1. [Home](https://www.g2.com/) 2. ... 3. [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization) 4. [Upland RO Innovation Discussions](https://www.g2.com/products/upland-ro-innovation/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3569da6da25edc4cef8d457acd779762/upland-ro-innovation.gif "Product Avatar Image") ](/products/upland-ro-innovation/reviews) [ Upland RO Innovation ](/products/upland-ro-innovation/reviews) (19)4.1/5 Upland RO Innovation is customer reference management software for companies that win. The platform enables businesses to automatically serve up the best customer references, when they’re needed, use AI to leverage intelligence from Sales Wins, and track the impact of references on sales. With integrations to CRM systems like Salesforce, Microsoft Dynamics, and HubSpot, RO Innovation makes it easy to find customer references and testimonials to help sales teams close deals, faster. Customers love RO Innovation for its ability to improve business efficiency across teams, reference match to the buyer journey, capturing the right context in your CRM for sales opportunities, building and maintaining strong relationships with references. Learn more at www.uplandsoftware.com/roinnovation/ Show More * * * ### 36.0 Nps Score Already have Upland RO Innovation? ### All Upland RO Innovation Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Upland RO Innovation used for? ](/discussions/what-is-upland-ro-innovation-used-for) What is Upland RO Innovation used for? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Customer Revenue Optimization (CRO) Software ](https://www.g2.com/tags/customer-revenue-optimization-cro-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Upland+RO+Innovation+questions+and+get+answers+from+expert+users+in+our+Upland+RO+Innovation+Discussions+section.&title=Upland+RO+Innovation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-ro-innovation%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Upland+RO+Innovation+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-ro-innovation%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-ro-innovation%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Upland+RO+Innovation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-ro-innovation%2Fdiscuss%0aAsk+Upland+RO+Innovation+questions+and+get+answers+from+expert+users+in+our+Upland+RO+Innovation+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Upland+RO+Innovation+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-ro-innovation%2Fdiscuss%0aAsk+Upland+RO+Innovation+questions+and+get+answers+from+expert+users+in+our+Upland+RO+Innovation+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/upland-ro-innovation/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-ro-innovation.svg "Product Avatar Image") ### Have you used Upland RO Innovation before? Answer a few questions to help the Upland RO Innovation community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-ro-innovation%2Fdiscuss%3Fsmall_ask%3Dupland-ro-innovation) No