Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Worked great for prospecting in the beginning, but not as many prospect anymore."
2.5/5
What do you like best about Upfluence?

The mailing tool is really great for mass bulk sends and has saved us immensely on time, as we reach out to hundreds of influencers a week to work with and onboard. Another thing I really appreciate is the Upfluence Google Chrome extension, it's really helpful when prospecting on YouTube, Instagram, and TikTok. Along with that, I think pulling average views and average likes is really helpful when trying to determine rates for these creators simply by using the Google Chrome extension. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Not enough creators in the Upfluence system for us to continue using daily. In the beginning, there were a lot of creators for us to pull from, especially internationally, but now it's getting a little sparse. Would love for Upfluence to continue adding creators to their system so we can continue to prospect from them on a daily basis. It would also be great for them to get quicker with updating audience demographics, lot of the time when you click on a creator's profile and click the Google Chrome extension it says it can take up to almost 7 days for us to get the audience data back. Would be a great addition to make that a lot quicker to be able to scan and pull the audience data within minutes. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
IN
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
"Excellent customer service!"
4.5/5
What do you like best about Upfluence?

the customer service team with upfluence is fantastic!! Yadira is AMAZING and answers my questions quickly and helpfully. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I wish there were more search/sort options within the IRM and lists. You cant sort alphabetically or search by first name in the IRM which is really frustrating Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Enterprise (> 1000 emp.)
"Very clear and useful tool for our marketing goals."
5/5
What do you like best about Upfluence?

The filter system helps the team to match influencers by interests and platforms,which saves a lot of time for multiple areas, mainly when it comes to work in a global campaign for some product / licence launch.

The investment proposed also helps us to understand if we need to go with a big influencer or micro influencers, since the calcuation of engadgement / reach improves.

Also, considering that twitch and tik tok is growing in Brazil, look for those influencers on the same place it's a sweet pot. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The platform can have more partners that are already aware of the negotiations by upfluence. The markets have some issues with enter in contact with the "good" influencers to the campaign, and mainly with the differences between the value proposed on the platform vs. the influencer value (that can sometimes be negotiated by a third agency or partner).

Also, I feel a lack of data when it comes to reels, since they're being explore in some parts of the world as advertising media / influencer media. Review collected by and hosted on G2.com.

Carsen T.
CT
Carsen T.
Social Media Manager
Small-Business (50 or fewer emp.)
"Upfluence Review Zhou"
4/5
What do you like best about Upfluence?

I like the amount of people that are in the database and the search terms and the metrics because you can really get a feel of what your return will be Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I wish that when I searched for certain parameters it was certain I would only see those influencers ex: searching USA only I sometimes will get Canada, GB, etc. infuencers. I also wish that all emails were correct because I often get Mail returns since the emails are incorrect. I wish there were more email prompts for example I wish influencers would get an email when they get accepted to the campaign, that is a FAQ I get a lot. Review collected by and hosted on G2.com.

AM
Adam M.
Head of Marketing
Small-Business (50 or fewer emp.)
"Great! Used to Find, Activate, and Track ROI of Influencers"
5/5
What do you like best about Upfluence?

From the beginning their consultant was very helpful in learning about us, and how we were hoping to work with influencers. They showed us how we could use the software in a variety of ways to accomplish our goals. We looked at a few other options but they didn't have the same blend of features, analytics, dedicated support, and price that we were looking for. There are a lot of features available so we had a variety of trainings to help our team really hit the ground running.

We used Upfluence to sift through millions of influencers and really find the right fit for our campaigns. They helped us ensure that we were getting in front of the audience we needed with powerful analytics we couldn't find elsewhere. The best part about Upfluence is that they make find influencers from their massive non-opt-in database easy and they give you all the data you need to make the right decision. We also were able to manage our campaign and effectively track the ROI. Upfluence has really helped our team's performance and efficiency.

10/10 would recommend! Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

They are constantly improving the UI and features so there isn't much to dislike. Review collected by and hosted on G2.com.

AK
Abby K.
Senior account manager
Small-Business (50 or fewer emp.)
"Great Discovery Tool"
5/5
What do you like best about Upfluence?

The toggle feature when discovering new talent Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I believe there are tokens; I'd prefer if the features were unlimited Review collected by and hosted on G2.com.

Response from Barbara Guet of Upfluence

Thank you for your review!

Great to hear that Upfluence is helping you discover and onboard exciting new creators for your business.

Our Free Chrome Plugin has a limited number of profiles users can access daily, however, the full software platform does not have any limitations.

Feel free to contact us if you have more questions on this, we're happy to help!

David P.
DP
David P.
Chief Executive Officer
Small-Business (50 or fewer emp.)
"Useless - We got tricked into a 12 month agreement"
0/5
What do you like best about Upfluence?

Nothing at this point. Unwilling to work with us to find a resolution for a system that does not benefit us. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

They gave us these 2 options. We chose the Monthly thinking it would be month to month, but turns out hidden in the contract was billed monthly for 12 months. The way it was presented was very sly. Through the confusion, they have yet to release us from the contract for a platform that is not beneficial to us, and has not helped in any way.

Starter Plan + complimentary Monitor Dashboard paid monthly: $495 per month

Starter Plan + complimentary Monitor Dashboard yearly: $4,995 (this saves you an additional $945 for the year) Review collected by and hosted on G2.com.

Thomas H.
TH
Thomas H.
Account Executive
Small-Business (50 or fewer emp.)
"Amazing tool with great technical support !"
5/5
What do you like best about Upfluence?

We got amazing results with a great qualitative reach !

The UX is very also user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Honestly, nothing. The product is great and the results are over our expectations. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great tool for vetting influencers"
3.5/5
What do you like best about Upfluence?

We use upfluence for vetting influencers and its the most user friendly and complete tool we've found in the market. Even their freemium is a great tool for vetting. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The platform doesn't always match the criteria you're looking for Review collected by and hosted on G2.com.

Camille G.
CG
Camille G.
Founder
Small-Business (50 or fewer emp.)
"Top"
5/5
What do you like best about Upfluence?

Perfect service ans a vers complete tools to use everyday and find the perfect partner to work with Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Nothing everything is perfect! Thank you upfluence Review collected by and hosted on G2.com.