How versatile the applications of it can be from simply evaluating top ideas, to understand bundles, to optimizing a product line-up or mix. Knowing that its rooted in marketing science and analyitics also gives us confidence to shout the findings from the rooftop. Of course it all stems from an incredibly simple and intuitive user interface! Review collected by and hosted on G2.com.

Some of the usability on the back end when wanting to compare restuls by different subgroups. Also not being able to run advances analytical techniques like factor analysis or TURF in the tool. Review collected by and hosted on G2.com.

Perfect service and the satisfaction of having the guarantee of your rights and information preserved, especially now with the LGPD where we identify ourselves through the use of requested information. A company of respect and consideration where we can only support, guarantee, and preserve our rights. Worth hiring. Review collected by and hosted on G2.com.

only when there are bureaucratic parts or even governmental interferences. Even so, their products and services do not fall short in the market and are in very good taste. Review collected by and hosted on G2.com.

The platform is very intuitive to use. The immediate data available is easy to digest and extremely helpful in getting a gut check on proof of concept. Review collected by and hosted on G2.com.

Having to delete answers but exporting data and importing the excel sheet is a little cumbersome but not terrible. I wish we would quickly delete replies manually. Review collected by and hosted on G2.com.

I love the intuitive design, convenience and ease how I can create consumer researches, love that I can run them quickly and efficiently. Whenever I have a question what idea will be preferred by consumers, or what are my consumers attitudes, I have a way to test this instantly and cost-efficiently Review collected by and hosted on G2.com.

Cannot save question templates. I would also appreciate if there would be a library for with a popular questions templates ('How likey you are..." with standard replies ''Very Likely, Somewhat Likely.. etc") Review collected by and hosted on G2.com.

I like that you're able to see data both in a chart form but also in a visual format, which is especially helpful for those that process data visually. Review collected by and hosted on G2.com.

The downside of the visual format of the data is that you couldn't see the exact number of the specific data point you were looking at. An ability to zoom in on the specific data point would be helpful. Review collected by and hosted on G2.com.

Built by research pros

Pros at Dig Insights used their research experience to build out this solution, so you know the methodology works. Review collected by and hosted on G2.com.

"Lack of possibility to reuse the already used data - e.g. kick off research with same benchmark but new innovations costs the same as a new research. Does not work great on mobile." Review collected by and hosted on G2.com.

Easy to use. Results available very quickly. The ideas swipe tool and the quadrant charts are super useful when exploring claims, new ideas etc. Review collected by and hosted on G2.com.

TURF tool very complicated to understand Review collected by and hosted on G2.com.

In the past we required extensive surveys and AB testing to get a sense of what products customers would like. Surveys often didn't reflect their actual choices once those products were rolled out and AB testing is complex to roll out, especially when it comes to smaller decisions. Upsiide has made it easier to test small changes in what is close to a live environment. That is what has provided most utility in my team. Being able to test multiple concepts at the same time is probably the most useful feature. Review collected by and hosted on G2.com.

There is not much I dislike in particular. I think being able to incorporate some element of value (i.e. cash value) and measure how different concepts impact the business in terms of revenue would be great to add. Review collected by and hosted on G2.com.

the ease of the functionality of the app and how it relates to millenials Review collected by and hosted on G2.com.

the analytics and the difficulty of comparing two products you don't like Review collected by and hosted on G2.com.

The ability to go in and self-cut data, easy to use, and cost-effective solution for various research needs, is excellent for us as we typically work with a fast turn timeline and often shifts in priority. Review collected by and hosted on G2.com.

None that come to mind are major. Loading time is slightly slower than expected and can be improved. Review collected by and hosted on G2.com.