1. [Home](https://www.g2.com/) 2. ... 3. [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm) 4. [Verato MDM Cloud Discussions](https://www.g2.com/products/verato-mdm-cloud/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e7ccbd10af4f303b771d2cd6c7164d07/verato-mdm-cloud.jpg "Product Avatar Image") ](/products/verato-mdm-cloud/reviews) [ Verato MDM Cloud ](/products/verato-mdm-cloud/reviews) (4)4.6/5 What is Verato MDM Cloud™? Verato® is a healthcare identity and master data management company founded in 2012 and headquartered in McLean, Virginia. The company is known for Referential Matching®, an approach that resolves fragmented records against a proprietary reference database of US identities rather than relying on probabilistic matching alone. Health systems, health plans, health information exchanges, and life sciences organizations use Verato to resolve patient, provider, and member identity across the systems they already run. Verato MDM Cloud™ is master data management purpose-built for healthcare. It connects records from EHRs, CRMs, claims systems, provider directories, and data warehouses, resolves them into one golden record for each person or organization, and keeps that record current as new data arrives. Referential Matching® links records across systems without extensive manual tuning, while AI-powered data stewardship auto-resolves up to 75% of potential matches. Prebuilt healthcare data models and workflows cover the patient, provider, and member domains, so teams start from something closer to finished than a blank schema. Identity verification and enrichment fill gaps in incomplete records, and built-in data governance and insights make identity data auditable and usable by the systems downstream. Duplicate and conflicting records are a quiet tax on healthcare operations. They split one patient into three, send referrals to the wrong address, distort reporting, and undermine the AI and analytics initiatives that depend on clean inputs. Verato MDM Cloud™ addresses the problem at the source, so teams spend less time reconciling records by hand and more time on the work the data was supposed to support. Organizations use it to establish a single source of truth for patient and provider identity, to improve data quality across the enterprise, and to build a foundation for interoperability, analytics, and AI. Show More * * * ### 75.0 Nps Score Already have Verato MDM Cloud? ### All Verato MDM Cloud Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Adrianna M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna M.") AM Loading... [Adrianna M.](https://www.g2.com/users/5c5204cf-02b3-4294-ad15-eb1f00f3545b "Adrianna M.") • 18 days ago Posted by Verato MDM CloudBrand identity, websites, and the marketing in between. Brand identity, websites, and the marketing in between. Posted by Verato MDM Cloud More Options - [ # What does Verato do, and what problem is it built to solve? ](/discussions/what-does-verato-do-and-what-problem-is-it-built-to-solve) Verato® is an identity intelligence and master data management company founded in 2012 and headquartered in McLean, Virginia. Verato MDM Cloud™ resolves fragmented person and organization records into a single trusted golden record and keeps it current as new data arrives. The core technology is... 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