--- title: Infinito Reviews meta_title: 'Infinito Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 17 reviews by the users' company size, role or industry to find out how Infinito works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 17 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Infinito Reviews **Vendor:** ValueFirst, a Tanla company **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 17 ## About Infinito A product of ValueFirst, Infinito is a platform to design multi-channel conversational journeys. With Infinito, thousands of enterprises execute campaigns on Chatbot, Email, RCS Business Messaging, SMS, Voice, and WhatsApp. Infinito enables brands to improve consumer engagement. by creating automation rules based on consumer events. This can include any interaction that a customer has with a brand, entering a customer segmentation, or even if they are at risk of churning. Infinito's drag-and-drop editor simplifies campaign creation and prevents consumers from leaving the brand. Infinito helps enterprises acquire, convert, engage, and delight users with intuitive and personalized conversational experiences. Frost&Sullivan, Gartner, IDC, and G2 have recognized Infinito. ## Infinito Pros & Cons **What users like:** - Users highlight the **ease of use** of Infinito, finding it straightforward for email management and analytics. (5 reviews) - Users appreciate the **easy creation** of email campaigns, design templates effortlessly with ValueFirst Email's intuitive interface. (4 reviews) - Users appreciate the **availability of templates** in Infinito, making email campaign creation simple and efficient. (3 reviews) - Users value the **easy contact management** in Infinito, facilitating effective email campaigns and streamlined operations. (2 reviews) - Users find the **email tracking** feature invaluable for enhancing their email campaigns and understanding engagement metrics. (2 reviews) - API Management (1 reviews) - Automation AI (1 reviews) - Data Analytics (1 reviews) - Ease of Learning (1 reviews) - Easy Integration (1 reviews) **What users dislike:** - Users note the **high price** of Infinito compared to competitors, which may limit its appeal despite some benefits. (3 reviews) - Users find the **limited campaign data** inadequate for effectively monitoring results and analyzing audience segments. (2 reviews) - Users face challenges with **segmentation issues** in Infinito, leading to ineffective targeting and poor campaign monitoring. (2 reviews) - Users find the **limited email template options** in Infinito to be outdated and lacking essential modern features. (2 reviews) - Users face **complex management** issues due to limited developer options, restricting enhancement and experimentation possibilities. (1 reviews) - Email Management (1 reviews) - Limited Features (1 reviews) - Missing Features (1 reviews) - Outdated Design (1 reviews) - Users criticize the **poor customer support** of Infinito, citing slow response times and inadequate assistance. (1 reviews) ## Infinito Reviews ### 1. Easy Multichannel Automation with a Powerful Journey Builder **Rating:** 5.0/5.0 stars **Reviewed by:** shailendra s. | Web Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Infinito?** Easy multichannel automation with a strong journey builder and reliable WhatsApp campaign execution. **What do you dislike about Infinito?** The UI can feel complex at times, and the more advanced setup takes technical integration along with a bit of learning time to get comfortable with it. **What problems is Infinito solving and how is that benefiting you?** Infinito solves fragmented customer communication by centralizing campaigns and automation. It helps me improve lead follow-ups, increase conversions, and reduce manual effort. ### 2. Effective Omni-Channel Solution with Room for Support Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Infinito?** I like Infinito's multi-department workflow feature as it helped our teams execute transactional daily campaigns. The workflow and costing aspects stand out for me. **What do you dislike about Infinito?** Support can be improved, along with record maintenance **What problems is Infinito solving and how is that benefiting you?** Infinito provides a one roof Omni Channel experience, allowing me to create multi-department workflows, which helps teams execute transactional daily campaigns. ### 3. Email marketing for businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Linh T. | Junior Project Manager, Automotive, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Infinito?** The convenience that ValueFirst Email offered was very good. It was easy to operate, and the mass emailing exercise was easy to handle. Adding my contact list and creating simple HTML e-mail templates were easy. **What do you dislike about Infinito?** ValueFirst Email did not offer many sophisticated segmentation features. I was unable to select particular customers according to their age, gender, purchases, etc. This meant my email blasts were sent to a large number of people who may not be interested in the content of the email. **What problems is Infinito solving and how is that benefiting you?** ValueFirst Email was a service provider of bulk email marketing for Business Organisations. It said it would provide time savings and increase the communication coverage. My emails did not appeal to a niche audience and therefore I received lower returns on investment. ### 4. Focused on deliverability **Rating:** 4.0/5.0 stars **Reviewed by:** Can S. | Software Engineer, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Infinito?** I have found ValueFirst Email to be quite handy in delivering the email blast campaigns effectively. We can easily import huge lists of contacts and plan sends so we know all of our marketing newsletters go out at the right time. **What do you dislike about Infinito?** Options in the e-mail design are relatively limited. The templates are built in, but they seem somewhat old fashioned and they did not incorporate the newer features such as drag and drop and content targeting. **What problems is Infinito solving and how is that benefiting you?** I have found that ValueFirst Email as been quite useful in assisting in sending out mass marketing emails. The options of setting the date and time of delivery guarantee that the campaigns get to the target group. ### 5. A very good tool for creating campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Sudhir M. | Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2024 **What do you like best about Infinito?** A very user friendly tool.No coding skills.required to use this tool.This tool lets you create campaigns and journeys easily with a user-friendly drag-and-drop build. **What do you dislike about Infinito?** Since it is very user friendly tool. I found it very easy in use. So I don't have anything to dislike. **What problems is Infinito solving and how is that benefiting you?** I was not much aware of the API. This tool makes my life easy. ### 6. Blending well with my current CRM environment **Rating:** 4.0/5.0 stars **Reviewed by:** Carlos I. | IT Support Specialist, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2024 **What do you like best about Infinito?** Sending mass emails was possible with ease and the drag-drop feature to design the campaigns while the stunning templates can be created without having to be a professional graphic designer. **What do you dislike about Infinito?** The generated data was not very useful and hence did not allow one to monitor the campaign’s result properly. I was not able to observe things such as CTR or segment my audience based on key variables. **What problems is Infinito solving and how is that benefiting you?** Known as ValueFirst Email, the solution caters for the mass emailing business. It is highly suitable for newsletter or even a promotional campaign to a large number of recipients. ### 7. Easy to integrate in any system **Rating:** 4.5/5.0 stars **Reviewed by:** Mahammed Sarfaraz N. | Product engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Infinito?** Ease of Integration with minimal and required features and realtime delivery reports. **What do you dislike about Infinito?** High price compared to other email marketing tools, but worth it! Also I feel there is very less useful data we can extract in the campaign/ marketing results but the delivery reports are pretty fast if that is all needed for you then this is good to go tool. **What problems is Infinito solving and how is that benefiting you?** Fast email transactional/ promotional emails, realtime delivery reports and lot more ### 8. Infino is a great product for marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Swapnil B. | UX Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Infinito?** User Interface is very user friendly. Software is easy to understand and use. **What do you dislike about Infinito?** Customer support service is very slow. They take a lot of time to answer query over email. **What problems is Infinito solving and how is that benefiting you?** It is helping us to send bulk sms and helping us track the user behaviour ### 9. Mobile Service Provider with API Designing. **Rating:** 4.5/5.0 stars **Reviewed by:** Rajeeb R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Infinito?** It is platform very helpfull for providing SMS, WhatsApp and other mobile marketing advertisments. It is user friendly and enables us to use in easy and efficient way. API Designing is very much efficient in the platform **What do you dislike about Infinito?** It lacks in the means of customer support, sometimes its very hard for users to identify the problems in the panel where it got stuck, so the quick servicesis needed. For API Designing as well it is very much needed. **What problems is Infinito solving and how is that benefiting you?** API Design Service enables makes my job at an easy way to get communicated with the subscribers, I feel it reduces my work in communication fetched details, which is very helpful in terms. ### 10. Boosting My Email Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Stella M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Infinito?** ValueFirstEmail Helps me to manage my email campaign and track email open rate, Clickthrough, and open rate. In this software, I like to create a template option feature that helps me to create an email template according to my email campaign. **What do you dislike about Infinito?** ValueFirst Email helps to improve my email marketing but the price of this little bit high compared with other marketing software overall this is best for mass emailing. **What problems is Infinito solving and how is that benefiting you?** Sometimes it gets stuck while sending the mail, the mail reaches only half of the people on my list, I know the rest have to be sent in another batch. Apart from this software name helps me with Surveys, Manage Email Deliverability, Sending Outbound Emails, Text Generation. ### 11. This is good if you don't look at the price **Rating:** 4.0/5.0 stars **Reviewed by:** Raju B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Infinito?** "Price and uploading data are very easy, and tracking the email data for read and open ratios is good for understanding. However, more metrics need to be added to the reports. **What do you dislike about Infinito?** Mostly, we are looking for affordable prices. However, one of the biggest problems we face when using the valueFirst tool is that emails sent through it often land in Gmail's promotion tab. It would be great if our offer emails could land in the Gmail inbox instead. **What problems is Infinito solving and how is that benefiting you?** We need to improve the email delivery rate and open rates while also ensuring that all emails are landing in the primary inbox of Gmail. Currently, they are being sent to the promotional tab. ### 12. A perfect SMS & Chatbot Tool with Omnichannel Approach **Rating:** 4.0/5.0 stars **Reviewed by:** Prashant S. | Manager - Retention & Growth, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2023 **What do you like best about Infinito?** Pretty straightforward & hassle-free integration. Very simplified yet detailed UI & Dashboard. Ease of Use. Analytics support that offer a 360* view of campaigns with insights & key learnings that help in scaling the campaigns very effectively. **What do you dislike about Infinito?** Limited Developer Options thereby limiting the scope of enhancement or experimentation with current structure. **What problems is Infinito solving and how is that benefiting you?** SMS Campaign Management including International & Domestic. Creating flows for Transactional messaging at various funnels. Varying templates for almost every use case ### 13. Get your email marketing campaign with ValueFirst Email for best results **Rating:** 4.5/5.0 stars **Reviewed by:** vijaya kumar N. | Lead Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2023 **What do you like best about Infinito?** Best about ValueFirst is great campaign can be created and managed very effectively. They have good automated email workflows, and detailed analytics and reportings tools **What do you dislike about Infinito?** They have very less email templates compared to other sites. Also, Compared to other products pricing is little bit high. I personally feel support is not that great. **What problems is Infinito solving and how is that benefiting you?** This site help marketers to create and manage the email marketing campaigns. We use this for our marketing campaign. They have very good reports and dashboard which help us to understand user behaviours. ### 14. awesome platform for customer comms **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about Infinito?** we used it for multiple services - AI chatbots, SMS messasging, etc. havnig multiple options in one spot was a good help to the team I worked on **What do you dislike about Infinito?** not much, they do a good job. they're backed by Twilio so they have good funding and product people driving this forward. **What problems is Infinito solving and how is that benefiting you?** AI chatbots saved us tons of time on support, the SMS marketing was a great way to reach customers and prospects at scale, and the fact that it integrated into a lot of platforms made it so our tech team didnt need to invest a lot of time helping us get this running. ### 15. Four step SMS campaign management with Infinito **Rating:** 4.0/5.0 stars **Reviewed by:** Kumar G. | Associate - Principal, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Infinito?** Following are some of the cool features supported by Infinito doe SMS based campaign management- 1. Allows enterprises and developers to scale their efforts towards rapid software development using Short Message Service(SMS) with 900+ telecom operators and 170 countries robust and comprehensive network. 2. Supports promotional and transactional SMS internationally 3. SSO for all panels and supported APIs by Infinito 4. UI based token management for APIs Integration 5. Ease of integration testing provided by the intuitive user interface to provide basic information of SMS and just a few steps to start an SMS campaign 6. Detailed analytics for campaign performance for decision making purpose **What do you dislike about Infinito?** 1. I think some leverage should be provided to test and experience the features with a quota limit to integrate Infinito into their applications by developers. 2. Currently, Infinito doesn't provide developer access directly. Instead, an enterprise demo and other processes are starting with Infinito. 3. SDKs to be provided for easy integration with significant languages viz. javascript, Java, Python, DOT NET, etc. 4. API Documentation should be publicly available. **Recommendations to others considering Infinito:** A power-packed SMS campaign management tool, i.e., Infinito, can be used for quickly starting a promotional and transactional messaging service. Any organization with SMS-based requirements for domestic and international customers, infinito, can be given a chance to show the capability. **What problems is Infinito solving and how is that benefiting you?** 1. Domestic and International SMS Campaign management for different business requirements viz. internal & external purpose. 2. Getting the real-time insight of a business campaign powered with Short Message Service ### 16. Very engaging **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Infinito?** It increases my sales and gives a more interactive character to my relationship with my clients **What do you dislike about Infinito?** The pricing is a bit much and it's something i consider **What problems is Infinito solving and how is that benefiting you?** better contact with clients helps engagement ### 17. Its easy to implement **Rating:** 5.0/5.0 stars **Reviewed by:** GL D. | Software engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2021 **What do you like best about Infinito?** Impelemtation process and capable for easy to use **What do you dislike about Infinito?** As of now I have not seen bad will comment on this part letter **What problems is Infinito solving and how is that benefiting you?** API calls allowed per second using and for performance - [View Infinito pricing details and edition comparison](https://www.g2.com/products/valuefirst-a-twilio-company-infinito/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-18+07%3A55%3A11+-0500&secure%5Bsession_id%5D=361f7c2b-2abf-4ab6-a54b-b7028a23abf6&secure%5Btoken%5D=9bc030c92ec43c91c756a0a9d70f6ba73644b724e3f70372359e57cc6cbb13b5&format=llm_user) ## Infinito Integrations - [CleverTap](https://www.g2.com/products/clevertap/reviews) ## Infinito Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Development** - API Testing - Data Security - Orchestration - Scalability **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Collaboration** - Design Management - Access Control - Visibility **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **AI - RCS Business Messaging** - AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Infinito Alternatives - [Postman](https://www.g2.com/products/postman/reviews) - 4.6/5.0 (1,748 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - 4.5/5.0 (1,462 reviews)