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Buyer's Guide: Sales Intelligence
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the accurate and comprehensive contact information provided by ZoomInfo Sales, enhancing their marketing efforts.
Users value the data accuracy of ZoomInfo Sales, enhancing their sales prospecting efforts with reliable contact information.
Users appreciate the ease of use of ZoomInfo Sales, finding its interface intuitive and data reliable for outbound efforts.
Users experience inaccurate data issues with ZoomInfo, leading to challenges in relying on the information provided.
Users find the outdated data on ZoomInfo to be a significant concern, impacting their overall experience and efficiency.
Users often face issues with outdated contacts, leading to concerns about the accuracy of the provided data.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Seamless.AI to be very easy to use, appreciating its seamless integration and efficiency in prospecting.
Users value the easy-to-use contact information features of Seamless.AI that enhance their prospecting efforts effectively.
Users commend the lead generation efficiency of Seamless.AI, simplifying contact retrieval and enhancing prospecting efforts daily.
Users report inaccurate data, noting issues with outdated contact information and missing smaller companies in searches.
Users find that outdated contacts hinder efficiency, as data accuracy and quality are often subpar.
Users note that contact information is often outdated, making it necessary to verify details before outreach.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find the real-time lead generation features of Sales Navigator highly effective and user-friendly for prospecting.
Users value the ease of use of LinkedIn Sales Navigator, finding it intuitive and essential for daily prospecting.
Users find the contact information features of LinkedIn Sales Navigator invaluable for reaching the right connections efficiently.
Users find LinkedIn Sales Navigator to be quite expensive, which can deter smaller businesses from using it effectively.
Users find the InMail limitations frustrating, hindering their ability to message extensively non-connections.
Users note a challenging learning curve for new users, finding the interface initially overwhelming and complex.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Cognism, enjoying its intuitive platform and seamless Salesforce integration.
Users value the reliability of contact information, enhancing their sales efforts with verified emails and phone numbers.
Users value the super reliable contact data from Cognism, enhancing their sales and prospecting efficiency.
Users experience inaccurate data with Cognism, leading to ineffective outreach and frustration due to unreliable contact information.
Users report issues with incorrect mobile numbers, leading to significant interruptions in their processes and miscommunication.
Users find outdated contacts problematic, as some numbers are personal and information isn't always current.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the ease of use of Apollo.io, making lead management and data integration straightforward and efficient.
Users value Apollo.io for its ease of use and comprehensive features, making it a preferred tool for sales success.
Users highlight Apollo.io's comprehensive lead generation capabilities, making it an essential tool for sales efficiency.
Users find the missing features of Apollo.io, such as sequence editing and enhanced AI capabilities, limiting their experience.
Users report inaccurate data on Apollo.io, with outdated contact information affecting outreach effectiveness and reliability.
Users find the learning curve challenging due to a complex UI and issues with support response times.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Instantly extremely easy to use, with a clean UI and helpful support enhancing their experience.
Users commend the exceptional customer support of Instantly, noting quick responses and effective assistance in resolving issues.
Users appreciate the helpfulness of customer support from Instantly, ensuring prompt assistance and enhancing their experience.
Users find the missing features in Instantly limiting, longing for more options to enhance their experience.
Users find Instantly expensive, especially for small businesses, making it hard to justify the cost for entry-level plans.
Users are frustrated by the limited formatting options in Instantly, hindering the creation of professional emails.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users highlight the ease of use of Wiza, finding it intuitive and user-friendly compared to other tools.
Users appreciate the verified contact information from Wiza, greatly enhancing their outreach efficiency and effectiveness.
Users value the easy LinkedIn integration of Wiza, enabling seamless export of valid contact information.
Users find Wiza expensive, especially with limited contacts, making it less appealing for high-volume needs.
Users are frustrated by limited credits, as they don’t roll over and run out quickly, leading to extra costs.
Users find Wiza's limited contacts frustrating, as 100/month is insufficient for agency needs.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the up-to-date contact information provided by D&B Hoovers, essential for effective sales prospecting.
Users appreciate the user-friendly interface of D&B Hoovers, making it easy to quickly find essential information.
Users value the accuracy and detail of D&B Hoovers, facilitating effective prospecting and lead generation.
Users find the outdated data on D&B Hoovers concerning, as it hampers the reliability of company information.
Users often face inaccurate data issues with D&B Hoovers, impacting their ability to find reliable company information.
Users note the inconsistent and outdated information in D&B Hoovers, affecting the reliability of contact data.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the lead generation capabilities of 6sense Sales Intelligence, simplifying prospecting directly from CRM data.
Users find the detailed intent data of 6sense invaluable for targeting and prioritizing prospects effectively.
Users value the real-time visibility into buyer intent provided by 6sense Sales Intelligence, enhancing lead prioritization.
Users express disappointment with the inaccurate data, noting issues with bounced emails and unlinked contacts.
Users face issues with data quality, dealing with wrong numbers and missing information that hinder workflow efficiency.
Users face accuracy issues with contact information and intent data, leading to frustrating experiences and inefficiencies.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find it easy to connect with clients, appreciating the convenience of conducting meetings effortlessly.
Users value the easy integrations of Microsoft Relationship Sales, enhancing their connection with LinkedIn Sales Navigator and Dynamics 365.
Users value the seamless integration of LinkedIn Sales Navigator with Dynamics 365 for enhanced sales efficiency.
Users report CRM issues with Microsoft Relationship Sales, leading to frustration and inefficiencies in their workflow.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend ListKit's excellent customer support, appreciating the thorough resources and personalized assistance provided to enhance their experience.
Users highlight the ease of use of ListKit, streamlining workflows with quick, efficient email verification processes.
Users value the efficient lead generation process of ListKit, appreciating its seamless experience and excellent support.
Users find ListKit to be expensive, which may be a barrier for small businesses and startups.
Users experience a minor learning curve due to the non-intuitive UI, impacting initial campaign effectiveness.
Users find the filtering difficulty frustrating, particularly with limitations and issues saving their preferred filters.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the high accuracy of BookYourData's leads, noticing significant improvements in outreach effectiveness.
Users appreciate the high data accuracy of BookYourData, enabling informed decisions and efficient targeting of audiences.
Users praise BookYourData's lead generation for boosting conversion rates and simplifying the process with high-quality leads.
Users find the pricing high for smaller businesses, which may hinder access to valuable data resources.
Users find missing information in records, such as contact details and company profiles, to be a significant limitation.
Users find filtering difficulties when searching for specific roles and experience mismatches in job titles.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the detailed contact information from LinkedIn Sales Insights, enhancing their lead generation and targeting efforts.
Users value the data accuracy of LinkedIn Sales Insights, allowing for precise targeting and informed sales strategies.
Users value the effective lead generation capabilities of LinkedIn Sales Insights, enhancing outreach with actionable data and insights.
Users frequently find LinkedIn Sales Insights to be expensive, particularly small organizations struggling with the high subscription costs.
Users experience filtering difficulty due to lag and incomplete data, slowing down their research process.
Users find the complex interface of LinkedIn Sales Insights challenging, potentially slowing down their initial efficiency.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of CaptivateIQ, finding it simplifies tracking commissions and managing compensation plans.
Users find CaptivateIQ's simplicity enhances tracking commissions and processing payments efficiently for sales reps.
Users appreciate the transparency and ease of access CaptivateIQ offers for managing payout information and compensation plans.
Users find the learning curve steep, especially with customized features and reporting, necessitating additional support and training.
Users desire more missing features in CaptivateIQ, specifically the need for detailed payout breakdowns and P&L info.
Users experience difficult reporting and integration challenges with CaptivateIQ, hindering ease of use and functionality.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the ease of use of Mr. E, finding it convenient and providing accurate information effortlessly.
Users love the free email access for LinkedIn contacts, making networking with HR and speakers effortless.
Users praise the high accuracy of Mr. E, consistently receiving correct phone numbers and emails effortlessly.
Users find the limited credits for contact numbers insufficient, affecting their ability to utilize the product effectively.
Users find the credit limitations for contact phone numbers challenging, affecting overall usability and access to features.
Users find Mr. E by EasyLeadz expensive with team plans that are difficult to afford.
Sales intelligence software helps sales teams find the right accounts, identify decision-makers, and prioritize outreach using accurate contact data, firmographic insights, and real-time signals. By consolidating prospecting, enrichment, and targeting into one workflow, these tools reduce the time reps spend researching and increase the time spent selling.
In a market where pipeline creation depends on speed and relevance, Sales Intelligence has become essential for sales development, account executives, and revenue operations teams that need accurate data and repeatable outbound workflows. Rather than relying on static lead lists and manual enrichment, sales intelligence platforms transform account data into actionable insights.
Buyers typically use sales intelligence software to solve visibility gaps around who to contact, how to contact them, and when outreach is most likely to convert. Based on G2 reviews, users consistently value the ability to quickly build targeted lists, access reliable contact details, and personalize outreach without spending hours on research. Many teams also cite stronger outbound performance, cleaner CRM data, and faster lead-to-meeting cycles as core benefits. When evaluating best sales intelligence software, buyers often compare multiple sales intelligence providers to balance data accuracy, workflow fit, and integration depth.
Pricing varies depending on the number of seats, credit or usage limits, enrichment volume, and access to advanced features like intent signals, org charts, automated enrichment, and AI insights. Most vendors offer tiered annual contracts, with higher tiers unlocking deeper integrations and expanded export/enrichment capacity. Larger teams often move to custom pricing as usage scales. When comparing sales intelligence tools, buyers tend to weigh pricing flexibility against long-term data quality and scalability across teams.
Top 5 FAQs from software buyers:
G2’s top-rated sales intelligence software, based on verified user reviews, includes LinkedIn Sales Navigator, ZoomInfo, Apollo.io, and Cognism. (Source 2)
Satisfaction reflects user-reported ratings across factors such as ease of use, feature fit, and quality of support. (Source 2)
Market Presence scores combine review volume, third-party signals, and overall market visibility. (Source 2)
G2 Score is a weighted composite of Satisfaction and Market Presence. (Source 2)
Learn how G2 scores products. (Source 1)
Based on G2 review data, sales intelligence software earned an average star rating of 4.41, with a strong majority of users indicating a high likelihood to recommend their platform. Core experience categories, such as Ease of Use, Ease of Setup, Ease of Administration, and Ease of Doing Business, all score highly, reinforcing that many sales intelligence platforms deliver value quickly once implemented.
High-performing teams go beyond simply exporting contact lists. They use sales intelligence to standardize targeting criteria, automate enrichment, and power repeatable outbound sequencing. This operating model is especially effective when RevOps teams define the ideal customer profile, and SDR teams execute against it through filters, routing logic, and enrichment rules.
For buyers evaluating the best sales intelligence software, long-term success depends less on surface-level features and more on data accuracy, CRM hygiene, and workflow integration. Teams that treat sales intelligence as a core system for targeting and outbound execution, rather than a one-off data source, are more likely to achieve sustained ROI and consistent pipeline performance.
Sales intelligence software helps revenue teams find, understand, and engage the right prospects by providing accurate contact data, firmographic and technographic insights, account signals, and sometimes intent-based buying indicators. In practice, these tools reduce the time reps spend researching and increase the speed and relevance of outreach.
The best sales intelligence software for enterprises typically offers comprehensive, accurate data, robust administrative controls, and in-depth CRM/sales engagement integrations. Some of the best-rated sales intelligence software include Zoominfo sales, Sales Navigator, and 6sense sales intelligence.
For small businesses, the best tool is usually easy to adopt, delivers accurate contact data quickly, and has pricing that fits smaller teams. SMBs often value simple list-building, verified emails/direct dials, and fast workflow integration. According to the G2 review dataset, the best sales intelligence software for small businesses includes Seamless.AI, Apollo.io, and ZoomInfo Sales.
Most integrate with CRMs, such as Salesforce and HubSpot, to automatically enrich contact and account records. Many also connect to sales engagement tools to push leads into sequences, log activity, and reduce manual data entry, ideally without creating duplicates.
They’re worth it for both when they reduce research time and improve outreach results. SMB ROI depends on simplicity and pricing, while enterprise ROI depends on governance, integration strength, and scaling enrichment across teams.