--- title: Upland Second Street Reviews meta_title: 'Upland Second Street Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 65 reviews by the users' company size, role or industry to find out how Upland Second Street works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 65 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Second Street Reviews **Vendor:** Upland Software **Category:** [Sweepstakes Software](https://www.g2.com/categories/sweepstakes) **Average Rating:** 4.7/5.0 **Total Reviews:** 65 ## About Upland Second Street Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way.  ## Upland Second Street Pros & Cons **What users like:** - Users commend the **responsive customer support** of Upland Second Street, ensuring smooth operations and quick assistance. (5 reviews) - Users appreciate the **robust and reliable performance** of Upland Second Street, ensuring seamless contests and excellent support. (5 reviews) - Users find the **ease of use** of Upland Second Street impressive, ensuring smooth experiences even under heavy usage. (2 reviews) - Users find the **email system highly intuitive** , making it easy to train new users on the basics. (2 reviews) - Users appreciate the **time-saving setup** of Upland Second Street, allowing for efficient contest management and easy access. (2 reviews) - User-Friendly Interface (2 reviews) - Access (1 reviews) - Accuracy (1 reviews) - Accurate Data (1 reviews) - Customizability (1 reviews) **What users dislike:** - Users report **missing features** like slow loading, limited email ad placement, and inadequate analytics tracking in Upland Second Street. (2 reviews) - Users find the **poor design** of Upland Second Street frustrating, citing unintuitive tools and slow performance. (2 reviews) - Users experience **slow loading** times, which detracts from efficiency and overall satisfaction with Upland Second Street. (2 reviews) - Users are frustrated by the **slow performance** of Upland Second Street, impacting productivity and raising concerns about its future. (2 reviews) - Users dislike the **inability to easily place and track ads within emails** , preferring integrated analytics features. (1 reviews) - Email Issues (1 reviews) - Users find the **learning curve challenging** , particularly when attempting to master the advanced features of Upland Second Street. (1 reviews) - Navigation Issues (1 reviews) - Slow Updates (1 reviews) ## Upland Second Street Reviews ### 1. Win Win! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Upland Second Street?** Ideas are what sell! Second Street makes it easy for an advertiser to see the value and results in both our product and the turn key process that second street offers. **What do you dislike about Upland Second Street?** haven't had a dislike yet. we have only had one issue - pick was redone after the contest was over. **What problems is Upland Second Street solving and how is that benefiting you?** local direct clients that need ideas and processes that make sense for their marketing plans and efforts. ### 2. Need to run a contest? No better platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Arnold B. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Upland Second Street?** The ideas provided are excellent and campaigns run flawlessly! **What do you dislike about Upland Second Street?** Nothing really. Information is easy to access and review. **What problems is Upland Second Street solving and how is that benefiting you?** If I have questions about reporting, it's very easy to ask questions and the response is timely and informative. ### 3. Awesome software! Great customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenn B. | Advertising Sales Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Upland Second Street?** Easy to navigate software on the front end, easy to navigate software on the back end. Very profitable for our newspaper - we love it! **What do you dislike about Upland Second Street?** Really not a thing - a little spendy, but unsure of how other businesses like Second Street compete/cost. **What problems is Upland Second Street solving and how is that benefiting you?** We're able to work with Second Street customer service faster than our own IT department if we had designed a website ourselves. ### 4. Easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Upland Second Street?** Second Street is super easy to use. Their platform is straight forward and easy to navigate. **What do you dislike about Upland Second Street?** Second Street already provides lots of ideas, but I am always looking for more! **What problems is Upland Second Street solving and how is that benefiting you?** Second Street allows me to offer something new, something different, and solves my advertisers issue: get more leads! Their new Hot Leads tool is super effective. ### 5. Need new revenue? This is your solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Steve G. | Advertising Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Upland Second Street?** Immediately after engaging with Second Street we have experienced consistent and significant revenue driving results! The turn-key simplicity of implementation and over-the-top support has been more than expected. **What do you dislike about Upland Second Street?** Nothing thus far. Happy with overall revenue driving results and support. **Recommendations to others considering Upland Second Street:** No need to wait on this service! **What problems is Upland Second Street solving and how is that benefiting you?** Online newspaper.com website revenue drivers. Local website engagement, and audience growth. ### 6. Second Street Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Upland Second Street?** I like how easy Second Street is to navigate as well as compose my own ideas for my company's website. **What do you dislike about Upland Second Street?** There isn't anything that I dislike about Second Street **What problems is Upland Second Street solving and how is that benefiting you?** I have realized the benefits of being able to target people based on things they participate in. ### 7. Second Street = Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Upland Second Street?** Easy to use interface. Great customer service **What do you dislike about Upland Second Street?** not much really, other than not being able to customize some of the templates for certain campaigns. **Recommendations to others considering Upland Second Street:** na **What problems is Upland Second Street solving and how is that benefiting you?** Problems - how to get our clients opt in lists and helping promote newer businesses with brand awareness. ### 8. An excellent tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about Upland Second Street?** I love using Second Street for organizing contests for our business. It's super easy to use and well organized. **What do you dislike about Upland Second Street?** There isn't anything I can think of that I dislike about Second Street. **What problems is Upland Second Street solving and how is that benefiting you?** We're finding ways to better connect with our customer base by offering contests. ### 9. The reporting is a great source to the customers. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Upland Second Street?** It provides authenticity and integrity to the promotion **What do you dislike about Upland Second Street?** I have not discovered anything that I dislike **What problems is Upland Second Street solving and how is that benefiting you?** Gaining a database for my customers and even got an advertiser who had been out of the publication for many years. ### 10. SS **Rating:** 3.5/5.0 stars **Reviewed by:** Vishal G. | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2019 **What do you like best about Upland Second Street?** Best to build contests, interactive content, and emails that capture audience insights and drive revenue. **What do you dislike about Upland Second Street?** Not that too frequent user of this application. **What problems is Upland Second Street solving and how is that benefiting you?** This application helped in my project to give me content ideas. ### 11. Complex product with lots to offer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Upland Second Street?** Second Street has many options that will likely benefit you in your market. They offer their email service, which includes neat widgets, a simple way to create opt-in and segment audiences and always lend a helping hand. Their contests and interactive content offer endless option to engage with your audience from sweepstakes, photo contests, tournament brackets, ballots, polls, surveys, and quizzes. The regular webinars, seasonal guides and seller guides help coming up with new ideas. Competent team that knows their product! **What do you dislike about Upland Second Street?** I think it is necessary that one person takes the lead organizing the use of Second Street for their company. The platform offers many options and can be overwhelming, so if various individuals don't spend enough time with it benefits of the platform could be missed. Appointing one person as the point of contact helps. **What problems is Upland Second Street solving and how is that benefiting you?** We use the email services as well as various contests for community engagement and received good feedback from the community. They email system integrates well with those contests. ### 12. An easy way to run an online contest **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew S. | Freelance Artist, Writer, Graphics Editor, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2018 **What do you like best about Upland Second Street?** Setting up a contest is easy once you have some experience messing around with the product. You can set up a lot of different types of contests, like tournament brackets for sports, sweepstakes, or a photo submission contest for your site. (Yes, you can have that cutest pet contest!) There are 11 different contests that you can create. **What do you dislike about Upland Second Street?** Managing contests can be a little complicated at first. As a novice, you would have to go through some trial and error to make sure your contest is doing what you want it to do. The good news is that you can set up test contests so you don't have to worry about have a contest that's not exactly what you thought it would be go live on your website. **Recommendations to others considering Upland Second Street:** If you want to run different kinds of contests on your website, give it a try. **What problems is Upland Second Street solving and how is that benefiting you?** Second Street allows us to run contests for football season by allowing us to designate a set of games each week in which the user is tasked with choosing the winner. This allows us to have another to interact with fans of our website. ### 13. Useful and always trying to improve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Upland Second Street?** They give you all the analytics you need in a clear and concise manner. **What do you dislike about Upland Second Street?** A couple of services could be improved like their bracket platforms to flow better and be easier to set up. **Recommendations to others considering Upland Second Street:** I would recommend this product to anyone looking to use a comprehensive data collection platform. I came from using much weaker software and this made my life much easier. **What problems is Upland Second Street solving and how is that benefiting you?** We are able to look and how our email databases breakdown as well as funnel our audiences into different categories to be able to tell more about their specific interests. ### 14. Great software, has a lot of capabilities for marketing and customer demographic/data collection **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Upland Second Street?** Love the contesting solutions and customization of survey questions for all promotions. Ability to variety of different promotions like sweepstakes, photo, video, quizzes, and more — they always have something that fits what we’re trying to do with online promotions. Email blasts are easy to set up. **What do you dislike about Upland Second Street?** Can be glitchy at times. We’ve had a couple cases where emails were held up or contests had issues because of software glitches on their end. They’re always very quick to figure out what’s going on and find a solution though. There aren’t many templates for email blasts and they aren’t extremely customizable without editing the code yourself. **What problems is Upland Second Street solving and how is that benefiting you?** We use Second Street for all of our newsletters (we currently offer four) and promotional emails to our database. They also manage our database and help maintain demographic and other information on the users in that database. We’re able to ask custom questions in our promotions to find out specific information pertaining to our needs and/or our advertisers’ needs. ### 15. Secondstreet is great for approving viewer photos **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Upland Second Street?** the ease of approving photos for a website that can be viewed by the public. **What do you dislike about Upland Second Street?** I do not like the fact that you canno't separate the viewer submitted photos by submission date. Often times I am looking for a photo and can not find it. **Recommendations to others considering Upland Second Street:** This is a great product for using to approve photos submitted by outside parties **What problems is Upland Second Street solving and how is that benefiting you?** Getting viewer photos approved before release ## Upland Second Street Discussions - [What is Second Street used for?](https://www.g2.com/discussions/what-is-second-street-used-for) - [View Upland Second Street pricing details and edition comparison](https://www.g2.com/products/upland-second-street/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+01%3A01%3A00+-0500&secure%5Bsession_id%5D=3fec6ecc-0872-40c0-beab-89c2e3a898c5&secure%5Btoken%5D=300ce2e96860739b49c240127d3dfec66d4860bb3e26d657385ccabc0673d43d&format=llm_user) ## Upland Second Street Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Campaign Creation** - Templates - Builder - Promotion Variety **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Distribution** - Efficiency - Social - Email - Landing Pages - Text - Embedding - Email Reminders **Data Capture** - Websites - Social Media - Data **Data Collection** - Form - Analytics - Leads - User-Generated Content - Integrations - Customizable Forms **Analytics** - Reporting **Additional Functionality** - Promotions Management - Awards Management - Access Controls/Permissions - Electronic Submission - Blind Judging - Skills Contests (Photo, Essay, Design, etc) - Contact Management - Customizable Fields - Alerts/Notifications - Judging Management - AI Copilot - Entry Fee Processing - Lead Generation - For Marketers - Fraud Detection - Forms Management - CRM - Progress Tracking - Data Import/Export - API - Single Sign On - Customizable Questions - Customizable Branding - Entrant Management - Scoring - Commenting/Notes - Workflow Management - Document Review - Entry Management - Real-Time Data - Polls/Voting - Generative AI - Sweepstakes - Reporting & Statistics - Activity Tracking - Activity Dashboard - Categorization/Grouping - Electronic Payments - SSL Security **Customization** - Forms - Personalization - Templates - Integration - Social Media Integration **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Reporting & Analytics** - A/B Testing - Basic Reporting **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Upland Second Street Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,742 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,673 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)