--- title: Upland Adestra Reviews meta\_title: 'Upland Adestra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 102 reviews by the users' company size, role or industry to find out how Upland Adestra works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 102 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Adestra Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Adestra but has limited features. Are you part of the Upland Adestra team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Adestra Community](https://www.g2.com/products/upland-adestra/discuss) Languages Supported English Solution Type All-in-One Overview by Tiffany Young Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) ## Top-Rated Alternatives [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-adestra/competitors/alternatives) ## User Insights Average based on 102 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/18/2021 "Good for email marketing, but could be better." 3/5 What do you like best about Upland Adestra? 1. Easy to set up templates websites can consume. 2. Can easily see details of email recipients once you get used to how Adestra manages its data. 3. Adding multiple products to your company's workspace is easy. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? 1. Their support system can be slow to respond to queries. 2. Their API is very outdated. Although they have a more modern one in place, there is no public documentation, and they won't even mention it to you unless you ask. 3. The Adestra UI looks outdated, and their workflow is clunky (tricky to navigate while working and hard to find something). Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We were upgrading our email marketing platform from another vendor. Adestra may be outdated, but it is still significantly better than the previous vendor. The main benefits we found are: 1. It is easier to view and maintain the lists of email recipients (as we have some substantial mailing lists). 2. Adestra has automated processes to deliver large datasets to us 3. Their API, though outdated, allows us to pass large amounts of customer information efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Joi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joi B.") JB Joi B. Account Manager Small-Business (50 or fewer emp.) 4/5/2016 Business partner of the seller or seller's competitor, not included in G2 scores. "Adestra: Email Marketing for Growing Businesses" 4.5/5 What do you like best about Upland Adestra? Adestra's workspace is well organized. Campaigns can be nested within folders for project management. Users can be given 4 different levels of permission rights, allowing different departments to manage responsibilities. Reporting can be viewed and exported at the project or campaign level, so stats can be cumulative or campaign specific. A real-time web overview report can be quickly prepared and shared for non-user access. A built in campaign calendar provides an optional visual overview with navigation. Simple or dynamic lists (when combining multiple lists and filters) are easily uploaded via CSV file. List forms are easily created through a drag and drop editor. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? 3 levels of navigation can confuse beginners, but once a user becomes familiar with left and right navigation and breadcrumbs, the structure and functionality is actually convenient. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: It is my opinion that email marketing requires a specific skill set. And while advanced HTML is not required, a basic understanding of HTML is a plus with any ESP. With that said, the Adestra team is working on a drag-and-drop editor which will certainly round out the platform. If you are a medium-sized business and growing, Adestra is a solid platform to invest in. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra offers advanced functionality such as personalization, dynamic (conditional) content, lists with filters and exclusions, programmatic campaigns and welcomes series. Depending on your goals, the product features are rich. Review collected by and hosted on G2.com. Show More 9/4/2020 Validated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Small-Business (50 or fewer emp.) 9/25/2019 "Adestra" 4/5 What do you like best about Upland Adestra? I think its pretty easy to use. I never used an email program like this so I had to learn from scratch. I found it pretty self explanatory to complete the general email requirements. Customizing is fairly easy as well and their service team is quick to answer. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I don't like the way the layout is set up. I wish some things were easy to find and there is a huge lag when switching through certain pages. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Its a pretty straightforward product when it comes to the basics. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? I'm not sure what sort of problems I could solve with Adestra. It helps me get the job done and I haven't had any issues with the platform in general. It makes sending emails easier. I do wish they had more tutorials for certain email customization. I find myself having to go back and forth a lot with their customer service. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") UR Verified User in Research Mid-Market (51-1000 emp.) 5/23/2019 "Gets the job done, but lacking in features / integration" 2.5/5 What do you like best about Upland Adestra? The templates in Adestra are fairly easy to use and manipulate once you have them setup. This keeps emails uniform while still allowing creativity and customization without needing HTML knowledge and skills. The support team is helpful. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Adestra reports are not easily manipulated and exported for further analysis. There is no way to compare campaigns. Exporting options are limited and sometimes require a page by page look at the list. Sending emails at a set date / time is difficult since it is only set for one timezone. Options to make simple additions to templates do not exist and require support, which is not available for all time zones during business hours. "Bounce" lists do not seem to be accurate and can be frustrating. Automation could also be better. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Research the software, test it, and work with their customer services team to ensure that the product will meet your needs. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra is a fairly simple platform that allows our team to send various email campaigns ranging from marketing to customer services. Customer Service is general helpful and responsive, and we have been able to integrate our branding / style to ready-to-go templates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") EM Verified User in Media Production Mid-Market (51-1000 emp.) 10/23/2019 "Stable email platform, but support needs work" 4/5 What do you like best about Upland Adestra? Reliable SaaS based email marketing platform, with enterprise grade features, maintained well. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? CPM high, support has suffered significantly since Adestra was acquired by Upland. Proactive platform issue notification needs work. API can be slow to respond. Account management is very poor in our experience. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: watch out for overage charges in contract term Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Easily manage high email volumes, and regular outbound campaigns. Solid deliverability, and response processing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite AC Alexis C. Editor of Little Rock Family magazine Mid-Market (51-1000 emp.) 2/11/2019 "Targeted Email Marketing Solutions, But a Bit Complex" 3.5/5 What do you like best about Upland Adestra? I use Adestra to send out e-newsletters to a subscriber database. As a magazine editor, my favorite thing about Adestra is that it allows me to easily edit the HTML within the newsletter and adjust the preview text that readers see. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Adestra is a bit complex. Figuring out how to use all of the special features takes time and training. However, their customer service is top notch and has always helped me very quickly if I ran into a problem. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: It's expensive so it needs to be worth the money for your company! Although I don't deal with the budget end of it, I know from my managers that it's much more costly than many other similar softwares that can offer similar results. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? It has helped us increase our open rate on our e-newsletters thanks to the option to "resend" the newsletter to non-openers. I get to write a new subject line and send the same email out to people who didn't open it the first time around. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite TM Trevor M. Mid-Market (51-1000 emp.) 6/14/2018 "Adestra is an Exceptional ESP!" 5/5 What do you like best about Upland Adestra? On behalf of BrightWave, I'd like to thank Immanuel, Colin, and Erik for the tremendous effort they've put into ensuring our account is firing on all cylinders. As an customer-centric email agency, our goal is to provide top level service to our clientele, and the Adestra team has mirrored those efforts in their dealings with our team. In my nearly 10 years of digital marketing experience, this has been the single best support team I've had the pleasure of interacting with. We look forward to our continued partnership. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? There's nothing our team truly dislikes about the platform. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Use it. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Simple, effective and efficient email data management and deployment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mark H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark H.") MH Mark H. Chief Digital Officer Retail Small-Business (50 or fewer emp.) 10/2/2017 "Great platform and even better team" 5/5 What do you like best about Upland Adestra? Adestra have been a true partner to us as we've grown as a business. The account management team have continued to help us to define our CRM strategy, culminating with us winning an award at the Engagement & Loyalty Awards, something we couldn't have done on our own. On top of the their support team, whether via live chat or email, is possibly the best I've dealt with. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? More of an area of development, rather than an actual dislike, but would be great to have a WYSIWYG editor for creating segments and email lists, rather than creating filters and rules. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: I have already recommended to many people and if CRM tools come up for selection in any future role I may have, Adestra would certainly be in the mix. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Despite being a small team, with limited resources, the platform and support have enabled us the levels of targeting, personalisation and volumes usually associated with CRM from much bigger brands. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sonia M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sonia M.") SM Sonia M. Digital Marketing Manager Real Estate Enterprise (\> 1000 emp.) 8/28/2017 "Account Team/Support is Second to None" 5/5 What do you like best about Upland Adestra? MessageFocus certainly meets our needs, but the Adestra team is what sets this company apart. Our users have glowing praise for the Support team, and the Account team have worked tirelessly to understand our needs (and our quirks). They've truly gone above and beyond to ensure that we get the most out of the platform. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? We had some hiccups during our account setup, with data requirements not being fully understood. Together, we found an interim solution that enabled us to keep moving forward, and Adestra dug in to understand our complexities and developed a custom solution to meet our current needs and set us up for the future. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra has enabled us to streamline email communication for all marketing teams across our organization, and we continue to see adoption across other areas of the business. We've seen resource and process efficiencies, and are seeing wider adoption of A/B testing, personalization and segmentation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Alexandra N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandra N.") AN Alexandra N. Senior Marketing Executive Events Services Mid-Market (51-1000 emp.) 8/25/2017 "Powerful system that makes delivering successful automation campaigns easy" 5/5 What do you like best about Upland Adestra? Very easy to set up a basic MAP and even easier to add layers and visualise potential new paths and outcomes. Support are fantastic, account management is dedicated to supporting our teams with finding solutions and coming up with new ideas . Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The way Email editor modules work is not standardised. As I work across a multitude of different Workspaces, I would prefer my efforts to not be spend trying to figure out how a particular version of the editor work on a different workspace. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Always opt for the email editor function as opposed to HTML as they are more versatile and quicker to use. Think about all of the module variables you would like in the editor from the outset so you can be more cost effective in your set up. Always ask Adestra for best practice support if in doubt. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Improving customer interaction, adapting campaigns based on insightful reporting, improving customer conversion. It's a really great tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Upland Adestra? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upland Adestra ](https://www.g2.com/products/upland-adestra/discussions/new) ![Melody G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melody G.") MG Melody Gatdula • Last activity over 4 years ago What is the best way to use this product?or easy ways 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) GU Guest User What is Upland Adestra used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-upland-adestra-used-for) [ View all Discussions ](https://www.g2.com/products/upland-adestra/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) Upland Adestra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital 4.4/5(1,235) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-upland-adestra) ##### ##### Upland Adestra Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/upland-adestra/features) ##### Categories on G2 [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the best DataOps platforms for integrating with analytics tools?](https://www.g2.com/discussions/what-are-the-best-dataops-platforms-for-integrating-with-analytics-tools)[Appcast vs Joveo vs Veritone Hire Programmatic for a talent acquisition team: which gives the best job board reach and bid automation?](https://www.g2.com/discussions/appcast-vs-joveo-vs-veritone-hire-programmatic-for-a-talent-acquisition-team-which-gives-the-best-job-board-reach-and-bid-automation)[What is the leading audit software currently](https://www.g2.com/discussions/what-is-the-leading-audit-software-currently) [Top-rated platforms for workforce shift planning](https://www.g2.com/discussions/top-rated-platforms-for-workforce-shift-planning)[Appian vs Nintex for a team that wants to build internal process applications without needing a dedicated developer for every workflow change?](https://www.g2.com/discussions/appian-vs-nintex-for-a-team-that-wants-to-build-internal-process-applications-without-needing-a-dedicated-developer-for-every-workflow-change)[Pros and Cons Details](https://www.g2.com/products/upland-adestra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)