--- title: Smarty Reviews meta_title: 'Smarty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 316 reviews by the users' company size, role or industry to find out how Smarty works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 316 scale: '5' date_modified: '2026-07-19' parent_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # Smarty Reviews **Vendor:** Smarty **Category:** [Address Verification Tools](https://www.g2.com/categories/address-verification) **Average Rating:** 4.6/5.0 **Total Reviews:** 316 ## About Smarty Smarty offers global address verification, address validation, and geocoding via API, bulk upload, and a collection of 3rd party integrations that transform how organizations handle address data. With real-time address autocomplete, correction, standardization, and validation, it guarantees the accuracy and reliability of addresses. Smarty's US rooftop geocoding, reverse geocoding, and property data APIs help you enrich and hone your address data. These powerful APIs have far-reaching benefits, from improving the efficiency of your marketing campaigns to enhancing data analysis and operational processes. ## Smarty Pros & Cons **What users like:** - Users praise Smarty for its **ease of use** , allowing quick implementation and accurate address verification for mailings. (50 reviews) - Users value the **address validation capabilities** of Smarty, significantly reducing mailing errors and saving costs for organizations. (43 reviews) - Users commend Smarty for its **high data accuracy** , enabling precise address suggestions essential for e-commerce efficiency. (27 reviews) - Users appreciate the **easy integration** of Smarty, significantly improving workflow and reducing errors in address validation. (24 reviews) - Users praise Smarty for its **exceptional customer support** , highlighting quick and friendly responses to inquiries and issues. (18 reviews) - Affordable Pricing (15 reviews) - Excellent Service (15 reviews) - Easy Implementation (14 reviews) - API Efficiency (13 reviews) - Fast Performance (9 reviews) **What users dislike:** - Users face **formatting issues with addresses** , leading to frustrating invalid results despite minor errors in input. (13 reviews) - Users find the **API issues** confusing, particularly regarding codes and address suggestions affecting usability. (7 reviews) - Users note the **high cost** of Smarty, suggesting it could be more accessible for small businesses. (7 reviews) - Users find **feature limitations** in Smarty, particularly for complex use cases and detailed usage reporting. (5 reviews) - Users face **integration issues** , struggling with testing environments and limited support causing frustration in API implementation. (5 reviews) - Learning Curve (4 reviews) - Users find the **pricing issues** frustrating, especially with recent increases and lack of pay-as-you-go options. (4 reviews) - Accuracy Issues (3 reviews) - Poor Customer Support (3 reviews) - Data Inaccuracy (2 reviews) ## Smarty Reviews ### 1. Addresses can be hard. Smarty makes them easy. **Rating:** 5.0/5.0 stars **Reviewed by:** William K. | Senior Systems Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Smarty's API is simple to consume and presents its returned data in a consistent and well-formatted, CASS compliant manner. **What do you dislike about Smarty?** I dislike the delineation of some of Smarty's products. Most specifically, I wish the geocoder was a part of the standard lookups, at the same price-point. **What problems is Smarty solving and how is that benefiting you?** We use Smarty to help us validate and normalize our address database, as well as validate addresses as they come in from customers via various web input forms. We've also purchased bulk address data to assist in planning for expansion and grant application work. ### 2. Address Verification, Auto-Complete, and Awesome Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Qasim S. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** We implemented Smarty (auto-complete and Verification) and it has been a lifesaver. The support team is VERY helpful and they get back to you within an hour and usually less! **What do you dislike about Smarty?** Nothing, great products! The support team is world class and I am amazed by their responsieness. **What problems is Smarty solving and how is that benefiting you?** We needed address verification for reporting purposes for a high-profile project. The reporting capabilities are phenominal. We can capture Latitude, Longitude, County, and IS VERFIED in the database. SUPER HELPFUL! We also implemented auto-complete which has drastically decreased mis-typed or inaccurate address entries. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're finding our responsiveness amazing. ### 3. Using Smarty for more then 8 years **Rating:** 4.5/5.0 stars **Reviewed by:** Arik Y. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Smarty has an easy integration on both frontend and backend side with a very extesive documentation. A very easy solution for address normalization at a fair cost **What do you dislike about Smarty?** I wish they had a test environemt that wouldn't count against our production qoute. **What problems is Smarty solving and how is that benefiting you?** Normalize the address and provide me with lat and long ### 4. Address autocomplete made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Smarty?** It has been very simple to integrate with Smarty. The user experience is simple and straightforward. I love how fast the results show for address autocomplete. It helps tremendously to make it easy for our users and ensure an excellent quality of data. Pricing is clear and simple. **What do you dislike about Smarty?** I would like if they started sending the bill as PDF by email. **What problems is Smarty solving and how is that benefiting you?** 1) Makes it easy for users to find their address without typing it all 2) Ensures good quality of data (no typo or zipcode mismatch) **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're finding value in address autocomplete. ### 5. Address data is tough. Smarty just gets it right. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Address data seems simple, but it's not. I've been working with Smarty for over 5 years. Great APIs, documentation, and user/dev education. One-stop shop. **What do you dislike about Smarty?** It's tough to express a dislike. From a business perspective, I wish it were less expensive, but I say that about every service provider/platform we use. **What problems is Smarty solving and how is that benefiting you?** Address data from people and systems is inherently fraught with issues. Customers entering their address incorrectly when activating their product, partners sharing non-standard address for shipping a device to their customers, etc. Smarty solves those issues. **Official Response from Andrew Townsend:** > Thanks for your review! We're happy that you've found success using Smarty. ### 6. Smarty makes it easy to do address validation **Rating:** 5.0/5.0 stars **Reviewed by:** Robert H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Smarty?** Smarty is really quick to implement and has worked great for us. The documentation is easy to use. **What do you dislike about Smarty?** You have to have a recurring subscription. It'd be nicer to be able to pay as you go regardless of volume. **What problems is Smarty solving and how is that benefiting you?** It validates addresses for us and makes sure we store the correct info in our database. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you found the documentation useful. ### 7. We switched from Google Maps to Smarty, lots of things changes for good. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Is fast and simple, we use it for delivery purposes and it definitely suits our use case. Also integration was fast. **What do you dislike about Smarty?** We are having a bug where the street address gets cut off. We still need to dig in our state management but so far, we've had a couple of users with this issue. **What problems is Smarty solving and how is that benefiting you?** We are using the Smarty Autocomplete feature, which allow our users to easily look for the address where they want their product to be delivered ### 8. The capabilities of SmartyStreets is pretty good and has valuable applicable features **Rating:** 4.0/5.0 stars **Reviewed by:** Joshua M. | Principal Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Smarty?** The capabilities and international aspects are great. **What do you dislike about Smarty?** The integration was not easy, multiple calls for one thing google maps does in one call. **What problems is Smarty solving and how is that benefiting you?** We have moved away from Smarty due to the challenging multi-call aspect of autocompleting addresses. ### 9. Good Address Validation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Smarty?** The tool is very easy to use. You can bulk upload many locations at once and it returns results instantly. The output file is very robust including information like coordinates and will re-format the data as needed and even correct misspellings. The pricing is fair too. **What do you dislike about Smarty?** There are have been a few valid addresses it did not recognize. This is rare though. **What problems is Smarty solving and how is that benefiting you?** I mostly use Smarty to help ensure all of our clients' physical locations have a correct, valid, and complete address in our database. It also helps with normalizing the data (suite numbers, abbreviations, etc.). We manage listing information for our clients so it is critical for it to be accurate. **Official Response from Davin Perkins:** > A few things have changed in the last 3 years. We made some big improvements to our address engine that increases match rates without increasing false positives. We also added 15 million+ non-postal addresses that aren't included in the USPS address data. Give it a test drive if you haven't already! ### 10. Smarty was a phenomenal development experience **Rating:** 5.0/5.0 stars **Reviewed by:** AG W. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Smarty has some of the best documentation I've ever seen, and the debugging tools are really mature. We were up and running in a matter of minutes. I've never seen anything integrate so quickly. **What do you dislike about Smarty?** The only downside would be the cost, which isn't that much. It's easy to justify with the maturity of the product and how easy it is to integrate. **What problems is Smarty solving and how is that benefiting you?** Provides us with verified addresses very quickly, for a decent price. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're finding value in Smarty's products. ### 11. Valuable address validation service helps keep client information accurate **Rating:** 5.0/5.0 stars **Reviewed by:** Justin C. | Senior Manager, Application Support, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Easy to integrate into a custom built application **What do you dislike about Smarty?** Support is average, doesn't go above and beyone in this area. **What problems is Smarty solving and how is that benefiting you?** Helping us add addresses that are valid to our database without any rework needed. ### 12. Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan P. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Smarty?** I was working with the US and International autocomplete API and I got stuck. I hopped on chat and within 10 seconds I was connected with Justin, who excitedly jumped on a zoom with me and helped me troubleshoot my issues. I highly recommend working with Justin and the Smarty API team -- incredible customer service, when you need it! Raving Fan, - Jon Pavoni **What do you dislike about Smarty?** the documentation is hard to understand to **What problems is Smarty solving and how is that benefiting you?** Validating addresses for my clients ### 13. Great pricing and fast setup **Rating:** 5.0/5.0 stars **Reviewed by:** Tony H. | VP Product and Underwriting, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Team made it easy to get started, with great pricing. **What do you dislike about Smarty?** Didn't realize an address run retry would count again and trigger a rebill. **What problems is Smarty solving and how is that benefiting you?** Quick integration for property insurance address validation on Guidewire **Official Response from Andrew Townsend:** > Thanks for your review! Glad to hear the setup was fast. ### 14. Succesful Smarty application in research project **Rating:** 5.0/5.0 stars **Reviewed by:** Beth Q. | Environmental Life Cycle Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** It's very easy to use and responds with results very quickly. It has GREAT customer service. The staff could not have been nicer in handling a billing question I had. They responded quickly and very equitably. I highly recommend Samrty! **What do you dislike about Smarty?** There's nothing that I dislike about it. All my experience has been positive. **What problems is Smarty solving and how is that benefiting you?** I needed 9 rather than 5 digit zipcodes for a project on which I was working. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're satisfied. ### 15. Smarty address validation API **Rating:** 5.0/5.0 stars **Reviewed by:** Mike B. | VP of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Smarty?** Smarty is easy to set up and use. Coverage is comprehensive. **What do you dislike about Smarty?** The response codes are somewhat complicated, but then again, the data analysis being provided is complicated, so I guess this is to be expected. **What problems is Smarty solving and how is that benefiting you?** My company gets lots of addresses from various clients, and a large majority of addresses have quality issues. Smarty provides the corrected address data, coordinates, and lots of helpful metadata. ### 16. Remarkably reliable and responsive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Smarty?** Smarty is part of that set of vendors that, quite frankly, we just don't think about very often because of their overall reliability. Reliability of the product, first, and in the infrequent instance we need customer support, too. **What do you dislike about Smarty?** There's nothing that we dislike about Smarty. If there was a downside it *might* be price in comparison to some competitors, but given the service and return on that price, it's well worth any small premium. **What problems is Smarty solving and how is that benefiting you?** Smarty helps us ensure we have legitimate addresses and identify just where in the world our customers' customers are. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're satisfied with the reliability of our address tools! ### 17. USPS database approved addresses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** It allows us to ship our products to addresses approved by USPS database only, so we don't get returned packages **What do you dislike about Smarty?** Unfortunately, some of our customers are deployed and USPS does not always recognize the DPO, FPO or APO address that our customer submits as their shipping address **What problems is Smarty solving and how is that benefiting you?** Correcting addresses in real time as customers place their order on our website ### 18. Helpful product and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Ram A. | Registration Team Member, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Google sheet interface Excellent Customer support. **What do you dislike about Smarty?** Google sheet takes two extra columns for output. **What problems is Smarty solving and how is that benefiting you?** We use the verified address for shipping. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad that the Google Sheets plugin is working for you. We'll look into streamlining it in the future. ### 19. A great, easy solution to address validation/verification **Rating:** 4.0/5.0 stars **Reviewed by:** Jacob B. | Director of Free Online Education, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2023 **What do you like best about Smarty?** Smarty is straightforward to use and affordable for the services it provides **What do you dislike about Smarty?** Not much negative to say! I can take some technical knowledge to get the most out of the product. **What problems is Smarty solving and how is that benefiting you?** We have hundreds of donor addresses coming in and Smarty allows us to verify those addresses so when we send receipts / thank yous, we get fewer returns. **Official Response from Andrew Townsend:** > Thanks for your review! For learning how to set up the API we have extensive documentation: https://www.smarty.com/docs ### 20. Does what it sayas **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Smarty?** How fast it brings back results and hass all the addresses needed for our customers. Also our developers we're able to quickly implement the api's. **What do you dislike about Smarty?** I haven't had any issues at the moment so I really can't say. **What problems is Smarty solving and how is that benefiting you?** Verifiying U.S Addresses **Official Response from Andrew Townsend:** > Thanks for your review! We're glad your developers have found our APIs easy to use. ### 21. Fairly easy to use and implement in a variety of places and stylings **Rating:** 4.5/5.0 stars **Reviewed by:** Justus F. | Senior Web Developer, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** I enjoy how easy the api is to use and turn into usable data fairly quickly. **What do you dislike about Smarty?** For security sake I feel as though i cannot generally just do the recomended use of including the calls directly in the js and send them to our back end before fetching data to protect keys. **What problems is Smarty solving and how is that benefiting you?** providing users with address completion ### 22. Easy to use and integrate with **Rating:** 4.5/5.0 stars **Reviewed by:** Justin H. | AVP of Product Development, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Smarty?** Ability to quickly verify addresses of users -- Ability to auto-complete addressed for usability enhancements **What do you dislike about Smarty?** newer APIs were released and there was a lack of communication surrounding them. **What problems is Smarty solving and how is that benefiting you?** making sure we have accurate addresses on file for our members and increaseing our users efficiency by auto-completing addresses **Official Response from Sawyer Hendrickson:** > Hey Justin, we’re happy to hear that using our products has been easy to use and easy to integrate with! We’re sorry to hear that there has been some confusion with our new licensing structure! ### 23. Far simpler than using Google APIs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Smarty?** If you just need address validation or address autocomplete, its performant, lightweight, and simple to implement. **What do you dislike about Smarty?** Pricing is not ideal, but that is mostly because our usecase only needs like 1 state of data. **What problems is Smarty solving and how is that benefiting you?** Address search and normalization is notoriously a headache - Smarty helps with this. ### 24. Smarty works, and works well! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Smarty?** Smarty makes address validation easy for a number of our products. And their customer service is excellent. They recently noticed that we were paying for a service we not even using, so we canceled that service and saved some money. **What do you dislike about Smarty?** Nothing that we really dislike. Smarty has delivered everything we've needed so far. **What problems is Smarty solving and how is that benefiting you?** Address validation. We use it for a few different projects that would cause lots of downstream issues without it. Check processing with our vendor would get rejected, or checks would be undeliverable. **Official Response from Davin Perkins:** > Thanks for your feedback. We think our support is pretty great too. And we are glad our address validation is working well for you! ### 25. We have been with SmartyStreets for 9 Years and counting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2021 **What do you like best about Smarty?** It works, its quick, it been nearly always available. **What do you dislike about Smarty?** There isn't much not to like. Perhaps options for longer term contracts allowing for price breaks. **What problems is Smarty solving and how is that benefiting you?** Validating over 600,000 addresses per year, SmartyStreets USPS helps us have the best available address at the point of entry. ### 26. Updated all my zip codes - added the 4 digit code **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** It acuratly added the 4 digit code to the thousends of addresses in my database so we can create easy delivery routes. **What do you dislike about Smarty?** Be careful with streeet names containing south, east, etc. as Smarty seperates it. **What problems is Smarty solving and how is that benefiting you?** I needed 4 digit codes added to all my addresses. **Official Response from Andrew Townsend:** > Thanks for your review! We're happy you got the ZIP+4 for your addresses. ### 27. I mange our subscriptions in smarty and using it in our application **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Smarty?** Great SLA Good values for us as a company that needs checking real addresses, Good customer support **What do you dislike about Smarty?** We don't have dashboard to see daily/monthly usage to our subscriptions **What problems is Smarty solving and how is that benefiting you?** As an Insurance company we need to validate read address to our clients ### 28. Increase conversion rate **Rating:** 5.0/5.0 stars **Reviewed by:** Seth J. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Smarty increased my landing page conversion rate. **What do you dislike about Smarty?** I had to hire someone to install it on my website. **What problems is Smarty solving and how is that benefiting you?** I use smarty to make it so customer filling in there address on my landing page could do it easier and didn't make mistakes. ### 29. Easy street! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Libraries | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Smarty?** From the time I inquired to the time we implemented, it was such a breeze. **What do you dislike about Smarty?** Having subaccounts will be a great feature to manage customers. **What problems is Smarty solving and how is that benefiting you?** It'll ensure that users are part of the community's library. ### 30. A Reliable Address Verification and Geolocation Solution provider. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** One of the standout features of Smarty is its accuracy in address validation and geolocation. The rooftop precision is crucial. **What do you dislike about Smarty?** I do not dislike anything in particular but I would like to see them expand internationally as well. **What problems is Smarty solving and how is that benefiting you?** The biggest problem that Smarty could solve is the Accurate Risk Assessment. Incorrect or incomplete address data can lead to inaccurate risk assessments, especially for property insurance policies.Smarty’s solutions ensure that the locations are verified and precisely geolocated. **Official Response from Andrew Townsend:** > Thanks for your review! We're continually growing our international products and hope you'll find what you're looking for in the future. ### 31. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Bill G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Smarty?** We have been using smart for years, we couldn't operate without it **What do you dislike about Smarty?** Nothing really, very easy to use the updates **What problems is Smarty solving and how is that benefiting you?** We work with new construction and need this to verify addresses ### 32. Easy to use and accurate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Smarty?** The ease of use and low pricing for their API **What do you dislike about Smarty?** None I could find, wish they had address comparison functionality. **What problems is Smarty solving and how is that benefiting you?** Verifying user addresses during onboarding in a mobile app. **Official Response from Andrew Townsend:** > Thanks for your review! ### 33. Easy for quick verification. **Rating:** 5.0/5.0 stars **Reviewed by:** Adam R. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2024 **What do you like best about Smarty?** I like the ease of use when trying to validate bulk address data **What do you dislike about Smarty?** There is a lot of data to comb through in the output **What problems is Smarty solving and how is that benefiting you?** Geocoding address data ### 34. Accurate and Easy address lookups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Smarty?** I like the address completion service. Customers only need to begin typing the address and suggestions appear quickly. **What do you dislike about Smarty?** There are a few instances where a real address is not found in Smarty requiring us to manually manipulate data. **What problems is Smarty solving and how is that benefiting you?** Saving accurate addresses for customers without them manually entering the whole address. Also, using the coordinates. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're enjoying our autocomplete product. ### 35. Smarty review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Ease of the API. We use the API nearly every day. The API is very intuitive and easy to use. **What do you dislike about Smarty?** Have not encounted an issue as yet. I have no recommendations on improvement. **What problems is Smarty solving and how is that benefiting you?** We have no problems with the software and have been a client for over a decade now. ### 36. Excellent Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** Easy to integrate and use, consistent accurate and very quick results are returned. Great service and easy to use and understand the API. **What do you dislike about Smarty?** Zero negative. I have not used services other than bing and google that I can compare Smarty against but zero complaints. **What problems is Smarty solving and how is that benefiting you?** Clean address data and accurate geocoding. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're enjoying Smarty's address tools. ### 37. Excellent service, easy to use at a great price. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2024 **What do you like best about Smarty?** Easy setup and implementation for developers. **What do you dislike about Smarty?** The website user interface is not intuitive. **What problems is Smarty solving and how is that benefiting you?** Missing counties, states and zip codes when scheduling members. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you found it easy to implement. ### 38. High quality data and API **Rating:** 5.0/5.0 stars **Reviewed by:** Matt R. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Smarty?** I've been using Smarty for several years as a fundamental data provider for our SaaS company. The data is very reliable and high quality. The API is very robust and fast. I use the Address Validation, Geocoding, Reverse Geocoding, and Address Autocomplete services and they have all been fantastic. **What do you dislike about Smarty?** The pricing doesn't seem to scale with volume. **What problems is Smarty solving and how is that benefiting you?** - Normalization and geocoding for addresses across a wide range of customers so we can visualize address data on a map. - Easy access to USPS data so we can know which addresses are mailable. - Address typeahead suggestions for easy address searching. **Official Response from Andrew Townsend:** > Thanks for the review! Keeping our pricing transparent and making it easy to get the best deal is one of our top priorities. Working with our Account Executives should help anyone find the right price for the needed volume. ### 39. Great customer service, easy to use, with great results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Smarty?** SDK was very simple to use - results are fast and accurate. Customer service team is excellent. **What do you dislike about Smarty?** Have not found anything to dislike yet, honestly **What problems is Smarty solving and how is that benefiting you?** Geocoding or address extrapolation that's more performant and accurate than google ### 40. Good Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Smarty?** We appreciate being able to pay based on usage. **What do you dislike about Smarty?** Took some work to get the API integration up and running. **What problems is Smarty solving and how is that benefiting you?** Validate the quality of our member addresses **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're finding the API useful. ### 41. Great Address Lookup Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Tim A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Smarty?** We integrated Smarty address lookup into our SaaS-based CONNECT product, which aids oncology nurse navigators to care for patients through cancer treatment and into survivorship. It is fully integrated underneath the covers. Wherever our user is located, when they begin typing an address, Smarty provides a dropdown of addresses to choose from. When they click an address, it fills in the individual fields on our screen. The process is accurate, reliable, and fast! We highly recommend it! **What do you dislike about Smarty?** No problems encountered. The integration was straightforward. **What problems is Smarty solving and how is that benefiting you?** We needed to provide quick and accurate address entries for our users, and Smarty does that. **Official Response from Andrew Townsend:** > Thanks for the review! We're glad the integration is working for you. ### 42. Gret tool, clear and easy to use web interface. API "just works" **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Smarty?** Managing your account is a flawless and simple process. You are given all the options you need, but none that you don't; and the subscription options are very easy to understand. **What do you dislike about Smarty?** With address validation, I think there is an opportunity to get customers understanding better then ins and outs and regulations around this. Simple address validation is very different from deliverable mail confirmation, and I think it isn't always clear to many customers who don't research this on their own. **What problems is Smarty solving and how is that benefiting you?** We leverage Smarty as a good demoing tool to show that our product can easily integrate and can improve a workflow. The simple API can tell that story perfectly. **Official Response from Andrew Townsend:** > Thanks for the review! We'll increase our efforts in educating folks about the ins and outs of addresses. ### 43. Continues to be a solid product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Smarty?** Smarty's address validation service was fast and reliable. The API documentation was effective and well written. Smarty's performance has been solid over time. **What do you dislike about Smarty?** We did not have any major problems with Smarty. **What problems is Smarty solving and how is that benefiting you?** Correcting addresses before inserting into our CRM. **Official Response from Andrew Townsend:** > Thanks for the review! We're glad everything is going smoothly. ### 44. Great for address validation! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2024 **What do you like best about Smarty?** It was very easy and straight forward for our developers to implement Smarty into our web application. Their published documentation and customer service were helpful. We use Smarty on a near daily basis at our nonprofit organization to validate addresses. We appreciate Smarty's support of the nonprofit community. **What do you dislike about Smarty?** We did not experience any negativity or downsides during the implemention and maintenance process. **What problems is Smarty solving and how is that benefiting you?** Smarty helps us ensure we are sending packages to the right addresses for the client families we serve through our nonprofit organization. Early detection of invalid addresses helps us be more efficient and cost-effective. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you found implementation simple and straight forward. ### 45. A no-brainer for maintaining address data quality. Never go direct mail without it. **Rating:** 5.0/5.0 stars **Reviewed by:** Chris P. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2024 **What do you like best about Smarty?** High quality results with comprehensive details. Easy to manually process a CSV batch. Fair pricing. Impressive results for non-US addresses. Incredibly fast processing. Used it during a CRM migration project and was able to ensure the quality of ~100k address records in literally minutes. I always pre-process any outbound direct mail list before handing it over to the mailing house. **What do you dislike about Smarty?** The subscription model for pricing is a little awkward for my ad hoc periodic needs but still very fair pricing. **What problems is Smarty solving and how is that benefiting you?** Ensuring data quality when intaking from public-facing forms. Always process during any migration/export process. **Official Response from Andrew Townsend:** > Thanks for the review! We're glad you found our pricing fair and that we were able to fit your needs. ### 46. Very Helpful - Time Saver **Rating:** 5.0/5.0 stars **Reviewed by:** Jay S. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Smarty?** Knowing when an address is not valid for postal delivery. Block users from entering invalid addresses into our system database. The quickness of the returned validation. I like the ease of the API implementation. Smarty Streets also seems to be updated regularly. I like the autocomplete. **What do you dislike about Smarty?** Getting a return error when you use a # sign is used, or something is not quite right. It would be nice if a better error or validation kicked back. It would be nice to get a hint about what could be wrong with the address, especially when an instant fail is returned. Needing to click the + to see more units or suites. I wish I could tell the API the zip, city or state to help produce a more narrowed search on the autocomplete. Sometimes I can't find the address. However, support is always quick to help me. **What problems is Smarty solving and how is that benefiting you?** Smarty Streets has helped us stop sending invoices to invalid addresses. We have multiple users that are able to add addresses to our system database. Until we started using Smarty Streets we will get fake address or invalid addresses. It took so much time an energy to finally ge the corrected address my staff could not keep up. Huge time saver. I would like to be able to get tax rates by roof top if that was ever availiable. **Official Response from Sawyer Hendrickson:** > Thanks for the review, Jay! Also thank you for the feedback, we'll be sure to pass this along to our product development team. ### 47. Been Using For Years - Easy and Constant Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Darrell D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Smarty?** The entire app experience is very user-friendly. Initially, we uploaded CSV files for verification and downloaded the results. That part was very seamless and easy to manage. For past few years we have used the API which is also very easy to use. **What do you dislike about Smarty?** I know I'm supposed to come up with some things but really cannot think of dislikes. Even in the case where we've made mistakes and double verified a batch of addresses, twice I believe, we were given a credit each time by Customer Service without any fuss. **What problems is Smarty solving and how is that benefiting you?** As an ISV, we sell data verification services for healthcare providers so need to verify that a given address exists and what type of address this is. Smarty systems allow us to do both and easily incorporate that into our software services built on Salesforce. **Official Response from Andrew Townsend:** > Thanks for your review! We're glad you're finding success with the API. For more information on our API: https://www.smarty.com/docs/cloud ### 48. Easy to use- accurate results **Rating:** 4.5/5.0 stars **Reviewed by:** Mike F. | VP, Data and Technology, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Smarty?** The automatic API to Salesforce has been a super helpful win. We also have made excellent use of the one-off, syncing a whole list of addresses with the web-based tool. Being able to scrub a list of addresses before a bulk mailing has been a major money saver. **What do you dislike about Smarty?** Having to convert to a text doc for the web-based tool is inconvenient but not a deal breaker. I'd like more control over the Salesforce API when it does and doesn't check an address for accuracy. **What problems is Smarty solving and how is that benefiting you?** Preventing us from sending bulk mailers to bad addresses. Knowing that addresses are bad before we send things, lets us correct issues in advance, before we've wasted postage and time. **Official Response from Andrew Townsend:** > Thanks for your feedback! We'll pass your thoughts onto our development team. ### 49. Fast, reliable and prevents a lot of fake customers and wasted driving. **Rating:** 5.0/5.0 stars **Reviewed by:** Terry C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Smarty?** It lets me validate that customer-supplied addresses are actual physical locations that a technician can drive to. This lets us avoid wasted service calls, left by customers with accidental typos, as well as competitors who had been filling my online schedule with non-existent addresses. Before implementing Smarty, we would frequently end up looking for the "800 block" of a street that ends at the "700 block" or in the middle of a closed industrial park with no houses. I really like that Smarty lists addresses that a mailman can walk up to. If the mailman can get there, we can too. Initialy we were using the Google Maps API, until I discovered that it was perfectly happy to interpolate or guess addresses that weren't actually there. **What do you dislike about Smarty?** I haven't had any problems at all and support has been wonderful. **Recommendations to others considering Smarty:** Just do it. It's inexpensive and makes sure that customer address data is consistent, clean and valid. **What problems is Smarty solving and how is that benefiting you?** I own an appliance service company that performs in-home repairs. Before I found SmartyStreets, we would frequently get service calls scheduled for addresses that didn't actually exist. Now, every time we get a customer address, I know it's valid and normalized. **Official Response from Andrew Townsend:** > We're so glad that you're saving time and money! Thanks for the review. ### 50. I have been using Smarty for seven years and it never fails me. **Rating:** 5.0/5.0 stars **Reviewed by:** Chris A. | Partner - Sitecore MVP, Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2023 **What do you like best about Smarty?** On my sites, the most important things are speed and accuracy. We are using Smarty during the registration process for an athletic organization signup. We require accurate addresses because we must send the members hard assets as part of their membership. Smarty always provides proper addressing for the user to choose from. And it is geolocated, so their address is first and quick. **What do you dislike about Smarty?** Sometimes in the budget meetings, the cost is high. I wish Smarty would have an over-usage penalty instead of a hard limit. **What problems is Smarty solving and how is that benefiting you?** Making sure we have valid addresses for our users. Users sometimes provide addresses that don't match real postal addresses. Using Smarty makes sure we have proper addresses. **Official Response from Andrew Townsend:** > Thank you for your review! We're glad you're enjoying our quality address validation. ## Smarty Discussions - [How do we set up Smarty Street with our tool so we can validate addresses automatically](https://www.g2.com/discussions/12100-how-do-we-set-up-smarty-street-with-our-tool-so-we-can-validate-addresses-automatically) - 1 comment, 2 upvotes - [View Smarty pricing details and edition comparison](https://www.g2.com/products/smarty-smarty/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+04%3A42%3A38+-0500&secure%5Bsession_id%5D=8d7ce79d-fe21-4abd-896e-b62efef81eea&secure%5Btoken%5D=9ec34b56a86ea7f762858d08d76d7eff20a2d301ca5d9a619407e5f5b643864e&format=llm_user) ## Smarty Integrations - [Django](https://www.g2.com/products/django/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Next.js](https://www.g2.com/products/next-js/reviews) - [Reachdesk](https://www.g2.com/products/reachdesk/reviews) - [Webex Connect](https://www.g2.com/products/webex-connect/reviews) ## Smarty Features **Data Management** - Data Capture - Data Storage - Data Manipulation - Data Visualization **Management** - Scheduled Data Checks - Reporting **Map Creation** - Geocoding - Buffer Zone Query - Overlaying - Publishing **Functionality** - Address Verification - Automation - Cleansing - International Verification **Analysis** - Spatial Analysis - Reporting - Real-Time Streaming ## Top Smarty Alternatives - [Loqate](https://www.g2.com/products/gbg-plc-loqate/reviews) - 4.4/5.0 (46 reviews) - [PostGrid Address Verification](https://www.g2.com/products/postgrid-address-verification/reviews) - 5.0/5.0 (178 reviews) - [Melissa Global Address Verification](https://www.g2.com/products/melissa-global-address-verification/reviews) - 4.4/5.0 (181 reviews)