--- title: Upland Adestra Reviews meta_title: 'Upland Adestra Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 102 reviews by the users' company size, role or industry to find out how Upland Adestra works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 102 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Adestra Reviews **Vendor:** Upland Software **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 102 ## About Upland Adestra Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. ## Upland Adestra Pros & Cons **What users like:** - Users find Upland Adestra to be a **user-friendly automated tool** , making campaign management simple and effective. (10 reviews) - Users value the **powerful automation capabilities** of Upland Adestra, enhancing efficiency and personalization in email campaigns. (9 reviews) - Users value the **intuitive email editor** in Upland Adestra, enhancing their email campaign drafting experience effectively. (9 reviews) - Users value the **powerful automation capabilities** of Upland Adestra, enhancing efficiency and personalization in email campaigns. (8 reviews) - Users value the **easy-to-use drag-and-drop editor** of Upland Adestra for creating and customizing email campaigns. (8 reviews) - Intuitive (7 reviews) - Data Analytics (6 reviews) - Segmentation (6 reviews) - Users value the **customizable workflows** of Upland Adestra, enhancing email deliverability and campaign effectiveness. (5 reviews) - Personalization (5 reviews) **What users dislike:** - Users struggle with the **steep learning curve** of Upland Adestra, finding the interface outdated and unintuitive for newcomers. (5 reviews) - Users find the **interface less intuitive** , particularly for beginners, leading to a steep learning curve and navigation challenges. (4 reviews) - Users find the **missing features** of Upland Adestra make the platform feel outdated and less intuitive for newcomers. (4 reviews) - Users find Upland Adestra's **non-intuitive features** challenging, particularly for beginners facing a steep learning curve. (4 reviews) - Users find **difficult navigation** in Upland Adestra, particularly frustrating for beginners due to its outdated and unintuitive interface. (3 reviews) - Users often struggle with a **lack of guidance** in navigating Upland Adestra, especially for beginners and new features. (3 reviews) - Users note **limited customization options** in Upland Adestra, feeling constrained by template and design flexibility. (3 reviews) - Poor Customer Support (3 reviews) - Users experience **slow performance** during campaigns, affecting usability and response times from customer support. (3 reviews) - Steep Learning Curve (3 reviews) ## Upland Adestra Reviews ### 1. Adestra is key to our overall marketing effort. **Rating:** 4.5/5.0 stars **Reviewed by:** Devan E. | Marketing and Research Manager, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2017 **What do you like best about Upland Adestra?** Adestra is user-friendly and has opened up so many doors for our email marketing efforts. We are not only sending better emails than before, but they are highly targeted. An added benefit is it's all happening in less time by using the templated emails. **What do you dislike about Upland Adestra?** Some features are not intuitive when putting together an automated campaign. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra has created a way for us to target our emails better with list segmentation, and it's the first time we have been able to personalize an email. On top of that, a high benefit is how much time we're cutting down on putting together a campaign. The templates help that tremendously, as well as the automated campaigns that we can build one time and not have to touch every send. ### 2. Highly Recommended! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark W. | Advertising and Sales Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2017 **What do you like best about Upland Adestra?** There are many things that I LOVE about Adestra: 1. Great product - Does what I want 2. Easy to use 3. Fantastic help and support - always quick to reply with detailed information. 4. Useful blogs and webinars **What do you dislike about Upland Adestra?** Deliverability tab hasn't always worked for me in the past. **Recommendations to others considering Upland Adestra:** I strongly recommend working with Adestra. The amount of help and support they provide is amazing. They answer your queries in a prompt and detailed manner - very professional. **What problems is Upland Adestra solving and how is that benefiting you?** Aside from the obvious - email marketing - Adestra have worked closely with us to improve deliverability of our mailers. This was always a problem in the past, but thankfully, with Adestra's help, this has now been resolved. ### 3. Ease of setting up automation programs saves valuable time **Rating:** 5.0/5.0 stars **Reviewed by:** Anna P. | Marketing Executive, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2017 **What do you like best about Upland Adestra?** The Automation Program Builder has been fantastic for us as it has saved us a lot of time where automated campaigns are concerned. The visual element of the APB has been really useful when creating campaigns and series as it allows us to see which contacts will receive a campaign and at what point in their life cycle. We have seen lots of success using the ATB as it has freed up time to allow us to work on optimizing other campaigns. Also the support team are amazing! Having a live chat functionality is probably one of my favourite things - as queries get answered asap. Account Management is brilliant too - always quick to respond and ready to give advice on how to improve deliverability etc. **What do you dislike about Upland Adestra?** Nothing to dislike as such. I've had a couple of technical issues in the past but the live chat support team have dealt with any issues extremely quickly. **Recommendations to others considering Upland Adestra:** Spam checker and integrated Litmus client preview is fantastic. Many other suppliers charge for this. It is a necessity when checking campaign previews! **What problems is Upland Adestra solving and how is that benefiting you?** We have wanted to increase our level of automation in emails to allow us to communicate with contacts at the correct time in their lifecycle with us for a while. The ATB in Adestra has allowed us to set this up very easily with no help from our development team, thus saving our teams valuable time. The ATB also allows us to set up multiple automated campaigns at any one time and easily organise these campaigns so they are delivered to the correct segments. The reporting allows us to optimise campaigns and make important changes. I love the ability to be able to split test live automated campaigns too to achieve maximum results. ### 4. Adestra is the best platform we have seen since Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff G. | Editor in Chief - Chief eMail Officer - Director of Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2017 **What do you like best about Upland Adestra?** The platform contains all the bells and whistles we relied on when using Salesforce. Since switching we are learing that the platform has much more to offer than some of the other Marketing Cloud platforms including IBM, Oracle and Adobe. Best part of the tool is the support. Real people, in country, on the phone, chat or email. They get an A+++ for that one! **What do you dislike about Upland Adestra?** Platform has a learning curve to it. Lots of features, they should come up with a cheat sheet or quick start guide. **Recommendations to others considering Upland Adestra:** Give them a call. Do a demo. You won't be sorry. **What problems is Upland Adestra solving and how is that benefiting you?** Improve day to day communications with our website visitors. This is in the early stages of being realized. ### 5. Reasonably robust email marketing platform with good analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Upland Adestra?** Adestra combines a comprehensive email campaign builder with a step-by-step checker that is better than many of it competitors. It’s a strong midweight solution for managing large lists with comprehensive analytics. **What do you dislike about Upland Adestra?** The user interface is not the most intuitive and is less “quick-play” than MailChimp. I’m also not clear on the integration capabilities with larger platforms such as Salesforce or Shopify. **What problems is Upland Adestra solving and how is that benefiting you?** As part of my role I need to manage large email campaigns and have a good sense of how those campaigns perform. ### 6. Adestra Offers Top Notch Support and Services **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2017 **What do you like best about Upland Adestra?** Adestra is user friendly and is easy to learn. The email creation flow is great; it guides you through each step from start to finish without having to navigate to different areas of the user-interface. The best thing about Adestra is their personnel. They provide great support with nice people and quick turnarounds. Colin our account manager is always quick to respond and help. **What do you dislike about Upland Adestra?** We use an agency model with many account. It would be great if our child accounts could have more flexibility as far as data goes, such as, the ability to have suppression lists specific to account versus for the whole agency. I think the filtering UI could be more intuitive. I find it difficult to use and explain. It would be awesome if Adestra had prebuilt templates for those users who are not HTML savvy, as well as, be able to lock down areas in those templates. I do like the reporting features but I would like to see an aggregate reporting option that allows you to pull reports with all campaigns from all projects/workspaces for a time period. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra allows you to build and send emails quickly. They have great staff to help with strategy and deliverability. They are a personable group and provide a level of service you don't see with other email service providers. ### 7. A bit of a learning curve but worth it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2017 **What do you like best about Upland Adestra?** Adestra has a lot more capabilities than typical email marketing tools. You're able to split out your account into workspaces, where you can keep user lists separate. I also like all the feature that allows you to previous how your email would look on all different kinds of email platforms. **What do you dislike about Upland Adestra?** There's definitely a learning curve to Adestra. The first time you use it, you'll think there are soooo many steps to sending one simple email. Once you learn it, it definitely gets faster, but it still feels like there are some steps that shouldn't exist. Also, the automation aspect is cool, but again, it takes a bit of time to create it, so if you're constantly creating different emails, you'll have to do that many times. **Recommendations to others considering Upland Adestra:** If you're looking for a lot of capabilities to your email marketing, definitely look into Adestra. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra allows us to send emails to clients. The reporting features are great, and we're able to A/B test to see what works best. ### 8. Intuitive for new users! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Upland Adestra?** I like how simple Adestra makes it to move from page to page. It's easy to jump in and out of tasks, save changes, and revisit items you may have left unfinished. They do a really good job of segmenting between email reach outs. Process is very streamlined, and easy to repeat once walked through. **What do you dislike about Upland Adestra?** I wish there was a way to see the email reach out as receiver sees it, with full data on click rates so you could visualize the progression better. Right now it's only in list form, and can be confusing if you're not properly tabbing. **What problems is Upland Adestra solving and how is that benefiting you?** We're trying to make sending and tracking email campaigns as easy and informative as possible, as it's something we do many times over on a weekly basis. It's been a smooth role out. ### 9. Better tools, better service \ **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2017 **What do you like best about Upland Adestra?** Our team at Adestra is always helpful in making sure we have what we need to succeed. Whether it's bringing all our information from our legacy ESP or building us a custom template for an ongoing campaign, Adestra has been readily available. The analytics, email editor and contact management far exceed previous experiences, and there seems to be a solution to any challenge we face. **What do you dislike about Upland Adestra?** I didn't expect so much prep work to get our emails set up for easier design and delivery. Now that the set up is complete desiging emails is much easier than before. **Recommendations to others considering Upland Adestra:** They will find a solution if you haven't yet. **What problems is Upland Adestra solving and how is that benefiting you?** We now have better visibility to how our email marketing is being used and better tools to deliver our content. ### 10. As an agency we recommend Adestra often to our clients with great results and happy clients. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2017 **What do you like best about Upland Adestra?** Adestra has great navigation, meaning it moves with you throughout the platform. The user interface is intuitive and easy to pick up. There is a wealth of benefits I haven't even tapped into yet to expand to our client's like conversions and forms and the product is constantly improving and rolling out new features like native picture cropping. Lastly, Adestra support is extremely helpful - often going above and beyond to assist with very technical requests. **What do you dislike about Upland Adestra?** The nature of email automation requires complex, abstract thinking beyond launching an email. It also requires the right data and fields with the right business goals. It can be challenging to test a program and get it right, but that is the nature of standing up an automation sequence. Lastly, some features are not baseline with the product and are available "On Demand". This could be seen as an upside because it would overwhelm many if rolled out with everything else, but as our clients advance we just know it is an upsell for some of these features. **Recommendations to others considering Upland Adestra:** Adestra is great if you are not ready for a full blown expensive Marketing Automation program with landing pages, lead funnels, and personas, but want email automation and conversion tracking. Or it can be a great email service provider next to other lead generation software. With experience across multiple platforms, I think the winners with Adestra are the interface, access to support, and the training docs already available. **What problems is Upland Adestra solving and how is that benefiting you?** We roll Adestra out in a phased approach and once the client has been on boarded, or they have turn over, they feel the platform is easy to adopt and pass on. For marketing and communication professionals, they can focus on the message and engagement rather than production and HTML with the WYSIWIG editor. The reporting dashboard is a nice visual to either buckets of email sends or individual campaigns and it goes deeper with geographic information, heat maps, and more. My clients have used the word, "Fun!" again with email, but to give that hard numbers they have seen a 5 point increase in click-through-rates with their responsive email templates. ### 11. Adestra Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Upland Adestra?** The segmentation of workspaces, projects, and campaigns is great. We have ours split up by which team member is sending the emails, so it makes dashboards a lot less cluttered and you only see the campaigns that you sent out. I like that there is an automation function; I haven't used it too much yet, but it's handy to not have to go back in and set up replies to each email. Their support is great - you can chat, email, call and they respond very quickly; they do also have a "FAQ" of sorts to walk you through how to everything. **What do you dislike about Upland Adestra?** The UI is not great; it looks old and it's not always intuitive as to what things mean. You have to learn all of the terminology that doesn't always make sense and it's really confusing at first if you are switching from another tool. **Recommendations to others considering Upland Adestra:** There's a lot that Adestra can do, but it takes time to learn all of the capabilities and how they work. Make sure you have time to learn and implement everything. Make sure your lists are as clean as possible especially in the beginning because you have to build up your sender reputation; we didn't and we ended up having to start over. **What problems is Upland Adestra solving and how is that benefiting you?** We are using Adestra to send emails on behalf of our customers. It's been great having set pricing and not just increasing our spend each month because we added new people to email. ### 12. Custom front end UI and API integration with Message Focus **Rating:** 5.0/5.0 stars **Reviewed by:** Conrad H. | Founder, CEO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2017 **What do you like best about Upland Adestra?** Customer support is excellent - the best we've seen in this industry. **What do you dislike about Upland Adestra?** Given the nature of how we private label Message Focus into our own custom UI, we'd like a bit more customization when it comes to URLs and user access settings within Message Focus. **Recommendations to others considering Upland Adestra:** Excellent choice! We are super satisfied. **What problems is Upland Adestra solving and how is that benefiting you?** We use Message Focus for our backend email deployment and automated sequences. ### 13. Great service, always developing **Rating:** 4.5/5.0 stars **Reviewed by:** Mick D. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2017 **What do you like best about Upland Adestra?** Many cloud services say they put customers first but very few actually live up to the claim. Adestra is the exception with excellent, knowledgable, speedy customer service. **What do you dislike about Upland Adestra?** Quotes for development and design seem high, at least too high for my some of my clients! **Recommendations to others considering Upland Adestra:** Do the on boarding. **What problems is Upland Adestra solving and how is that benefiting you?** Streamlining customer lifecycle comms through automation. Achieving high levels of personalisation easily. Reports are good. ### 14. Adestra's Message focus and The Dream Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy W. | Audience Development Manager, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2017 **What do you like best about Upland Adestra?** Adestra's customer service is like nothing I have ever experienced in my long life of working. They are polite, respectful and super fast. **What do you dislike about Upland Adestra?** There is nothing to dislike about the product or the service. **Recommendations to others considering Upland Adestra:** Jump right in. Adestra not only provides everything we need to ensure we have control on our campaigns but their customer support is exceptional and reassuring. I am a new user and didnt know anyting at all about campaign marketing, with Adestra's help and attending their online webinars I have manage to really start to understand everything. Do attend their conferences and go the Christmas Quizz is a real hoot! **What problems is Upland Adestra solving and how is that benefiting you?** I am responsible for data and brand marketing for 14 brands, Adestra are at the top of my favourite suppliers list - I wish they wrote programmes and run all the other software systems we have to jump through on a daily basis. ### 15. Customer service exceeded expectations **Rating:** 4.5/5.0 stars **Reviewed by:** Julie K. | Marketing Coordinator, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2017 **What do you like best about Upland Adestra?** Customer service is unrivalled. I've had a great account manager and the help of a support team who really know their stuff and are always happy to help. **What do you dislike about Upland Adestra?** There's nothing to dislike so far. There's nothing to dislike so far. **What problems is Upland Adestra solving and how is that benefiting you?** We've automated some of our email campaigns, which has helped to streamline our communications and to nurture relationships with our clients. ### 16. Solid product with outstanding customer support/service **Rating:** 5.0/5.0 stars **Reviewed by:** Derrol M. | Executive Director - Colorado BMA, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2016 **What do you like best about Upland Adestra?** First, I can't say enough about the customer support. Whether its online chat or a call, I always get an immediate answer (and a lot of patience as my skills challenge even the best rep). Even better is my account rep who patiently explains things to me, answers questions immediately (often in the same day) and is always available to provide his expertise to my challenge. The software is straightforward, easy to use and gives me a professional looking product I can send to my customers. **What do you dislike about Upland Adestra?** As I mentioned, I am tech challenged. Some of the layout functions are not necessarily intuitive and the text controls in layout are not always the easiest. I have worked in several other platforms, however, and have had these same exact issues. What sets Adestra apart for me, is the support so that when I have these issues, I can resolve it immediately. **What problems is Upland Adestra solving and how is that benefiting you?** As a small association with an equally small budget, our primary contact with members and prospects is through email. Adestra allows me to easily reach them and track whether they are opening our communications. We are in the process of utilizing the true power of Adestra through implementation of drip campaigns to prospects and former members. ### 17. Great Customer Service and Email Client **Rating:** 4.5/5.0 stars **Reviewed by:** Jairus P. | Junior Product Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2016 **What do you like best about Upland Adestra?** The customer service is great. The online chat is always helpful and if they don't have the solution to an issue there is almost always a resolution within a day or two. The automation features are also great and very simple to setup somewhat complex sending systems. Customer service is definitely the biggest plus here and i can't emphasize how great they are! Email list managment is also a good feature. They offer both Remote lists(fetches list from URL or FTP everyday) and API integration) which makes it very simple to manage a live, or day to day list. The drag and drop automation is great and makes it very quick and easy to setup email programs! **What do you dislike about Upland Adestra?** The UI can be a little confusing and hard to work with. There are some oversights when it comes to reporting(no split test reporting). Account managment has been lacking and needs to be more responsive. Some of the more complex features of email automation are lacking and often require strange work arounds. The reporting in general can be a little weak and could be a little more specific and helpful. The biggest complaint though is probably that lack of a good A/B testing platform. **Recommendations to others considering Upland Adestra:** Just figure out exactly what you need. Adestra sometimes struggles with complex email programs and can be a little hard to personalize sometimes. **What problems is Upland Adestra solving and how is that benefiting you?** Simplified the import and sending of emails. Remarketing to customers has been made significantly easier. ### 18. Excellent ESP Solution for our Agency Clients! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse L. | Chief Operating Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2017 **What do you like best about Upland Adestra?** The Adestra client service experience has been 5 star and always white glove from contract through to support. The team is always there to help and goes out of their way to be accessible. The actual system interface is extremely intuitive, has advanced features, and allows us to segment by our agency client groups. As a full service ad agency, Adestra provides a great solution for our campaigns! **What do you dislike about Upland Adestra?** There really isn't much to dislike about the system. There are always minor feature requests but they have either been added already or scheduled into future releases. **Recommendations to others considering Upland Adestra:** Speak to other clients, trial the product, etc. **What problems is Upland Adestra solving and how is that benefiting you?** We send email campaigns on behalf of our agency clients that are across various verticals with Fortune 1000 client base. The performance has been outstanding and our team loves using the Adestra system for its usability and advanced features. We have recognized consistent performance and have just signed a new larger contract with Adestra! ### 19. Great Solution Provider **Rating:** 4.0/5.0 stars **Reviewed by:** Josh A. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2016 **What do you like best about Upland Adestra?** I joined my current organization about 10 months. I had worked previously with a competitor of Adestra for the similar service and had no previous knowledge or experience with Adestra. I have to say I have been impressed and feel fortunate to have been introduced to their company. We have a solid account contact and they have been great to work with. The last 10 months have been a heavy push for us to grow our program and they have risen up to support us in that initiative. **What do you dislike about Upland Adestra?** Their background is a little different from our U.S. based, travel background. That may cause some delay at times, but they are eager to figure it out and work with us. **What problems is Upland Adestra solving and how is that benefiting you?** Engagement and Action. We have a solid program in place, but we have had a difficult time cutting through the competition and noise (other travel emails) and driving our consumers to use our services in a trackable way. Our focus the last 10 months is driving more action and making it measurable. ### 20. Adestra Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2017 **What do you like best about Upland Adestra?** The chat function on Adestra is wonderful, the responsiveness and help never fall short. **What do you dislike about Upland Adestra?** One update i could see being helpful is when sending an a/b test there is no way to generate a live report link for the test, only for the mailing as a whole. **What problems is Upland Adestra solving and how is that benefiting you?** Reporting streamlining, as well as a well rounded email deployment tool. ### 21. Adestra Email Service **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | Relocation Manager , Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2017 **What do you like best about Upland Adestra?** The support is amazing and that is an area my team and clients simply love whenever I ask how is it going. Also very powerful for targeted messaging. **What do you dislike about Upland Adestra?** Not much. Like anything you need to spend time making sure you get process flow down. **Recommendations to others considering Upland Adestra:** Switch to Adestra **What problems is Upland Adestra solving and how is that benefiting you?** Improved delivery of promotional emails. increased sales ### 22. Email marketing solution that offers great analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan A. | Calendar editor/writer at Little Rock Family, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2017 **What do you like best about Upland Adestra?** This software allows you to track so many variables related to your email marketing. The heatmap of emails is a great resource. **What do you dislike about Upland Adestra?** I dislike that white-hot is used as a visual marker on the heatmap. As much as this may be scientific, it goes against the archetypal imagery associated with heat. **Recommendations to others considering Upland Adestra:** If you are on the fence, give their podcast a listen. The conversations give you an idea of what the company is all about. There is also a good deal of insight to glean from the pod. **What problems is Upland Adestra solving and how is that benefiting you?** I am helping to craft strategies that give us a leg up on other publications. We can isolate things our readers want and produce more of that content. We are finding better connections in the digital realm. ### 23. Efficient, functional and highly integrative email marketing software **Rating:** 4.5/5.0 stars **Reviewed by:** Tom M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2017 **What do you like best about Upland Adestra?** The seamless integration with Salesforce The highly powerful filtering and query functionality **What do you dislike about Upland Adestra?** Reporting is good but could be better and more customisable **Recommendations to others considering Upland Adestra:** If you are using Salesforce as your CRM and require a fully integrated email solution to work alongside it, you can't go wrong with Adestra. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra provides an excellent email marketing solution and its integration with Salesforce ensures that our account managers are all fully aware of and up-to-date with the email communications that have been despatched to their contacts. ### 24. Amazing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2017 **What do you like best about Upland Adestra?** This is such a great thing that benefited not only me, but my whole team. It was something that we were able to implement with ease and able to make a smooth transition into. No hassle or even complications. I would recommend this to other businesses. **What do you dislike about Upland Adestra?** Nothing to dislike could improve a little bit in speed, but that could also come from our processors as well. Overall amazing experience. **What problems is Upland Adestra solving and how is that benefiting you?** Realized that it is great for me and my team and gets everyone excited about using it. ### 25. Powerful ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2017 **What do you like best about Upland Adestra?** Great customer support Knowledgeable staff on best practices Can empty email lists Can upload unsubscribe lists **What do you dislike about Upland Adestra?** I have not found anything yet that I dislike about Adestra **What problems is Upland Adestra solving and how is that benefiting you?** We partner with Adestra ### 26. Adestra platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2017 **What do you like best about Upland Adestra?** The platform is a robust tool and I appreciate how simple and fluid it is to navigate within features. **What do you dislike about Upland Adestra?** I have no dislikes about the Adestra platform. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra's support and deliverability team provide excellent assistance. ### 27. Adestra is highly sophisticated **Rating:** 3.5/5.0 stars **Reviewed by:** Seth G. | Email Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2016 **What do you like best about Upland Adestra?** I like the support that we have had while learning the software. Also, we have found that the software has a much greater capacity than we imagined. **What do you dislike about Upland Adestra?** There are some aspects of the reporting that need to be improved. The heatmap feature should allow a user to view multiple launches at once, rather than just one. Exporting detailed reports out of Adestra is messy. **What problems is Upland Adestra solving and how is that benefiting you?** We're trying to create a returning customer base. Adestra allows us to do a lot of dynamic personalization and AB testing to reach each customer in a unique way. ### 28. Adestra - our partner in email **Rating:** 4.5/5.0 stars **Reviewed by:** Jesse B. | eCommerce Coordinator, Wine and Spirits, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2016 **What do you like best about Upland Adestra?** Customer service has been quick and responsive, even with the support team in the UK (our office is in California, so there is a 7 or 8 hour time difference depending on season). Our account managers understand our company and work to bring relevant opportunities and technology to our attention. Live chat is great when it's online, although my work hours mean that I often don't have access to their team in the UK. Fortunately, Adestra has been very accommodating and has provided account support options in the United States as they grow their team over here. Their regular releases are adding new features constantly. Many of which have had a real impact on my workflow. Dynamic lists and automatic CSS inlining within the platform are my two most favorite recent additions. The data export manager is GREAT for organizing response data to use in ad-hoc analysis. **What do you dislike about Upland Adestra?** Adestra has not always had access to bleeding edge technology, but that has had a negligible impact on my promo calendar. As a counterpoint to that... everything I use has been rock solid reliable, and they regularly add new features. Navigating the platform and using some of the more advanced features rely on the user (you!) being able to find them, sometimes deeply hidden in menus. Not an issue once you know where they live and how to use them. **Recommendations to others considering Upland Adestra:** Take a good look at what you need from your email service provider. There was a time that we considered a change, but stuck with Adestra because we were able to realize all of our campaign goals on their platform and have been extremely happy with the human elements of the company (and their client support). They have a robust API available for the 'build it yourself' crowd, which we have utilized to add several homegrown features to our account. I tend not to trust WYSIWYG editors (personal opinion, and not a knock on the editor present within Adestra), and prefer to code HTML myself using an app like Sublime Text or Brackets, then upload into Adestra. That means I'm not limited to the built in tools and can use things like a W3C Validator, and other plugins to make my source code more legible and easier to check for correct syntax. Working like this is very smooth with Adestra. **What problems is Upland Adestra solving and how is that benefiting you?** Sending highly relevant customer emails is a primary objective for NakedWines.com. Adestra works with us to leverage the technologies in their platform to maximize custom and dynamic content for our emails. ### 29. Excellent Customer Service and Robust Functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2017 **What do you like best about Upland Adestra?** Adestra's platform is full of time-saving functionality and advanced features. The ability to set an automated "journey" for your emails increased workflow productivity. Deliverability and open rates are also very good. And customer support from account management to online support is superior. **What do you dislike about Upland Adestra?** Haven't fully utilized email design module **What problems is Upland Adestra solving and how is that benefiting you?** Communication with customers that require a response and the ability to automated follow-up emails and pathways to accomplish this goal. ### 30. Intuitive, user-friendly, fully capable platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Scott C. | Vice President of Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2016 **What do you like best about Upland Adestra?** I had to learn and use this platform initially with no formal training. Yet, I picked up how to use the platform very quickly. It's intuitive in terms of use, features are easy to find, and the process is explained every step of the way. You can do just about everything you need to in this platform, sans some very specific use cases which may require third-party applications. In particular, the reporting is very thorough and useful. And the ability to automatically set up a follow-up email to nonresponders is a great feature that I use on a weekly, if not daily, basis. **What do you dislike about Upland Adestra?** The filtering process to create segments is probably the one non-intuitive portion of the platform. The learning curve there was a bit steeper than the rest. But I'm really just nitpicking. **Recommendations to others considering Upland Adestra:** Adestra is a platform that can perform the vast majority of your email marketing needs with a very easy-to-use interface, reasonable pricing, and an ever-improving feature set and infrastructure. Also, their support staff is impeccable. **What problems is Upland Adestra solving and how is that benefiting you?** I work for an agency, so the ability to manage multiple clients through Workspaces is really nice and easy. ### 31. Immediate support service online and by phone, and a friendly team **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2017 **What do you like best about Upland Adestra?** The immediate support on the Chat format is always very helpful. No problem is too small or big **What do you dislike about Upland Adestra?** I have had trouble with image sizing on the newsletter template - it's never quite right. We needed a slight change of template structure and I was a bit surprised by how high the quote for it was. **What problems is Upland Adestra solving and how is that benefiting you?** With the changes in the way people consume information, it's important for us to have an effective newsletter reach and Adestra helps to facilitate this. ### 32. Setting the bar for customer support in the industry. **Rating:** 4.0/5.0 stars **Reviewed by:** Blake K. | Content Marketing Manager, Consumer Electronics, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2016 **What do you like best about Upland Adestra?** Adestra delivers ridiculously good customer support. There have been countless times when there was a technical issue at the zero hour and Adestra support has come through and saved the day. Seriously, everything from fixing the way html is rendering on a particular email client, to exporting, correcting and reimporting contact lists. They really go above and beyond. **What do you dislike about Upland Adestra?** The html editor is not the most intuitive system, and the drag and drop editor is really limited (the fact that you can't use both on the same campaign creative seems like a miss). **Recommendations to others considering Upland Adestra:** Customer support is unbelievable. If you typically run into technical issues, or struggle with the complexity of complicated list logic, this product can help. **What problems is Upland Adestra solving and how is that benefiting you?** Scaling our email marketing business to match the growth of our company. We have turned email into a major factor in communicating with our customers on a regular cadence. ### 33. Makes complexity approachable without limiting data capabilities. **Rating:** 5.0/5.0 stars **Reviewed by:** Corben K. | Marketing Consultant, Broadcast Media, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2016 **What do you like best about Upland Adestra?** The customer service. The software architecture. The thorough documentation. Integration capabilities. Macro and micro features are amazing when you want to see the forest from above the trees or if you need to get granular down to the seed of the pinecone. **What do you dislike about Upland Adestra?** The list structure and list management is different than other platforms I've used. Instead of sending to containers of subscribers, you need to realize that you can send to specific data points associated to the contacts. You'll dislike it if you don't realize the liberating capabilities it provides. Think of filters instead of one off containers. User Permissions are a bit difficult because of the level of flexibility the platform provides. **Recommendations to others considering Upland Adestra:** Read the manual first. Understand the system architecture and the empowerment that it provides. Consider the input and naming conventions you put in and how they will look as the output in the reporting. Custom reports are really awesome. **What problems is Upland Adestra solving and how is that benefiting you?** The ability to custom tailor to a specific industry is very helpful. Multiple Unsub lists provide this. We've been able to custom tailor the structure from an agency perspective so our reporting is more beneficial and actionable for our clients. ### 34. What you see is what you get! No hidden fees. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Nichole C. | Manager of Email Development, Publishing, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2016 **What do you like best about Upland Adestra?** Customer service is the best I've encountered. They are polite and attentive and always available. Having just gotten started with MessageFocus, I've had a ton of questions and they are available immediately on live chat or email me back usually within 30 minutes. The ability to see the screen I'm working with and help troubleshoot exactly what i'm trying to do makes it that much quicker to resolve. Everything they've demo'd for us on functionality has been accurate and achievable. We weren't promised anything that wasn't actually possible once we signed on. The interface is extremely easy to use. The layout makes it very self explanatory for a new user. The user guide is a great resource and is written for the average person to comprehend, not just someone in IT. The user interface is extremely easy to work with. **What do you dislike about Upland Adestra?** There is a report feature where you can send a live URL to someone outside of Adestra to view stats of a campaign. This is a great feature, however, the open rate is a % of attempted rather than of delivered. The click rate is a % of opened. We use open/delivered and clicks/delivered company wide, so this may cause some confusion. But, I've put in a request and they said it is something they are working on. They have also offered a custom report which can be downloaded as a CSV file and shared to the business outside of Adestra. **Recommendations to others considering Upland Adestra:** Definitely give it a shot. See about starting with a trial to make sure the tool is what you are looking for. The reps and customer success managers are with you every step of the way. Someone is always available for questions. Almost every question I've asked around a functionality and how it will fit with our current processes, is returned with an answer that is exactly what we were looking for. We were so jaded by other ESP's out there and their empty promises. Adestra is not like those other ESP's. They mean what they say and are with you every step of the way. **What problems is Upland Adestra solving and how is that benefiting you?** We are still new to MessageFocus, but we can't wait to make use of the programs and trigger functionality. We love how quickly a follow up to nonresponders can be set up, and also how easily a new list from responders can be generated. We'll also be making use of the preference center soon to manage our unsubscribes and to create online forms. ### 35. Adestra Offers a Full-Featured Platform for Email Marketing, and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** David K. | Managing Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2016 **What do you like best about Upland Adestra?** Adestra offers some unique features for reporting and tracking that have proved useful. More important to us is the platform's focus on improving customer best-practices and facilitating that process. The filters and dynamic list features are incredibly useful for complex segmentation - and the marketing automation and conversion tracking features are also very useful additions. The company's Deliverability Management folks are also very knowledgable and pro-active. After having dealt with a variety of different email platforms over the years, I can say that this is the best value platform for mass marketing via email that I've had the good fortune to use. **What do you dislike about Upland Adestra?** Some of the same features that make Adestra unique can also make it difficult to train other users on. It is a complex system with many features, and as such offers novice users a bewildering array of choices. My other concern so far is that you cannot remove contacts from your database directly, but have to filter those contacts into lists and ask Adestra to remove them. **Recommendations to others considering Upland Adestra:** It is a bit of a learning curve, but leveraging the available features and understanding the overall data structure of the platform will stand you and your programs in good stead. **What problems is Upland Adestra solving and how is that benefiting you?** We have increased our email volume dramatically over the last few years. Using Adestra, coupled with implementation of other best-practices, we have been able to experience over 99% deliverability while sending over 10 million emails each month. We see Adestra's service and superior platform as an important component of our overall list management strategy. ### 36. Starting a new partnership! Excellent full packaged ESP! **Rating:** 5.0/5.0 stars **Reviewed by:** Rita H. | Director of Marketing, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2016 **What do you like best about Upland Adestra?** Adestra provides everything that you are looking for in an ESP. The templates save a lot of time with HTML creation. The support team is excellent. We are able to place Adestra in our customer’s hands and provide a robust marketing platform. The sales experience with John was excellent. The on-boarding process is seamless thanks to Toby. **What do you dislike about Upland Adestra?** We are new users and have only been working with Adestra for the past couple months. We have no dislikes at this time. Adestra does not lack anything. **Recommendations to others considering Upland Adestra:** We had demo's for over ten ESP's. Adestra stacked up against all other enterprise ESP's. Take a look around and reviwe others. Adestra was the benchmark that we compared all other. **What problems is Upland Adestra solving and how is that benefiting you?** We are able to provide a state of the art email platform to our clients. ### 37. Great product, great team **Rating:** 5.0/5.0 stars **Reviewed by:** Jon N. | Co-Founder, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2016 **What do you like best about Upland Adestra?** Best support in the biz. We switched over because they're well-known for their client support. **What do you dislike about Upland Adestra?** I don't know that I can think of anything... **What problems is Upland Adestra solving and how is that benefiting you?** We were in the process of renegotiating our contract with the ESP that we were using when we started talking to Adestra. They met us in a fair place on price but more, when they demonstrated their product, they said something key, that they had live support available via email with quick turn arounds, phone or chat. Our previous ESP was supported through wiki articles. Huge value add. Since signing up with Adestra, they've been a great group to work with. Our account manager has been readily available to offer tips and assistance, the online chat function is a quick way to get fast responses and support emails have been responded to within two hours of sending them with solutions. I would highly recommend Adestra for their product without the added service but when you add that, it's a win! ### 38. The Adestra platform is reliable, strategic, and organizational. **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon J M. | Deliverability Management Specialist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2016 **What do you like best about Upland Adestra?** Two major perks are the streamlined on-boarding and the dependability of the online chat support. On-boarding new clients is effortless and provides the luxury of creating custom domain authentications via the interface. Also, if a user needs some quick guidance or tips, the online chat support is there to assist. **What do you dislike about Upland Adestra?** Building filters to search for certain subscriber groups can be a bit challenging at times and tricky to understand, but with the help of online chat support these tasks are easily achievable. **What problems is Upland Adestra solving and how is that benefiting you?** My company and clients use the Adestra system daily, so system stability and up-time is extremely important. Dealing with millions of records demands capacity and power. This system has gained my approval and it's very comforting to have confidence in the system. ### 39. Big features, big support. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2016 **What do you like best about Upland Adestra?** The support is top-notch. Using the chat support, I've had help with problems big and small relating to HTML, Adestra functions, list filtering and even subject line advice. Response time is nearly instantaneous. For a small company and even smaller email marketing team, this is invaluable. **What do you dislike about Upland Adestra?** Aside from a steep learning curve as others have mentioned, an area that could use improvement is navigation. For example, it's easy to go from a campaign report to a list, but harder to go back to the campaign using the platform's navigation buttons. This ties into the learning curve and is something you get use to. **Recommendations to others considering Upland Adestra:** Take advantage of the support and documentation that Adestra offers and what your account representative suggests. Don't rush into switching. It takes some time, but is a great platform. **What problems is Upland Adestra solving and how is that benefiting you?** From bringing email marketing in-house with Adestra, we've been able to turn around projects much quicker. The reports and recommendations provided by our rep are putting us on track to greatly improve our email metrics. ### 40. Powerful enterprise-level technology that's still regularly releasing powerful, innovative features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2016 **What do you like best about Upland Adestra?** There are not many enterprise level ESPs that improve their platform at the rate that Adestra does. Many ESPs seem to collect a big group of major clients and then sit on their eggs, while their technology grows old and outdated. I've been an Adestra client for over two years and use the platform heavily. The best part about the platform is that they are constantly releasing major new features to keep up with their clients' needs. Not only are they constantly developing cool, new stuff, but they really listen to your input. I've asked for at least 5 updates/enhancements and every single one of them has been implemented in less than 12 months. After 15+ years, the platform is incredibly feature rich and suited well for the most demanding email markers. **What do you dislike about Upland Adestra?** The segmentation/filter tool is slightly difficult to use, although it has many advantages once you get used to it. The message workflow also has a learning curve, but it's very smooth once you get used to it (this goes for any enterprise-level application). **What problems is Upland Adestra solving and how is that benefiting you?** The flexibility of the account structure is incredibly advantageous and unique among ESPs. Whether you are presetting templates, domains, from addresses, lists, IP addresses, footers, unsubscribe lists, databases, or even completely separate client accounts/brands, Adestra gives you an incredible amount of flexibility in how you setup and configure your account. The support is top notch. The chat window is not just a sales pitch — it's always manned with intelligent, english-speaking representatives who are ready to help, and will actually resolve your issue. The reporting section is very powerful, especially the geo-targeting, heatmap, social, device, conversion, and form reporting. They also have excellent list-based reporting which is lacking in many platforms. The automation program builder is extremely useful, although it certainly has a learning curve. The form builder is really powerful and flexible. They also offer a variety of message editors (WYSIWYG, Drag and Drop, Module Based, HTML code) to suit every type of user, which is really unique. ### 41. Great platform and even better customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Chris D. | CEO/Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2016 **What do you like best about Upland Adestra?** Adestra is a feature packed and has a user friendly UI. Great testing options for campaigns as well as automation. Their new template builder makes it easy for clients to create great looking templates with no coding required. Reporting is great as is their new deliverability reports. **What do you dislike about Upland Adestra?** What's not to like? Their weakest point was their template editor but since the roll out of their new editor it's great. **Recommendations to others considering Upland Adestra:** I would suggest you take a demo of their platform and go over all your needs. You'll be pleasantly surprised. **What problems is Upland Adestra solving and how is that benefiting you?** East automation setup makes creating welcome, cart abandonment and other automation a breeze. The benefits are faster times to market with campaigns and automation. ### 42. Impressive Platform and Superb Support **Rating:** 5.0/5.0 stars **Reviewed by:** Arin R. | IT Project Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2016 **What do you like best about Upland Adestra?** The Adestra platform is user-friendly and equally robust. The system's hierarchy is intuitive, and the built-in automation tools come in handy. And when it comes to reporting, Adestra's capabilities are very accommodating. **What do you dislike about Upland Adestra?** Without nitpicking, no dislikes come to mind. Whenever a question has come up or an additional feature is needed we have found a workaround. **Recommendations to others considering Upland Adestra:** If you are in need of an Email Marketing or Marketing Automation platform, I highly recommend Adestra. And if you feel a little overwhelmed or a little naive, the Manuals & Videos section (along with Adestra support) is excellent. **What problems is Upland Adestra solving and how is that benefiting you?** Adestra scores big with deliverability and reporting. ### 43. Adestra's platform is simple and user-friendly, yet delivers exactly what we need. **Rating:** 4.5/5.0 stars **Reviewed by:** Hillary N. | G.A.T.E. Associate; Global Accounts, Events Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2016 **What do you like best about Upland Adestra?** The chat feature is great. It offers a wonderful alternative while working on time-sensitive projects that require real-time support vs. email. Even for the largest of lists, campaigns are delivered quickly and efficiently and the analytic piece has proven very easy to integrate from our developer's perspective. **What do you dislike about Upland Adestra?** I think the aesthetics of the platform sometimes leave a bit to be desired, but that is merely a personal opinion. The EDM designer is sometimes a bit glitchy, but is usually pretty easy to work through overall. **What problems is Upland Adestra solving and how is that benefiting you?** With Adestra, we've gained the ability to increase the volume of our campaigns, while seamlessly managing the execution and analytics of multiple campaigns across many of our client's marketing efforts. As a somewhat new user to Adestra, my personal transition has been very fluid and has allowed me to singlehandledly manage the email marketing efforts for our organization. ### 44. Easy to use platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2016 **What do you like best about Upland Adestra?** The platform is very easy to use and provides you with what you need. **What do you dislike about Upland Adestra?** Not being able to see a better breakdown of engagement by ISP. **What problems is Upland Adestra solving and how is that benefiting you?** Have the interface being so easy to use, it allows for a pretty speedy process of getting used to. ### 45. Great platform with an abundance of bells and whistles! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2016 **What do you like best about Upland Adestra?** We were driven to Adestra for many reasons including their multiple HTML editor and click and drag automation tools. The newest template editor allows clients to create nice looking templates with minimal HTML knowledge or experience. Adestra has easy to use marketing automation tools that allow users to easily design and edit multiple campaigns. **What do you dislike about Upland Adestra?** There are so many bells and whistles included, it sometimes gets a little overwhelming. **What problems is Upland Adestra solving and how is that benefiting you?** For our clients that use Adestra, many have had issues creating and sending emails that use responsive design and render correctly in all browsers. These template designers allow our customers to easily create great looking messages, improving message rendering and responsiveness. Adestra's Automation tool also has allowed our customer to easily create, edit and plan out various campaign programs. ### 46. Great product and even better service **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel P. | Account Broker, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2016 **What do you like best about Upland Adestra?** The customer service is top notch and the product meets our every need. **What do you dislike about Upland Adestra?** The learning curve is a little steep in comparison to similar products. This is mostly because there are so many advanced features that other services don't offer. **Recommendations to others considering Upland Adestra:** Sign up for a demo and you will realize how powerful this software can be. **What problems is Upland Adestra solving and how is that benefiting you?** Reaching our target audience on a consistent basis. ### 47. Solid platform with unique functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Marco M. | COO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2016 **What do you like best about Upland Adestra?** Overall, it is a very user friendly platform that makes organization easy. Administration of the platform is laos easy to do and the new template designer is awesome!r. **What do you dislike about Upland Adestra?** i think the interface can seem somewhat dated (a matter of personal taste) **What problems is Upland Adestra solving and how is that benefiting you?** We are a reseller of this product and have customers using it for a variety of reasons ### 48. New user with Adestra **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2016 **What do you like best about Upland Adestra?** The support and enthusiasm of the entire staff has really made the transition to Adestra great! **What do you dislike about Upland Adestra?** at this point all has been going well, so no real dislikes at this point, we are still working on launching our first campaign **What problems is Upland Adestra solving and how is that benefiting you?** I wouldn't say a problem, our intent is to use Adestra for communication and the tools seem to be very easy to work with and are user friendly. ### 49. A complete full featured email marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2016 **What do you like best about Upland Adestra?** Having a marketing platform that has all the bells and whistles which accepts a wide variety of files types and has lots of templates tweaks that are possible is key and saves lots of time. **What do you dislike about Upland Adestra?** The platform is user friendly, but just another platform to learn and become efficient with. **What problems is Upland Adestra solving and how is that benefiting you?** The robust reports are always insightful into seeing which campaigns are opened and converted upon. ### 50. They take care of you **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2016 **What do you like best about Upland Adestra?** We are new to the platform. Could not have a more friendly and helpful on-boarding experience. **What do you dislike about Upland Adestra?** We are in the implementing stages and building our campaigns. So far we have not encountered any issues. **What problems is Upland Adestra solving and how is that benefiting you?** combining our various EDM accounts under 1 roof ## Upland Adestra Discussions - [What is the best way to use this product?or easy ways](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) - 1 comment, 1 upvote - [View Upland Adestra pricing details and edition comparison](https://www.g2.com/products/upland-adestra/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+11%3A09%3A20+-0500&secure%5Bsession_id%5D=215e2d46-ccbe-4de2-a2a8-67661041aada&secure%5Btoken%5D=6be789b2f25a3e0670b97cc84721fbd25626c438c98681e0cdc8d4aa1b3eec1a&format=llm_user) ## Upland Adestra Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Upland Adestra Alternatives - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,675 reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - 4.1/5.0 (708 reviews)