--- title: Upland Adestra Reviews meta\_title: 'Upland Adestra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 102 reviews by the users' company size, role or industry to find out how Upland Adestra works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 102 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Adestra Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Adestra but has limited features. Are you part of the Upland Adestra team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Adestra Community](https://www.g2.com/products/upland-adestra/discuss) Languages Supported English Solution Type All-in-One Overview by Tiffany Young Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) ## Top-Rated Alternatives [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-adestra/competitors/alternatives) ## User Insights Average based on 102 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Johanna B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johanna B.") JB Johanna B. Web Content & Marketing Writer Apparel & Fashion Small-Business (50 or fewer emp.) 8/21/2017 "A very comprehensive system that delivers results" 4.5/5 What do you like best about Upland Adestra? We've used Adestra for email marketing for some time now and in the last year we have focused on mailing automation - often with triggered, personalised or interactive elements. We are very happy with the results, on several levels. Firstly, the automated programs have clearly boosted our open and click rates. Secondly, automation makes our day-to-day mailing workload more manageable. Finally, it's helped us spot further possibilities for new campaigns, which we hadn't thought of creating before. So all in all, Adestra automation has opened up big marketing opportunities for us. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? We find the APB intuitive, but sometimes the rest of the platform presents more of a challenge. So it's been a learning curve to use it to its fullest extent, though the support team has been helpful when we've got stuck. Now that we feel we've got to grips with it, we have been able to create some extremely effective campaigns on Adestra and will probably continue to discover even better ways to use it. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Our mailing has two main facets - brand awareness and sales. We've found that our automated programs are mainly focused on branding. On the pure marketing side we use the platform to sell products and introduce new lines and offers. We of course know the mailing drives direct sales results. And what is interesting is that those customers who don't click-and-buy directly from the emails, refer back to the emails - so they play a 'assist' role in customers decision making for future purchases. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![becky t.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "becky t.") BT becky t. Email Marketing Manager Internet Mid-Market (51-1000 emp.) 8/17/2017 "Very powerful platform, with abundance of support" 4/5 What do you like best about Upland Adestra? I am always impressed by the account managers support, who never hesitate to assist me in day to day queries and on boarding big clients. They are very competent and attentive which is a big help in the agency field when going to another person really helps take the weight off queries. The functionality on Adestra is great, with its multi level platform ensuring that our clients can navigate around the system with organisational ease. I enjoy the conferences and webinars that Adestra provide Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? We would like to see more in depth integrations available for Magento, and would also like to see additional features within the editor, or even a complete "build your own" templating system which means we don't need to use our developers. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Again, Adestra are always on hand to provide us with documentation, conference calls and to assist on the general on boarding and retention of clients. This is great for a busy email manager. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Paul M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul M.") PM Paul M. Head of Marketing Computer Games Small-Business (50 or fewer emp.) 8/17/2017 "I use it everywhere I go" 4.5/5 What do you like best about Upland Adestra? The customer support is excellent which is the most important thing in any ESP because it means that you can overcome anything else. The email editor and the reporting are both super intuitive which is why I brought Adestra in when I joined Prospect. This is the third organisation I have been at that has invested in Adestra because it is such an upgrade on the in-house, bespoke or smaller off-the-shelf platforms they were using. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? There are a few things about the editor that I find mildly frustrating but I have no major complaints and never have. Most niggles are promptly sorted out by the customer support team. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We are a small team and quickly realised we need a high level of automation to give the appearance to our customers that we are much bigger than we are. Using Adestra's Automated Programme Builder we have been able to convert several thousand free newsletter readers into paying magazine subscribers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ronald M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald M.") RM Ronald M. Owner Telecommunications Small-Business (50 or fewer emp.) 8/16/2017 "Power Platform with the Best Email Editor in the Market" 5/5 What do you like best about Upland Adestra? Adestra is part of our portfolio of marketing platforms we bring to and implement in the association market. It's one of our leading email marketing tools because of its ease of use, powerful email editor, unique account structure, deep feature set and visual automation program builder. The Adestra email editor not only allows a non-technical person to build out complex responsive layouts with no knowledge of HTML, it also allows your marketing and communications team to restrict which sections can be edited and exactly how specific sections can be manipulated. This capability allows the organization to control their brand as they delegate sending responsibilities to other business units within the organization. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I wouldn't categorize this as a "dislike" but more of a "like to have". It would be great to be able to kick-off automation workflows using web hooks. We do a lot of integration work on top of the Adestra platform and this capability would solve some specific business cases for clients. We do have other mechanisms to accomplish these business cases but web hooks would be a more elegant solution. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We've implemented Adestra along with our integration technology for dozens of associations which has made these organizations' communication/marketing teams more efficient with their email production leveraging the email editor and automation programs. The reporting is also excellent and allows these organizations to make informed strategic decisions about how they communicate with their members. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Erica F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica F.") EF Erica F. Director of Marketing E-Learning Small-Business (50 or fewer emp.) 8/15/2017 "Pretty easy to use setting up and deploying emails" 4/5 What do you like best about Upland Adestra? Their support team is unparalleled. I am able to get on live chat and in seconds be talking to someone to trouble shoot an issue in my HTML or figure out how to send an AB test. My account rep is also very responsive and helps me with occasional questions. Reporting at a basic level is reliable and I like that you can compare your stats to industry benchmarks. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Their WYSIWYG email editor introduces weird code sometimes. I have to frequently remove weird "\" callouts that are added to my code if I edit copy in the editor. Also, sending a time-of-day test is very difficult to set up. You have to set up different campaigns and then suppress the different campaigns from one another to test different send times (instead of just saying "send x% of my campaign at this time and y% of my campaign at that time.") Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? I work in Adestra for the Business Marketing Association of Colorado, a nonprofit business networking group for which I run the email newsletter program on a volunteer basis. At BMA we are using it to deploy ongoing communications to our members, and it solves the problem well. At the moment we are not using it for any marketing automation/onboarding communications. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Marc A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marc A.") MA Marc A. Senior Marketing Manager Internet Enterprise (\> 1000 emp.) 8/15/2017 "Robust platform with the ability to automate and optimize email campaigns" 4/5 What do you like best about Upland Adestra? It's easy to create filters to segment your data into groups of users to target with personalized campaigns. The API integration makes it easy to continuously add new users to campaigns and the automation programs allow you to easily start and stop campaigns as needed. Robust reporting makes it easy to analyze results. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Although AB testing is easy with this platform it does not include the statistical significance of the test results so I have to export the results and manually calculate the significance. It's easy to do, just an additional step needed to validate results. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: If you're looking for a robust email platform that allows you to continuously AB test your campaigns to improve open rates, click rates and purchase conversions then Adestra can help you take your email marketing to the next level. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We're keeping users that have abandoned their cart during the checkout process engaged and reminding users that their software license is expiring so they can continue using the full featured product. As a result, we've seen increased engagement from our users and increased in revenue from email marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jonathan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonathan B.") JB Jonathan B. Manager, Rich Media Higher Education Enterprise (\> 1000 emp.) 8/14/2017 "A great upgrade from all our previous systems" 5/5 What do you like best about Upland Adestra? Adestra has proven to be a great asset for our team over the last two years. The platform is robust and provides great analytics, great user data and still maintains a simplicity that allows non-technical users to take advantage of the tools as well. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? While the system is super robust, there are a few report features/data sets that I'd like to be able to export easier. With an API, it may be more doable than I'm aware but we've run into a few scenarios where data was available in the system but we weren't able to export it the same way. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra has been our launching pad for weekly emails to our employees as well as regular emails to our students (90k+). We've been able to provide timely messages to all our audiences and keep track of the message effectiveness with Adestra. This in turns allows us to continually fine tune our messaging as well. We've also see a large growth in our prospective student/nurturing programs through Adestra, which has allowed us to reach out to specific targeted audiences and provide automated information about the programs they're interested in. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 5/22/2018 "Effective" 4.5/5 What do you like best about Upland Adestra? I like that I can set up an automation where email sends will be filtered and sent out at a future point in time without having to manually update the filter before sending. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I wish there was a good way for me to keep my workspace neat by deleting past campaigns. I also wish there was a good way to permanently delete lists. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? It allows me to efficiently send out emails to large groups of people with minimal effort due to the automation feature. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/2/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "User friendly email marketing automation" 4/5 What do you like best about Upland Adestra? Adestra is easy to use and flexible. It can handle the essential functions of a standard class enterprise ESP. By far has one of the cleanest UI's. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Adestra can lack some of the more advanced or complex lifecycle functionality found in a Marketo or SFMC. Ideal for finance industries not so much for e-commerce Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: For most verticals, Adestra provides a solid platform to execute enterprise class objectives. My suggestion for more complex project needs, is to ensure during discovery that you are certain about what functionality are must haves. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? As an email marketing consultant, my clients come to me when trying to find the most optimum solution specific to their overall goal. Across the board, using Adestra clients are able to send timely messaging, drill down to the individual user and user habits and see a return on ROI based on those metrics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Chirag G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chirag G.") CG Chirag G. CRM Account Manager Marketing and Advertising Small-Business (50 or fewer emp.) 8/15/2017 "General Account Management support and implementation of APB" 5/5 What do you like best about Upland Adestra? The level of support has been amazing and Alex has been on hand for our queries in quick time. We use Adestra both for ourselves and as a prefered partner for our own clients, therefore, it is important that we have clear and timely communications when required. We recently implemented the Automated Programme Builder for one of our clients and this involved our client having to hop between and being able to understand 2 systems (both ourselves and Adestra). Our account manager Alex Mocanu was able to articulate what was required and set up a demo and assisted us through to delivery of the ABP product. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? There was nothing to dislike, therefore I cannot go into this further. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We are utilising the ABP to use nurture campaigns and we hope to see greater click throughs and uptake. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Upland Adestra? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upland Adestra ](https://www.g2.com/products/upland-adestra/discussions/new) ![Melody G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melody G.") MG Melody Gatdula • Last activity over 4 years ago What is the best way to use this product?or easy ways 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) GU Guest User What is Upland Adestra used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-upland-adestra-used-for) [ View all Discussions ](https://www.g2.com/products/upland-adestra/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) Upland Adestra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital 4.4/5(1,235) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-upland-adestra) ##### ##### Upland Adestra Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/upland-adestra/features) ##### Categories on G2 [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the best DataOps platforms for integrating with analytics tools?](https://www.g2.com/discussions/what-are-the-best-dataops-platforms-for-integrating-with-analytics-tools)[Appcast vs Joveo vs Veritone Hire Programmatic for a talent acquisition team: which gives the best job board reach and bid automation?](https://www.g2.com/discussions/appcast-vs-joveo-vs-veritone-hire-programmatic-for-a-talent-acquisition-team-which-gives-the-best-job-board-reach-and-bid-automation)[What is the leading audit software currently](https://www.g2.com/discussions/what-is-the-leading-audit-software-currently) [Top-rated platforms for workforce shift planning](https://www.g2.com/discussions/top-rated-platforms-for-workforce-shift-planning)[Appian vs Nintex for a team that wants to build internal process applications without needing a dedicated developer for every workflow change?](https://www.g2.com/discussions/appian-vs-nintex-for-a-team-that-wants-to-build-internal-process-applications-without-needing-a-dedicated-developer-for-every-workflow-change)[Pros and Cons Details](https://www.g2.com/products/upland-adestra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)