--- title: Upland Second Street Reviews meta\_title: 'Upland Second Street Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 65 reviews by the users' company size, role or industry to find out how Upland Second Street works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 65 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Second Street Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Second Street but has limited features. Are you part of the Upland Second Street team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way.  * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Second Street Community](https://www.g2.com/products/upland-second-street/discuss) Languages Supported English, French, Spanish Solution Type All-in-One Overview by Grace Harbison Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 7 months [ View More Pricing Information ](https://www.g2.com/products/upland-second-street/pricing) ## Top-Rated Alternatives [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-second-street/competitors/alternatives) ## User Insights Average based on 65 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Chad B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad B.") CB Chad B. Account Executive Small-Business (50 or fewer emp.) 2/28/2020 "Amazing experience from all aspects." 5/5 What do you like best about Upland Second Street? The resources for ideas and putting things together. The extraordinary amount of help from all departments is the cherry on top. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? I can't think of a downside of using Second Street. Review collected by and hosted on G2.com. Recommendations to others considering Upland Second Street: Don't waste another day without Second Street. Our experience with implementing their service has allowed us to expand clients' contracts and provide them with essentials needed to successfully market themselves at this day in age. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? We're able to offer a client more as a media company, which allows us to make up for lost revenue on the print side of things. One benefit is being able to offer a clients actual results when their campaign comes to an end. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller JK Jason K. Director of Digtal Success Mid-Market (51-1000 emp.) 12/3/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Second Street - Second to none in contesting & Lead Generation" 4/5 What do you like best about Upland Second Street? The platform is so easy to understand for both agencies and clients. It's also easy to follow up via email to let entrants know what's going on and who won. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? I least like to have to pay for additional email services as part of the platform. It feels like that should be part of the offering. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? We had a "Biggest Fan" contest that need to be up in a matter of weeks. We were able to hit our deadline and achieve the number of leads we were aiming for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/20/2019 "Great Contesting/Data platform" 4.5/5 What do you like best about Upland Second Street? They have done a great job of streamlining the workflow for creating promotions and the emails so that it can be done in a timely fashion. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? The custom questions don't have a reset on the data collected unless you put it on the first page of registration. So if we ask if you are interested in buying a car in the next 90 days. Unless that question is placed on the first page of registration it will show that you are interested in buying the next 90 days. Because the system is designed to remember answers which is amazing but being able to have the data expire would be helpful. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? We are able to easily gather and monitor data so that we can send better/more targeted emails to our audiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Newspapers](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Newspapers") AN Verified User in Newspapers Small-Business (50 or fewer emp.) 2/19/2020 "Simple to use, team fast to resond" 4.5/5 What do you like best about Upland Second Street? The team running Second Street is quick to respond in times of need. The interface is easy to use and keeps the process simplified. I'm a new user and have been working with the system for less than two months, but I already feel confident using it. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? I'm still a new user. I've found it easy to use so far and haven't had any issues yet. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? We are a news website using Second Street as an enewsletter service. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/19/2020 "Second Street is great platform with an amazing staff!" 5/5 What do you like best about Upland Second Street? The platform is so user friendly and straightforward. If you have any trouble or technical issues, the staff gets back to you and it is usually fixed immediately. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? I am not a huge fan of the Legacy platform. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? Second Street makes my day to day job very easy. The ease of the platform helps me do a large number of promotions a day. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite PM Philip M. Local Sales Manager Mid-Market (51-1000 emp.) 2/19/2020 "Second Street is THE premiere tool for digital revenue generating ideas!" 5/5 What do you like best about Upland Second Street? Customized contests are the best and have been the most useful for us. We have also had good success with pre-built contests, specifically non-sports ones. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Nothing - all they do is fantastic! We are glad to have them as a tool. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? We are able to approach clients that we wouldn't be able to otherwise. Contests and contest ideas sell long term packages! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller RC Ryan C. Digital Media Specialist Mid-Market (51-1000 emp.) 12/2/2019 "Love this software" 5/5 What do you like best about Upland Second Street? This software has allowed our sales team to truly think outside of the box and create dynamic and effective campaigns for clients. Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Customization of the campaign is possible but can be time-consuming and sometimes cumbersome. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? With Second Street we are better able to engage the audience and potential customers. We have realized that both advertisers and consumers enjoy the interactive content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Amber R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber R.") AR Amber R. Stafford Media | Director of Sales & Marketing Publishing Small-Business (50 or fewer emp.) 11/29/2019 "Second Street Rocks" 5/5 What do you like best about Upland Second Street? Their customer service is amazing. They are always encouraging and educating! Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Nothing! I value this program so much! Review collected by and hosted on G2.com. Recommendations to others considering Upland Second Street: If you are looking for a way to capture revenue in various audiences, will giving your customers sound leads this is your answer! Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? None! If I run into technical issues, they are right on it! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Paige R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paige R.") PR Paige R. Multimedia Marketing Executive Media Production Small-Business (50 or fewer emp.) 12/2/2019 "Great Support. Easy to Use." 5/5 What do you like best about Upland Second Street? User Friendly Answers emails quickly Webinars and resources readily available and presented well Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? Some restrictions for low access users. Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? It brings new marketing opportunities to my clients through contest, sweeps, email blast, etc. All that I can do easily and quickly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller RC Rebecca C. VP Promotions Enterprise (\> 1000 emp.) 11/30/2019 "Great Platform and outstanding Strategy and Support Teams " 5/5 What do you like best about Upland Second Street? Second Street combines a very strong contesting platform with strategic partnership and responsive support for those who work with them - we have been with them several years and over 4 years we expanded to use companywide Review collected by and hosted on G2.com. What do you dislike about Upland Second Street? No dislikes when there are shortfalls they are responsive and resolve Review collected by and hosted on G2.com. Recommendations to others considering Upland Second Street: Build a centralized team to support your company to accelerate results Review collected by and hosted on G2.com. What problems is Upland Second Street solving and how is that benefiting you? Revenue and audience growth which is greatly needed as some other business lines see erosion in our company Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Upland Second Street? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upland Second Street ](https://www.g2.com/products/upland-second-street/discussions/new) GU Guest User What is Second Street used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-second-street-used-for) [ View all Discussions ](https://www.g2.com/products/upland-second-street/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 7 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/upland-second-street/pricing) Upland Second Street Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e780def8ccaabc46de0c6da83776c05/shortstack.png "Product Avatar Image") ShortStack 4.5/5(83) [ Compare Now ](https://www.g2.com/compare/shortstack-vs-upland-second-street) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_033aea9bdbe00f32765d72b3ab71f113/gleam.png "Product Avatar Image") Gleam 4.2/5(27) [ Compare Now ](https://www.g2.com/compare/gleam-vs-upland-second-street) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_32c88ad1e9853be267dc671c3f8fdee2/wishpond.png "Product Avatar Image") Wishpond 3.6/5(180) [ Compare Now ](https://www.g2.com/compare/upland-second-street-vs-wishpond) ##### ##### Upland Second Street Features Email Marketing Building and Personalizing Emails Campaign Creation Customizable Templates Builder Promotion Variety Distribution Efficiency Multi-Channel Marketing Email Data Collection Landing Pages/Web Forms Real-Time Analytics Leads [ View More Features ](https://www.g2.com/products/upland-second-street/features) ##### Categories on G2 [Lead Capture](https://www.g2.com/categories/lead-capture)[Email Marketing](https://www.g2.com/categories/email-marketing)[Sweepstakes](https://www.g2.com/categories/sweepstakes) ##### Explore More [Best VoIP software for small business](https://www.g2.com/discussions/what-is-the-best-voip-software-for-small-businesses)[SQL Compare vs Beyond Compare for database schema comparison: which database comparison tool do developers find easier when synchronising environments?](https://www.g2.com/discussions/sql-compare-vs-beyond-compare-for-database-schema-comparison-which-database-comparison-tool-do-developers-find-easier-when-synchronising-environments)[Best pricing software for small tech business](https://www.g2.com/discussions/best-pricing-software-for-small-tech-business) [What are the highest rated WYSIWYG editors for 20-100 employee SaaS, digital marketing and publishing teams?](https://www.g2.com/discussions/what-are-the-highest-rated-wysiwyg-editors-for-20-100-employee-saas-digital-marketing-and-publishing-teams)[Which construction estimating software is easiest to learn?](https://www.g2.com/discussions/which-construction-estimating-software-is-easiest-to-learn)[Pros and Cons Details](https://www.g2.com/products/upland-second-street/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)