Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"great things to come"
4.5/5
What do you like best about Upland Adestra?

The depths you can go to in data analysys is amazing Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

not all sections are intuitive to navigate to anymore Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"The perfect mix of function and features."
5/5
What do you like best about Upland Adestra?

The organization of Workspaces, Projects, and Campaigns is excellent. The automated program feature and data export options are also impressive. We use the platform on a daily basis with little to no issues. The inferface is very intuitive which helps with onboarding users. Also, their support is exceptional and very responsive. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

Sometimes the reporting pages fail to load for campaigns with many launches. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"On the up!"
4/5
What do you like best about Upland Adestra?

The support is fantastic compared to other ESPs I've used. Audience creation is very powerful and the email editor has good support for many email clients. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

Since the aquisition, the platform has fallen behind competitions in terms of features. A lack of integrations with major software providers is a big miss. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Verified User in Publishing
Mid-Market (51-1000 emp.)
"Robust email marketing tool"
4.5/5
What do you like best about Upland Adestra?

Easy to use, supportive account management team and is updated with new features frequently. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

Sometimes the reporting and analytics can be slow. Review collected by and hosted on G2.com.

DR
Daniel R.
Mid-Market (51-1000 emp.)
"A fantastic product delivered by a company with a passion for customer satisfaction."
4.5/5
What do you like best about Upland Adestra?

Quality product, quality account management. I find the platform easy to use for our large company and account managment across teams viable. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

There is nothing I don't like about Adestra. I wish we had the technical infrastructure to utilise all of the many extra features within the platform Review collected by and hosted on G2.com.

Alex H.
AH
Alex H.
Mid-Market (51-1000 emp.)
"Well run ESP"
4/5
What do you like best about Upland Adestra?

Product is easy to use. Good account management and help guides are very useful. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

Can sometimes be slow in releasing features. Review collected by and hosted on G2.com.

Margarita A.
MA
Margarita A.
Senior Marketing Manager
Enterprise (> 1000 emp.)
"Upland Adestra– email marketing is made easier!"
4.5/5
What do you like best about Upland Adestra?

Upland Adestra is a very moderate and reliable email marketing solution for businesses of all sizes, but I think it is more suitable for small to medium-sized businesses. From selecting templates, customization, sending out emails, and analytics – I think the whole process is smooth and very much sustainable. Upland Adetra is pretty great when it comes to the customization of emails and templates alongside landing pages for better and greater outcomes. It is also very favorable in terms of integrations with other applications and platforms. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

The search feature overall – and the search for specific pictures, documents, or any important work is just not available. This has been giving us a tough time since the start. Although we have found our own loopholes to this issue, this is not a nice and favorable situation. The interface of Adestra seems to be a bit complex for many new users and we have been trying our best to guide them until they grasp it – it works. However, it consumes lots of the time that is invested initially. There should be an easy way out of this problem. Review collected by and hosted on G2.com.

EO
Enric O.
Sales and Marketing Specialist
Enterprise (> 1000 emp.)
"A powerful system that makes it easy to automate campaigns!"
4/5
What do you like best about Upland Adestra?

Reliable SaaS-based email marketing platform with enterprise-class features, well maintained. Support is fantastic, account management is dedicated to supporting our teams in finding solutions and coming up with new ideas. Other marketing solutions certainly meet our needs, but the Upland Adestra team is what sets this company apart. Our users speak highly of the support team and the Account team works tirelessly to understand our needs. They have gone above and beyond to make sure we get the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

We had a few glitches while setting up the account where we didn't fully understand the data requirements. Together, we found an intermediate solution that allowed us to move forward, and Upland Adestra took the time and took the plunge to understand our complexities and develop a tailored solution that met our current needs and prepared us for the future. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"User friendly and a good tool!"
3.5/5
What do you like best about Upland Adestra?

It is very user friendly once you know the basics of how to use the platform, and overall the entirety of the platform isn't too complicated if you know what you're doing. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

Sometimes the areas in which you need to code are a little complicated to get to and aren't the best, but since I mainly use front end side of things with this platform. Review collected by and hosted on G2.com.

SK
Stefan K.
Marketing and CRM Manager
Small-Business (50 or fewer emp.)
""Upland Adestra adds to your efficiency!""
4/5
What do you like best about Upland Adestra?

Upland Adestra is very simple and easy to use. I never had the experience of coming across such a friendly tool that reduces my workload manifold. Although, I had to learn this tool from scratch because of no previous experience yet I found it very self-explanatory and customization is very easy. The service team is very prompt to respond to your queries. Review collected by and hosted on G2.com.

What do you dislike about Upland Adestra?

The reports on Upland Adestra cannot be easily manipulated and exporting these reports is another problem. Campaigns cannot be compared with each other and thus, one cannot have an idea of which type of campaign has worked better. There are few options for exporting. Scheduling of emails is currently not possible with Upland Adestra, and this must be added to the tool. I am not a fan of Adestra’s layout though. I face a big lag when I am supposed to switch between certain pages and some of the things are hard to find. So, I would say that the interface could be much better. Emails can be sent in only a one-time zone which is where Adestra is lacking. Review collected by and hosted on G2.com.