Verified User in Internet
UI
Verified User in Internet
Small-Business (50 or fewer emp.)
"Needs a re-worked UI."
1.5/5
What do you like best about V12 Data?

Having a database to sort through and send to was a nice feature. Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

The user interface for LaunchPad is very clumsy. It is unlike any user interface I have seen and not the least bit intuitive. It seems it was designed by someone who was completely isolated from the real world. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
"Review"
0.5/5
What do you like best about V12 Data?

I like the price. I guess I can't expect very much considering how cheap it is to use Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

The lists are not very good. We got only 3 opens for an email that went out to thousands of people.

The menu is not intuitive either - its really hard to find "my stuff" Review collected by and hosted on G2.com.

JoAnn A.
JA
JoAnn A.
Director List Brokerage
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Launchpad is an excellent business solution for direct marketers."
5/5
What do you like best about V12 Data?

This is a totally user-friendly program. There was hardly any training required by our staff. It is a perfect solution for testing by small clients because of no minimum requirements. The flexibility in making selections (and the variety of very targeted selections) add great value to what we can offer our clients. Another important point is how we can switch back and forth between email and postal lists at the same time with great ease. The professionalism and expertise of the people with whom I work make Launchpad my go-to source for our postal and email needs for this type of data. Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

There is nothing that I dislike but it would be good if we have an API for analytics, which would be an advantage to our clients. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great tool!!"
4.5/5
What do you like best about V12 Data?

Pretty easy to use. I like how in depth you can get when running counts. Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

Sometimes the display of the demographics, etc. isn't too intuitive. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Launchpad Review"
3.5/5
What do you like best about V12 Data?

Affordable for email marketing.................... Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

Sometimes counts seem like they don't match up Review collected by and hosted on G2.com.

iMark S.
IS
iMark S.
Director of Marketing Acquisition Services
Renewables & Environment
Small-Business (50 or fewer emp.)
"Great People. Fantastic Product. Excellent Customer Service."
5/5
What do you like best about V12 Data?

The turnkey LaunchPad platform has been a dream service. It makes my life easier and makes me look good every single day. Unlike many other technologies, the learning curve was relatively easy. And the customer support is unsurpassed.

The people I work with at Launchpad (Chris Demartine, Allen Mangel) are always there to provide deep industry expertise and advice.

In many ways, the LaunchPad experience has spoiled me. It would be great if all technology solutions were as good as LaunchPad, but I know that's only a pipe dream. Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

Right now, I simply cannot list anything negative Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Email Marketing Manager"
3.5/5
What do you like best about V12 Data?

List segmentation criteria

Suppression list feature Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

Deliverability to the inbox

Sender's domain name Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"Great product & support"
4.5/5
What do you like best about V12 Data?

The ease of use the platform provides. I can definitely see a time where I hope to have all of my marketing run through Launchpad. The time and cost savings would be huge. The support staff is incredibly dedicated and often goes above and beyond in their efforts to make the experience as smooth as possible. As far as the data: it delivers on quality AND quantity. Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

The Launchpad products seems to be improving on a regular basis. Most of the features I sought after are either already implemented, or on their way. Some of the methods I require for list building are currently offline solutions - I would love to see some of these become available to me. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Enterprise (> 1000 emp.)
"Amazing Results with Launchpad"
5/5
What do you like best about V12 Data?

Launchpad is an intuitive easy to use marketing automation platform that has enabled my company’s auto sales to increase indefinitely. The automotive and consumer databases are essential to finding new prospects. We use the clones application to find customers across the state that look just like our current best customers. From there, we use those prospects to solicit to via the email and direct mail applications. The platform is really simple to navigate, and the time it takes to download lists/schedule campaigns is minuscule compared to our older manual methods we used. If we do run into issues, the help and support team (which is located in the US) reports back to us instantaneously to assist with our needs. Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

There is nothing to really complain about.. The only thing that would be awesome would be if the company could utilize CRM data more freely within the platform. Review collected by and hosted on G2.com.

NV
Nathan V.
Dental Direct Mail Specialist
Marketing and Advertising
Mid-Market (51-1000 emp.)
"A great tool for list generating"
4.5/5
What do you like best about V12 Data?

I've found Launchpad extremely useful in generating direct mail lists. The interface is very easy to use and the lists are generated almost instantly. Review collected by and hosted on G2.com.

What do you dislike about V12 Data?

The nice thing about V12 is that they are very receptive to feedback. If I ever think something is missing, I can talk to my rep about it and chances are, they already have a solution in the works. I do not have any glaring issues with Launchpad that are not being addressed. Review collected by and hosted on G2.com.