ViralSweep is a software tool that helps brands to build, run, and manage digital marketing promotions like sweepstakes, giveaways, contests, instant wins, referral campaigns, and more. The software suite offers features such as A/B testing to optimize promotions​​, powerful integrations to plug into your current marketing stack, entrant fraud/spam prevention, user management for multi-brand handling, additional promotional entries via social actions, and detailed analytics of entrant information.