--- title: Vainu Reviews meta\_title: 'Vainu Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 203 reviews by the users' company size, role or industry to find out how Vainu works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 203 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Vainu Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Vainu but has limited features. Are you part of the Vainu team? [Upgrade your plan](https://my.g2.com/vainu/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Vainu is a highly-rated leader in the sales intelligence software space, providing B2B businesses with best-in-class company information. Vainu has the best possible coverage of business in the Nordics and the most advanced company profiles on a global scale. Vainu's comprehensive company database comprises 5M+ Nordic company profiles enriched with firmographics, technographics, trigger events, and proprietary data points you won't find anywhere else, such as exact industry classifications. Currently, Vainu helps over 1100 organizations find and focus on the best business opportunities and ultimately grow their bottom line. Vainu's advanced delivery methods and plug-and-play CRM Connectors with HubSpot, Salesforce, Pipedrive, and Dynamics CRMs make integrating valuable company insights into your sales and marketing systems and workflows a simple process. In the Nordics, we also provide contact data sourced from official registries and open online sources. In addition, for the Finnish and Swedish markets specifically, we provide human-verified decision-maker data adhering to GDPR compliance rules when collecting these records. With Vainu, you'll always have the necessary information to plan and execute effective sales and marketing initiatives at scale —without any hassle. * * * Seller [Vainu.io](https://www.g2.com/sellers/vainu-io) Discussions [Vainu Community](https://www.g2.com/products/vainu/discuss) Languages Supported Danish, English, Finnish, French, Dutch, Norwegian, Swedish Solution Type Best-of-Breed Overview by Aamer Hasu Show More ## Pricing Pricing provided by Vainu. ### Nordic Team Starting at €4,200.00 Per Year ### Nordic Business Starting at €9,900.00 Per Year [ View More Pricing Information ](https://www.g2.com/products/vainu/pricing) ## Top-Rated Alternatives [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Cognism](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cognism") Cognism 4.5/5(1,355) ](https://www.g2.com/products/cognism/reviews) [ ![LinkedIn Sales Navigator](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LinkedIn Sales Navigator") LinkedIn Sales Navigator 4.4/5(2,210) ](https://www.g2.com/products/linkedin-sales-navigator/reviews) [ View All Alternatives ](https://www.g2.com/products/vainu/competitors/alternatives) ## User Insights Average based on 203 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) LP Leo P. Small-Business (50 or fewer emp.) 7/21/2020 "Up to date customer information to CRM" 4.5/5 What do you like best about Vainu? We linked Vainu with our CRM in order to create dynamic new Customer segments that we use to 1) manage sales and 2) demonstrate how active sales contributes to growth and profitability. Before this system was up and running it was difficult to assign sales tasks inside organization. Now we can create a new Customer segment with various filters and assign tasks very efficiently. It has changed how we manage sales. Review collected by and hosted on G2.com. What do you dislike about Vainu? Filtering with website key words does not work properly, we need to use also other sources of information to make Customer segmentation and lists that we can trust to be complete in our area. Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? - Customer segmentation used to be static, now it is dynamic - Opening new Customers to our CRM is now efficient - Workflow regarding how to create a list of customers and assign sale tasks is now clear - We are on our way to be able to have a clear view of our sales funnel Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") IR Verified User in Research Enterprise (\> 1000 emp.) 1/22/2021 "searching for companies active in certain businesses" 4/5 What do you like best about Vainu? Versatile search and possibility to build lists Review collected by and hosted on G2.com. What do you dislike about Vainu? Sometimes you need to think a bit how to use different search options effectively Review collected by and hosted on G2.com. Recommendations to others considering Vainu: I case you don't know how to do what you need to do, Vainu support is very good at helping you Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? Typically I need to find companies of certain size and developing technology for certain business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Matias K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matias K.") MK Matias K. Key Account Manager Mid-Market (51-1000 emp.) 11/7/2019 "Vainu has been very helpful in prospecting" 4.5/5 What do you like best about Vainu? Vainu makes prospecting easier and helps the sales team divide areas or industries Review collected by and hosted on G2.com. What do you dislike about Vainu? Searching by past names and auxiliary business names? There aren't really many downsides. The UI isn't that pleasing and responsive all the time. Review collected by and hosted on G2.com. Recommendations to others considering Vainu: Vainu is a modern tool for sales and marketing professionals. Prospecting has become much easier with Vainu and cold calling isn't that cold anymore. Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? Creating call lists, studying prospects and a centralized place for company information outside CRM Review collected by and hosted on G2.com. Show More 9/17/2020 Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/16/2020 "Great for boosting your CRM with relevant prospects and company data" 4.5/5 What do you like best about Vainu? CRM integration and vast amount of company data that can be easily mapped and synced with the CRM. The customer service and support is world class. Review collected by and hosted on G2.com. What do you dislike about Vainu? There could be improvements made in the UI and usability of the software, but still, this is no bottleneck for my main use-cases but some improvements could make the experience of creating company groups etc. more smooth and fun. Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? My primary use-case with the service is firing up the CRM with for us relevant companies and automating this process. Main benefits are time savings and automation, also building a great data foundation for the marketing department. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kari-Pekka H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari-Pekka H.") KH Kari-Pekka H. CEO, Insurance Broker Small-Business (50 or fewer emp.) 3/11/2021 "Easy way to find new targets" 5/5 What do you like best about Vainu? Easy user interface, Easy to add new licenses Review collected by and hosted on G2.com. What do you dislike about Vainu? Is there pipedrive button existing anymore? Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? all the information is reachable via Vainu Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic SS Sami S. Investment manager Small-Business (50 or fewer emp.) 2/17/2021 "Useful tool" 3.5/5 What do you like best about Vainu? Vainu is a very easy to use and is constantly evolving for the better Review collected by and hosted on G2.com. What do you dislike about Vainu? A few more financial searching options would be great Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? Screening potential customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Textiles](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Textiles") UT Verified User in Textiles Mid-Market (51-1000 emp.) 1/20/2021 "Vainu is a highly effective tool for sales" 5/5 What do you like best about Vainu? Searching for prospects is very versatile Review collected by and hosted on G2.com. What do you dislike about Vainu? Takes time to get to know how to use it effectively Review collected by and hosted on G2.com. Recommendations to others considering Vainu: It is really helpful. You should try it. Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? I am looking for prospects with Vainu and it is really ment for it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Lari K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lari K.") LK Lari K. Small-Business (50 or fewer emp.) 5/22/2020 "Comprehensive and timely business data straight to my CRM" 4.5/5 What do you like best about Vainu? With Vainu I can filter their comprehensive business registry to find my target group and sift through for quality prospects. With Pipedrive integration, I can then feed those prospects straight to my sales pipeline and stay up to date with changes in their organization. Review collected by and hosted on G2.com. What do you dislike about Vainu? The product hasn’t matured yet, so I’ve run into some glitches or bumps. But they have been sorted out promptly and helpfully by their customer care. The pricing was also a kind of a high treshold for us, but as we switched from using an external booking agency we have seen this as a worthy tool. Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? It has become easier to find companies that are a good fit to us but we have never heard of. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Juuso S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Juuso S.") JS Juuso S. Small-Business (50 or fewer emp.) 5/27/2020 "A great tool for finding sales opportunies and handling mass prospect lists for our booking team." 4/5 What do you like best about Vainu? Many different parameters help creating very specific lists of companies to attack right now. There's even a parameter that can find companies who have the tool I happen to sell on their website. Review collected by and hosted on G2.com. What do you dislike about Vainu? One of my main uses for Vainu is both exporting and importing data from and to Vainu. Sometimes Vainu freezes when I'm trying to export, which is problematic if i have a deadline to meet with my data or prospect lists. Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? I and my team get most of the prospects from Vainu and I have found it very easy to try approaching new business fields by quickly making an industry top something list at Vainu. Another problem I'm solving with Vainu is getting more specific data of companies that have been booked. The basic data of the companies our booking team succesfully approaches is very important for sales success and it's fairly easy to update this data by importing company lists to Vainu and exporting the more specific data. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/6/2021 "Vainu review" 5/5 What do you like best about Vainu? It is quite easy to use, and the information about companies is relevant. Review collected by and hosted on G2.com. What do you dislike about Vainu? I think the filtering when creating lists could be easier Review collected by and hosted on G2.com. What problems is Vainu solving and how is that benefiting you? I use it for prospecting. The signals are helpful. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Vainu? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Vainu ](https://www.g2.com/products/vainu/discussions/new) GU Guest User What is Vainu used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-vainu-used-for) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 3 years ago What is the cancellation policy? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-cancellation-policy-06a25e33-5d3f-4c88-8b6c-46ae1a36d44f) [ View all Discussions ](https://www.g2.com/products/vainu/discuss) ## Pricing Options Pricing provided by Vainu. ### Nordic Team Starting at €4,200.00 Per Year ### Nordic Business Starting at €9,900.00 Per Year ### Global Starting at €12,000.00 Per Year [ View More Pricing Information ](https://www.g2.com/products/vainu/pricing) Vainu Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-vainu) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_042badcf2aa359894da2211448eb4303/cognism.png "Product Avatar Image") Cognism 4.5/5(1,355) [ Compare Now ](https://www.g2.com/compare/cognism-vs-vainu) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_23ee9766674b4582bd00836d09e30f5d/growbots.jpg "Product Avatar Image") Growbots 4.5/5(142) [ Compare Now ](https://www.g2.com/compare/growbots-vs-vainu) ##### ##### Vainu Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Integration to CRM/Marketing Automation Data Cleaning/Enrichment Platform User, Role, and Access Management Performance and Reliability Reporting/Dashboards [ View More Features ](https://www.g2.com/products/vainu/features) ##### Categories on G2 [Sales Intelligence](https://www.g2.com/categories/sales-intelligence) ##### Explore More [digital adoption platforms](https://www.g2.com/discussions/digital-adoption-platforms-what-s-the-best-option-in-2025)[What are the highest rated database comparison tools for staging-to-production workflows where deployment errors must be eliminated?](https://www.g2.com/discussions/what-are-the-highest-rated-database-comparison-tools-for-staging-to-production-workflows-where-deployment-errors-must-be-eliminated)[What are the most trusted mobility consulting firms by enterprise directors based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-mobility-consulting-firms-by-enterprise-directors-based-on-user-reviews) [Which managed IoT services solutions reduce costly manual process overhead for mid-market operations teams?](https://www.g2.com/discussions/which-managed-iot-services-solutions-reduce-costly-manual-process-overhead-for-mid-market-operations-teams)[Which exit interview management platforms provide clear reporting that helps executives identify actionable retention drivers?](https://www.g2.com/discussions/which-exit-interview-management-platforms-provide-clear-reporting-that-helps-executives-identify-actionable-retention-drivers)[Pros and Cons Details](https://www.g2.com/products/vainu/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)