The immediate support on the Chat format is always very helpful. No problem is too small or big Review collected by and hosted on G2.com.

I have had trouble with image sizing on the newsletter template - it's never quite right. We needed a slight change of template structure and I was a bit surprised by how high the quote for it was. Review collected by and hosted on G2.com.

Adestra delivers ridiculously good customer support. There have been countless times when there was a technical issue at the zero hour and Adestra support has come through and saved the day. Seriously, everything from fixing the way html is rendering on a particular email client, to exporting, correcting and reimporting contact lists.

They really go above and beyond. Review collected by and hosted on G2.com.

The html editor is not the most intuitive system, and the drag and drop editor is really limited (the fact that you can't use both on the same campaign creative seems like a miss). Review collected by and hosted on G2.com.

The customer service. The software architecture. The thorough documentation. Integration capabilities. Macro and micro features are amazing when you want to see the forest from above the trees or if you need to get granular down to the seed of the pinecone. Review collected by and hosted on G2.com.

The list structure and list management is different than other platforms I've used. Instead of sending to containers of subscribers, you need to realize that you can send to specific data points associated to the contacts. You'll dislike it if you don't realize the liberating capabilities it provides. Think of filters instead of one off containers. User Permissions are a bit difficult because of the level of flexibility the platform provides. Review collected by and hosted on G2.com.

Customer service is the best I've encountered. They are polite and attentive and always available. Having just gotten started with MessageFocus, I've had a ton of questions and they are available immediately on live chat or email me back usually within 30 minutes. The ability to see the screen I'm working with and help troubleshoot exactly what i'm trying to do makes it that much quicker to resolve. Everything they've demo'd for us on functionality has been accurate and achievable. We weren't promised anything that wasn't actually possible once we signed on. The interface is extremely easy to use. The layout makes it very self explanatory for a new user. The user guide is a great resource and is written for the average person to comprehend, not just someone in IT.

The user interface is extremely easy to work with. Review collected by and hosted on G2.com.

There is a report feature where you can send a live URL to someone outside of Adestra to view stats of a campaign. This is a great feature, however, the open rate is a % of attempted rather than of delivered. The click rate is a % of opened. We use open/delivered and clicks/delivered company wide, so this may cause some confusion. But, I've put in a request and they said it is something they are working on. They have also offered a custom report which can be downloaded as a CSV file and shared to the business outside of Adestra. Review collected by and hosted on G2.com.

Adestra offers some unique features for reporting and tracking that have proved useful. More important to us is the platform's focus on improving customer best-practices and facilitating that process. The filters and dynamic list features are incredibly useful for complex segmentation - and the marketing automation and conversion tracking features are also very useful additions. The company's Deliverability Management folks are also very knowledgable and pro-active. After having dealt with a variety of different email platforms over the years, I can say that this is the best value platform for mass marketing via email that I've had the good fortune to use. Review collected by and hosted on G2.com.

Some of the same features that make Adestra unique can also make it difficult to train other users on. It is a complex system with many features, and as such offers novice users a bewildering array of choices. My other concern so far is that you cannot remove contacts from your database directly, but have to filter those contacts into lists and ask Adestra to remove them. Review collected by and hosted on G2.com.

Adestra provides everything that you are looking for in an ESP. The templates save a lot of time with HTML creation. The support team is excellent. We are able to place Adestra in our customer’s hands and provide a robust marketing platform. The sales experience with John was excellent. The on-boarding process is seamless thanks to Toby. Review collected by and hosted on G2.com.

We are new users and have only been working with Adestra for the past couple months. We have no dislikes at this time. Adestra does not lack anything. Review collected by and hosted on G2.com.

Best support in the biz. We switched over because they're well-known for their client support. Review collected by and hosted on G2.com.

I don't know that I can think of anything... Review collected by and hosted on G2.com.

Two major perks are the streamlined on-boarding and the dependability of the online chat support. On-boarding new clients is effortless and provides the luxury of creating custom domain authentications via the interface. Also, if a user needs some quick guidance or tips, the online chat support is there to assist. Review collected by and hosted on G2.com.

Building filters to search for certain subscriber groups can be a bit challenging at times and tricky to understand, but with the help of online chat support these tasks are easily achievable. Review collected by and hosted on G2.com.

The support is top-notch. Using the chat support, I've had help with problems big and small relating to HTML, Adestra functions, list filtering and even subject line advice. Response time is nearly instantaneous. For a small company and even smaller email marketing team, this is invaluable. Review collected by and hosted on G2.com.

Aside from a steep learning curve as others have mentioned, an area that could use improvement is navigation. For example, it's easy to go from a campaign report to a list, but harder to go back to the campaign using the platform's navigation buttons. This ties into the learning curve and is something you get use to. Review collected by and hosted on G2.com.

There are not many enterprise level ESPs that improve their platform at the rate that Adestra does. Many ESPs seem to collect a big group of major clients and then sit on their eggs, while their technology grows old and outdated. I've been an Adestra client for over two years and use the platform heavily. The best part about the platform is that they are constantly releasing major new features to keep up with their clients' needs. Not only are they constantly developing cool, new stuff, but they really listen to your input. I've asked for at least 5 updates/enhancements and every single one of them has been implemented in less than 12 months. After 15+ years, the platform is incredibly feature rich and suited well for the most demanding email markers.

Review collected by and hosted on G2.com.

The segmentation/filter tool is slightly difficult to use, although it has many advantages once you get used to it. The message workflow also has a learning curve, but it's very smooth once you get used to it (this goes for any enterprise-level application). Review collected by and hosted on G2.com.