--- title: Upland Adestra Reviews meta\_title: 'Upland Adestra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 102 reviews by the users' company size, role or industry to find out how Upland Adestra works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 102 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Adestra Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Adestra but has limited features. Are you part of the Upland Adestra team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Adestra Community](https://www.g2.com/products/upland-adestra/discuss) Languages Supported English Solution Type All-in-One Overview by Tiffany Young Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) ## Top-Rated Alternatives [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-adestra/competitors/alternatives) ## User Insights Average based on 102 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![John S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John S.") JS John S. Relocation Manager Internet Small-Business (50 or fewer emp.) 8/22/2017 "Adestra Email Service" 5/5 What do you like best about Upland Adestra? The support is amazing and that is an area my team and clients simply love whenever I ask how is it going. Also very powerful for targeted messaging. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Not much. Like anything you need to spend time making sure you get process flow down. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Switch to Adestra Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Improved delivery of promotional emails. increased sales Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Morgan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Morgan A.") MA Morgan A. Calendar editor/writer at Little Rock Family Publishing Mid-Market (51-1000 emp.) 1/25/2017 "Email marketing solution that offers great analytics" 5/5 What do you like best about Upland Adestra? This software allows you to track so many variables related to your email marketing. The heatmap of emails is a great resource. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I dislike that white-hot is used as a visual marker on the heatmap. As much as this may be scientific, it goes against the archetypal imagery associated with heat. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: If you are on the fence, give their podcast a listen. The conversations give you an idea of what the company is all about. There is also a good deal of insight to glean from the pod. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? I am helping to craft strategies that give us a leg up on other publications. We can isolate things our readers want and produce more of that content. We are finding better connections in the digital realm. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Tom M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom M.") TM Tom M. Digital Marketing Manager Mid-Market (51-1000 emp.) 1/27/2017 "Efficient, functional and highly integrative email marketing software" 4.5/5 What do you like best about Upland Adestra? The seamless integration with Salesforce The highly powerful filtering and query functionality Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Reporting is good but could be better and more customisable Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: If you are using Salesforce as your CRM and require a fully integrated email solution to work alongside it, you can't go wrong with Adestra. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra provides an excellent email marketing solution and its integration with Salesforce ensures that our account managers are all fully aware of and up-to-date with the email communications that have been despatched to their contacts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Government Administration](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Government Administration") UG Verified User in Government Administration Mid-Market (51-1000 emp.) 6/17/2017 "Amazing" 4.5/5 What do you like best about Upland Adestra? This is such a great thing that benefited not only me, but my whole team. It was something that we were able to implement with ease and able to make a smooth transition into. No hassle or even complications. I would recommend this to other businesses. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Nothing to dislike could improve a little bit in speed, but that could also come from our processors as well. Overall amazing experience. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Realized that it is great for me and my team and gets everyone excited about using it. Review collected by and hosted on G2.com. Show More 6/19/2017 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 9/5/2017 "Powerful ESP" 4.5/5 What do you like best about Upland Adestra? Great customer support Knowledgeable staff on best practices Can empty email lists Can upload unsubscribe lists Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I have not found anything yet that I dislike about Adestra Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We partner with Adestra Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/16/2017 "Adestra platform" 5/5 What do you like best about Upland Adestra? The platform is a robust tool and I appreciate how simple and fluid it is to navigate within features. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I have no dislikes about the Adestra platform. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra's support and deliverability team provide excellent assistance. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Seth G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seth G.") SG Seth G. Email Marketing Specialist Marketing and Advertising Mid-Market (51-1000 emp.) 11/29/2016 "Adestra is highly sophisticated" 3.5/5 What do you like best about Upland Adestra? I like the support that we have had while learning the software. Also, we have found that the software has a much greater capacity than we imagined. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? There are some aspects of the reporting that need to be improved. The heatmap feature should allow a user to view multiple launches at once, rather than just one. Exporting detailed reports out of Adestra is messy. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We're trying to create a returning customer base. Adestra allows us to do a lot of dynamic personalization and AB testing to reach each customer in a unique way. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jesse B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesse B.") JB Jesse B. eCommerce Coordinator Wine and Spirits Mid-Market (51-1000 emp.) 4/7/2016 "Adestra - our partner in email" 4.5/5 What do you like best about Upland Adestra? Customer service has been quick and responsive, even with the support team in the UK (our office is in California, so there is a 7 or 8 hour time difference depending on season). Our account managers understand our company and work to bring relevant opportunities and technology to our attention. Live chat is great when it's online, although my work hours mean that I often don't have access to their team in the UK. Fortunately, Adestra has been very accommodating and has provided account support options in the United States as they grow their team over here. Their regular releases are adding new features constantly. Many of which have had a real impact on my workflow. Dynamic lists and automatic CSS inlining within the platform are my two most favorite recent additions. The data export manager is GREAT for organizing response data to use in ad-hoc analysis. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Adestra has not always had access to bleeding edge technology, but that has had a negligible impact on my promo calendar. As a counterpoint to that... everything I use has been rock solid reliable, and they regularly add new features. Navigating the platform and using some of the more advanced features rely on the user (you!) being able to find them, sometimes deeply hidden in menus. Not an issue once you know where they live and how to use them. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Take a good look at what you need from your email service provider. There was a time that we considered a change, but stuck with Adestra because we were able to realize all of our campaign goals on their platform and have been extremely happy with the human elements of the company (and their client support). They have a robust API available for the 'build it yourself' crowd, which we have utilized to add several homegrown features to our account. I tend not to trust WYSIWYG editors (personal opinion, and not a knock on the editor present within Adestra), and prefer to code HTML myself using an app like Sublime Text or Brackets, then upload into Adestra. That means I'm not limited to the built in tools and can use things like a W3C Validator, and other plugins to make my source code more legible and easier to check for correct syntax. Working like this is very smooth with Adestra. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Sending highly relevant customer emails is a primary objective for NakedWines.com. Adestra works with us to leverage the technologies in their platform to maximize custom and dynamic content for our emails. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") UE Verified User in Events Services Small-Business (50 or fewer emp.) 3/15/2017 "Excellent Customer Service and Robust Functionality" 4.5/5 What do you like best about Upland Adestra? Adestra's platform is full of time-saving functionality and advanced features. The ability to set an automated "journey" for your emails increased workflow productivity. Deliverability and open rates are also very good. And customer support from account management to online support is superior. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Haven't fully utilized email design module Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Communication with customers that require a response and the ability to automated follow-up emails and pathways to accomplish this goal. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Scott C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott C.") SC Scott C. Vice President of Marketing Marketing and Advertising Small-Business (50 or fewer emp.) 4/7/2016 "Intuitive, user-friendly, fully capable platform." 4.5/5 What do you like best about Upland Adestra? I had to learn and use this platform initially with no formal training. Yet, I picked up how to use the platform very quickly. It's intuitive in terms of use, features are easy to find, and the process is explained every step of the way. You can do just about everything you need to in this platform, sans some very specific use cases which may require third-party applications. In particular, the reporting is very thorough and useful. And the ability to automatically set up a follow-up email to nonresponders is a great feature that I use on a weekly, if not daily, basis. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The filtering process to create segments is probably the one non-intuitive portion of the platform. The learning curve there was a bit steeper than the rest. But I'm really just nitpicking. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Adestra is a platform that can perform the vast majority of your email marketing needs with a very easy-to-use interface, reasonable pricing, and an ever-improving feature set and infrastructure. Also, their support staff is impeccable. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? I work for an agency, so the ability to manage multiple clients through Workspaces is really nice and easy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Upland Adestra? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upland Adestra ](https://www.g2.com/products/upland-adestra/discussions/new) ![Melody G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melody G.") MG Melody Gatdula • Last activity over 4 years ago What is the best way to use this product?or easy ways 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) GU Guest User What is Upland Adestra used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-upland-adestra-used-for) [ View all Discussions ](https://www.g2.com/products/upland-adestra/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) Upland Adestra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital 4.4/5(1,235) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-upland-adestra) ##### ##### Upland Adestra Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/upland-adestra/features) ##### Categories on G2 [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the best DataOps platforms for integrating with analytics tools?](https://www.g2.com/discussions/what-are-the-best-dataops-platforms-for-integrating-with-analytics-tools)[Appcast vs Joveo vs Veritone Hire Programmatic for a talent acquisition team: which gives the best job board reach and bid automation?](https://www.g2.com/discussions/appcast-vs-joveo-vs-veritone-hire-programmatic-for-a-talent-acquisition-team-which-gives-the-best-job-board-reach-and-bid-automation)[What is the leading audit software currently](https://www.g2.com/discussions/what-is-the-leading-audit-software-currently) [Top-rated platforms for workforce shift planning](https://www.g2.com/discussions/top-rated-platforms-for-workforce-shift-planning)[Appian vs Nintex for a team that wants to build internal process applications without needing a dedicated developer for every workflow change?](https://www.g2.com/discussions/appian-vs-nintex-for-a-team-that-wants-to-build-internal-process-applications-without-needing-a-dedicated-developer-for-every-workflow-change)[Pros and Cons Details](https://www.g2.com/products/upland-adestra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)