What do you dislike about Virtuous CRM+?** When imported to Virtuous we have so many duplicates **What problems is Virtuous CRM+ solving and how is that benefiting you?** I can look up information easier than I could on our last system ### 46. Insight Section Makes Donor Research Easier **Rating:** 4.0/5.0 stars **Reviewed by:** Clark W. | Ministry relations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I like the insight section best. It will help me research donors **What do you dislike about Virtuous CRM+?** It is too early to tell since I am a new user **What problems is Virtuous CRM+ solving and how is that benefiting you?** This will streamline donor development ### 47. Recurring Giving Has Caused Many Issues Despite a Helpful Support Line **Rating:** 2.5/5.0 stars **Reviewed by:** Rebecca G. | Donor and community engagement coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** The customer support phone number is great **What do you dislike about Virtuous CRM+?** Recurring giving has caused my organization many issues **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are helping us improve receipting with the receipting tool ### 48. Well-Organized and Flexible Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Brenda G. | Development Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** It is well organized and had a lot of flexibility. **What do you dislike about Virtuous CRM+?** Doesn’t work as well for very complex company. **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are creating folders for queries. ### 49. Clear, Step-by-Step Prospect Creation **Rating:** 4.5/5.0 stars **Reviewed by:** James A. | Regional Sales & Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Clear steps to take to get a new prospect added. **What do you dislike about Virtuous CRM+?** That it doesn’t recognize potential duplicates **What problems is Virtuous CRM+ solving and how is that benefiting you?** Making it easier to steward accounts ### 50. Very User-Friendly and Easy to Navigate **Rating:** 4.5/5.0 stars **Reviewed by:** Clarissa P. | Finance Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Very user friendly and easy to navigate. **What do you dislike about Virtuous CRM+?** Sometimes there is a lag that keeps me from processing imports **What problems is Virtuous CRM+ solving and how is that benefiting you?** Accounting for partner donations ## Virtuous CRM+ Discussions - [Can there be a way to reassign a note to a different user even though you may be the user inputting the information?](https://www.g2.com/discussions/43237-can-there-be-a-way-to-reassign-a-note-to-a-different-user-even-though-you-may-be-the-user-inputting-the-information) - 1 comment, 1 upvote - [Does anyone have experience in integrating Virtuous with Hubspot?](https://www.g2.com/discussions/does-anyone-have-experience-in-integrating-virtuous-with-hubspot) - 1 comment, 1 upvote - [View Virtuous CRM+ pricing details and edition comparison](https://www.g2.com/products/virtuous-crm/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+19%3A12%3A15+-0500&secure%5Bsession_id%5D=0a462d53-2fab-43e1-968e-fd148da2fafd&secure%5Btoken%5D=a54ebf7b785d003391d4c91e541b6f46357117cc8430cc2e5aeb502211b6653d&format=llm_user) ## Virtuous CRM+ Integrations - [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) - [Bloomerang Fundraising, formerly Qgiv](https://www.g2.com/products/bloomerang-fundraising-formerly-qgiv/reviews) - [Bonterra OneCause](https://www.g2.com/products/bonterra-onecause/reviews) - [DonorSearch](https://www.g2.com/products/donorsearch/reviews) - [Double the Donation](https://www.g2.com/products/double-the-donation/reviews) - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews) - [GiveSmart](https://www.g2.com/products/givesmart/reviews) - [GoFundMe Pro](https://www.g2.com/products/gofundme-pro/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instrumentl](https://www.g2.com/products/instrumentl/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [netFORUM Pro](https://www.g2.com/products/netforum-pro/reviews) - [Omatic Software](https://www.g2.com/products/omatic-software/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) - [Social Insight](https://www.g2.com/products/social-insight/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Virtuous Raise](https://www.g2.com/products/virtuous-raise/reviews) - [Xero](https://www.g2.com/products/xero/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Virtuous CRM+ Features **Administration** - Reporting - Interaction Tracking - Automation - Donor Profiles **Administration** - User Dashboard - Donor Profiles - Reporting - Templates - Customization **Constituent Management** - Constituent Profiles - Online Portal - Donor Communications **Fundraising** - Campaign Management - Online Donation Portal - Event Planning - Recurring Donations - Peer-to-peer Fundraising - Mobile Capabilities **Donor Management** - Moves Management - Pledge Tracking - E-Document Storage - Acknowledgments & Communications **Marketing Automation** - Email Marketing - Lead Management - Campaign Management - Marketing ROI Analytics **Marketing** - Email Marketing - Direct Mail Tools **Interoperability** - Event Tracking - Gift Tracking - Fund Accounting **Workflow Automation** - Donor Prospecting - Data Entry - Task Delegation **Reporting & Analytics** - Reporting - Dashboards - Automated Reports **Integrations** - Accounting - Fundraising - Grant Management - Sales POS **Agentic AI - Nonprofit CRM** - Autonomous Task Execution - Cross-system Integration ## Top Virtuous CRM+ Alternatives - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - 3.9/5.0 (621 reviews) - [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) - 4.2/5.0 (422 reviews) - [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) - 4.6/5.0 (878 reviews)