--- title: Upland Adestra Reviews meta\_title: 'Upland Adestra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 102 reviews by the users' company size, role or industry to find out how Upland Adestra works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 102 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Upland Adestra Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Upland Adestra but has limited features. Are you part of the Upland Adestra team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign. * * * Seller [Upland Software](https://www.g2.com/sellers/upland-software) Discussions [Upland Adestra Community](https://www.g2.com/products/upland-adestra/discuss) Languages Supported English Solution Type All-in-One Overview by Tiffany Young Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) ## Top-Rated Alternatives [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,236) ](https://www.g2.com/products/dotdigital/reviews) [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ View All Alternatives ](https://www.g2.com/products/upland-adestra/competitors/alternatives) ## User Insights Average based on 102 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Chris D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris D.") CD Chris D. CEO/Strategist Marketing and Advertising Small-Business (50 or fewer emp.) 3/14/2016 "Great platform and even better customer service" 4.5/5 What do you like best about Upland Adestra? Adestra is a feature packed and has a user friendly UI. Great testing options for campaigns as well as automation. Their new template builder makes it easy for clients to create great looking templates with no coding required. Reporting is great as is their new deliverability reports. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? What's not to like? Their weakest point was their template editor but since the roll out of their new editor it's great. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: I would suggest you take a demo of their platform and go over all your needs. You'll be pleasantly surprised. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? East automation setup makes creating welcome, cart abandonment and other automation a breeze. The benefits are faster times to market with campaigns and automation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Arin R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arin R.") AR Arin R. IT Project Manager Marketing and Advertising Small-Business (50 or fewer emp.) 4/5/2016 "Impressive Platform and Superb Support" 5/5 What do you like best about Upland Adestra? The Adestra platform is user-friendly and equally robust. The system's hierarchy is intuitive, and the built-in automation tools come in handy. And when it comes to reporting, Adestra's capabilities are very accommodating. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Without nitpicking, no dislikes come to mind. Whenever a question has come up or an additional feature is needed we have found a workaround. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: If you are in need of an Email Marketing or Marketing Automation platform, I highly recommend Adestra. And if you feel a little overwhelmed or a little naive, the Manuals & Videos section (along with Adestra support) is excellent. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra scores big with deliverability and reporting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Hillary N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hillary N.") HN Hillary N. G.A.T.E. Associate; Global Accounts Events Services Mid-Market (51-1000 emp.) 3/25/2016 "Adestra's platform is simple and user-friendly, yet delivers exactly what we need. " 4.5/5 What do you like best about Upland Adestra? The chat feature is great. It offers a wonderful alternative while working on time-sensitive projects that require real-time support vs. email. Even for the largest of lists, campaigns are delivered quickly and efficiently and the analytic piece has proven very easy to integrate from our developer's perspective. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? I think the aesthetics of the platform sometimes leave a bit to be desired, but that is merely a personal opinion. The EDM designer is sometimes a bit glitchy, but is usually pretty easy to work through overall. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? With Adestra, we've gained the ability to increase the volume of our campaigns, while seamlessly managing the execution and analytics of multiple campaigns across many of our client's marketing efforts. As a somewhat new user to Adestra, my personal transition has been very fluid and has allowed me to singlehandledly manage the email marketing efforts for our organization. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") IM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/7/2016 "Easy to use platform" 3/5 What do you like best about Upland Adestra? The platform is very easy to use and provides you with what you need. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? Not being able to see a better breakdown of engagement by ISP. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Have the interface being so easy to use, it allows for a pretty speedy process of getting used to. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 3/30/2016 "Great platform with an abundance of bells and whistles!" 4.5/5 What do you like best about Upland Adestra? We were driven to Adestra for many reasons including their multiple HTML editor and click and drag automation tools. The newest template editor allows clients to create nice looking templates with minimal HTML knowledge or experience. Adestra has easy to use marketing automation tools that allow users to easily design and edit multiple campaigns. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? There are so many bells and whistles included, it sometimes gets a little overwhelming. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? For our clients that use Adestra, many have had issues creating and sending emails that use responsive design and render correctly in all browsers. These template designers allow our customers to easily create great looking messages, improving message rendering and responsiveness. Adestra's Automation tool also has allowed our customer to easily create, edit and plan out various campaign programs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Daniel P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel P.") DP Daniel P. Account Broker Insurance Small-Business (50 or fewer emp.) 4/5/2016 "Great product and even better service" 5/5 What do you like best about Upland Adestra? The customer service is top notch and the product meets our every need. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The learning curve is a little steep in comparison to similar products. This is mostly because there are so many advanced features that other services don't offer. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: Sign up for a demo and you will realize how powerful this software can be. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Reaching our target audience on a consistent basis. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Marco M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco M.") MM Marco M. COO Marketing and Advertising Small-Business (50 or fewer emp.) 4/8/2016 Business partner of the seller or seller's competitor, not included in G2 scores. "Solid platform with unique functionality" 4.5/5 What do you like best about Upland Adestra? Overall, it is a very user friendly platform that makes organization easy. Administration of the platform is laos easy to do and the new template designer is awesome!r. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? i think the interface can seem somewhat dated (a matter of personal taste) Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? We are a reseller of this product and have customers using it for a variety of reasons Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/5/2016 "New user with Adestra" 4/5 What do you like best about Upland Adestra? The support and enthusiasm of the entire staff has really made the transition to Adestra great! Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? at this point all has been going well, so no real dislikes at this point, we are still working on launching our first campaign Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? I wouldn't say a problem, our intent is to use Adestra for communication and the tools seem to be very easy to work with and are user friendly. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 3/25/2016 "A complete full featured email marketing platform" 4.5/5 What do you like best about Upland Adestra? Having a marketing platform that has all the bells and whistles which accepts a wide variety of files types and has lots of templates tweaks that are possible is key and saves lots of time. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? The platform is user friendly, but just another platform to learn and become efficient with. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? The robust reports are always insightful into seeing which campaigns are opened and converted upon. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 3/25/2016 "They take care of you" 5/5 What do you like best about Upland Adestra? We are new to the platform. Could not have a more friendly and helpful on-boarding experience. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? We are in the implementing stages and building our campaigns. So far we have not encountered any issues. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? combining our various EDM accounts under 1 roof Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Upland Adestra? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Upland Adestra ](https://www.g2.com/products/upland-adestra/discussions/new) ![Melody G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melody G.") MG Melody Gatdula • Last activity over 4 years ago What is the best way to use this product?or easy ways 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) GU Guest User What is Upland Adestra used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-upland-adestra-used-for) [ View all Discussions ](https://www.g2.com/products/upland-adestra/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/upland-adestra/pricing) Upland Adestra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-upland-adestra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") Dotdigital 4.4/5(1,236) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-upland-adestra) ##### ##### Upland Adestra Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/upland-adestra/features) ##### Categories on G2 [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Email Deliverability](https://www.g2.com/categories/email-deliverability)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which payment analytics platforms are best for teams that need to track transaction trends across multiple payment gateways from a single dashboard?](https://www.g2.com/discussions/which-payment-analytics-platforms-are-best-for-teams-that-need-to-track-transaction-trends-across-multiple-payment-gateways-from-a-single-dashboard)[Best-rated experience management service for tech companies](https://www.g2.com/discussions/best-rated-experience-management-service-for-tech-companies)[Best enterprise resource planning software](https://www.g2.com/discussions/best-enterprise-resource-planning-erp-software-what-s-your-top-pick) [What platform integrates translation management with CMS systems?](https://www.g2.com/discussions/what-platform-integrates-translation-management-with-cms-systems)[What platform integrates QMS with document control systems?](https://www.g2.com/discussions/what-platform-integrates-qms-with-document-control-systems)[Pros and Cons Details](https://www.g2.com/products/upland-adestra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)