--- title: Upland Second Street Reviews meta\_title: 'Upland Second Street Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 65 reviews by the users' company size, role or industry to find out how Upland Second Street works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 65 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Second Street Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Second Street but has limited features. Are you part of the Upland Second Street team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way.  * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Second Street Community](https://www.g2.com/products/upland-second-street/discuss) Languages Supported English, French, Spanish Solution Type All-in-One Overview by Grace Harbison Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 7 months [ View More Pricing Information ](https://www.g2.com/products/upland-second-street/pricing) ## Top-Rated Alternatives [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-second-street/competitors/alternatives) ## User Insights Average based on 65 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Mid-Market (51-1000 emp.) 2/19/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Win Win!" 5/5 What do you like best about Upland Second Street? Ideas are what sell! Second Street makes it easy for an advertiser to see the value and results in both our product and the turn key process that second street offers. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? haven't had a dislike yet. we have only had one issue - pick was redone after the contest was over. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? local direct clients that need ideas and processes that make sense for their marketing plans and efforts. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite AB Arnold B. Account Executive Enterprise (\> 1000 emp.) 11/20/2019 "Need to run a contest? No better platform!" 5/5 What do you like best about Upland Second Street? The ideas provided are excellent and campaigns run flawlessly! Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Nothing really. Information is easy to access and review. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? If I have questions about reporting, it's very easy to ask questions and the response is timely and informative. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Jenn B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenn B.") JB Jenn B. Advertising Sales Lead Small-Business (50 or fewer emp.) 11/13/2019 "Awesome software! Great customer service!" 5/5 What do you like best about Upland Second Street? Easy to navigate software on the front end, easy to navigate software on the back end. Very profitable for our newspaper - we love it! Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Really not a thing - a little spendy, but unsure of how other businesses like Second Street compete/cost. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? We're able to work with Second Street customer service faster than our own IT department if we had designed a website ourselves. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Newspapers](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Newspapers") AN Verified User in Newspapers Mid-Market (51-1000 emp.) 11/20/2019 "Easy to use!" 5/5 What do you like best about Upland Second Street? Second Street is super easy to use. Their platform is straight forward and easy to navigate. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Second Street already provides lots of ideas, but I am always looking for more! Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? Second Street allows me to offer something new, something different, and solves my advertisers issue: get more leads! Their new Hot Leads tool is super effective. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite SG Steve G. Advertising Director Mid-Market (51-1000 emp.) 11/13/2019 "Need new revenue? This is your solution!" 5/5 What do you like best about Upland Second Street? Immediately after engaging with Second Street we have experienced consistent and significant revenue driving results! The turn-key simplicity of implementation and over-the-top support has been more than expected. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Nothing thus far. Happy with overall revenue driving results and support. Review collected by and hosted on G2.com. Recommendations to others considering Upland Second Street: No need to wait on this service! Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? Online newspaper.com website revenue drivers. Local website engagement, and audience growth. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Small-Business (50 or fewer emp.) 12/3/2019 "Second Street Review" 5/5 What do you like best about Upland Second Street? I like how easy Second Street is to navigate as well as compose my own ideas for my company's website. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? There isn't anything that I dislike about Second Street Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? I have realized the benefits of being able to target people based on things they participate in. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") AB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 2/19/2020 "Second Street = Success" 5/5 What do you like best about Upland Second Street? Easy to use interface. Great customer service Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? not much really, other than not being able to customize some of the templates for certain campaigns. Review collected by and hosted on G2.com. Recommendations to others considering Upland Second Street: na Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? Problems - how to get our clients opt in lists and helping promote newer businesses with brand awareness. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Mid-Market (51-1000 emp.) 11/28/2019 "An excellent tool" 5/5 What do you like best about Upland Second Street? I love using Second Street for organizing contests for our business. It's super easy to use and well organized. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? There isn't anything I can think of that I dislike about Second Street. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? We're finding ways to better connect with our customer base by offering contests. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Writing and Editing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Writing and Editing") CW Verified User in Writing and Editing Enterprise (\> 1000 emp.) 2/19/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "The reporting is a great source to the customers." 5/5 What do you like best about Upland Second Street? It provides authenticity and integrity to the promotion Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? I have not discovered anything that I dislike Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? Gaining a database for my customers and even got an advertiser who had been out of the publication for many years. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Vishal G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishal G.") VG Vishal G. Enterprise (\> 1000 emp.) 11/17/2019 "SS" 3.5/5 What do you like best about Upland Second Street? Best to build contests, interactive content, and emails that capture audience insights and drive revenue. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Not that too frequent user of this application. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? This application helped in my project to give me content ideas. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Upland Second Street? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upland Second Street ](https://www.g2.com/products/upland-second-street/discussions/new) GU Guest User What is Second Street used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-second-street-used-for) [ View all Discussions ](https://www.g2.com/products/upland-second-street/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 7 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/upland-second-street/pricing) Upland Second Street Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e780def8ccaabc46de0c6da83776c05/shortstack.png "Product Avatar Image") ShortStack 4.5/5(83) [ Compare Now ](https://www.g2.com/compare/shortstack-vs-upland-second-street) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_033aea9bdbe00f32765d72b3ab71f113/gleam.png "Product Avatar Image") Gleam 4.2/5(27) [ Compare Now ](https://www.g2.com/compare/gleam-vs-upland-second-street) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_32c88ad1e9853be267dc671c3f8fdee2/wishpond.png "Product Avatar Image") Wishpond 3.6/5(180) [ Compare Now ](https://www.g2.com/compare/upland-second-street-vs-wishpond) ##### ##### Upland Second Street Features Email Marketing Building and Personalizing Emails Campaign Creation Customizable Templates Builder Promotion Variety Distribution Efficiency Multi-Channel Marketing Email Data Collection Landing Pages/Web Forms Real-Time Analytics Leads [ View More Features ](https://www.g2.com/products/upland-second-street/features) ##### Categories on G2 [Lead Capture](https://www.g2.com/categories/lead-capture)[Email Marketing](https://www.g2.com/categories/email-marketing)[Sweepstakes](https://www.g2.com/categories/sweepstakes) ##### Explore More [Which enterprise content delivery network (eCDN) platforms have pre-built connectors to streaming infrastructure and broadcast systems?](https://www.g2.com/discussions/which-enterprise-content-delivery-network-ecdn-platforms-have-pre-built-connectors-to-streaming-infrastructure-and-broadcast-systems)[Best software for simplifying event planning](https://www.g2.com/discussions/what-s-the-best-software-for-simplifying-event-planning)[Which AR collaboration tools work without app downloads and guide technicians through camera-based problem-solving in real time?](https://www.g2.com/discussions/which-ar-collaboration-tools-work-without-app-downloads-and-guide-technicians-through-camera-based-problem-solving-in-real-time) [Best sales AI software according to reviews](https://www.g2.com/discussions/what-s-the-best-sales-ai-software-according-to-reviews)[Which batch management platforms are most reliable based on reviews from IT teams that need to reduce complexity when debugging failed job executions?](https://www.g2.com/discussions/which-batch-management-platforms-are-most-reliable-based-on-reviews-from-it-teams-that-need-to-reduce-complexity-when-debugging-failed-job-executions)[Pros and Cons Details](https://www.g2.com/products/upland-second-street/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)