# Vero Cloud Reviews **Vendor:** Vero **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 37 ## About Vero Cloud Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. ## Vero Cloud Pros & Cons **What users like:** - Users find the **seamless integration of customer communication** with the database crucial for effective personalized email campaigns. (1 reviews) - Users commend the **detailed understanding** of Vero Cloud's team, enhancing customer experience through tailored solutions. (1 reviews) - Users highlight the **easy integration** of Vero Cloud, transforming their customer communication and data management experience. (1 reviews) - Users find **easy integrations** with Vero Cloud essential for efficient customer communication and personalized email creation. (1 reviews) - Users find the **easy setup** of Vero Cloud crucial for seamless integration and personalized communication at scale. (1 reviews) - Email Marketing (1 reviews) - Flexibility (1 reviews) - Flexibility Emphasis (1 reviews) - Integrations (1 reviews) - Personalization (1 reviews) **What users dislike:** - Users faced a **steep learning curve** initially with Vero Cloud, but issues have largely been resolved over time. (1 reviews) - Users note a **limitation in app functionality** , expressing a desire for more integration with other channels. (1 reviews) - Users feel the **limited features** of Vero Cloud restrict their ability to engage across multiple channels effectively. (1 reviews) - Users find the **limited texting features** of Vero Cloud restricting for comprehensive in-app communication. (1 reviews) - Users find **platform limitations** frustrating, wishing for more in-app features and integration with other channels. (1 reviews) - Slow Loading (1 reviews) - Software Glitches (1 reviews) - Unreliable Deliverability (1 reviews) ## Vero Cloud Reviews ### 1. Customer engagement platform that gets the job done **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Vero Cloud?** Vero is a reliable customer engagement platform and gets the job done without hype. That's what I like about it. I've been around for over 10 years so it feels really solid. Whilst they don't have the most features in the market, they've got all the core stuff a growing SaaS company needs and it works well for us. **What do you dislike about Vero Cloud?** historically parts of the app felt a little slow. The team has made great progress on this based on what I can see in Vero 2.0 which they're releasing soon. So I'm looking forward to that. You can see that as our business grows we'd like to support other channels like in-app messaging. But again I know this is on the roadmap. **What problems is Vero Cloud solving and how is that benefiting you?** We're using Vero for all our marketing automated emails, to increase activation and retention. ### 2. The right price for the right features **Rating:** 5.0/5.0 stars **Reviewed by:** Elyes G. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Vero Cloud?** I like Vero Cloud for offering the right features at the right price. I find its workflows with control flows like if/else and wait until really useful. The localization feature stands out, and the templating language is great too, especially its ability to include user data, event data, or even external data fetched at runtime. The initial setup was very straightforward. **What do you dislike about Vero Cloud?** Make the UI slightly faster. In segments, include explanations on the caching strategy in the 'segments' pages. Add an MCP server. Allow CRUD for workflows via API, with versioning. **What problems is Vero Cloud solving and how is that benefiting you?** I use Vero Cloud for implementing non-trivial automation workflows with stop criteria, multi-channel support, and i18n. It offers control flows, localization, and a templating language, making it easy to include user, event, or external data fetched at runtime. ### 3. Easy Email Scheduling **Rating:** 4.0/5.0 stars **Reviewed by:** Susan M. | Marketing Executive - Email and Community, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Vero Cloud?** It makes it easy to schedule emails in advance. The drag-and-drop interface is simple to use. The team is also quite responsive. **What do you dislike about Vero Cloud?** We've dealt with some bugs, however the support team is really responsive so they help investigate in a timely manner. **What problems is Vero Cloud solving and how is that benefiting you?** We struggled with a lot of manual email setup so it increases efficiency by allowing us work on emails in advance using scripts for our audience. ### 4. User-Friendly for Non-Technical Teams with Best-in-Class Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Evelyne W. | Co-Founder, CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2026 **What do you like best about Vero Cloud?** It's user-friendly for non-technical employees and their customer support is the best. **What do you dislike about Vero Cloud?** Lack of salesforce integration. I can't see my website's transactional emails. **What problems is Vero Cloud solving and how is that benefiting you?** Email marketing, marketing automation. ### 5. legit product, from a company who seem to be refreshingly straightforward to work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Rory S. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Vero Cloud?** Good, transparent pricing. Flexible roadmap to suit customer needs. The team knows this space deeply. **What do you dislike about Vero Cloud?** It would be nice to do more in app etc (other channels) - that is a limitation. Previously, emails could be slow to deliver, but that has been fixed (after discussion with them) **What problems is Vero Cloud solving and how is that benefiting you?** We send all our emails (aside from personal emails) via Vero. This means pre-sales content campaigns, post sale onboarding, then all the transactional emails to notify customers of events in our platform. Having everything all in one place means we have one less thing to worry about. ### 6. A foundational part of how we build software at UNO **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent T. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Vero Cloud?** Being able to integrate customer communication directly on our customer database has been a game changer in terms of creating personalised emails with up to date information at scale without massive issues moving data around as we had with previous vendors on a dated architecture **What do you dislike about Vero Cloud?** We had a little bit of trouble getting some triggered emails running initially but those seem to have been ironed out now. It should be noted we were one of the first of their clients to move over to their new stack so expected this **What problems is Vero Cloud solving and how is that benefiting you?** Being able to create highly personalised emails at scale with high variability and control with very low effort and at very reasonable costs. It allows us to operate managed marketing services to our brokers which drives their and thus our business ### 7. Great app to work with . **Rating:** 5.0/5.0 stars **Reviewed by:** Soham W. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2024 **What do you like best about Vero Cloud?** This is a very good app to work with , specially the interface is really good and we think this should be there on everyone's phone or pc I recommend this software **What do you dislike about Vero Cloud?** The only disadvantage of this is it has a few bugs we can work on and the developer can surely fix it soon **What problems is Vero Cloud solving and how is that benefiting you?** Yes it helps in setting up cloud tasks and automising the maximum business operations over internet ### 8. Fantastic Email Campaigning System **Rating:** 3.5/5.0 stars **Reviewed by:** Frank S. | Data Analyst, Data Protection Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Vero Cloud?** The ability to segment users by any user or tracked event property (or event in general) and program automated campaigns based on the user's tracked events and properties. **What do you dislike about Vero Cloud?** The inability to mass-prune user properties, like in the case where you need to remove a certain property from all users equally. The API can handle single-user property removals, but not all users all at once. **What problems is Vero Cloud solving and how is that benefiting you?** Being able to target the right customers at the right point in their journey on our websites by only programming the conditions for contact once is a massive time-saver and allows us to gain value on our terms from our customers. ### 9. Best email marketing software for a microservice landscape **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Vero Cloud?** The possibilities to fetch data remotely from other services inside our company. And there good support in the slack channel. **What do you dislike about Vero Cloud?** The lack of performance of the application, can be really slow sometimes. **What problems is Vero Cloud solving and how is that benefiting you?** The transactional and commericals emails for a ecommerce company ### 10. My take on Vero Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Rashmi R. | Associate Project Manager 2, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Vero Cloud?** It is designed to cater the needs of modern marketing teams and can be used to send customised marketing messages. **What do you dislike about Vero Cloud?** It is very much dependent on the development team on how they using it. **What problems is Vero Cloud solving and how is that benefiting you?** It's simplifying the work which is being done by marketing teams. ### 11. Best emailing system **Rating:** 4.5/5.0 stars **Reviewed by:** Suraj S. | Deputy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2023 **What do you like best about Vero Cloud?** I can make my mail templates easily and send it to lot of customers across different platforms. **What do you dislike about Vero Cloud?** Some extensions are lagging sometimes otherwise its good. **What problems is Vero Cloud solving and how is that benefiting you?** It helped me mailing about my events and products to customers and incrrased my vrand awareness. ### 12. My experience With Vero Workflows **Rating:** 4.0/5.0 stars **Reviewed by:** justin c. | Electrical and Instrumentation Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Vero Cloud?** Its was very intuitive and allowed me to easily craft and send messages across platforms to boost product sales. We interpreted it with our email system to allow quick follow ups. **What do you dislike about Vero Cloud?** I didn't like that some of the integration features did not work as smooth as I would have liked. **What problems is Vero Cloud solving and how is that benefiting you?** We are able to hit better interactions and sales targets as well as keeping customers informed with new products etc. our sales improved a lot since using Vero for our campaigns ### 13. Great transactional email service **Rating:** 5.0/5.0 stars **Reviewed by:** Dino T. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2020 **What do you like best about Vero Cloud?** At OpenAgent we run all our transactional emails though Vero and have been very impressed with i's performance and functionality. The tool provides both great APIs as well as interface to create segments, campaigns, email templates as well as push in parameters. The customer service is also top notch and local - for us in Australia anyway. Highly recommended **What do you dislike about Vero Cloud?** Pushing a lot of event can quickly scale up the account in terms of the plan cost. I think a more sensible approach there based primarily on send volumes would be much more preferable to us. But I do understand the national in the pricing approach. **What problems is Vero Cloud solving and how is that benefiting you?** - Transactional emails - Benefits are that Vero handles all the logic of events, customers, templates and segments. The data just needs to be pushed in. ### 14. We're happy with Vero's features for behavioural and transactional emails **Rating:** 4.5/5.0 stars **Reviewed by:** Michał P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Vero Cloud?** Simple interface, feature rich: - user segmentation, - log searching, - quite complex flows building - possibility to insert parts of emails from our "dictionaries" (retrieved live from our servers) One of the best things is good contact with Vero staff and their helpfulness and friendly attitude. :-) **What do you dislike about Vero Cloud?** Some dev-focused features, like versioning wouldn't hurt. :-) **Recommendations to others considering Vero Cloud:** Great if You want non-dev people to run all messaging efforts. It'll be a good tool for fairly simple to quite advanced use cases. The pricing was better to us compared to other tools we considered (Intercom etc.) I'd think twice if you need precise versioning and integration with developer flows - here You might be missing some features. Anyway, the Vero staff is friendly and open. They have never done any "hard-selling" on us by pushing to use features we didn't need. Quite the opposite, they've helped us set up stuff, optimise our account and run things smoothly. Good guys! :-) **What problems is Vero Cloud solving and how is that benefiting you?** Communication with clients: - confirming bookings and reminding of them — with transactional emails - re-activating some of them — with behavioural flows The main benefit is that almost all of required actions might be done by non-developers. Which makes life easier for all the company. :-) ### 15. Vero's dedication to customer satisfaction is what drives them to build the best product offering. **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Vero Cloud?** We've been a customer of Vero's for years now. I've been incredibly impressed with their continued focus on customer feedback. They have always been transparent with where our requests fit in on their roadmap. I've always felt like they were willing to dig deep into any issues we were having and put the appropriate amount of resources behind investigating and resolving issues. You really feel like you have a true partner when working with Vero. It's not just another service you use -- it's a team that is there to grow alongside your business. **What do you dislike about Vero Cloud?** Selfishly I would like some of our companies' requests to be prioritized above other product requests. It's a minor dislike, since I understand that may not always be realistic -- they have a business to run. Perhaps just more transparent voting on product requests that individuals can see where their requests would end up on a roadmap. **What problems is Vero Cloud solving and how is that benefiting you?** We are a highly data driven business and love Vero's ability to leverage our data to build out campaigns that make sense for our business. They truly are market leaders where others may not quite know the benefits that Vero has to offer (yet). ### 16. Ever-improving one-stop shop for customer messaging. **Rating:** 4.5/5.0 stars **Reviewed by:** Frank R. | Co-Founder, Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2020 **What do you like best about Vero Cloud?** Vero initially shines in its versatility. It tries to be your single source for all things messaging. While I've mostly used it for emails, it also does push notifications and the like. One area where it really simplified our flow was in its ability to not only tackle newsletter emails, but also transactional emails. A product like Mailchimp formerly relied on a companion product, Mandrill to achieve the same feat. With Vero, it's all built-in. While previously having an acceptable 'live' email template interface for tweaking emails, they now have a fully WYSIWYG interface that allows marketers to not have to create their own emails without much knowledge of the intricacies of email HTML/CSS. Pair this with a robust rules interface that you can use to target specific segments and for specific events, and you get a pretty powerful solution for engaging with your customers. Vero has steadily been improving their UI, and it's now quite good. This used to be a point of friction, as it could lag and some elements suffered from glaring usability issues, like email templates. Lastly, the team is a pleasure to deal with. They're always very accommodating with customer support requests and are thoughtful. **What do you dislike about Vero Cloud?** While not specifically a detraction of Vero itself, I don't believe it supports a direct integration with Salesforce. While there are solutions out there to connect the two, it's not as robust as a solution like Pardot that is tightly integrated with Salesforce. Customers that need that level of integration are probably better off with that, but for most, especially those with another CRM solution, Vero gets the job done admirably. **What problems is Vero Cloud solving and how is that benefiting you?** We use Vero for our transaction emails and some of our marketing emails as well. Our team has also experimented with Pardot for newsletter-related emails. ### 17. Easy to use and incredibly cheap **Rating:** 5.0/5.0 stars **Reviewed by:** René J. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Vero Cloud?** I think Vero is incredibly easy once you get started. It is extremely intuitive, and logically structured. It differs in this way very positvt relative to other large, complex and cumbersome systems. **What do you dislike about Vero Cloud?** A phone support would be very helpful, and save time. It could, for example. be a paid solution. **What problems is Vero Cloud solving and how is that benefiting you?** In record time, we have a modern and advanced e-mail marketing setup. It is easy to change and very agile. ### 18. Awesome Tool for Marketing & Sales Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel L. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Vero Cloud?** + The ability to pull in data from external sources is a game-changer for both ad-hoc and drip campaigns; I love pulling in manual data from a Google Sheets API to enrich & personalise ad hoc campaigns + Powerful templating language with full access to Liquid; Thank you for having Loops! + True power user tool—I haven't seen anything I wasn't able to accomplish with Vero yet + In addition to user properties I can reference event properties in flows and content + Properties can contain nested objects (JSON data) **What do you dislike about Vero Cloud?** - Need to "hack" together version control with environments which is a bit clunky - Complex interface making it harder for non-technical users to get started **What problems is Vero Cloud solving and how is that benefiting you?** + Behaviour-based marketing automation at scale to drive user activation and retention + Mass-personalisation of sales communications to make account managers more efficiently ### 19. Cancellation is a hassle, but has a great CEO **Rating:** 4.0/5.0 stars **Reviewed by:** Zafer E. | Co Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2020 **What do you like best about Vero Cloud?** Their sales team is amazing. We talked with Brandon, he helped a lot. **What do you dislike about Vero Cloud?** When you cancel the subscription, they don't allow you to do that on the platform, they want you to send an email. **Recommendations to others considering Vero Cloud:** If you are looking for a segmentation tool for a transactional B2B is a great tool. But if you are B2C with a high volume of user, It can cost a lot. **What problems is Vero Cloud solving and how is that benefiting you?** User segmentation and emailing. Their UX is great! A great tool to use but doesn't help our spamminess problem. ### 20. Amazing product to help empower operations and product teams to control comms and comms content **Rating:** 5.0/5.0 stars **Reviewed by:** Adam M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Vero Cloud?** Ability to seperate triggering of comms from the content (Engineering can fire events, Ops & Product can maintain comms) Powerful event triggering conditions and workflows Integration with Segment Historical record of what notifications a user received. **What do you dislike about Vero Cloud?** SMS would be nice Content Editor is not as user-friendly as it could be **What problems is Vero Cloud solving and how is that benefiting you?** Mainly transnational communications with our users based on application events. This allows us to put content and communication ownership in the hands of the product and operations teams, as well as the troubleshooting of any unreceived comms. ### 21. Awesome support and customer care! **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandro S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Vero Cloud?** Good low level options for techinical people but user friendly enough for our marketing and product folks. **What do you dislike about Vero Cloud?** Even thought I know we have a several milions of users in our DBs, it would be great if the UI could be faster. **What problems is Vero Cloud solving and how is that benefiting you?** We are trying to give more autonomy to marketing and product teams to create, modify and send communications based on user behaviour. ### 22. Best-in-class data-driven email solution **Rating:** 5.0/5.0 stars **Reviewed by:** Justin B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Vero Cloud?** Great UX and leverages behavioral data to segment users, and trigger campaigns. **What do you dislike about Vero Cloud?** There is a bit of a learning curve and you need to know the basics of event data to take full advantage of the solution. **What problems is Vero Cloud solving and how is that benefiting you?** I use Vero for my email marketing since it helps me leverage my user data for smarter communication. ### 23. Data Driven Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Anna H. | Marketing Automation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2020 **What do you like best about Vero Cloud?** This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer. **What do you dislike about Vero Cloud?** The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact. **What problems is Vero Cloud solving and how is that benefiting you?** We were looking to use our own data to drive marketing activities that were impactful to the lead/customer and know when to get Sales involved. Due to the flexibility of the API, we are able to take our own data learning and give a more confident handoff between Marketing and Sales. After only using the software for a few months, we are already seeing an increase in our engagement and ROI. In addition, Vero’s visual campaign tools have allowed us to build and launch programs faster. ### 24. The best way to send personalized emails in bulk and affirm Marketing campaigns. **Rating:** 3.5/5.0 stars **Reviewed by:** Humberto A. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2020 **What do you like best about Vero Cloud?** Vero is an excellent lacual platform that contains a clear and helpful interface. These types of tools are the ones we need today, especially when it comes to the world of email marketing, and this is precisely what makes me happy to allow us to keep our advertising campaigns that have email mastery at high standards. Undoubtedly, Vero is at the height of innovation, and this is really fascinating since it has templates that remain in the professional channel. In addition, its easy use allows any volunteer or non-expert to understand the conditions and be of help to the entrepreneurial process. **What do you dislike about Vero Cloud?** This platform has features and tools of a high standard. The progress that we can detect is really fascinating. It is good to say that any app designed can have problems that can greatly affect our work; however, with Vero, this type of minimal failure is covered or forgotten since its methodology is a good interface. Personally, I can say that this is one of those few pages that do not have limitations, or in case of presenting some, they are of very low standard. **Recommendations to others considering Vero Cloud:** I personally feel obliged to recommend this tool since every entrepreneur who needs to position their advertising campaigns and keep their clients informed of each innovation should use Vero, as this allows us to achieve the above with real ease and professionalism. **What problems is Vero Cloud solving and how is that benefiting you?** Initially, this platform has helped to keep our functionality active in the world of email marketing, as its templates and tools facilitate a lot of work and allow us to deliver a fascinating and professional presentation overall. Additionally, thanks to Vero, we have managed to cut costs in this work, which is very good since other platforms come with high shipping costs. ### 25. The best email marketing and customer messaging software I've used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Vero Cloud?** World class support. Developer friendly. Amazing user interface. Vero has been one of the best tools I've used to easily create one-off campaigns as well as automations for an unlimited amount of segments. **What do you dislike about Vero Cloud?** Load time for creating segments could be improved. **What problems is Vero Cloud solving and how is that benefiting you?** One-stop solution for every imaginable type of email to send to customers including transactional emails, onboarding sequences and one-off promotions and newsletters. ### 26. Best class service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2020 **What do you like best about Vero Cloud?** I like Vero. The product is constantly evolving and improving. Everything is really easy to use. Last but not least, they have an excellent customer support team. They are super responsive. I definitely recommend them **What do you dislike about Vero Cloud?** Some small features are missing but I'm sure they will come in the near future **What problems is Vero Cloud solving and how is that benefiting you?** Vero has helped us to multiply our contact through our customers' journey helping us to increase our revenues ### 27. Upgrade from blogging email management to real customer messaging management and tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Tim L. | Chief Operating Officer + Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2020 **What do you like best about Vero Cloud?** Customisable for our business so that we can target and retarget the right customers + potential customers. **What do you dislike about Vero Cloud?** Developer-centric processes makes it difficult to implement by your marketing team alone - they will need help. **What problems is Vero Cloud solving and how is that benefiting you?** Better eDM management and tracking + we can now target customers based on their behaviour! ### 28. Great product. Fantastic customer care! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Vero Cloud?** Simple & easy UI but most importantly the support GetVero is first class. They listen to their customers! **What do you dislike about Vero Cloud?** Nothing. Its just an easy to use value for money product! **What problems is Vero Cloud solving and how is that benefiting you?** Marketing Automation! ### 29. Most powerful tool for data-driven marketers ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Ruxandra S. | Miss, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Vero Cloud?** Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. **What do you dislike about Vero Cloud?** As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt **What problems is Vero Cloud solving and how is that benefiting you?** Dynamic and behavioral-based email marketing, which is easy to use even for marketers. ### 30. Manage mass and personalized email sending with this application **Rating:** 4.5/5.0 stars **Reviewed by:** kimberly R. | licenciada en enfermeria, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Vero Cloud?** Vero is a tool where the user can send emails to a large number of contacts in their inbox in bulk, and it is also capable of automatically responding to all those clients you have in your email. Vero is an interesting tool especially for marketing designers or advertisers who wish to turn emails into a means to promote a product or service, which in our particular case are medical services since it is a clinic. Additionally, you don't necessarily have to be a marketing professional to manage a contact list and test it yourself from your computer. **What do you dislike about Vero Cloud?** Vero is one of the most sophisticated email marketing applications, so it does not contain any features at the trial stage that I dislike. Its tools are advanced, and I believe it is the best application for managing marketing campaigns. **Recommendations to others considering Vero Cloud:** Of course, I recommend Vero to all those professionals who use it for marketing as an email tool. Additionally, they can personalize their emails creatively, and finally, it will facilitate their workflow by saving them time in sending emails massively to their contacts and offering automated responses. **What problems is Vero Cloud solving and how is that benefiting you?** To remind patients or clients about scheduled appointments with their doctor, a list of patients is managed to remind them of the day, date, and time they need to attend their respective consultation, using Vero as a means of an informational campaign where we also indicate the consultation price. Its personalization functionality saves me a lot of time so I don't have to look for another page to design and add logos of the clinic that the email represents. ### 31. You don't hear about it because it works. **Rating:** 4.0/5.0 stars **Reviewed by:** Edward D. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2018 **What do you like best about Vero Cloud?** Like a lot of these background processing systems you're really only going to hear about it when things go wrong. Vero provides us with a lot of support for triggering and maintaining email campaigns for our application. It's simple to use and to date we haven't experienced any outages (knock on wood). That, combined with a clean and easy-to-use interface make this an ideal solution to our needs. **What do you dislike about Vero Cloud?** The only thing that comes to mind is the number of clicks required to see an actual email as it was sent to a customer. You have to find the customer, dig into the triggers, find the event, click a drop down, and finally click to see the email content. It'd be nice to have an easier way to get to the meat of the email. **Recommendations to others considering Vero Cloud:** Unlike most products, it's a bit harder to 'give it a try'... That being said, go by the reviews (we did) and we were happy with our decision. **What problems is Vero Cloud solving and how is that benefiting you?** Managing email campaigns via triggers from our application. ### 32. Usable and powerful email marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Founder | Convert More Website Visitors Into Customers, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Vero Cloud?** Vero has a clean and usable interface that can be learned within a day or two. But when you need to create more complex workflows, that's when it really shines and you discover more and more powerful features the deeper you dive in. **What do you dislike about Vero Cloud?** I'm waiting for their A/B testing feature to be integrated into their new visual workflow editor, but I know it's coming. **What problems is Vero Cloud solving and how is that benefiting you?** Vero allows me to create simple and complex email marketing campaigns for my clients. ### 33. Great ESP for workflows and organizations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Vero Cloud?** It's easy to use and the interface is modern and pretty intuitive. The ability to capture data and create emails based on data collected and segmentation **What do you dislike about Vero Cloud?** Nothing really. We're still new with it but I like it so far **Recommendations to others considering Vero Cloud:** Nothing really. We're happy so far. **What problems is Vero Cloud solving and how is that benefiting you?** Get our message and product in front of new users and potential customers ### 34. Good for Creating Initial Email Series **Rating:** 3.5/5.0 stars **Reviewed by:** Emily Brooke R. | Director of Digital Marketing, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Vero Cloud?** Simple to use & integrate with mobile app **What do you dislike about Vero Cloud?** No built-in email editing options. Difficult to create ongoing drip campaigns. **Recommendations to others considering Vero Cloud:** Great for mobile app integration. Best for marketing teams that are highly technical or that work very closely with app developers. **What problems is Vero Cloud solving and how is that benefiting you?** We used Vero to send out the initial Onboarding emails for our startup app. Vero easily integrates with mobile and is a great tool if you are a startup comprised mostly of highly-technical team members. As a marketer, it was difficult for me to create the workflows I needed to create highly targeted segments of our users. ### 35. Good functionality, slow UI **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Vero Cloud?** The functionality is advanced and you can customize everything **What do you dislike about Vero Cloud?** Mainly speed and UX, it's slow and not so user friendly. **What problems is Vero Cloud solving and how is that benefiting you?** onboarding & usage emails ### 36. Powerful tool, but really clunky UI **Rating:** 2.0/5.0 stars **Reviewed by:** Andrew P. | Marketing Director, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2016 **What do you like best about Vero Cloud?** Great features for developers and programmers. Our email sends have been consistent. Strong API that works really well. Great templating features that allow for dynamic insertion of fields and the ability to make certain parts of the template editable for other users or campaigns. Great price point - we were able to reduce our monthly cost by about 60%. They also have great support that has been very prompt with their responses to even our most difficult questions. **What do you dislike about Vero Cloud?** Hate the UI. It's really clunky and doesn't take you through the logical order when sending an email. This makes the process of setting up and sending an email significantly more time consuming. Deliverability rates are also slightly below those that we had on our old email platform. If you're not a programmer or developer, I'd recommend using another service. **Recommendations to others considering Vero Cloud:** Really only valuable if you have developers or programmers on staff. There are many other softwares with better UIs that can do a better job for the average user. **What problems is Vero Cloud solving and how is that benefiting you?** We were previously using a managed email service that was significantly more expensive. Vero helped us migrate away from that and minimize our variable cost of each send. ### 37. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Scott O. | CEO, Program Development, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2016 **What do you like best about Vero Cloud?** I've been on very for a couple years now, first for a corporation I worked with and now with my own company. I find their support one of the best, usually within 12 hours you get a response. The interface has come along way and Vero is one of the most powerful segmenting/automated platforms you can find. **What do you dislike about Vero Cloud?** There was a learning curve at first and a couple missing features, the analytics remains kinda weak. Most of these have gotten better though. **Recommendations to others considering Vero Cloud:** Give it a try! **What problems is Vero Cloud solving and how is that benefiting you?** Email marketing - [View Vero Cloud pricing details and edition comparison](https://www.g2.com/products/getvero/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+07%3A10%3A55+-0500&secure%5Bsession_id%5D=4710096b-7ec8-41bc-b6b2-f448e77f36a4&secure%5Btoken%5D=ff654175c2f5f05faf85f86f45993b6f6236cf47cca86bd6a217fb43fe1833ce&format=llm_user) ## Vero Cloud Integrations - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Gleam](https://www.g2.com/products/gleam/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) - [MySQL](https://www.g2.com/products/mysql/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Refiner](https://www.g2.com/products/refiner/reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stitch](https://www.g2.com/products/stitch-2026-01-09/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Vero Cloud Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Vero Cloud Alternatives - [Customer.io](https://www.g2.com/products/customer-io/reviews) - 4.4/5.0 (813 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,302 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,657 reviews)