--- title: Upland Adestra Reviews meta\_title: 'Upland Adestra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 102 reviews by the users' company size, role or industry to find out how Upland Adestra works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 102 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Adestra Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Adestra but has limited features. Are you part of the Upland Adestra team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Adestra Community](https://www.g2.com/products/upland-adestra/discuss) Languages Supported English Solution Type All-in-One Overview by Tiffany Young Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) ## Top-Rated Alternatives [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-adestra/competitors/alternatives) ## User Insights Average based on 102 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Mid-Market (51-1000 emp.) 1/31/2017 "Immediate support service online and by phone, and a friendly team" 3/5 What do you like best about Upland Adestra? The immediate support on the Chat format is always very helpful. No problem is too small or big Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I have had trouble with image sizing on the newsletter template - it's never quite right. We needed a slight change of template structure and I was a bit surprised by how high the quote for it was. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? With the changes in the way people consume information, it's important for us to have an effective newsletter reach and Adestra helps to facilitate this. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Blake K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Blake K.") BK Blake K. Content Marketing Manager Consumer Electronics Mid-Market (51-1000 emp.) 4/5/2016 "Setting the bar for customer support in the industry. " 4/5 What do you like best about Upland Adestra? Adestra delivers ridiculously good customer support. There have been countless times when there was a technical issue at the zero hour and Adestra support has come through and saved the day. Seriously, everything from fixing the way html is rendering on a particular email client, to exporting, correcting and reimporting contact lists. They really go above and beyond. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The html editor is not the most intuitive system, and the drag and drop editor is really limited (the fact that you can't use both on the same campaign creative seems like a miss). Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Customer support is unbelievable. If you typically run into technical issues, or struggle with the complexity of complicated list logic, this product can help. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Scaling our email marketing business to match the growth of our company. We have turned email into a major factor in communicating with our customers on a regular cadence. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CK Corben K. Marketing Consultant Broadcast Media Small-Business (50 or fewer emp.) 3/25/2016 "Makes complexity approachable without limiting data capabilities. " 5/5 What do you like best about Upland Adestra? The customer service. The software architecture. The thorough documentation. Integration capabilities. Macro and micro features are amazing when you want to see the forest from above the trees or if you need to get granular down to the seed of the pinecone. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The list structure and list management is different than other platforms I've used. Instead of sending to containers of subscribers, you need to realize that you can send to specific data points associated to the contacts. You'll dislike it if you don't realize the liberating capabilities it provides. Think of filters instead of one off containers. User Permissions are a bit difficult because of the level of flexibility the platform provides. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Read the manual first. Understand the system architecture and the empowerment that it provides. Consider the input and naming conventions you put in and how they will look as the output in the reporting. Custom reports are really awesome. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? The ability to custom tailor to a specific industry is very helpful. Multiple Unsub lists provide this. We've been able to custom tailor the structure from an agency perspective so our reporting is more beneficial and actionable for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nichole C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nichole C.") NC Nichole C. Manager of Email Development Publishing Enterprise (\> 1000 emp.) 3/15/2016 "What you see is what you get! No hidden fees. Great customer service" 5/5 What do you like best about Upland Adestra? Customer service is the best I've encountered. They are polite and attentive and always available. Having just gotten started with MessageFocus, I've had a ton of questions and they are available immediately on live chat or email me back usually within 30 minutes. The ability to see the screen I'm working with and help troubleshoot exactly what i'm trying to do makes it that much quicker to resolve. Everything they've demo'd for us on functionality has been accurate and achievable. We weren't promised anything that wasn't actually possible once we signed on. The interface is extremely easy to use. The layout makes it very self explanatory for a new user. The user guide is a great resource and is written for the average person to comprehend, not just someone in IT. The user interface is extremely easy to work with. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? There is a report feature where you can send a live URL to someone outside of Adestra to view stats of a campaign. This is a great feature, however, the open rate is a % of attempted rather than of delivered. The click rate is a % of opened. We use open/delivered and clicks/delivered company wide, so this may cause some confusion. But, I've put in a request and they said it is something they are working on. They have also offered a custom report which can be downloaded as a CSV file and shared to the business outside of Adestra. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Definitely give it a shot. See about starting with a trial to make sure the tool is what you are looking for. The reps and customer success managers are with you every step of the way. Someone is always available for questions. Almost every question I've asked around a functionality and how it will fit with our current processes, is returned with an answer that is exactly what we were looking for. We were so jaded by other ESP's out there and their empty promises. Adestra is not like those other ESP's. They mean what they say and are with you every step of the way. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We are still new to MessageFocus, but we can't wait to make use of the programs and trigger functionality. We love how quickly a follow up to nonresponders can be set up, and also how easily a new list from responders can be generated. We'll also be making use of the preference center soon to manage our unsubscribes and to create online forms. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![David K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David K.") DK David K. Managing Director Marketing and Advertising Mid-Market (51-1000 emp.) 3/14/2016 "Adestra Offers a Full-Featured Platform for Email Marketing, and Excellent Support" 5/5 What do you like best about Upland Adestra? Adestra offers some unique features for reporting and tracking that have proved useful. More important to us is the platform's focus on improving customer best-practices and facilitating that process. The filters and dynamic list features are incredibly useful for complex segmentation - and the marketing automation and conversion tracking features are also very useful additions. The company's Deliverability Management folks are also very knowledgable and pro-active. After having dealt with a variety of different email platforms over the years, I can say that this is the best value platform for mass marketing via email that I've had the good fortune to use. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Some of the same features that make Adestra unique can also make it difficult to train other users on. It is a complex system with many features, and as such offers novice users a bewildering array of choices. My other concern so far is that you cannot remove contacts from your database directly, but have to filter those contacts into lists and ask Adestra to remove them. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: It is a bit of a learning curve, but leveraging the available features and understanding the overall data structure of the platform will stand you and your programs in good stead. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We have increased our email volume dramatically over the last few years. Using Adestra, coupled with implementation of other best-practices, we have been able to experience over 99% deliverability while sending over 10 million emails each month. We see Adestra's service and superior platform as an important component of our overall list management strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rita H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rita H.") RH Rita H. Director of Marketing Computer Software Small-Business (50 or fewer emp.) 4/6/2016 Business partner of the seller or seller's competitor, not included in G2 scores. "Starting a new partnership! Excellent full packaged ESP!" 5/5 What do you like best about Upland Adestra? Adestra provides everything that you are looking for in an ESP. The templates save a lot of time with HTML creation. The support team is excellent. We are able to place Adestra in our customer’s hands and provide a robust marketing platform. The sales experience with John was excellent. The on-boarding process is seamless thanks to Toby. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? We are new users and have only been working with Adestra for the past couple months. We have no dislikes at this time. Adestra does not lack anything. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: We had demo's for over ten ESP's. Adestra stacked up against all other enterprise ESP's. Take a look around and reviwe others. Adestra was the benchmark that we compared all other. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We are able to provide a state of the art email platform to our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jon N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jon N.") JN Jon N. Co-Founder Marketing and Advertising Mid-Market (51-1000 emp.) 3/25/2016 "Great product, great team" 5/5 What do you like best about Upland Adestra? Best support in the biz. We switched over because they're well-known for their client support. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I don't know that I can think of anything... Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We were in the process of renegotiating our contract with the ESP that we were using when we started talking to Adestra. They met us in a fair place on price but more, when they demonstrated their product, they said something key, that they had live support available via email with quick turn arounds, phone or chat. Our previous ESP was supported through wiki articles. Huge value add. Since signing up with Adestra, they've been a great group to work with. Our account manager has been readily available to offer tips and assistance, the online chat function is a quick way to get fast responses and support emails have been responded to within two hours of sending them with solutions. I would highly recommend Adestra for their product without the added service but when you add that, it's a win! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brandon J M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon J M.") BM Brandon J M. Deliverability Management Specialist Internet Small-Business (50 or fewer emp.) 3/15/2016 "The Adestra platform is reliable, strategic, and organizational." 5/5 What do you like best about Upland Adestra? Two major perks are the streamlined on-boarding and the dependability of the online chat support. On-boarding new clients is effortless and provides the luxury of creating custom domain authentications via the interface. Also, if a user needs some quick guidance or tips, the online chat support is there to assist. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Building filters to search for certain subscriber groups can be a bit challenging at times and tricky to understand, but with the help of online chat support these tasks are easily achievable. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? My company and clients use the Adestra system daily, so system stability and up-time is extremely important. Dealing with millions of records demands capacity and power. This system has gained my approval and it's very comforting to have confidence in the system. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") AP Verified User in Publishing Small-Business (50 or fewer emp.) 4/7/2016 "Big features, big support." 4/5 What do you like best about Upland Adestra? The support is top-notch. Using the chat support, I've had help with problems big and small relating to HTML, Adestra functions, list filtering and even subject line advice. Response time is nearly instantaneous. For a small company and even smaller email marketing team, this is invaluable. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Aside from a steep learning curve as others have mentioned, an area that could use improvement is navigation. For example, it's easy to go from a campaign report to a list, but harder to go back to the campaign using the platform's navigation buttons. This ties into the learning curve and is something you get use to. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Take advantage of the support and documentation that Adestra offers and what your account representative suggests. Don't rush into switching. It takes some time, but is a great platform. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? From bringing email marketing in-house with Adestra, we've been able to turn around projects much quicker. The reports and recommendations provided by our rep are putting us on track to greatly improve our email metrics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/7/2016 "Powerful enterprise-level technology that's still regularly releasing powerful, innovative features" 4.5/5 What do you like best about Upland Adestra? There are not many enterprise level ESPs that improve their platform at the rate that Adestra does. Many ESPs seem to collect a big group of major clients and then sit on their eggs, while their technology grows old and outdated. I've been an Adestra client for over two years and use the platform heavily. The best part about the platform is that they are constantly releasing major new features to keep up with their clients' needs. Not only are they constantly developing cool, new stuff, but they really listen to your input. I've asked for at least 5 updates/enhancements and every single one of them has been implemented in less than 12 months. After 15+ years, the platform is incredibly feature rich and suited well for the most demanding email markers. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The segmentation/filter tool is slightly difficult to use, although it has many advantages once you get used to it. The message workflow also has a learning curve, but it's very smooth once you get used to it (this goes for any enterprise-level application). Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? The flexibility of the account structure is incredibly advantageous and unique among ESPs. Whether you are presetting templates, domains, from addresses, lists, IP addresses, footers, unsubscribe lists, databases, or even completely separate client accounts/brands, Adestra gives you an incredible amount of flexibility in how you setup and configure your account. The support is top notch. The chat window is not just a sales pitch — it's always manned with intelligent, english-speaking representatives who are ready to help, and will actually resolve your issue. The reporting section is very powerful, especially the geo-targeting, heatmap, social, device, conversion, and form reporting. They also have excellent list-based reporting which is lacking in many platforms. The automation program builder is extremely useful, although it certainly has a learning curve. The form builder is really powerful and flexible. They also offer a variety of message editors (WYSIWYG, Drag and Drop, Module Based, HTML code) to suit every type of user, which is really unique. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Upland Adestra? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upland Adestra ](https://www.g2.com/products/upland-adestra/discussions/new) ![Melody G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melody G.") MG Melody Gatdula • Last activity over 4 years ago What is the best way to use this product?or easy ways 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) GU Guest User What is Upland Adestra used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-upland-adestra-used-for) [ View all Discussions ](https://www.g2.com/products/upland-adestra/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) Upland Adestra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital 4.4/5(1,235) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-upland-adestra) ##### ##### Upland Adestra Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/upland-adestra/features) ##### Categories on G2 [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the best DataOps platforms for integrating with analytics tools?](https://www.g2.com/discussions/what-are-the-best-dataops-platforms-for-integrating-with-analytics-tools)[Appcast vs Joveo vs Veritone Hire Programmatic for a talent acquisition team: which gives the best job board reach and bid automation?](https://www.g2.com/discussions/appcast-vs-joveo-vs-veritone-hire-programmatic-for-a-talent-acquisition-team-which-gives-the-best-job-board-reach-and-bid-automation)[What is the leading audit software currently](https://www.g2.com/discussions/what-is-the-leading-audit-software-currently) [Top-rated platforms for workforce shift planning](https://www.g2.com/discussions/top-rated-platforms-for-workforce-shift-planning)[Appian vs Nintex for a team that wants to build internal process applications without needing a dedicated developer for every workflow change?](https://www.g2.com/discussions/appian-vs-nintex-for-a-team-that-wants-to-build-internal-process-applications-without-needing-a-dedicated-developer-for-every-workflow-change)[Pros and Cons Details](https://www.g2.com/products/upland-adestra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)