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Variafy

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Variafy connects AI assistants such as Claude, ChatGPT, Claude Code, Cursor, Grok and Mistral Vibe to your advertising results, CRM payments and account alerts, using the Model Context Protocol (MCP). What it does - Answers questions about spend, results, cost per result and what changed in connected accounts. - Matches payments from Pipedrive, a Google Sheet or an uploaded file to the ads that brought them, so you can see which ads bring paying customers, not just leads. Payments that cannot be matched are shown separately. - Watches connected Meta accounts every 15 minutes for account, delivery and spend problems; alert emails are limited to once an hour. Scheduled email briefs and daily Meta advice with the evidence behind each suggestion (you can turn the advice off). - Prepares Meta ad changes (pauses, budgets, new campaigns and ads), shows a preview with the effect on spend and applies them only after confirmation. The account owner can require signed-in approval for any increase in spend. Platforms - Meta Ads: read, analyze, monitor, CRM revenue and previewed changes. During Meta app review, access is by manual tester invitation. - Google Ads, Microsoft Advertising and LinkedIn Ads: read-only. GA4 and Google Search Console: read-only reports. Pricing and access Free during beta: $0, 3 connections per platform and 300 counted changes per UTC calendar month per workspace. Access is by invitation through the waiting list at https://www.variafy.com/waitlist. Variafy is independent and not affiliated with Meta.

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