1. Easy to set up templates websites can consume.

2. Can easily see details of email recipients once you get used to how Adestra manages its data.

3. Adding multiple products to your company's workspace is easy. Review collected by and hosted on G2.com.

1. Their support system can be slow to respond to queries.

2. Their API is very outdated. Although they have a more modern one in place, there is no public documentation, and they won't even mention it to you unless you ask.

3. The Adestra UI looks outdated, and their workflow is clunky (tricky to navigate while working and hard to find something). Review collected by and hosted on G2.com.

Adestra's workspace is well organized.

Campaigns can be nested within folders for project management. Users can be given 4 different levels of permission rights, allowing different departments to manage responsibilities.

Reporting can be viewed and exported at the project or campaign level, so stats can be cumulative or campaign specific. A real-time web overview report can be quickly prepared and shared for non-user access.

A built in campaign calendar provides an optional visual overview with navigation.

Simple or dynamic lists (when combining multiple lists and filters) are easily uploaded via CSV file. List forms are easily created through a drag and drop editor. Review collected by and hosted on G2.com.

3 levels of navigation can confuse beginners, but once a user becomes familiar with left and right navigation and breadcrumbs, the structure and functionality is actually convenient. Review collected by and hosted on G2.com.

I think its pretty easy to use. I never used an email program like this so I had to learn from scratch. I found it pretty self explanatory to complete the general email requirements. Customizing is fairly easy as well and their service team is quick to answer. Review collected by and hosted on G2.com.

I don't like the way the layout is set up. I wish some things were easy to find and there is a huge lag when switching through certain pages. Review collected by and hosted on G2.com.

The templates in Adestra are fairly easy to use and manipulate once you have them setup. This keeps emails uniform while still allowing creativity and customization without needing HTML knowledge and skills. The support team is helpful. Review collected by and hosted on G2.com.

Adestra reports are not easily manipulated and exported for further analysis. There is no way to compare campaigns. Exporting options are limited and sometimes require a page by page look at the list. Sending emails at a set date / time is difficult since it is only set for one timezone. Options to make simple additions to templates do not exist and require support, which is not available for all time zones during business hours. "Bounce" lists do not seem to be accurate and can be frustrating. Automation could also be better. Review collected by and hosted on G2.com.

Reliable SaaS based email marketing platform, with enterprise grade features, maintained well. Review collected by and hosted on G2.com.

CPM high, support has suffered significantly since Adestra was acquired by Upland. Proactive platform issue notification needs work. API can be slow to respond. Account management is very poor in our experience. Review collected by and hosted on G2.com.

I use Adestra to send out e-newsletters to a subscriber database. As a magazine editor, my favorite thing about Adestra is that it allows me to easily edit the HTML within the newsletter and adjust the preview text that readers see. Review collected by and hosted on G2.com.

Adestra is a bit complex. Figuring out how to use all of the special features takes time and training. However, their customer service is top notch and has always helped me very quickly if I ran into a problem. Review collected by and hosted on G2.com.

On behalf of BrightWave, I'd like to thank Immanuel, Colin, and Erik for the tremendous effort they've put into ensuring our account is firing on all cylinders. As an customer-centric email agency, our goal is to provide top level service to our clientele, and the Adestra team has mirrored those efforts in their dealings with our team. In my nearly 10 years of digital marketing experience, this has been the single best support team I've had the pleasure of interacting with. We look forward to our continued partnership. Review collected by and hosted on G2.com.

There's nothing our team truly dislikes about the platform. Review collected by and hosted on G2.com.

Adestra have been a true partner to us as we've grown as a business. The account management team have continued to help us to define our CRM strategy, culminating with us winning an award at the Engagement & Loyalty Awards, something we couldn't have done on our own. On top of the their support team, whether via live chat or email, is possibly the best I've dealt with. Review collected by and hosted on G2.com.

More of an area of development, rather than an actual dislike, but would be great to have a WYSIWYG editor for creating segments and email lists, rather than creating filters and rules. Review collected by and hosted on G2.com.

MessageFocus certainly meets our needs, but the Adestra team is what sets this company apart. Our users have glowing praise for the Support team, and the Account team have worked tirelessly to understand our needs (and our quirks). They've truly gone above and beyond to ensure that we get the most out of the platform. Review collected by and hosted on G2.com.

We had some hiccups during our account setup, with data requirements not being fully understood. Together, we found an interim solution that enabled us to keep moving forward, and Adestra dug in to understand our complexities and developed a custom solution to meet our current needs and set us up for the future. Review collected by and hosted on G2.com.

Very easy to set up a basic MAP and even easier to add layers and visualise potential new paths and outcomes. Support are fantastic, account management is dedicated to supporting our teams with finding solutions and coming up with new ideas . Review collected by and hosted on G2.com.

The way Email editor modules work is not standardised. As I work across a multitude of different Workspaces, I would prefer my efforts to not be spend trying to figure out how a particular version of the editor work on a different workspace. Review collected by and hosted on G2.com.