# Top 10 OpenX Alternatives & Competitors (18)3.2 out of 5 OpenX is one of the most-searched tools in the Supply Side Platforms (SSP) category on G2. When comparing OpenX with other tools, reviewers most often evaluate reporting and price as key differentiators. The best overall alternative to OpenX is [PubMatic](https://www.g2.com/products/pubmatic/reviews), rated ~3.2 stars on G2 from 11+ reviewers. It is frequently praised for scalability and features. Other well-known alternatives to OpenX are: - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) – known for features and integrations (G2 star rating ~4.2) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) – highly rated for features and integrations (G2 star rating ~3.2) - [AdRoll](https://www.g2.com/products/adroll/reviews) – offers ad management and campaign management (G2 star rating ~4.1) - [Equativ](https://www.g2.com/products/equativ/reviews) – best suited for teams that need ease of use and functionality (G2 star rating ~4.0) Browse top options below. Based on G2 review data, OpenX is most commonly used in industries like [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to OpenX - PubMatic - Google Ad Manager - Magnite, for Sellers - AdRoll - Equativ - StackAdapt - AdRoll ABM (Formerly RollWorks) - Viant Technology ## Top 10 Alternatives to OpenX Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how OpenX stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Government Administration, and Online Media, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2736519589ac65c94616f33a00436876/pubmatic.jpg "Product Avatar Image") ](https://www.g2.com/products/pubmatic/reviews) [ PubMatic ](https://www.g2.com/products/pubmatic/reviews) By [PubMatic](https://www.g2.com/sellers/pubmatic) [ 3.2/5(11) ](https://www.g2.com/products/pubmatic/reviews#reviews) Product Description PubMatic enables premium publishers to realize the full potential of their digital assets. Reviewers say compared to OpenX, PubMatic is: Easier to do business with Easier to admin Better at support Categories in common with OpenX: [ Publisher Ad Server ](/categories/publisher-ad-server)[ App Monetization Platforms ](/categories/app-monetization-platforms)[ Supply Side Platform (SSP) ](/categories/supply-side-platform-ssp)[ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/68bafabb95e6c3c7366db8d1e3014929/google-ad-manager.jpg "Product Avatar Image") ](https://www.g2.com/products/google-ad-manager/reviews) [ Google Ad Manager ](https://www.g2.com/products/google-ad-manager/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.2/5(236) ](https://www.g2.com/products/google-ad-manager/reviews#reviews) Product Description Google Ad Manager is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to OpenX, Google Ad Manager is: Better at meeting requirements More expensive Easier to do business with Categories in common with OpenX: [ Publisher Ad Server ](/categories/publisher-ad-server)[ App Monetization Platforms ](/categories/app-monetization-platforms)[ Supply Side Platform (SSP) ](/categories/supply-side-platform-ssp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/05fd991cf8a67f348a02e9714c75311a/magnite-for-sellers.png "Product Avatar Image") ](https://www.g2.com/products/magnite-for-sellers/reviews) [ Magnite, for Sellers ](https://www.g2.com/products/magnite-for-sellers/reviews) By [Magnite](https://www.g2.com/sellers/magnite) [ 3.2/5(20) ](https://www.g2.com/products/magnite-for-sellers/reviews#reviews) Product Description Seller Cloud optimizes revenue for each of your ad impressions, safely. Reviewers say compared to OpenX, Magnite, for Sellers is: More expensive Easier to do business with Easier to set up Categories in common with OpenX: [ Publisher Ad Server ](/categories/publisher-ad-server)[ Supply Side Platform (SSP) ](/categories/supply-side-platform-ssp) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") ](https://www.g2.com/products/adroll/reviews) [ AdRoll ](https://www.g2.com/products/adroll/reviews) By [NextRoll](https://www.g2.com/sellers/nextroll) [ 4.1/5(787) ](https://www.g2.com/products/adroll/reviews#reviews) Product Description Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to OpenX, AdRoll is: Better at support Better at meeting requirements Easier to do business with Categories in common with OpenX: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/858a48ff55e72a88a17f269a3fc3c181/equativ.png "Product Avatar Image") ](https://www.g2.com/products/equativ/reviews) [ Equativ ](https://www.g2.com/products/equativ/reviews) By [Equativ](https://www.g2.com/sellers/equativ) [ 4/5(12) ](https://www.g2.com/products/equativ/reviews#reviews) Product Description Integrated ad management platform: RTB, Video, Mobile. Reviewers say compared to OpenX, Equativ is: More expensive Better at meeting requirements Better at support Categories in common with OpenX: [ Publisher Ad Server ](/categories/publisher-ad-server)[ App Monetization Platforms ](/categories/app-monetization-platforms)[ Supply Side Platform (SSP) ](/categories/supply-side-platform-ssp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") ](https://www.g2.com/products/stackadapt/reviews) [ StackAdapt ](https://www.g2.com/products/stackadapt/reviews) By [StackAdapt](https://www.g2.com/sellers/stackadapt) [ 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews#reviews) Product Description With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to OpenX, StackAdapt is: Better at support Easier to do business with Better at meeting requirements Categories in common with OpenX: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image") ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) [ AdRoll ABM (Formerly RollWorks) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By [NextRoll](https://www.g2.com/sellers/nextroll) [ 4.3/5(655) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews#reviews) Product Description AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to OpenX, AdRoll ABM (Formerly RollWorks) is: Better at support Easier to do business with More expensive Categories in common with OpenX: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2b36d228e7516167b88d701d8ebe8158/viant-technology-llc-viant-technology.png "Product Avatar Image") ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) [ Viant Technology ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) By [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) [ 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews#reviews) Product Description Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment. Reviewers say compared to OpenX, Viant Technology is: Better at support Easier to do business with More expensive Categories in common with OpenX: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ec565a2abc536d259e96a2587bf19458/adsense.jpeg "Product Avatar Image") ](https://www.g2.com/products/adsense/reviews) [ AdSense ](https://www.g2.com/products/adsense/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.2/5(264) ](https://www.g2.com/products/adsense/reviews#reviews) Product Description Google AdSense is a program that enables website owners and content creators to monetize their online content by displaying targeted advertisements. By integrating AdSense, publishers can earn revenue as Google matches ads to their site based on content and visitors. Key Features and Functionality: - Automated Ad Placement: AdSense uses Google AI to optimize ad placements, ensuring ads are displayed in locations that maximize visibility and engagement. - Customizable Ad Formats: Publishers can choose from various ad formats, including text, display, and native ads, to match their site's design and user experience. - Performance Reports: AdSense provides detailed reports on ad performance, allowing users to track earnings, impressions, and clicks to make informed decisions. - Ad Control: Users have the ability to block ads they find unsuitable and customize the types of ads that appear on their site. Primary Value and Solutions: AdSense offers a straightforward way for publishers to generate income from their online content without the need for direct advertiser relationships. It connects publishers with a vast network of advertisers, ensuring relevant ads are displayed to their audience. This not only enhances the user experience by showing pertinent ads but also allows publishers to focus on creating quality content while AdSense handles the ad management and optimization. Reviewers say compared to OpenX, AdSense is: Better at meeting requirements Easier to do business with Better at support Categories in common with OpenX: [ Publisher Ad Server ](/categories/publisher-ad-server) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ Criteo Commerce Growth ](https://www.g2.com/products/criteo-commerce-growth/reviews) By [Criteo](https://www.g2.com/sellers/criteo) [ 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews#reviews) Product Description Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to OpenX, Criteo Commerce Growth is: Better at meeting requirements More expensive Easier to do business with Categories in common with OpenX: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms) ### Explore Articles [ What freelance platforms maintain consistent performance and contractor quality as a company grows its use from a few hires to hundreds of engagements a year? ](https://www.g2.com/discussions/what-freelance-platforms-maintain-consistent-performance-and-contractor-quality-as-a-company-grows-its-use-from-a-few-hires-to-hundreds-of-engagements-a-year) [ Is FACTS Financial Aid Management worth it for small private schools? ](https://www.g2.com/discussions/is-facts-financial-aid-management-worth-it-for-small-private-schools) [ best cpaas platforms ](https://www.g2.com/discussions/in-your-opinion-what-s-the-best-cpaas-platforms) [ Is Award Force worth it for awards management? ](https://www.g2.com/discussions/is-award-force-worth-it-for-awards-management) [ What programmatic job advertising platforms work best for global companies hiring across multiple countries where job board coverage and local reach actually vary significantly by region? ](https://www.g2.com/discussions/what-programmatic-job-advertising-platforms-work-best-for-global-companies-hiring-across-multiple-countries-where-job-board-coverage-and-local-reach-actually-vary-significantly-by-region) [ Anti Money Laundering (AML) ](https://www.g2.com/glossary/anti-money-laundering-aml-definition) ### Spotlight Categories [ Video Conferencing Software ](https://www.g2.com/categories/video-conferencing) [ Cloud Infrastructure Monitoring Tools and Software ](https://www.g2.com/categories/cloud-infrastructure-monitoring) [ Security Awareness Training Software ](https://www.g2.com/categories/security-awareness-training)