--- title: Upland Adestra Reviews meta\_title: 'Upland Adestra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 102 reviews by the users' company size, role or industry to find out how Upland Adestra works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 102 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Adestra Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Adestra but has limited features. Are you part of the Upland Adestra team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Adestra Community](https://www.g2.com/products/upland-adestra/discuss) Languages Supported English Solution Type All-in-One Overview by Tiffany Young Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) ## Top-Rated Alternatives [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-adestra/competitors/alternatives) ## User Insights Average based on 102 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Devan E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devan E.") DE Devan E. Marketing and Research Manager Publishing Mid-Market (51-1000 emp.) 8/14/2017 "Adestra is key to our overall marketing effort." 4.5/5 What do you like best about Upland Adestra? Adestra is user-friendly and has opened up so many doors for our email marketing efforts. We are not only sending better emails than before, but they are highly targeted. An added benefit is it's all happening in less time by using the templated emails. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Some features are not intuitive when putting together an automated campaign. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra has created a way for us to target our emails better with list segmentation, and it's the first time we have been able to personalize an email. On top of that, a high benefit is how much time we're cutting down on putting together a campaign. The templates help that tremendously, as well as the automated campaigns that we can build one time and not have to touch every send. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mark W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark W.") MW Mark W. Advertising and Sales Manager Marketing and Advertising Small-Business (50 or fewer emp.) 9/1/2017 "Highly Recommended!" 5/5 What do you like best about Upland Adestra? There are many things that I LOVE about Adestra: 1. Great product - Does what I want 2. Easy to use 3. Fantastic help and support - always quick to reply with detailed information. 4. Useful blogs and webinars Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Deliverability tab hasn't always worked for me in the past. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: I strongly recommend working with Adestra. The amount of help and support they provide is amazing. They answer your queries in a prompt and detailed manner - very professional. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Aside from the obvious - email marketing - Adestra have worked closely with us to improve deliverability of our mailers. This was always a problem in the past, but thankfully, with Adestra's help, this has now been resolved. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Anna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anna P.") AP Anna P. Marketing Executive Apparel & Fashion Mid-Market (51-1000 emp.) 8/31/2017 "Ease of setting up automation programs saves valuable time" 5/5 What do you like best about Upland Adestra? The Automation Program Builder has been fantastic for us as it has saved us a lot of time where automated campaigns are concerned. The visual element of the APB has been really useful when creating campaigns and series as it allows us to see which contacts will receive a campaign and at what point in their life cycle. We have seen lots of success using the ATB as it has freed up time to allow us to work on optimizing other campaigns. Also the support team are amazing! Having a live chat functionality is probably one of my favourite things - as queries get answered asap. Account Management is brilliant too - always quick to respond and ready to give advice on how to improve deliverability etc. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Nothing to dislike as such. I've had a couple of technical issues in the past but the live chat support team have dealt with any issues extremely quickly. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Spam checker and integrated Litmus client preview is fantastic. Many other suppliers charge for this. It is a necessity when checking campaign previews! Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We have wanted to increase our level of automation in emails to allow us to communicate with contacts at the correct time in their lifecycle with us for a while. The ATB in Adestra has allowed us to set this up very easily with no help from our development team, thus saving our teams valuable time. The ATB also allows us to set up multiple automated campaigns at any one time and easily organise these campaigns so they are delivered to the correct segments. The reporting allows us to optimise campaigns and make important changes. I love the ability to be able to split test live automated campaigns too to achieve maximum results. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jeff G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff G.") JG Jeff G. Editor in Chief - Chief eMail Officer - Director of Publishing Small-Business (50 or fewer emp.) 8/15/2017 "Adestra is the best platform we have seen since Salesforce Marketing Cloud" 5/5 What do you like best about Upland Adestra? The platform contains all the bells and whistles we relied on when using Salesforce. Since switching we are learing that the platform has much more to offer than some of the other Marketing Cloud platforms including IBM, Oracle and Adobe. Best part of the tool is the support. Real people, in country, on the phone, chat or email. They get an A+++ for that one! Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Platform has a learning curve to it. Lots of features, they should come up with a cheat sheet or quick start guide. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Give them a call. Do a demo. You won't be sorry. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Improve day to day communications with our website visitors. This is in the early stages of being realized. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 1/4/2018 "Reasonably robust email marketing platform with good analytics" 3.5/5 What do you like best about Upland Adestra? Adestra combines a comprehensive email campaign builder with a step-by-step checker that is better than many of it competitors. It’s a strong midweight solution for managing large lists with comprehensive analytics. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The user interface is not the most intuitive and is less “quick-play” than MailChimp. I’m also not clear on the integration capabilities with larger platforms such as Salesforce or Shopify. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? As part of my role I need to manage large email campaigns and have a good sense of how those campaigns perform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/17/2017 "Adestra Offers Top Notch Support and Services" 4/5 What do you like best about Upland Adestra? Adestra is user friendly and is easy to learn. The email creation flow is great; it guides you through each step from start to finish without having to navigate to different areas of the user-interface. The best thing about Adestra is their personnel. They provide great support with nice people and quick turnarounds. Colin our account manager is always quick to respond and help. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? We use an agency model with many account. It would be great if our child accounts could have more flexibility as far as data goes, such as, the ability to have suppression lists specific to account versus for the whole agency. I think the filtering UI could be more intuitive. I find it difficult to use and explain. It would be awesome if Adestra had prebuilt templates for those users who are not HTML savvy, as well as, be able to lock down areas in those templates. I do like the reporting features but I would like to see an aggregate reporting option that allows you to pull reports with all campaigns from all projects/workspaces for a time period. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra allows you to build and send emails quickly. They have great staff to help with strategy and deliverability. They are a personable group and provide a level of service you don't see with other email service providers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Mid-Market (51-1000 emp.) 7/20/2017 "A bit of a learning curve but worth it" 4/5 What do you like best about Upland Adestra? Adestra has a lot more capabilities than typical email marketing tools. You're able to split out your account into workspaces, where you can keep user lists separate. I also like all the feature that allows you to previous how your email would look on all different kinds of email platforms. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? There's definitely a learning curve to Adestra. The first time you use it, you'll think there are soooo many steps to sending one simple email. Once you learn it, it definitely gets faster, but it still feels like there are some steps that shouldn't exist. Also, the automation aspect is cool, but again, it takes a bit of time to create it, so if you're constantly creating different emails, you'll have to do that many times. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: If you're looking for a lot of capabilities to your email marketing, definitely look into Adestra. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra allows us to send emails to clients. The reporting features are great, and we're able to A/B test to see what works best. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/1/2017 "Intuitive for new users!" 4/5 What do you like best about Upland Adestra? I like how simple Adestra makes it to move from page to page. It's easy to jump in and out of tasks, save changes, and revisit items you may have left unfinished. They do a really good job of segmenting between email reach outs. Process is very streamlined, and easy to repeat once walked through. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I wish there was a way to see the email reach out as receiver sees it, with full data on click rates so you could visualize the progression better. Right now it's only in list form, and can be confusing if you're not properly tabbing. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We're trying to make sending and tracking email campaigns as easy and informative as possible, as it's something we do many times over on a weekly basis. It's been a smooth role out. Review collected by and hosted on G2.com. Show More 8/23/2017 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 8/9/2017 "Better tools, better service \" 4.5/5 What do you like best about Upland Adestra? Our team at Adestra is always helpful in making sure we have what we need to succeed. Whether it's bringing all our information from our legacy ESP or building us a custom template for an ongoing campaign, Adestra has been readily available. The analytics, email editor and contact management far exceed previous experiences, and there seems to be a solution to any challenge we face. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I didn't expect so much prep work to get our emails set up for easier design and delivery. Now that the set up is complete desiging emails is much easier than before. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: They will find a solution if you haven't yet. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We now have better visibility to how our email marketing is being used and better tools to deliver our content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/11/2017 Business partner of the seller or seller's competitor, not included in G2 scores. "As an agency we recommend Adestra often to our clients with great results and happy clients." 5/5 What do you like best about Upland Adestra? Adestra has great navigation, meaning it moves with you throughout the platform. The user interface is intuitive and easy to pick up. There is a wealth of benefits I haven't even tapped into yet to expand to our client's like conversions and forms and the product is constantly improving and rolling out new features like native picture cropping. Lastly, Adestra support is extremely helpful - often going above and beyond to assist with very technical requests. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The nature of email automation requires complex, abstract thinking beyond launching an email. It also requires the right data and fields with the right business goals. It can be challenging to test a program and get it right, but that is the nature of standing up an automation sequence. Lastly, some features are not baseline with the product and are available "On Demand". This could be seen as an upside because it would overwhelm many if rolled out with everything else, but as our clients advance we just know it is an upsell for some of these features. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Adestra is great if you are not ready for a full blown expensive Marketing Automation program with landing pages, lead funnels, and personas, but want email automation and conversion tracking. Or it can be a great email service provider next to other lead generation software. With experience across multiple platforms, I think the winners with Adestra are the interface, access to support, and the training docs already available. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We roll Adestra out in a phased approach and once the client has been on boarded, or they have turn over, they feel the platform is easy to adopt and pass on. For marketing and communication professionals, they can focus on the message and engagement rather than production and HTML with the WYSIWIG editor. The reporting dashboard is a nice visual to either buckets of email sends or individual campaigns and it goes deeper with geographic information, heat maps, and more. My clients have used the word, "Fun!" again with email, but to give that hard numbers they have seen a 5 point increase in click-through-rates with their responsive email templates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Upland Adestra? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upland Adestra ](https://www.g2.com/products/upland-adestra/discussions/new) ![Melody G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melody G.") MG Melody Gatdula • Last activity over 4 years ago What is the best way to use this product?or easy ways 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) GU Guest User What is Upland Adestra used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-upland-adestra-used-for) [ View all Discussions ](https://www.g2.com/products/upland-adestra/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) Upland Adestra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital 4.4/5(1,235) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-upland-adestra) ##### ##### Upland Adestra Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/upland-adestra/features) ##### Categories on G2 [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the best DataOps platforms for integrating with analytics tools?](https://www.g2.com/discussions/what-are-the-best-dataops-platforms-for-integrating-with-analytics-tools)[Appcast vs Joveo vs Veritone Hire Programmatic for a talent acquisition team: which gives the best job board reach and bid automation?](https://www.g2.com/discussions/appcast-vs-joveo-vs-veritone-hire-programmatic-for-a-talent-acquisition-team-which-gives-the-best-job-board-reach-and-bid-automation)[What is the leading audit software currently](https://www.g2.com/discussions/what-is-the-leading-audit-software-currently) [Top-rated platforms for workforce shift planning](https://www.g2.com/discussions/top-rated-platforms-for-workforce-shift-planning)[Appian vs Nintex for a team that wants to build internal process applications without needing a dedicated developer for every workflow change?](https://www.g2.com/discussions/appian-vs-nintex-for-a-team-that-wants-to-build-internal-process-applications-without-needing-a-dedicated-developer-for-every-workflow-change)[Pros and Cons Details](https://www.g2.com/products/upland-adestra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)