[
Vaizle Reviews
](https://www.g2.com/products/vaizle/reviews)

[
Vaizle Reviews
](https://www.g2.com/products/vaizle/reviews)

# Vaizle Features

##### 
## Reports (15)

Reports Interface

Reports interface for standard and self-service reports is intuitive and easy to use.

Steps to Answer

Requires a minimal number of steps/clicks to answer business question.

Graphs and Charts

Offers a variety of attractive graph and chart formats.

Score Cards

Score cards visually track KPI's.

Dashboards

Provides business users an interface to easily design, refine and collaborate on their dashboards

Customizable Reports

Alter the layout and content of reports

Marketing Reports

Reports specific to marketing and associated campaigns

Sales Reports

Reports specific to sales analysis for trends and strategies

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Interactive Reports

Edit and personalize data view as needed

Customizable Reports

Alter the layout and content of reports

Customizable Reports

Alter the layout and content of reports

Reports Interface

Reports interface for standard and self-service reports is intuitive and easy to use.

Share Reports

Receive email reports and notifications regarding metrics.

Steps to Answer

Requires a minimal number of steps/clicks to answer business question.

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##### 
## Metrics (9)

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Standard Event Tracking

Software automatically tracks standard user actions.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Conversions

Track what proportion of users convert via a certain action.

Funnels

See how many users proceed down a certain path to conversion.

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##### 
## Reporting (7)

Real-Time Reporting

Obtain live data for who is currently accessing your site.

Trending

Report on how any user activity has changed over time.

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

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##### 
## Other (7)

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

Site Search Reporting

Report on keywords used in internal searches.

Load Time Monitoring

Track load times on different devices and systems.

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

E-Commerce

Track revenue and transactions.

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

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##### 
## Administration (4)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

QA Testing

Able to test that event and variable setup are reporting data accurately.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

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##### 
## Reports & Dashboards (5)

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

White Label

Offers a white labeling service for agencies or resellers to customize platform branding.

Customizable Reports

Alter the layout and content of reports

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##### 
## Social Analytics (15)

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, interests, etc.

Post Performance

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Hashtag Analytics

Analyzes the performance of hashtags and identifies popular or trending hashtags.

Sentiment Analysis

Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Lead Attribution

Identify the source channel that resulted in a new lead in the system

Real-Time Analytics

Analyze and gain insights into data in real-time

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Campaign Analytics

Track and interpret campaign performance metrics

Keyword Tracking

Track and monitor a specific set of keywords

Influencer Tracking

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Activity Tracking

Track and document all activities across devices, networks, and other systems

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

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##### 
## Data Updates (8)

Historical Snapshots

Ability to track historical data.

Real-Time Updating

Track metrics in real time with consistent and frequent updates.

Email Reports

Receive email reports and notifications regarding metric.

Customizable Reports

Alter the layout and content of reports

Predictive Analytics

Predict future data based on historical data sets

Data Management

Ability to handle large datasets

Historical Snapshots

Ability to track historical data.

Real-Time Updating

Track metrics in real time with consistent and frequent updates.

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##### 
## Marketing Operations (25)

ROI Tracking

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Customer Insights

Collects and reports on data relating to customer journeys, preferences, and history

Multi-User Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Spend Management

Includes features for budgeting, forecasting, and managing marketing investments

White Label

Offers a white labeling service for agencies or resellers to customize platform branding

Multi-Channel Data Collection

Collect information from multiple sources

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Keyword Tracking

Track and monitor a specific set of keywords

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Campaign Tracking

Track the performance of marketing campaigns across multiple channels.

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

Tag Management

Generate or append custom campaign parameters to URLs

Real-Time Data

Receive data and information in real time

Activity Tracking

Track and document all activities across devices, networks, and other systems

Click Tracking

Track the amount of clicks on individual products to measure campaign results

Contact Management

Manage, organize, and store contact information

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Email Management

Manage, store and organize emails within the system or via third-party apps

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Channel Management

Manage various distribution channels, build relations with channel partners, and track their performance

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Workflow Management

Create, design and manage workflows for repetitive tasks

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##### 
## Campaign Activity (13)

Campaign Insights

Analyzes historical and current marketing campaigns to inform future strategy

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Predictive Analytics

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Multi-Campaign

Manage multiple campaigns in one system

Campaign Analytics

Track and interpret campaign performance metrics

Website Analytics

Track and analyze information regarding website visitors

Conversion Rate Optimization

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Drip Campaigns

Send automated marketing emails based on user actions over a predetermined period

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Real-Time Analytics

Analyze and gain insights into data in real-time

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##### 
## Platform Insights (7)

Ad Creatives

Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.

Buying Strategies

Ability to showcase where and how advertisers are buying (direct vs. programmatic).

Publisher Data

Provides data on which publishers competitors are buying the most traffic from.

Advertising Spend

Provides data on ad spend and ranking reports of top competitive ad spenders.

Websites and Social Channels

Provides data on which websites and social channels advertisers are spending the most.

Device Insights

Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).

Ad Intelligence Reporting

Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.

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##### 
## Platform Additional Functionality (2)

Ad Competitive Benchmarking

Ability to benchmark competitor's ad spend, share of voice, and ad creatives.

Alerts

Provides alerts, or automated notifications, to when advertisers launch new campaigns.

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##### 
## Visualization (7)

Graphs and Charts

Offers a variety of attractive graph and chart formats.

Score Cards

Score cards visually track KPI's.

Dashboards

Provides business users an interface to easily design, refine and collaborate on their dashboards

Formats

Allows one to create and export visualization into various formats (PNG, JPEG, etc.)

Mobile Dashboards

View and present dashboard on mobile devices

Public Dashboards

Publish dashboard publicly on various platforms

Private Dashboards

Share dashboard screen within private user groups

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##### 
## Collaboration (3)

Sharing

Provides the ability to easily share visualizations.

Co-Editing

Allows multiple users to edit and create visualizations together.

Devices

Has the ability to edit visualization across devices and device types (e.g. computer and phone).

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##### 
## Generative AI (3)

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

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##### 
## Agentic AI - Marketing Analytics (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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##### 
## Agentic AI - Digital Analytics (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Social Media Analytics (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Show More

##### 
## Agentic AI - Digital Advertising Intelligence (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Additional Functionality (121)

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Benchmarking

Compare key metrics for the business against prominent players in the industry

Content Library

Centralized repository to store content and assets

Charting

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Multi-Channel Management

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Dashboard Creation

Creation and customization of dashboards

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automated Scheduling

Automatically create schedules based on business needs or employee availability and qualifications

Multi-Channel Data Collection

Collect information from multiple sources

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Commenting/Notes

Leave comments and notes on documents for others to view

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Workflow Management

Create, design and manage workflows for repetitive tasks

Post Scheduling

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

@mentions

An @mention is a way to tag or notify a specific person about a message/post

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Data Import/Export

Import and export data to and from software applications

Data Visualization

Graphical representation of data

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Competitor Monitoring

Track activity of your competitors

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Customizable Branding

Add customized logos and colors to align with company branding

Real-Time Data

Receive data and information in real time

Real-Time Monitoring

Active monitoring of systems, applications, or networks

Social Promotion

Market event via social media tools

Social Advertising

Create and manage advertising campaigns on social media networks

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Real-Time Reporting

Active reporting of data and metrics

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

Social Performance Management

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

API

Application programming interface that allows for integration with other systems/databases

Event Marketing

Plan marketing campaigns for events

Social Promotion

Market event via social media tools

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Data Import/Export

Import and export data to and from software applications

Lead Generation

Manage the process of attracting and converting business prospects into leads

Campaign Segmentation

Group campaigns by project, client, or campaign for better management.

Customizable Forms

Customize contracts and forms to collect specific information

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Email Templates

Pre-made examples and templates for emails

Web Forms

Web form that allows users to enter data that is sent and processed for different reasons

Lead Capture

Automatically identify and save contact information of potential customers

Customizable Branding

Add customized logos and colors to align with company branding

Real-Time Reporting

Active reporting of data and metrics

Campaign Planning

Plan and strategize marketing campaigns

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Autoresponders

Create and automatically send premade copy in response to customer messages

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Email Marketing

Create and send email blasts/campaigns

API

Application programming interface that allows for integration with other systems/databases

Customizable Fields

Customize data fields to support various needs and use cases

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Data Visualization

Graphical representation of data

Ad hoc Reporting

Generate one-off reports that meet information requirements

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Data Source Connectors

Connect to big data sources

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Multi-Channel Attribution

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

KPI Monitoring

Tracking the status of previously identified performance measurements

Cohort Analysis

Analytics that breaks the data in a data set into related groups/categories.

KPI Monitoring

Tracking the status of previously identified performance measurements

Secure Data Storage

Securely stores data to prevent data loss or breaches

Multiple Data Sources

Allows users to manage data from a number of sources

Data Visualization

Graphical representation of data

Single Sign On

Allow users to access multiple services after entering their login credentials once

Natural Language Search

Ability to interact with the application using human languages such as English

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Widgets

An extended application or connector that enables users to perform additional services with their current set of tools

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Ad hoc Reporting

Generate one-off reports that meet information requirements

Activity Tracking

Track and document all activities across devices, networks, and other systems

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Customizable Branding

Add customized logos and colors to align with company branding

Data Aggregation

Collect, process and structure data from multiple sources for further analysis

Dashboard Creation

Creation and customization of dashboards

Data Connectors

Connect to big data sources

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Data Synchronization

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

API

Application programming interface that allows for integration with other systems/databases

Forecasting

Form predictions based on past and present data/trends

Interactive Elements

Various components within a system including buttons, clickable icons, hover effects, and more

Single Page View

Display aggregated data points on one page for a bird's eye view assessment

Data Import/Export

Import and export data to and from software applications

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

Workflow Management

Create, design and manage workflows for repetitive tasks

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Functions/Calculations

Perform various mathematical calculations using the data

Historical Reporting

Information, data and reports that are being tracked over time

Data Capture and Transfer

Import, collect, and capture data from multiple sources

Visual Discovery

Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries.

Real-Time Updates

Receive system updates as soon as any changes are made

Real-Time Reporting

Active reporting of data and metrics

Data Mapping

Track the management and flow of data throughout the organization

Relational Display

Relationship diagram view that arranges items in data based on the relationships between them in a freeform graph.

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

OLAP

Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data

Ad hoc Query

One-off queries made on an as-needed basis

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Show More

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## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Mobile Reporting](/glossary/mobile-reporting-definition)

Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.

[Dashboard](/glossary/dashboard-definition)

What is a dashboard and why is it important as a software feature? Our G2 guide can help you understand dashboards and learn more about its types, benefits, and best practices.

[Promotional Messages](/glossary/promotional-messages-definition)

Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

Vaizle Comparisons

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##### Categories on G2

[
Marketing Analytics
](https://www.g2.com/categories/marketing-analytics)[
Social Media Analytics
](https://www.g2.com/categories/social-media-analytics)[
Digital Analytics
](https://www.g2.com/categories/digital-analytics)

[
Data Visualization
](https://www.g2.com/categories/data-visualization-tools)[
Digital Advertising Intelligence
](https://www.g2.com/categories/digital-advertising-intelligence)

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