We've used Adestra for email marketing for some time now and in the last year we have focused on mailing automation - often with triggered, personalised or interactive elements. We are very happy with the results, on several levels. Firstly, the automated programs have clearly boosted our open and click rates. Secondly, automation makes our day-to-day mailing workload more manageable. Finally, it's helped us spot further possibilities for new campaigns, which we hadn't thought of creating before. So all in all, Adestra automation has opened up big marketing opportunities for us. Review collected by and hosted on G2.com.

We find the APB intuitive, but sometimes the rest of the platform presents more of a challenge. So it's been a learning curve to use it to its fullest extent, though the support team has been helpful when we've got stuck. Now that we feel we've got to grips with it, we have been able to create some extremely effective campaigns on Adestra and will probably continue to discover even better ways to use it. Review collected by and hosted on G2.com.

I am always impressed by the account managers support, who never hesitate to assist me in day to day queries and on boarding big clients. They are very competent and attentive which is a big help in the agency field when going to another person really helps take the weight off queries. The functionality on Adestra is great, with its multi level platform ensuring that our clients can navigate around the system with organisational ease. I enjoy the conferences and webinars that Adestra provide Review collected by and hosted on G2.com.

We would like to see more in depth integrations available for Magento, and would also like to see additional features within the editor, or even a complete "build your own" templating system which means we don't need to use our developers. Review collected by and hosted on G2.com.

The customer support is excellent which is the most important thing in any ESP because it means that you can overcome anything else. The email editor and the reporting are both super intuitive which is why I brought Adestra in when I joined Prospect. This is the third organisation I have been at that has invested in Adestra because it is such an upgrade on the in-house, bespoke or smaller off-the-shelf platforms they were using. Review collected by and hosted on G2.com.

There are a few things about the editor that I find mildly frustrating but I have no major complaints and never have. Most niggles are promptly sorted out by the customer support team. Review collected by and hosted on G2.com.

Adestra is part of our portfolio of marketing platforms we bring to and implement in the association market. It's one of our leading email marketing tools because of its ease of use, powerful email editor, unique account structure, deep feature set and visual automation program builder.

The Adestra email editor not only allows a non-technical person to build out complex responsive layouts with no knowledge of HTML, it also allows your marketing and communications team to restrict which sections can be edited and exactly how specific sections can be manipulated.

This capability allows the organization to control their brand as they delegate sending responsibilities to other business units within the organization. Review collected by and hosted on G2.com.

I wouldn't categorize this as a "dislike" but more of a "like to have". It would be great to be able to kick-off automation workflows using web hooks.

We do a lot of integration work on top of the Adestra platform and this capability would solve some specific business cases for clients. We do have other mechanisms to accomplish these business cases but web hooks would be a more elegant solution. Review collected by and hosted on G2.com.

Their support team is unparalleled. I am able to get on live chat and in seconds be talking to someone to trouble shoot an issue in my HTML or figure out how to send an AB test. My account rep is also very responsive and helps me with occasional questions. Reporting at a basic level is reliable and I like that you can compare your stats to industry benchmarks. Review collected by and hosted on G2.com.

Their WYSIWYG email editor introduces weird code sometimes. I have to frequently remove weird "<span>" callouts that are added to my code if I edit copy in the editor. Also, sending a time-of-day test is very difficult to set up. You have to set up different campaigns and then suppress the different campaigns from one another to test different send times (instead of just saying "send x% of my campaign at this time and y% of my campaign at that time.") Review collected by and hosted on G2.com.

It's easy to create filters to segment your data into groups of users to target with personalized campaigns. The API integration makes it easy to continuously add new users to campaigns and the automation programs allow you to easily start and stop campaigns as needed. Robust reporting makes it easy to analyze results. Review collected by and hosted on G2.com.

Although AB testing is easy with this platform it does not include the statistical significance of the test results so I have to export the results and manually calculate the significance. It's easy to do, just an additional step needed to validate results. Review collected by and hosted on G2.com.

Adestra has proven to be a great asset for our team over the last two years. The platform is robust and provides great analytics, great user data and still maintains a simplicity that allows non-technical users to take advantage of the tools as well. Review collected by and hosted on G2.com.

While the system is super robust, there are a few report features/data sets that I'd like to be able to export easier. With an API, it may be more doable than I'm aware but we've run into a few scenarios where data was available in the system but we weren't able to export it the same way. Review collected by and hosted on G2.com.

I like that I can set up an automation where email sends will be filtered and sent out at a future point in time without having to manually update the filter before sending. Review collected by and hosted on G2.com.

I wish there was a good way for me to keep my workspace neat by deleting past campaigns. I also wish there was a good way to permanently delete lists. Review collected by and hosted on G2.com.

Adestra is easy to use and flexible. It can handle the essential functions of a standard class enterprise ESP. By far has one of the cleanest UI's. Review collected by and hosted on G2.com.

Adestra can lack some of the more advanced or complex lifecycle functionality found in a Marketo or SFMC. Ideal for finance industries not so much for e-commerce Review collected by and hosted on G2.com.

The level of support has been amazing and Alex has been on hand for our queries in quick time.

We use Adestra both for ourselves and as a prefered partner for our own clients, therefore, it is important that we have clear and timely communications when required.

We recently implemented the Automated Programme Builder for one of our clients and this involved our client having to hop between and being able to understand 2 systems (both ourselves and Adestra). Our account manager Alex Mocanu was able to articulate what was required and set up a demo and assisted us through to delivery of the ABP product. Review collected by and hosted on G2.com.

There was nothing to dislike, therefore I cannot go into this further. Review collected by and hosted on G2.com.