VIA|loyalty is our Integrated loyalty platform that provides insights on customers and allows engagement based upon customer characteristics and segmentation. 📲 Complete customer intelligence directly integrated into the POS to better understand and engage retail customers where it matters the most. 👨‍👩‍👦 Tactical segmentation allows for personalized outbound messaging. 📊 Combined with other customer intelligence platforms, VIA|loyalty paints a clear customer image and gives decision makers the tools to make the correct actions at the correct time. With seamless integrations to in-store touch points, tactical segmentation, and a complete view of all first-party data, VIA|loyalty empowers The Intelligent Store.