--- title: Upland Second Street Reviews meta_title: 'Upland Second Street Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 65 reviews by the users' company size, role or industry to find out how Upland Second Street works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 65 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Second Street Reviews **Vendor:** Upland Software **Category:** [Sweepstakes Software](https://www.g2.com/categories/sweepstakes) **Average Rating:** 4.7/5.0 **Total Reviews:** 65 ## About Upland Second Street Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way.  ## Upland Second Street Pros & Cons **What users like:** - Users commend the **responsive customer support** of Upland Second Street, ensuring smooth operations and quick assistance. (5 reviews) - Users appreciate the **robust and reliable performance** of Upland Second Street, ensuring seamless contests and excellent support. (5 reviews) - Users find the **ease of use** of Upland Second Street impressive, ensuring smooth experiences even under heavy usage. (2 reviews) - Users find the **email system highly intuitive** , making it easy to train new users on the basics. (2 reviews) - Users appreciate the **time-saving setup** of Upland Second Street, allowing for efficient contest management and easy access. (2 reviews) - User-Friendly Interface (2 reviews) - Access (1 reviews) - Accuracy (1 reviews) - Accurate Data (1 reviews) - Customizability (1 reviews) **What users dislike:** - Users report **missing features** like slow loading, limited email ad placement, and inadequate analytics tracking in Upland Second Street. (2 reviews) - Users find the **poor design** of Upland Second Street frustrating, citing unintuitive tools and slow performance. (2 reviews) - Users experience **slow loading** times, which detracts from efficiency and overall satisfaction with Upland Second Street. (2 reviews) - Users are frustrated by the **slow performance** of Upland Second Street, impacting productivity and raising concerns about its future. (2 reviews) - Users dislike the **inability to easily place and track ads within emails** , preferring integrated analytics features. (1 reviews) - Email Issues (1 reviews) - Users find the **learning curve challenging** , particularly when attempting to master the advanced features of Upland Second Street. (1 reviews) - Navigation Issues (1 reviews) - Slow Updates (1 reviews) ## Upland Second Street Reviews ### 1. Contest set-up made easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Upland Second Street?** Quick and efficient way to set up contests. Auto-save function! **What do you dislike about Upland Second Street?** The new page design tool is not as intuitive as I would like. Took me forever to figure out how to get the text where I wanted it and then you constantly have to switch between "preview" and the design tool to get the spacing right. Maybe I am doing something wrong? **What problems is Upland Second Street solving and how is that benefiting you?** Additional income stream. ### 2. I have been using it to innovate and improve my company's digital marketing processes **Rating:** 4.0/5.0 stars **Reviewed by:** Jutta H. | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2020 **What do you like best about Upland Second Street?** It has helped us to completely improve all the digital marketing processes of our company due to the new functions it has, where it allows us to better manage the information contained and a wide range of options to achieve a better implementation of strategies that help us increase user interaction with our brand, thanks to this we can now include contests and promotions within our digital marketing strategies, obtaining quite impressive results, in addition its ease of use is something quite striking, since at At first it can be complex to use and the interface may be somewhat intimidating, but after using it I realized that it is not. **What do you dislike about Upland Second Street?** Some customizations are somewhat cumbersome to carry out, because they involve a great variety of tasks and additional configurations that must be carried out to guarantee that the desired campaign is actually carried out, so if you need an application that allows you to carry out the things quite quickly, this may not be the first choice they should make. **What problems is Upland Second Street solving and how is that benefiting you?** Mainly, I have been using it to innovate and improve my company's digital marketing processes, since I was researching and I realized that it had functions that allowed to complement and enhance my digital marketing campaigns, especially email marketing, which was very useful to reach more and more customers and thus achieve that my brand gained greater recognition among users. ### 3. Second Street - Second to none in contesting & Lead Generation **Rating:** 4.0/5.0 stars **Reviewed by:** Jason K. | Director of Digtal Success, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Upland Second Street?** The platform is so easy to understand for both agencies and clients. It's also easy to follow up via email to let entrants know what's going on and who won. **What do you dislike about Upland Second Street?** I least like to have to pay for additional email services as part of the platform. It feels like that should be part of the offering. **What problems is Upland Second Street solving and how is that benefiting you?** We had a "Biggest Fan" contest that need to be up in a matter of weeks. We were able to hit our deadline and achieve the number of leads we were aiming for. ### 4. SS **Rating:** 3.5/5.0 stars **Reviewed by:** Vishal G. | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2019 **What do you like best about Upland Second Street?** Best to build contests, interactive content, and emails that capture audience insights and drive revenue. **What do you dislike about Upland Second Street?** Not that too frequent user of this application. **What problems is Upland Second Street solving and how is that benefiting you?** This application helped in my project to give me content ideas. ### 5. Complex product with lots to offer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Upland Second Street?** Second Street has many options that will likely benefit you in your market. They offer their email service, which includes neat widgets, a simple way to create opt-in and segment audiences and always lend a helping hand. Their contests and interactive content offer endless option to engage with your audience from sweepstakes, photo contests, tournament brackets, ballots, polls, surveys, and quizzes. The regular webinars, seasonal guides and seller guides help coming up with new ideas. Competent team that knows their product! **What do you dislike about Upland Second Street?** I think it is necessary that one person takes the lead organizing the use of Second Street for their company. The platform offers many options and can be overwhelming, so if various individuals don't spend enough time with it benefits of the platform could be missed. Appointing one person as the point of contact helps. **What problems is Upland Second Street solving and how is that benefiting you?** We use the email services as well as various contests for community engagement and received good feedback from the community. They email system integrates well with those contests. ### 6. An easy way to run an online contest **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew S. | Freelance Artist, Writer, Graphics Editor, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2018 **What do you like best about Upland Second Street?** Setting up a contest is easy once you have some experience messing around with the product. You can set up a lot of different types of contests, like tournament brackets for sports, sweepstakes, or a photo submission contest for your site. (Yes, you can have that cutest pet contest!) There are 11 different contests that you can create. **What do you dislike about Upland Second Street?** Managing contests can be a little complicated at first. As a novice, you would have to go through some trial and error to make sure your contest is doing what you want it to do. The good news is that you can set up test contests so you don't have to worry about have a contest that's not exactly what you thought it would be go live on your website. **Recommendations to others considering Upland Second Street:** If you want to run different kinds of contests on your website, give it a try. **What problems is Upland Second Street solving and how is that benefiting you?** Second Street allows us to run contests for football season by allowing us to designate a set of games each week in which the user is tasked with choosing the winner. This allows us to have another to interact with fans of our website. ### 7. Useful and always trying to improve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Upland Second Street?** They give you all the analytics you need in a clear and concise manner. **What do you dislike about Upland Second Street?** A couple of services could be improved like their bracket platforms to flow better and be easier to set up. **Recommendations to others considering Upland Second Street:** I would recommend this product to anyone looking to use a comprehensive data collection platform. I came from using much weaker software and this made my life much easier. **What problems is Upland Second Street solving and how is that benefiting you?** We are able to look and how our email databases breakdown as well as funnel our audiences into different categories to be able to tell more about their specific interests. ### 8. Secondstreet is great for approving viewer photos **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Upland Second Street?** the ease of approving photos for a website that can be viewed by the public. **What do you dislike about Upland Second Street?** I do not like the fact that you canno't separate the viewer submitted photos by submission date. Often times I am looking for a photo and can not find it. **Recommendations to others considering Upland Second Street:** This is a great product for using to approve photos submitted by outside parties **What problems is Upland Second Street solving and how is that benefiting you?** Getting viewer photos approved before release ## Upland Second Street Discussions - [What is Second Street used for?](https://www.g2.com/discussions/what-is-second-street-used-for) - [View Upland Second Street pricing details and edition comparison](https://www.g2.com/products/upland-second-street/reviews?filters%5Bnps_score%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+01%3A59%3A35+-0500&secure%5Bsession_id%5D=a57349ee-57ad-46eb-a075-127195061814&secure%5Btoken%5D=fe38a8446a64dd1e27efcc7a3600434fe236aef896f0898d9392fe14c2d26072&format=llm_user) ## Upland Second Street Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Campaign Creation** - Customizable Templates - Builder - Promotion Variety **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Distribution** - Efficiency - Multi-Channel Marketing - Email - Landing Pages - Text - Embedding - Email Reminders **Data Capture** - Websites - Social Media - Data **Data Collection** - Landing Pages/Web Forms - Real-Time Analytics - Leads - User-Generated Content - Social Media Integration - Customizable Forms **Analytics** - Reporting **Additional Functionality** - Promotions Management - Awards Management - Access Controls/Permissions - Electronic Submission - Blind Judging - Skills Contests (Photo, Essay, Design, etc) - Contact Management - Customizable Fields - Alerts/Notifications - Judging Management - AI Copilot - Entry Fee Processing - Lead Generation - For Marketers - Fraud Detection - Forms Management - CRM - Progress Tracking - Data Import/Export - API - Single Sign On - Customizable Questions - Customizable Branding - Entrant Management - Scoring - Commenting/Notes - Workflow Management - Document Review - Entry Management - Real-Time Data - Polls/Voting - Generative AI - Sweepstakes - Reporting & Statistics - Activity Tracking - Activity Dashboard - Categorization/Grouping - Electronic Payments - SSL Security **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration - Customizable Forms - Customizable Templates **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Reporting & Analytics** - A/B Testing - Basic Reporting **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Upland Second Street Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,742 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,675 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)