--- title: Upland Second Street Reviews meta_title: 'Upland Second Street Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 65 reviews by the users' company size, role or industry to find out how Upland Second Street works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 65 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Second Street Reviews **Vendor:** Upland Software **Category:** [Sweepstakes Software](https://www.g2.com/categories/sweepstakes) **Average Rating:** 4.7/5.0 **Total Reviews:** 65 ## About Upland Second Street Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way.  ## Upland Second Street Pros & Cons **What users like:** - Users commend the **responsive customer support** of Upland Second Street, ensuring smooth operations and quick assistance. (5 reviews) - Users appreciate the **robust and reliable performance** of Upland Second Street, ensuring seamless contests and excellent support. (5 reviews) - Users find the **ease of use** of Upland Second Street impressive, ensuring smooth experiences even under heavy usage. (2 reviews) - Users find the **email system highly intuitive** , making it easy to train new users on the basics. (2 reviews) - Users appreciate the **time-saving setup** of Upland Second Street, allowing for efficient contest management and easy access. (2 reviews) - User-Friendly Interface (2 reviews) - Access (1 reviews) - Accuracy (1 reviews) - Accurate Data (1 reviews) - Customizability (1 reviews) **What users dislike:** - Users report **missing features** like slow loading, limited email ad placement, and inadequate analytics tracking in Upland Second Street. (2 reviews) - Users find the **poor design** of Upland Second Street frustrating, citing unintuitive tools and slow performance. (2 reviews) - Users experience **slow loading** times, which detracts from efficiency and overall satisfaction with Upland Second Street. (2 reviews) - Users are frustrated by the **slow performance** of Upland Second Street, impacting productivity and raising concerns about its future. (2 reviews) - Users dislike the **inability to easily place and track ads within emails** , preferring integrated analytics features. (1 reviews) - Email Issues (1 reviews) - Users find the **learning curve challenging** , particularly when attempting to master the advanced features of Upland Second Street. (1 reviews) - Navigation Issues (1 reviews) - Slow Updates (1 reviews) ## Upland Second Street Discussions - [What is Second Street used for?](https://www.g2.com/discussions/what-is-second-street-used-for) - [View Upland Second Street pricing details and edition comparison](https://www.g2.com/products/upland-second-street/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+14%3A17%3A45+-0500&secure%5Bsession_id%5D=29adbccd-82bf-4c5e-8641-f8244cfc2f97&secure%5Btoken%5D=66ee9eff11bad72e691cd90f96886a7b803d821f347089b89d8a5b230119bfd3&format=llm_user) ## Upland Second Street Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Campaign Creation** - Customizable Templates - Builder - Promotion Variety **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Distribution** - Efficiency - Multi-Channel Marketing - Email - Landing Pages - Text - Embedding - Email Reminders **Data Capture** - Websites - Social Media - Data **Data Collection** - Landing Pages/Web Forms - Real-Time Analytics - Leads - User-Generated Content - Social Media Integration - Customizable Forms **Analytics** - Reporting **Additional Functionality** - Promotions Management - Awards Management - Access Controls/Permissions - Electronic Submission - Blind Judging - Skills Contests (Photo, Essay, Design, etc) - Contact Management - Customizable Fields - Alerts/Notifications - Judging Management - AI Copilot - Entry Fee Processing - Lead Generation - For Marketers - Fraud Detection - Forms Management - CRM - Progress Tracking - Data Import/Export - API - Single Sign On - Customizable Questions - Customizable Branding - Entrant Management - Scoring - Commenting/Notes - Workflow Management - Document Review - Entry Management - Real-Time Data - Polls/Voting - Generative AI - Sweepstakes - Reporting & Statistics - Activity Tracking - Activity Dashboard - Categorization/Grouping - Electronic Payments - SSL Security **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration - Customizable Templates **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Reporting & Analytics** - A/B Testing - Basic Reporting **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Upland Second Street Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,742 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,674 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)