There are a lot of things to like about Kapost. First, having all of our content in one place is essential. The workflows help our internal teams to collaborate and reinforce predetermined flows to improve organization. The editorial calendar is pretty handy for planning and communication as well. But the thing that gives us the most value is the insights that Kapost provides. Being able to see overall content engagement across channels and quickly measure what is working and what is not is fantastic. Kapost's content scoring model actually lets us attribute a dollar amount of ROI to our content which is something we've not been able to easily do in the past. Review collected by and hosted on G2.com.

There are a few things that I've heard from the team regularly. The first is that Kapost can be pretty noisy with notifications, but this is something that the product team is working on actively and we've already seen a lot of improvement on. The second is that it would be really great to be able to customize the gallery to be aligned with our brand. And lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We're constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully. Review collected by and hosted on G2.com.

I like the collaboration aspect so you can see the progress and notes from all involved. It's nice to see everything in one spot. Also great to have access to content in one area. Review collected by and hosted on G2.com.

Custom reports should be customizable to have categories arranged in an order that makes sense, not alphabetical order as exists now. I lodged this complaint/request with our Kapost contact several times. Baked in fields such as dates and locations should feed into custom reports which isn't possible now, so need to add these in as custom fields to populate reporting. Issue is someone filling in the baked in fields and not the custom fields and therefore doesn't populate reporting. You really shouldn't have to do this twice anyway. Review collected by and hosted on G2.com.

Kapost is a dedicated content production tool that packages together critical production capabilities that no other tool has done. Review collected by and hosted on G2.com.

Lack of customizeability in the platform. Some of the features are designed to support processes few people follow, but you can't remove them. I believe this is a result of earlier product iterations where the customer base was smaller and they were still guessing at what the platform should offer and how. Review collected by and hosted on G2.com.

Kapost is a great tool for marketing teams that create different kinds of content, graphics and videos to track progress and ask for review in one interface. The product team seems to be open to improvements. My colleague submitted a file we wanted to store in Kapost and a month later, the capability was added for SVG files. Review collected by and hosted on G2.com.

Kapost is a newer product so there are still navigational bugs in the system from an efficiency perceptive. The product is also dependent on all reviewers buy-in to using the platform so it is not as helpful if you need high-level review from teams outside marketing. Review collected by and hosted on G2.com.

I like the workflows built into the Content pages in Kapost. It's easy to use and intuitive. I also like how it easy it is to collaborate and work on one content piece with team members (share and notify users to complete tasks). The calendar feature is very helpful to see all of our content pieces in calendar format. Review collected by and hosted on G2.com.

Sometimes it's slow and there could be more links from section to section. I would like to be able to easily get back to the campaign page from each individual asset (submitted this request to Kapost already). Review collected by and hosted on G2.com.

Kapost has helped our team seamlessly coordinate production of content. With a lot of content in production it was previously very tough to keep track of what was being produced and what was in the pipeline. With Kapost it is much easier to keep track of your tasks and see when content goes live. Review collected by and hosted on G2.com.

There are improvements that could be made to the insights component of Kapost. It would be helpful to have more custom ways to view the data. Review collected by and hosted on G2.com.

Feature-rich and able to streamline large-scale content operations. We were able to maintain content for a large enterprise thought leadership blog. Review collected by and hosted on G2.com.

Almost too complex. We found it challenging to have the whole team -- client and agency side -- following the same processes within the tool. Review collected by and hosted on G2.com.

As the Email Marketing Specialist at my company, Kapost allows me to easily keep track of our busy email schedule. I can communicate effectively and efficiently will every person involved in email creation/design. Review collected by and hosted on G2.com.

It would be nice if it were easier to notify people of current and upcoming tasks, maybe an alternative to email. Overall, the functionality of Kapost works well for the role I'm in. Review collected by and hosted on G2.com.

Product is very easy to use. The existing integrations are very simple to setup. Our customer success manager is great. Review collected by and hosted on G2.com.

The analytics data is very simple and does not allow for much customization. Workflows are really difficult to work with and build. Most product changes/suggestions are directed to a crowd sourcing request portal and not considered by a real human. Review collected by and hosted on G2.com.

Kapost is very intuitive and easy to customize. Review collected by and hosted on G2.com.

It can be hard to keep up with renaming features and changing looks, but it's quite intuitive regardless. Review collected by and hosted on G2.com.