# Top 10 Amazon DSP Alternatives & Competitors (18)4.2 out of 5 Amazon DSP is one of the most-searched tools in the Demand Side Platform (DSP) category on G2. Demand Side Platform (DSP) is used by teams seeking quick, secure platforms with features like machine learning optimization, creative optimization, and fraud protection, according to G2 reviews. When comparing Amazon DSP with other tools, reviewers most often evaluate campaigns and features as key differentiators. The best overall alternative to Amazon DSP is [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews), rated ~4.4 stars on G2 from 178+ reviewers. It is frequently praised for audience targeting and targeting. Other well-known alternatives to Amazon DSP are: - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) – known for campaign management and efficiency (G2 star rating ~4.1) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) – highly rated for customer support and team helpfulness (G2 star rating ~4.7) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) – offers features and scalability (G2 star rating ~3.8) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) – best suited for teams that need audience targeting and advertising management (G2 star rating ~4.2) Browse top options below. Based on G2 review data, Amazon DSP is most commonly used in industries like [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Account Data Management Software](https://www.g2.com/categories/account-data-management). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Amazon DSP - The Trade Desk - Google Marketing Platform - StackAdapt - Criteo Commerce Growth - Facebook for Business - Basis - Demandbase One - AdRoll ## Top 10 Alternatives to Amazon DSP Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Amazon DSP stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Consumer Electronics, and Education Management, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") ](https://www.g2.com/products/the-trade-desk/reviews) [ The Trade Desk ](https://www.g2.com/products/the-trade-desk/reviews) By [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) [ 4.4/5(184) ](https://www.g2.com/products/the-trade-desk/reviews#reviews) Product Description The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Reviewers say compared to Amazon DSP, The Trade Desk is: Slower to reach roi More expensive Better at meeting requirements Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") ](https://www.g2.com/products/google-marketing-platform/reviews) [ Google Marketing Platform ](https://www.g2.com/products/google-marketing-platform/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.1/5(300) ](https://www.g2.com/products/google-marketing-platform/reviews#reviews) Product Description Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to Amazon DSP, Google Marketing Platform is: Slower to reach roi More expensive Better at meeting requirements Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") ](https://www.g2.com/products/stackadapt/reviews) [ StackAdapt ](https://www.g2.com/products/stackadapt/reviews) By [StackAdapt](https://www.g2.com/sellers/stackadapt) [ 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews#reviews) Product Description With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to Amazon DSP, StackAdapt is: Slower to reach roi More usable Easier to do business with Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ Criteo Commerce Growth ](https://www.g2.com/products/criteo-commerce-growth/reviews) By [Criteo](https://www.g2.com/sellers/criteo) [ 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews#reviews) Product Description Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to Amazon DSP, Criteo Commerce Growth is: Slower to reach roi More usable More expensive Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") ](https://www.g2.com/products/facebook-for-business/reviews) [ Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews) By [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) [ 4.2/5(1,456) ](https://www.g2.com/products/facebook-for-business/reviews#reviews) Product Description Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. Reviewers say compared to Amazon DSP, Facebook for Business is: Slower to reach roi More usable Better at meeting requirements Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2e18fab527f3ed96070b6bdb96ab1ca5/basis.jpg "Product Avatar Image") ](https://www.g2.com/products/basis/reviews) [ Basis ](https://www.g2.com/products/basis/reviews) By [Basis Technologies](https://www.g2.com/sellers/basis-technologies) [ 4.5/5(287) ](https://www.g2.com/products/basis/reviews#reviews) Product Description Basis is the platform advertisers need to run successful online advertising across every channel. Reviewers say compared to Amazon DSP, Basis is: Slower to reach roi Easier to do business with Better at support Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") ](https://www.g2.com/products/demandbase-one/reviews) [ Demandbase One ](https://www.g2.com/products/demandbase-one/reviews) By [Demandbase](https://www.g2.com/sellers/demandbase) [ 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews#reviews) Product Description The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to Amazon DSP, Demandbase One is: Slower to reach roi More expensive More usable Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") ](https://www.g2.com/products/adroll/reviews) [ AdRoll ](https://www.g2.com/products/adroll/reviews) By [NextRoll](https://www.g2.com/sellers/nextroll) [ 4.1/5(787) ](https://www.g2.com/products/adroll/reviews#reviews) Product Description Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to Amazon DSP, AdRoll is: Slower to reach roi More usable More expensive Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image") ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) [ AdRoll ABM (Formerly RollWorks) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By [NextRoll](https://www.g2.com/sellers/nextroll) [ 4.3/5(655) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews#reviews) Product Description AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to Amazon DSP, AdRoll ABM (Formerly RollWorks) is: Slower to reach roi More expensive More usable Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2b36d228e7516167b88d701d8ebe8158/viant-technology-llc-viant-technology.png "Product Avatar Image") ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) [ Viant Technology ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) By [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) [ 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews#reviews) Product Description Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment. Reviewers say compared to Amazon DSP, Viant Technology is: Slower to reach roi More expensive Easier to do business with Categories in common with Amazon DSP: [ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) ## Amazon DSP Alternatives FAQs Generated using AI ### How does Amazon DSP compare to The Trade Desk? According to G2, [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) holds an average rating of 4.2/5 from 18 reviews, while [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) has a higher average rating of 4.4/5 based on 173 reviews. The Trade Desk leads Amazon DSP across all rated dimensions: it scores 0.8 points higher in Better at Meeting Requirements (8.6 vs 7.8), 0.7 points higher in More Usable (8.1 vs 7.4), 0.5 points higher in Easier to Set Up (8.2 vs 7.7), 0.2 points higher in Easier to Administer (8.3 vs 8.1), 0.3 points higher in Better at Support (8.8 vs 8.5), and 0.7 points higher in Easier to Do Business With (8.8 vs 8.1). User reviews highlight that [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) excels in features (31 mentions), ease of use (27 mentions), audience targeting (25 mentions), campaign management (21 mentions), customer support (20 mentions), and performance results (20 mentions). Conversely, [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) is praised for ease of use and reporting but criticized for slow performance, limited creative flexibility, and dependency on support. The Trade Desk offers more granular control, advanced AI-driven optimization (Kokai AI), and broader omnichannel capabilities including premium Connected TV inventory access. While The Trade Desk has a steeper learning curve and higher cost concerns, it provides more comprehensive targeting, transparency, and campaign optimization tools. Amazon DSP benefits from seamless integration with the Amazon ecosystem and ease of setup but lacks the depth and flexibility found in The Trade Desk. Overall, The Trade Desk is favored for its advanced capabilities and broader reach, reflected in its higher ratings and more extensive positive user feedback. ### What are the best alternatives to Amazon DSP? According to G2, the best alternatives to Amazon DSP include [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) (4.4/5 stars, 173 reviews), [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) (4.1/5 stars, 300 reviews), and [StackAdapt](https://www.g2.com/products/stackadapt/reviews) (4.7/5 stars, 870 reviews). These platforms are highly rated and have significantly more reviews than Amazon DSP, which has a 4.2/5 rating from 18 reviews. Other notable alternatives include [Basis](https://www.g2.com/products/basis/reviews) (4.5/5 stars, 287 reviews) and [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) (4.4/5 stars, 1953 reviews). ### Which Demand Side Platform (DSP) tools do reviewers recommend instead of Amazon DSP? Reviewers recommend [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) for its powerful audience targeting, detailed reporting, and global omnichannel reach, with 31 mentions praising its features and 27 for ease of use. It offers transparency and control over data and inventory, making it a preferred choice for advertisers seeking advanced optimization and AI-driven bidding. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) is favored for its ease of use (121 mentions), excellent customer support (116 mentions), and AI-powered marketing platform that integrates brand and performance marketing across multiple channels. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) is recognized for its immense scale, integration capabilities, and ease of tracking and reporting. [Basis](https://www.g2.com/products/basis/reviews) is noted for its robust business intelligence, workflow automation, and comprehensive reporting, with strong customer support. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) is highly recommended for account-based marketing with strong intent data, analytics, and sales-marketing alignment, supported by 211 mentions of ease of use and 190 for lead generation. These platforms collectively offer enhanced usability, support, and advanced targeting features compared to Amazon DSP. ### Why do users choose The Trade Desk over Amazon DSP? Users choose [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) over Amazon DSP primarily for its superior audience targeting and campaign optimization capabilities, cited in 25 and 23 reviews respectively. The platform's advanced AI-driven Kokai system dynamically adjusts bids in real time, reducing manual effort and improving campaign performance, as noted in multiple reviews. The Trade Desk offers extensive omnichannel reach across display, video, audio, and Connected TV, with access to premium inventory that users find difficult to match elsewhere. Customer support is a significant differentiator, with 20 mentions praising The Trade Desk's responsive and knowledgeable teams, providing fast, actionable assistance. Users also value the platform's transparency and control over media buying, enabling granular budget management and real-time bid adjustments. The Trade Desk's integration with hundreds of third-party data providers and the ability to layer first-party data enhance targeting precision and campaign effectiveness. Despite a steeper learning curve and higher costs, including minimum spend requirements and feature fees, users accept these trade-offs for the platform's advanced functionality, comprehensive reporting, and measurable ROI improvements. The Trade Desk's 0.8-point lead in meeting requirements and 0.7-point lead in ease of use over Amazon DSP further underscore why users prefer it for complex, data-driven programmatic advertising campaigns. ### Explore Articles [ Is Guidewire InsuranceSuite worth the investment for complex enterprise insurance implementations that need proven stability and scalability, or does BriteCore offer a more agile alternative? ](https://www.g2.com/discussions/is-guidewire-insurancesuite-worth-the-investment-for-complex-enterprise-insurance-implementations-that-need-proven-stability-and-scalability-or-does-britecore-offer-a-more-agile-alternative) [ What is the best job shop management software for a small custom machine shop that needs quoting, scheduling and job tracking without months of implementation overhead? ](https://www.g2.com/discussions/what-is-the-best-job-shop-management-software-for-a-small-custom-machine-shop-that-needs-quoting-scheduling-and-job-tracking-without-months-of-implementation-overhead) [ What are the most trusted Autodesk Construction Cloud integration partners by project managers across construction and architecture teams based on user reviews? ](https://www.g2.com/discussions/what-are-the-most-trusted-autodesk-construction-cloud-integration-partners-by-project-managers-across-construction-and-architecture-teams-based-on-user-reviews) [ Which FTP server has the strongest security features for a company that needs encrypted transfers and audit logging for compliance purposes? ](https://www.g2.com/discussions/which-ftp-server-has-the-strongest-security-features-for-a-company-that-needs-encrypted-transfers-and-audit-logging-for-compliance-purposes) [ Which purchasing software is best for streamlining orders ](https://www.g2.com/discussions/which-purchasing-software-is-best-for-streamlining-orders) [ How does Trintech improve the financial close for accounting teams? ](https://www.g2.com/discussions/how-does-trintech-improve-the-financial-close-for-accounting-teams) ### Spotlight Categories [ Identity and Access Management (IAM) Software ](https://www.g2.com/categories/identity-and-access-management-iam) [ Influencer Marketing Platforms ](https://www.g2.com/categories/influencer-marketing-platforms) [ Payment Processing Software ](https://www.g2.com/categories/payment-processing)