Internet, Websites and Online Software can be very daunting for many users, specially the older generation, so a guide, a walkthrough and something that can help them with easy steps to follow and find their way through the system/website/software can be an amazing experience for them, and reduces the time your support team will spend with users or strangers online.
Goes without saying this helps to build trust, rapport and goodwill with your audience, users, community, that results in them saying only good things about you.
in other words:
We are using UserGuiding to make life easy for users online
Reduce time and resources for our support staff
Generate goodwill amongst users, prospects and strangers Review collected by and hosted on G2.com.