At Virtucom Group, we understand that all great content is backed by a great content strategy, and a solid strategy is made up of many moving parts, including: clearly defined goals, buyer personas, competitive analysis, keyword research, a content marketing calendar and more. Virtucom Group is a content & data solutions firm focused on solving e-commerce challenges for online retailers, brands and distributors. Located in Syracuse, NY, our staff of copywriters, editors and product data specialists is entirely in-house and on-shore. Our support enhances our clients’ existing efforts by improving operational efficiency, time to market, online revenue and, ultimately, brand loyalty.   We specialize in 3 main services relating to e-commerce: Taxonomy/Data Modeling (developing category specific hierarchies that expand the number of available attributes, provide strict governance & normalization rules resulting in reduced bounce rate, improved faceted search, etc.) Product Data Acquisition/Mgmt. (interfacing with all suppliers to gather required product attribute values & digital assets, delivering records that meet your specific requirements) Unique Content Creation (optimizing product descriptions, product titles & feature benefit statements as well as long form custom content creation) For more than 20 years, Virtucom Group has been a trusted partner to leading e-commerce organizations. Our consultative, customized approach identifies specific workflow challenges in order to fill resource gaps and help clients achieve their e-commerce goals.  Your website content needs to be fresh, engaging and high quality. Virtucom Group is experienced in writing such long-form content whether working as a white label with other marketing firms or directly with end user clients. Our staff of college-educated researchers, copywriters and editors adhere to strict standards to provide top-quality, compelling content for all your needs.