# Best Sports Marketing Intelligence Software

  *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)*

   Sports marketing intelligence software helps sports teams organize, capture, and measure their return on investment (ROI) for all sponsorship and media initiatives. Additionally, these platforms monitor engagement across various digital channels to capture audience interests and provide comparative analysis for each account’s performance. They drill into the insights surrounding all sponsorships, fans, and property. Much like [marketing analytics software](https://www.g2.com/categories/marketing-analytics), sports marketing intelligence software simplifies and optimizes sports marketing strategies and activities.

These platforms also assist with launching powerful digital campaigns and can assess endorsements, influencers, sponsorships, and product seeding efforts in real time. They can track TV broadcast, streaming, and social media, including owned and non-owned channels, to provide an extremely informed assessment of sponsorship activation value. Typically, they also store historical data to track year-over-year performance. Some sports marketing intelligence softwares may also provide the same functionality as [business intelligence software](https://www.g2.com/categories/business-intelligence), enabling organizations to visualize various data points and align all marketing and advertising efforts. With this information, sports teams can make smarter decisions about which sponsorships and partnerships to seek out and renew each year, utilizing data to support the negotiation process.

To qualify for inclusion in the Sports Marketing Intelligence category, a product must:

- Be optimized for managing partnerships, sponsorships, and audience analysis specifically for sports teams and brands
- Perform sentiment analysis to uncover fan affinities across various digital channels
- Provide tools to support sponsorship identification, pitching, and renegotiation 
- Monitor social media, streaming media, and broadcast TV channels and provide comparative analysis on account performance
- Monitor performance of digital campaigns




  
## How Many Sports Marketing Intelligence Software Products Does G2 Track?
**Total Products under this Category:** 32

### Category Stats (May 2026)
- **Average Rating**: 4.52/5



*Last updated: May 19, 2026*

  
## How Does G2 Rank Sports Marketing Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 0+ Authentic Reviews
- 32+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Sports Marketing Intelligence Software Is Best for Your Use Case?

- **Best Free Software:** [OpenSponsorship](https://www.g2.com/products/opensponsorship/reviews)

  
  ## What Are the Top-Rated Sports Marketing Intelligence Software Products in 2026?
### 1. [Zoomph](https://www.g2.com/products/zoomph/reviews)
  Zoomph's help you measure the value of sponsorships and understand your audience as an end-to-end platform for audience intelligence and sponsorship evaluation.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 23

**Who Is the Company Behind Zoomph?**

- **Seller:** [Zoomph](https://www.g2.com/sellers/zoomph)
- **Year Founded:** 2016
- **HQ Location:** Reston, VA
- **Twitter:** @Zoomph (11,398 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2611246/ (50 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 42% Mid-Market, 38% Small-Business


### 2. [Relo Metrics](https://www.g2.com/products/relo-metrics/reviews)
  We're redefining the sponsorship analytics landscape. Offering an unparalleled combination of comprehensive omni-channel software and robust currency-grade data set. As the most accurate and granular measurement platform, we transform your sponsor data into actionable insights. Purpose-built for brands, agencies, rights holders, and media companies who seek to maximize the impact and ROI of their sports sponsorships. Relo provides unparalleled performance analytics that deliver granular insights and full-funnel measurement.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 12

**Who Is the Company Behind Relo Metrics?**

- **Seller:** [Relo Metrics](https://www.g2.com/sellers/relo-metrics)
- **HQ Location:** Santa Monica, US
- **Twitter:** @relometrics (529 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/72388711 (65 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Sports
  - **Company Size:** 50% Mid-Market, 42% Small-Business


### 3. [OpenSponsorship](https://www.g2.com/products/opensponsorship/reviews)
  OpenSponsorship's sports influencer marketing platform helps brands work with top-tier Athletes, Musicians, & Teams. Whether you’re just getting started or need help managing your athlete relationships, we have you covered. From venture-backed to fortune 500, brands see success with OpenSponsorship's Sports Marketing & Sponsorship platform. OpenSponsorship is the leading sports marketing platform trusted by brands to connect with our network of 15,000+ top athlete influencers, teams, and events worldwide. Our mission is to democratize the $70 billion sponsorship industry, while using cutting-edge technology to bring transparency and efficiency to the industry. We want all brands – big or small, to flourish from partnering with our athletes.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 5

**Who Is the Company Behind OpenSponsorship?**

- **Seller:** [Opensponsorship](https://www.g2.com/sellers/opensponsorship)
- **Year Founded:** 2015
- **HQ Location:** New York, US
- **Twitter:** @OpenSponsorship (2,680 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/open-sponsorship/ (22 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 4. [Blinkfire Analytics](https://www.g2.com/products/blinkfire-analytics/reviews)
  Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, broadcast, and Advanced TV. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top teams and leagues rely on Blinkfire Analytics’ real-time, always-on platform for sports and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Blinkfire Analytics?**

- **Seller:** [Blinkfire Analytics](https://www.g2.com/sellers/blinkfire-analytics)
- **Year Founded:** 2013
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** https://www.linkedin.com/company/3116951 (53 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 5. [Hookit](https://www.g2.com/products/hookit/reviews)
  The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend. As a pioneer in the Spontech space and strategic partner of the world’s largest brands, Hookit empowers marketers to impact the bottom line by measuring sponsorship spend and partnerships against a standardized set of KPIs. We combine real-time dashboards with insights and recommendations that can be leveraged across your organization to positively impact your sponsorship strategy and results.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Hookit?**

- **Seller:** [KORE](https://www.g2.com/sellers/kore-ddd0c161-96e4-4bcc-a4e5-34e6bac63642)
- **Year Founded:** 2003
- **HQ Location:** Atlanta, Georgia, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/kore-wireless/ (692 employees on LinkedIn®)
- **Ownership:** NYSE: KORE

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 6. [Opta](https://www.g2.com/products/opta/reviews)
  Opta is a sports data analytics platform.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Opta?**

- **Seller:** [Opta](https://www.g2.com/sellers/opta)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 7. [1-2-1 Marketing](https://www.g2.com/products/1-2-1-marketing/reviews)
  1-2-1 Marketing provides golf courses websites and marketing solutions for the golf industry.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2

**Who Is the Company Behind 1-2-1 Marketing?**

- **Seller:** [1 2 1 Marketing](https://www.g2.com/sellers/1-2-1-marketing)
- **Year Founded:** 2011
- **HQ Location:** Blue Ash, US
- **Twitter:** @121_Marketing (280 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/foreup/ (95 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market, 50% Small-Business


### 8. [Block Six Analytics](https://www.g2.com/products/block-six-analytics/reviews)
  Web-based applications that enables sports organizations to manage their sponsorship, media, ticketing, event, and billing activities.



**Who Is the Company Behind Block Six Analytics?**

- **Seller:** [Block Six Analytics](https://www.g2.com/sellers/block-six-analytics)
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** http://www.linkedin.com/company/block-six-analytics (2 employees on LinkedIn®)



### 9. [Dance Manager](https://www.g2.com/products/dance-manager/reviews)
  LIGR is a new generation of live graphics and broadcast management software that offers TV-quality sports graphics but with no need for hardware, designers, skilled graphics operators, or developers. And because our solution is out-of-the box, we get you up and running in minutes.



**Who Is the Company Behind Dance Manager?**

- **Seller:** [Live Graphic Systems](https://www.g2.com/sellers/live-graphic-systems)
- **Year Founded:** 2016
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** https://www.linkedin.com/company/ligr (23 employees on LinkedIn®)



### 10. [Greenfly](https://www.g2.com/products/greenfly/reviews)
  Greenfly is powering the future of fandom by automating the continuous flow of short-form digital media for sports and entertainment organizations. As a mission control center for all of an organization’s short-form digital media, the Greenfly SaaS platform provides personalized real-time access to this content for stakeholders. Greenfly centralizes digital media operations including content capture, collection, automated organization and distribution of digital media for to ignite fan engagement and to drive more revenue. As core infrastructure, Greenfly is an AI-powered solution that meets the exacting demands of large enterprises yet is simple to enough to use for smaller teams. We believe that short-form digital media is the future of fandom, and we are leading the way.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Greenfly?**

- **Seller:** [Greenfly](https://www.g2.com/sellers/greenfly)
- **Year Founded:** 2014
- **HQ Location:** Santa Monica California ,United States
- **Twitter:** @greenfly (1,524 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/greenfly-inc- (99 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 11. [HelloSet](https://www.g2.com/products/helloset/reviews)
  HelloSet gives your team the tools to create and publish social medias content in a few clicks. We created the "Smart Branding" category in the business, with templates that can be connected to multiple external sources and rendered in multiple formats in seconds.



**Who Is the Company Behind HelloSet?**

- **Seller:** [HelloSet](https://www.g2.com/sellers/helloset)
- **Year Founded:** 2020
- **HQ Location:** Lyon, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/helloset/?originalSubdomain=fr (1 employees on LinkedIn®)



### 12. [KORE software](https://www.g2.com/products/kore-kore-software/reviews)
  KORE is a global leader in engagement marketing solutions, offering a comprehensive suite of tools designed to help sports teams, brands, and entertainment organizations manage, measure, and optimize their partnerships and fan engagement strategies. With over 1,000 clients worldwide, KORE provides a centralized platform that integrates data from various sources, enabling organizations to make informed decisions and enhance their operational efficiency. Key Features and Functionality: - Sponsorship Management and Evaluation: KORE's platform allows organizations to track activations across multiple partnerships, providing data-driven insights for a comprehensive view of sponsorship portfolios. - Ticketing and Fan Engagement: The software consolidates ticketing data, enabling the creation of targeted campaigns to deepen fan relationships and oversee sales pipelines with real-time visibility. - Data Management and Analytics: KORE offers a 360-degree view of fans by providing clean, deduplicated data that improves customer journeys, advances fan segmentation, and delivers accurate leads to sales teams. - Portfolio Optimization Platform: This holistic system allows organizations to manage, measure, and optimize their partnerships, offering customizable measurement tools, analytics, and industry insights that scale with business needs. Primary Value and Solutions Provided: KORE empowers organizations to automate workflows, centralize data, and enrich insights, enabling them to act decisively and increase performance. By unifying data across sponsorships, ticketing, and fan engagement, KORE helps clients deepen fan relationships, monetize data effectively, and secure strong sponsorships. The platform's real-time reporting capabilities allow teams to identify opportunities, optimize partnerships, and deliver personalized experiences that drive loyalty and revenue growth.



**Who Is the Company Behind KORE software?**

- **Seller:** [KORE](https://www.g2.com/sellers/kore-ddd0c161-96e4-4bcc-a4e5-34e6bac63642)
- **Year Founded:** 2003
- **HQ Location:** Atlanta, Georgia, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/kore-wireless/ (692 employees on LinkedIn®)
- **Ownership:** NYSE: KORE



### 13. [KORE Suite](https://www.g2.com/products/kore-suite/reviews)
  KORE Suite is a comprehensive platform designed to empower sports and entertainment organizations by centralizing and optimizing their business operations. It integrates various aspects of partnership management, fan engagement, and data analytics into a unified system, enabling organizations to harness valuable customer and partner data to fuel business intelligence and optimize performance. Key Features and Functionality: - Sponsorship & Partner Engagement: Manage and evaluate sponsorships with tools that track activations, measure performance, and optimize partnerships. - Ticketing & Fan Engagement: Consolidate ticketing data to create targeted campaigns, deepen fan relationships, and oversee sales pipelines with real-time visibility. - Data Management & Analytics: Access a 360-degree view of fans through clean, deduplicated data, enhancing customer journeys and advancing fan segmentation. - Suites & Premium Inventory Management: Handle the complexities of selling club seats, suites, and premium inventory with dynamic pricing and interactive inventory management. Primary Value and Solutions Provided: KORE Suite addresses the challenges of fragmented data and manual workflows by offering a centralized platform that automates processes, enhances data visibility, and provides actionable insights. This leads to improved operational efficiency, stronger partner alignment, and deeper fan engagement, ultimately driving increased revenue and performance for organizations in the sports and entertainment industry.



**Who Is the Company Behind KORE Suite?**

- **Seller:** [KORE](https://www.g2.com/sellers/kore-22281fd2-993d-485c-98d1-467b5aa80b49)
- **Year Founded:** 1985
- **HQ Location:** Rochester, US
- **LinkedIn® Page:** https://www.linkedin.com/company/integron_2/ (15 employees on LinkedIn®)



### 14. [LSports](https://www.g2.com/products/lsports/reviews)
  LSports is a world-leading sports data technology company that provides 360-degree solutions for the sports betting industry. Founded in 2012 and headquartered in Israel, LSports has built a reputation as the industry’s most agile and innovative data partner, serving hundreds of sports-books, media outlets, and technology providers globally. At its core, LSports is a technology company that happens to specialize in sports. While many providers rely on manual data entry, LSports utilizes proprietary AI, Computer Vision (CV), and OCR technology to automate data collection. This allows for market-leading latency (0-1 seconds) and a massive breadth of coverage that includes 100+ sports and over 3 million annual fixtures. The Arena360 Ecosystem LSports doesn't just provide "data feeds"; it provides a complete operational ecosystem known as Arena360. This suite allows operators to manage the entire lifecycle of a bet through four interconnected products and a dedicated service: TRADE: The automated "Command Center" for sportsbook trading and odds management. BOOST: A performance system designed to identify market "blind spots" and optimize GGR. ENGAGE: A suite of AI-driven retention tools (including the ChatGPT-like SEC advisor) to keep bettors on-site. DEFEND: A proactive risk management and intelligence layer to protect margins. Managed Trading Services (MTS): A full-service partnership where LSports experts handle the 24/7 operations, trading, and risk management on behalf of the bookmaker. Why the Industry Chooses LSports: Unmatched Coverage: 100+ sports, 15,000+ leagues, and 2,500+ betting markets (including extensive player props). Low Latency: Real-time data delivery with 0-1 second latency for in-play betting. Innovation-First: From acquiring STATSCORE for deep scouting data to pioneering computer-vision-based feeds, LSports is consistently first-to-market with new tech. Customization: Unlike "off-the-shelf" solutions, LSports offers fully tailored data packages and flexible APIs (JSON/XML/Binary) to fit any operator's specific technical needs.



**Who Is the Company Behind LSports?**

- **Seller:** [LSports](https://www.g2.com/sellers/lsports)
- **Year Founded:** 2012
- **HQ Location:** Ashkelon, South District, Israel
- **LinkedIn® Page:** https://www.linkedin.com/company/lsports-data-ltd-/ (242 employees on LinkedIn®)



### 15. [Luscid](https://www.g2.com/products/luscid/reviews)
  The world of sports and entertainment is a thrilling one, offering brands the potential to add valuable equity to their marketing output. But the pathway to finding the right matchup has been clouded for far too long. Luscid is here to change this. Luscid is the most comprehensive sponsorship data platform that maps out the entire sponsorship ecosystem, delivering new levels of insight, accountability, transparency, and efficiency for the sports and entertainment partnerships space.



**Who Is the Company Behind Luscid?**

- **Seller:** [Luscid](https://www.g2.com/sellers/luscid)
- **LinkedIn® Page:** https://www.linkedin.com/company/luscid-platform/



### 16. [MVP Index](https://www.g2.com/products/mvp-index/reviews)
  MVP is a leading sponsorship measurement and valuation platform. Our mission is to build a transparent, modern system of measurement that transforms the business of sports & entertainment.



**Who Is the Company Behind MVP Index?**

- **Seller:** [MVP Index](https://www.g2.com/sellers/mvp-index)
- **Year Founded:** 2012
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/mvpindex (115 employees on LinkedIn®)



### 17. [Nielsen Esports Market Analytics](https://www.g2.com/products/nielsen-esports-market-analytics/reviews)
  Nielsen Esports Market Analytics offers comprehensive solutions designed to help stakeholders in the esports industry maximize their investments and strategic decisions. Leveraging deep data and industry-standard methodologies, Nielsen provides insights that drive growth, enhance partnership value, and develop fan engagement. Key Features and Functionality: - Media Valuation: Utilizes AI-powered logo detection technology to assess the full potential of esports opportunities across streaming, social media, and linear TV platforms. - Fan Insights: Delivers global and local syndicated data, offering a comprehensive view into gaming behaviors, media consumption, engagement levels, and purchasing decisions of esports fans. - Research & Consulting: Provides custom solutions and insights to address business challenges, including sponsorship selection, activation impact, and market intelligence, enabling actionable and effective strategies. - Social Analytics: Analyzes social media channels to measure the value, impact, exposure, and engagement of esports content, helping identify key influencers and optimize social strategies. Primary Value and Solutions Provided: Nielsen Esports Market Analytics empowers rights holders, teams, brands, investors, game publishers, and media companies with the data and insights necessary to make informed decisions. By understanding fan behaviors, media consumption patterns, and the effectiveness of sponsorships, stakeholders can optimize their strategies, enhance fan engagement, and achieve sustainable growth in the dynamic esports landscape.



**Who Is the Company Behind Nielsen Esports Market Analytics?**

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen (182,734 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,043 employees on LinkedIn®)
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290



### 18. [Nielsen Fan Insights](https://www.g2.com/products/nielsen-fan-insights/reviews)
  Nielsen Fan Insights is a comprehensive platform designed to provide sports organizations, brands, and event organizers with an in-depth understanding of fan behaviors, preferences, and demographics. By integrating diverse data sources, it offers a unified view of global fan bases, enabling users to make informed decisions regarding sponsorships, marketing strategies, and fan engagement initiatives. Key Features and Functionality: - Comprehensive Data Access: Users can explore data across various sports, regions, leagues, events, and teams, tailoring insights to their specific needs. - Brand Insights: The platform tracks brand metrics linked to specific fan segments, unveiling new partnership opportunities. - Sponsorship Impact Analysis: It evaluates the effectiveness of sponsorship activations among fans exposed to these partnerships. - Real-Time Analytics: With continuous data collection from over 50 countries, 2,000+ leagues and teams, and 1,450+ brands, the platform delivers immediate insights into fan behaviors and preferences. - User-Friendly Interface: Developed for ease of use, it allows researchers, sponsorship managers, and event organizers to quickly access and analyze data. Primary Value and Solutions Provided: Nielsen Fan Insights addresses the challenge of understanding and engaging diverse fan bases in an increasingly fragmented media landscape. By offering a centralized source of fan data, it empowers users to: - Enhance Fan Engagement: Tailor marketing and engagement strategies based on detailed fan profiles and behaviors. - Optimize Sponsorships: Identify and evaluate sponsorship opportunities that align with target audiences, ensuring maximum return on investment. - Inform Strategic Decisions: Utilize data-driven insights to guide decisions on media rights, event planning, and market expansion. In essence, Nielsen Fan Insights equips stakeholders with the tools to deepen their understanding of fans, leading to more effective engagement and strategic growth in the sports industry.



**Who Is the Company Behind Nielsen Fan Insights?**

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen (182,734 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,043 employees on LinkedIn®)
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290



### 19. [Nielsen Sponsorship Media Valuation](https://www.g2.com/products/nielsen-sponsorship-media-valuation/reviews)
  Nielsen Sponsorship Media Valuation is a comprehensive solution designed to accurately assess the fair market value of sponsorship and media rights across various platforms, including television, social media, digital, over-the-top (OTT) services, and print. By integrating audience measurement with sports media analysis, this service enables organizations to optimize their partnership portfolios and maximize return on investment. Key Features and Functionality: - Sponsor Value Assessment: Utilizes a consistent methodology to capture audience data across all media types, ensuring a uniform evaluation of sponsorship assets. - Sponsor Impact Analysis: Employs data-driven insights to identify the factors influencing the effectiveness of sponsorship executions, helping clients understand what strategies yield the best results. - Holistic Data Calibration: Objectively measures the maximum media value of sports sponsorships by analyzing various assets, media types, and platforms. - Advanced Technology Integration: Combines artificial intelligence with human oversight to provide contextually relevant insights across multiple media channels, from traditional TV to OTT and print. - Comprehensive Reporting: Offers multichannel media valuation data that encompasses all screens and devices at local, national, and international levels, utilizing Nielsen’s Quality Index (QI) methodology—a globally recognized standard for measuring sponsorship activations. Primary Value and User Solutions: Nielsen Sponsorship Media Valuation empowers organizations to make informed decisions regarding their sponsorship investments by providing accurate, data-driven assessments of media value. This service addresses the challenge of quantifying the impact of sponsorships across diverse media platforms, enabling clients to: - Optimize their sponsorship portfolios by identifying high-performing assets and channels. - Enhance negotiation strategies with partners through transparent and credible valuation metrics. - Measure and improve the effectiveness of sponsorship campaigns, ensuring alignment with business objectives and maximizing return on investment. By delivering precise and actionable insights, Nielsen Sponsorship Media Valuation helps clients navigate the complex landscape of media sponsorships, ensuring their investments are both strategic and profitable.



**Who Is the Company Behind Nielsen Sponsorship Media Valuation?**

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen (182,734 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,043 employees on LinkedIn®)
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290



### 20. [Nielsen Sports Research](https://www.g2.com/products/nielsen-sports-research/reviews)
  Nielsen Sports Research & Consulting offers comprehensive, custom consulting solutions designed to empower rights holders and brands in the sports industry. By leveraging advanced research techniques and a team of global industry experts, Nielsen Sports delivers actionable insights that address unique business challenges, enabling clients to make informed decisions and stay ahead of the competition. Key Features and Functionality: - Sponsorship & Media Packaging: Analyzes extensive datasets to develop asset packaging and pricing strategies, while identifying new revenue-generating opportunities. - Sponsorship Targeting: Utilizes custom research to highlight competitive advantages in sponsorship, assisting in demonstrating these benefits to potential brand partners. - Sponsorship Management: Provides comprehensive analysis of property impact on brand partners, fostering transparency and facilitating renewal discussions. - Event Perception: Enhances experiential activations by illustrating attendee behaviors and attitudes through movement patterns and on-site research. - Sponsorship Strategy: Assists in determining the value, timing, scale, and location of potential investments to drive client objectives. - Sponsorship Tracking: Identifies sponsorship strengths, weaknesses, and performance through critical data analysis. - Sponsorship Returns: Maps out the value generated per sponsorship to benchmark investments across client portfolios. - Impact Studies: Delivers clear assessments to determine if investments are positively impacting the brand. Primary Value and Solutions Provided: Nielsen Sports Research & Consulting equips clients with the knowledge to understand the nuances of their business, enabling them to connect opportunities and value effectively. By presenting impartial data and insights, Nielsen Sports helps clients strengthen their market position, optimize investments, and achieve measurable returns on sponsorships and events. This comprehensive approach ensures that every decision is informed, strategic, and aligned with the client's unique business objectives.



**Who Is the Company Behind Nielsen Sports Research?**

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen (182,734 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,043 employees on LinkedIn®)
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290



### 21. [opendorse](https://www.g2.com/products/opendorse/reviews)
  Scale athlete marketing with opendorse. Automate communication, approvals and distribution with a lightweight workflow for your entire team.



**Who Is the Company Behind opendorse?**

- **Seller:** [opendorse](https://www.g2.com/sellers/opendorse)
- **Year Founded:** 2012
- **HQ Location:** Lincoln, US
- **Twitter:** @opendorse (21,897 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/opendorse/ (76 employees on LinkedIn®)



### 22. [Pico](https://www.g2.com/products/pico/reviews)
  Pico is a data-driven fan marketing platform that helps sports teams identify their fans across all digital channels through progressively gathering data and leveraging it to create targeted campaigns based on fans’ unique characteristics and preferences.



**Who Is the Company Behind Pico?**

- **Seller:** [Pico](https://www.g2.com/sellers/pico)
- **Year Founded:** 2013
- **HQ Location:** Haifa, IL
- **Twitter:** @PicoGetPersonal (401 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5077535 (2 employees on LinkedIn®)



### 23. [Proem Sports Fan Data Platform](https://www.g2.com/products/proem-sports-fan-data-platform/reviews)
  Proem Sports Fan Data & Engagement Platform is purpose-built for sports organizations, leagues, and live entertainment properties. We help teams unify fragmented fan data from ticketing systems, merchandise platforms, mobile apps, and social channels into actionable insights that drive fan engagement, retention, and revenue growth. The Sports Fan Data Challenge Fan data sits trapped across disconnected systems—ticketing vendors, e-commerce platforms, mobile apps, CRM tools, and social media—making it impossible to understand fan behavior patterns or deliver personalized experiences at scale. Generic customer data platforms and marketing automation tools built for e-commerce and SaaS fail to address sports-specific needs like seasonal cycles, match-day triggers, performance-based engagement, win streaks, and fan lifetime value tracking across multiple seasons. How Proem Sports Works Our sports-specific CDP unifies data from all fan touchpoints—ticketing, merchandise, mobile apps, websites, and in-stadium interactions—into comprehensive fan profiles. Built on enterprise infrastructure ), we provide real-time data processing while maintaining GDPR, DPDP, and CCPA compliance. Core Capabilities: Data Unification: Connect disparate sports technology systems into single fan profiles with complete purchase and engagement history Season-Aware Analytics: Track fan behavior, lifetime value, and churn risk across seasons—not quarters—with sports-specific metrics and dashboards Behavioral Segmentation: Create dynamic audiences based on attendance patterns, merchandise preferences, engagement levels, RFM analysis, and demographic data Campaign Automation: Deploy targeted campaigns triggered by match-day events (T-24 hours, kick-off, post-match), win streaks, season milestones, player birthdays, and renewal windows Omnichannel Engagement: Execute personalized campaigns across email, WhatsApp, SMS, and in-stadium displays Pre-Built Playbooks: Launch proven campaign templates tested across 30+ seasons for onboarding, retention, win-back, and monetization Proven Results Proem Sports powers fan engagement for 12+ organizations across football, cricket, and other professional sports properties in 5 leagues. We've delivered 40 million+ fan interactions, driving measurable business outcomes: - 44x improvement in email engagement rates - 67% increase in match attendance - 34% growth in merchandise sales - 95% season-over-season fan retention - 1.4 million fan profiles built from scratch Who Uses Proem Sports Professional sports clubs and franchises seeking to maximize fan lifetime value, sports leagues managing multiple team properties, live entertainment venues and stadiums, sports academies and youth programs, and sports marketing agencies serving multiple clients. Integration Ecosystem Pre-built connectors for leading sports technology: Ticketmaster, Paciolan, EventBrite (ticketing); Shopify, WooCommerce (e-commerce); Twilio, SendGrid, WhatsApp Business (communications); Google Analytics, Mixpanel (analytics). Unlike horizontal CDPs (Segment, mParticle) or marketing automation platforms (HubSpot, Marketo) , Proem Sports understands sports-specific data models, seasonal cycles, and fan psychology—delivering 3-5x better engagement rates through sports-native features and proven playbooks. Transform emotional fan loyalty into behavioral loyalty and sustainable revenue with Proem Sports Fan Data Platform.



**Who Is the Company Behind Proem Sports Fan Data Platform?**

- **Seller:** [Proem Sports](https://www.g2.com/sellers/proem-sports)
- **Year Founded:** 2017
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** https://www.linkedin.com/company/proem-sports (11 employees on LinkedIn®)



### 24. [Shikenso](https://www.g2.com/products/shikenso/reviews)
  Shikenso®: Your Pathway to Data-Driven Sponsorship Success. In sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso®, comes in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI. Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media. Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso®, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.



**Who Is the Company Behind Shikenso?**

- **Seller:** [Shikenso](https://www.g2.com/sellers/shikenso)
- **Year Founded:** 2017
- **HQ Location:** Frankfurt, DE
- **LinkedIn® Page:** http://linkedin.com/company/shikenso-gmbh (36 employees on LinkedIn®)



### 25. [SocialCast](https://www.g2.com/products/stadiuum-group-socialcast/reviews)
  STADIUUM Group is the vision of delivering everything sports fans, bettors & businesses need, in one convenient, centralised location. The B2B2C STADIUUM Platform will become the holy grail for sports fans, bettors & businesses globally.



**Who Is the Company Behind SocialCast?**

- **Seller:** [STADIUUM Group](https://www.g2.com/sellers/stadiuum-group)
- **Year Founded:** 2018
- **HQ Location:** Triq Sant'Anna, MT
- **LinkedIn® Page:** https://www.linkedin.com/company/17943294 (5 employees on LinkedIn®)




    ## What Is Sports Marketing Intelligence Software?
  [Sports Software](https://www.g2.com/categories/sports)