--- title: UpContent Reviews meta_title: 'UpContent Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 293 reviews by the users' company size, role or industry to find out how UpContent works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 293 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # UpContent Reviews **Vendor:** UpContent **Category:** [Content Curation Tools](https://www.g2.com/categories/content-curation) **Average Rating:** 4.4/5.0 **Total Reviews:** 293 ## About UpContent Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget. ## UpContent Pros & Cons **What users like:** - Users appreciate the **ease of use** of UpContent, finding it simple to curate and publish content effectively. (12 reviews) - Users value the **effective content management** of UpContent, which enhances organization and aligns with marketing goals effortlessly. (9 reviews) - Users commend the **responsive customer support** of UpContent, ensuring timely and thorough assistance throughout their experience. (8 reviews) - Users value the **time-saving benefits** of UpContent, simplifying content discovery and enhancing overall efficiency. (7 reviews) - Users love how UpContent simplifies **content creation** , making it strategic and effective for their marketing goals. (6 reviews) - Users love the **easy sharing** capabilities of UpContent, streamlining the distribution process across social platforms. (6 reviews) - Easy Integrations (5 reviews) - Content Quality (4 reviews) - Engagement (4 reviews) - Integrations (4 reviews) **What users dislike:** - Users face **content issues** with outdated information and unclear interface, hindering their social media engagement. (6 reviews) - Users face a **steep learning difficulty** with UpContent, complicating efficient content curation and optimization processes. (4 reviews) - Users express frustration over **missing features** , citing outdated content and difficulties in finding relevant articles efficiently. (4 reviews) - Users find the **interface design inconvenient** and the system overall not user-friendly, complicating their experience. (4 reviews) - Users face a **steep learning curve** with UpContent, making it challenging for those less tech-savvy to navigate. (3 reviews) - Slow Performance (3 reviews) - Steep Learning Curve (3 reviews) - Bug Issues (2 reviews) - Users report **content management issues** due to unclear concepts and lack of real-time updates, hindering usability. (2 reviews) - Difficult Customization (2 reviews) ## UpContent Reviews ### 1. Overall positive with excellent article sourcing **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel W. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2019 **What do you like best about UpContent?** I like how specific the topics can be and how much time this saves me on article research. **What do you dislike about UpContent?** It can be a challenge to narrow topics to very narrow subjects. **What problems is UpContent solving and how is that benefiting you?** Lack of social media presence. **Official Response from Scott Rogerson:** > Thanks for your thoughts, Rachel. You are 100% right on the nuances of narrowing topics in some instances. Always enjoy hearing your thoughts on how to make the self-serve approach more efficient and (of course) are always open on setting some time to review together and make things even better! Cheers, Scott ### 2. A great curation tool that packs a punch **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2019 **What do you like best about UpContent?** As I was looking for a content curation tool that could also post to blog and not just social sharing, there were not so many tools out there that could do the task. UpContent does the job well, and their attitude towards openness was refreshing. **What do you dislike about UpContent?** Doesn't have newsletter drag and drop integration. **What problems is UpContent solving and how is that benefiting you?** Thoughtleadership content on a regular basis that could be tweaked for SEO. **Official Response from Scott Rogerson:** > Thanks for sharing your perspective. While we do integrate with any email management platform that allows for content to be pulled from an RSS feed, a drag-and-drop integration would be awesome! What technology is your favorite for these efforts? ### 3. Great for seeking new content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2019 **What do you like best about UpContent?** UpContent is great for seeking out new content. Collections make it super easy to organize content within topics. I like that the team is consistently rolling out new features. Its been a real pleasure to work with Scott and his support team. **What do you dislike about UpContent?** UpContent is great at what it does, but it would be nice to have more control over team member permissions. **What problems is UpContent solving and how is that benefiting you?** We are using UpContent to keep our blog page fresh. The original idea was to use content curation to keep new content coming in, and potentially provide content for our insights feature. **Official Response from Scott Rogerson:** > We enjoy working with you too! Next time you have a moment, please reach out to us to explore your thoughts around member permissions and see if we can find a solution together. Cheers! ### 4. Content + Inspiration **Rating:** 4.0/5.0 stars **Reviewed by:** Meave E. | Spokesperson, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2019 **What do you like best about UpContent?** My team and I enjoy the ease of discovering usable content and getting inspiration for content topics and themes. **What do you dislike about UpContent?** Setting up topics wasn’t as straight forward as it could be. **What problems is UpContent solving and how is that benefiting you?** UpContent saves the team time and trouble - easily search relevant articles and newsworthy topics. **Official Response from Scott Rogerson:** > Thanks for sharing your thoughts, Meave. Great to hear about your use of curated content in original content development. Your thoughts on topic development are well noted. Would love to hear how you approach topic creation, and how we can make it easier. ### 5. Great resource for creating content! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2019 **What do you like best about UpContent?** Easy navigating through the variety of topics available **What do you dislike about UpContent?** it logs me out frequently and opening topics in new window doesn't open the article... It would have been easier if click - open was available **What problems is UpContent solving and how is that benefiting you?** Saves time when creating content for social media. **Official Response from Scott Rogerson:** > Thanks for sharing your thoughts! Wanted to let you know that there are a few ways to open the article directly from the card (click on the publisher name) as well as the full text view. I hope that helps! Please get in touch, when you have a moment, regarding the logout frequency. We'd enjoy helping you resolve that. ### 6. New User **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2019 **What do you like best about UpContent?** Upcontent has a simple interface and nicely documented API. **What do you dislike about UpContent?** we are just starting to do an implementation with this so it's unknown at this time **What problems is UpContent solving and how is that benefiting you?** integrating UpContent for client website **Official Response from Scott Rogerson:** > Thanks for sharing your thoughts. We look forward to seeing the result of your implementation and are here to help at every step. Cheers, Scott ### 7. A Good Place for Content **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2019 **What do you like best about UpContent?** That you can customize each feed. It would be great if it pulled more local content though. **What do you dislike about UpContent?** That it doesn't do a very good job of customizing - still a pulls a lot of articles I don't want or need. **What problems is UpContent solving and how is that benefiting you?** Finding content o post on social media, gives us things to post. **Official Response from Scott Rogerson:** > Thanks for sharing your thoughts. We'd love the opportunity to look at your topic criteria together and see how we can bring in more local content that is of interest to you - and filter out what you don't. Should you be open to sparing some time, please contact us via our web chat, and we can find a time best for you. Thanks! ### 8. Great Content Provider, Great Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2017 **What do you like best about UpContent?** The content is typically very targeted towards my selected keywords. Any time I have had issues, the customer service team has responded quickly and works with me until all is resolved. Prior to using UPcontent I was searching and curating content manually and it was taking me hours of time which has now been reduced substantially. **What do you dislike about UpContent?** Sometimes there are integration issues with the social media management platform I use(Hootsuite) but Upcontent works through those in a timely manner. **Recommendations to others considering UpContent:** Though we have had a few issue when the interface was upgraded, UpContent always works to resolve these and I do think they are headed in the right direction and will continue to use the service a long a they continue to make improvements. **What problems is UpContent solving and how is that benefiting you?** Saves me time which is the mot valuable benefit I can think of. Problem was pending too much time looking for relevant articles and posts. **Official Response from Marissa Burdett, CPC, ELI-MP:** > Hey there! Thank you so much for your review. It's awesome to hear that we've been able to address any obstacles in your way and that UpContent helps save you time. We'll continue to make improvements, but would love your input! Please let us know how we can make curation even easier. ### 9. Useful but not quite practical yet **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2018 **What do you like best about UpContent?** The content it surfaces feels relevant to my search. **What do you dislike about UpContent?** In the topic search, I cannot continue to use query builder once a query string is saved. **Recommendations to others considering UpContent:** I suggest configuring a search and see if the results meet your needs before considering further. **What problems is UpContent solving and how is that benefiting you?** It is helping me surface other content I may have missed from my usual channels. **Official Response from Marissa Burdett, CPC, ELI-MP:** > Thank you so much for taking the time to share your thoughts! We hear you on the query builder and we are actively taking steps to improve the entire topic-creating experience. We'd love to run it by you when we have something to beta test in the future, if you're open to it! It's awesome to hear that you're finding relevant content that you wouldn't have been able to find elsewhere. Thanks for being a user! ### 10. Saves my time of looking up articles **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren S. | Marketing And Business Support Coordinator, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2017 **What do you like best about UpContent?** How I can organize articles however I want **What do you dislike about UpContent?** Everything has been great thus far. No complaints. **What problems is UpContent solving and how is that benefiting you?** Trying to get a bigger following/more subscribers to our email list. **Official Response from Marissa Burdett, CPC, ELI-MP:** > Hey Lauren! Thanks so much for taking the time to leave your thoughts. It's awesome to hear that you're enjoying your experience thus far. We'd love to know what would take curation to the next level for you, so we can help build that email list of yours. Let us know what's on your wish list! ### 11. Your Trusted Ally for Content Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel G. | Digital Marketing, Gambling & Casinos, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2017 **What do you like best about UpContent?** It's immensely accessible and very user-friendly. With one simple keyword search, you're able to find up-to-date and interesting content. **What do you dislike about UpContent?** It would be nice if the search would also cover social media **Recommendations to others considering UpContent:** It will create immense value to your daily operation. And serves as a great tool to discover new trends and to create your own content. **What problems is UpContent solving and how is that benefiting you?** Keeping up-to-date with the latest news in the industry and finding relevant topics as inspiration to create my own content for my own website. ### 12. A great way to find content that counts! **Rating:** 4.0/5.0 stars **Reviewed by:** Joye P. | Founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about UpContent?** I have been using UpContent for my curating site and I like the type of content I am getting that is specific for my site. **What do you dislike about UpContent?** Its not as easy to post with Hootsuite. It looks as if you should add that feature as with buffer. **What problems is UpContent solving and how is that benefiting you?** I haven't been using it long enough to solve any problems at this point, bu that will change. **Official Response from Marissa Burdett, CPC, ELI-MP:** > Hey Joye, so great to hear that you're enjoying the content you're discovering through UpContent! Specificity is definitely one of our aims! We look forward to hearing more of your feedback as you get settled in with UpContent. Out of curiosity, have you used UpContent within Hootsuite as a content source? We'll be making some improvements soon, so it'd be awesome to get your thoughts then, too! Let us know if we can be of help. ### 13. Time-saver **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about UpContent?** UpContent does a great job of consolidating content by the topic you're interested in and saves a lot of time. **What do you dislike about UpContent?** There aren't many negatives. If I had to choose something it would be that they could benefit by expanding their content in my particular vertical... but they have a ton of content. **Recommendations to others considering UpContent:** Great for easy content curation. **What problems is UpContent solving and how is that benefiting you?** UpContent saves me time when I'm looking for content to share in my vertical and need something quickly, I go to UpContent to find quality content. **Official Response from Marissa Burdett, CPC, ELI-MP:** > Thank you for taking the time to share your feedback! It's great to know that we're giving you more of your time back to spend on more important tasks! If you're interested, we'd be happy to help you refine your topic to get more of the results you were hoping for--or if there are particular sources you'd love to see, let us know! Send us an email at info@upcontent.com or send us a chat in my.upcontent.com. Thanks again! ### 14. New but exciting... **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about UpContent?** We are fairly new users to UpContent, but so far the content pulled from the web is relevant and high quality. It also saves us time, since UpContent automatically pulls these articles into one place where we can share them with our customers. **What do you dislike about UpContent?** It would be helpful as a new user to have a how to guide available. **What problems is UpContent solving and how is that benefiting you?** It adds to our overall social media and internet presence and we do not have to spend so much time gathering the content ourselves. **Official Response from Marissa Burdett, CPC, ELI-MP:** > Welcome to UpContent! Thanks so much for taking the time to review your experience thus far. Saving you time is our goal, so that is wonderful to hear! We hear you about wanting a new user guide, so we have a full Learn site dedicated to help documentation! It's currently included in our email onboarding, but we definitely could add it to other areas to make it more accessible. Thanks for pointing this out! You can find that information at learn.upcontent.com. New updates are ahead as well, so we'll be looking forward to your thoughts then, too. Thanks again. ### 15. Relevant and Time Saving! **Rating:** 4.0/5.0 stars **Reviewed by:** Richard B. | Owner & Artist, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2017 **What do you like best about UpContent?** UpContent saves me time looking for relevant content! **What do you dislike about UpContent?** I need to delve deeper into it to expand on my likes/dislikes. **What problems is UpContent solving and how is that benefiting you?** It provides me with content that I can post quickly and efficiently to my social media channels. **Official Response from Marissa Burdett, CPC, ELI-MP:** > Hi Richard! Appreciate you taking the time to review. It looks like we're hitting the mark with saving you time and helping you find great content! We'd love to know what else might make your curation experience even better. We're launching a new update in the coming months and can't wait to hear your take on it. ### 16. Pretty Cool, But Still Got A Bit of Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about UpContent?** Service is incredible. Even got a half hour 1-1 call to help me set up my content **What do you dislike about UpContent?** It's a bit clunky still. Doesn't feel very smooth. Also, some of this content doesn't get refreshed. I still see content from 3 weeks ago and I don't need to scroll to see it either. **Recommendations to others considering UpContent:** give it a shot! it's definitely worth trying out to see if it's a good fit **What problems is UpContent solving and how is that benefiting you?** I don't have time to scour the web for information so this is a great aggregator for the different business I support. **Official Response from Scott Rogerson:** > Thanks for taking the time to share your thoughts. It is great to hear that you are enjoying our support (we love spending time with our customers to optimize their topics) and that it is saving you time. We have some exciting advancements to the user interface coming in a few weeks that I am confident that will help us become far smoother for your workflow. Regarding the content age, I would recommend trying the Recency sort or Time filters to ensure you are seeing the newest content first. Feel free to contact us on the above. We'd love to help find a way to bring your 7 to a 10! Sincerely, Scott ### 17. Why UpContent Rocks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2017 **What do you like best about UpContent?** Being a Social Media Manager it's hard sometimes to find relevant and engaging content for curation. But UpContent Tailors to my needs and helps to turn a 3 hour search to literally 5 minutes of posting. **What do you dislike about UpContent?** I dislike that the interface isn't as friendly as I would wish it to be but that's really the only thing. **Recommendations to others considering UpContent:** Instead of seraching look for a one place to help manage time **What problems is UpContent solving and how is that benefiting you?** Content Curation and keeping our social media pages up today with growing industry. **Official Response from Marissa Burdett, CPC, ELI-MP:** > You are exactly the kind of person we created UpContent for! We're so glad to hear that you've reduced the time you spent searching for great content by such a significant margin. Thanks for your honesty about the interface, too. We're making some major updates in the coming months and welcome your feedback then as well! Thanks so much for your review. ### 18. Easy set up **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2017 **What do you like best about UpContent?** I was able to define good quality useful searches easily. **What do you dislike about UpContent?** Cost - there could be a freemium model to capture low frequency and low volume users. Subscription style charge - this is difficult for my institution to pay. A one time or once per year non-renewable charge should be an option. **What problems is UpContent solving and how is that benefiting you?** 1 Monitoring a topic 2 minimizing search time **Official Response from Marissa Burdett, CPC, ELI-MP:** > Hey there! We appreciate your use of UpContent and for taking the time to review! We do offer a free plan for those low volume, low frequency users. Once your 30-day trial of the Professional Plan ends, you can downgrade to the free plan that allows you to create one topic that's free forever. As for the Professional Plan, we do offer a discount for those who pay once a year upfront ($100 annually, instead of $10/mo), giving you one free month. We understand that it's not always easy for our users to pay monthly, so we offer a few different options. We hope you can find one that works best for you! Don't hesitate to reach out with any questions. Thanks again! ### 19. Overall Satisfied **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2017 **What do you like best about UpContent?** I use it as a replacement for Hootsuite's former product where we could grab news for posts. I like the articles that are returned. **What do you dislike about UpContent?** Sometimes upcontent doesn't work well within hootsuite, won't allow me to scroll to see news, and other interface issues. **Recommendations to others considering UpContent:** Works well **What problems is UpContent solving and how is that benefiting you?** Content **Official Response from Marissa Burdett, CPC, ELI-MP:** > Wow, it's great to hear your feedback, thanks! Hootsuite's decision to kill Suggestions was felt by so many, so we were glad to be able to provide a solution to those affected. We hear you about sometimes the content source doesn't quite work as expected and we'll definitely take that information to Hootsuite and see what there is we can do. If there's something specific that happens regularly, please let us know! This is not the experience we want you and others to have. Thanks again for your review! ## UpContent Discussions - [Is it possible to embed the curated content on our site?](https://www.g2.com/discussions/26577-is-it-possible-to-embed-the-curated-content-on-our-site) - 2 comments, 1 upvote - [How do you recommend we find some the tips and tricks that you'd point us to to get the absolute most out of our UpContent subscriptions? What resources can you point us to for finding more information?](https://www.g2.com/discussions/26398-how-do-you-recommend-we-find-some-the-tips-and-tricks-that-you-d-point-us-to-to-get-the-absolute-most-out-of-our-upcontent-subscriptions-what-resources-can-you-point-us-to-for-finding-more-information) - 1 comment, 1 upvote - [Can I use this for several different audiences](https://www.g2.com/discussions/25994-can-i-use-this-for-several-different-audiences) - 1 comment, 1 upvote - [I would like to source articles for my website using WordPress. Is this possible?](https://www.g2.com/discussions/25602-i-would-like-to-source-articles-for-my-website-using-wordpress-is-this-possible) - 1 comment, 1 upvote - [Finding the best content can be hard. Do you provide support?](https://www.g2.com/discussions/support-70f0132a-651f-4213-9d9a-7afd218cedba) - 1 comment, 1 upvote - [View UpContent pricing details and edition comparison](https://www.g2.com/products/upcontent/reviews?filters%5Bnps_score%5D=4&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+19%3A46%3A53+-0500&secure%5Bsession_id%5D=f5b94bf1-86a5-4e40-ae32-887db027f99f&secure%5Btoken%5D=561032c87f8fa6eeccc2abd439535ef5ac904643ffdc984fba739a0987896c8a&format=llm_user) ## UpContent Integrations - [Buffer](https://www.g2.com/products/buffer/reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [Hootsuite Amplify](https://www.g2.com/products/hootsuite-amplify/reviews) - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews) - [Yext Relate](https://www.g2.com/products/yext-relate/reviews) ## UpContent Features **Content Creation** - Content Curation - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Content Discovery** - Query Builder - Content Sources - Content Suggestions - Multimedia Support **Content Creation** - Content Management **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Content Curation** - Collaboration - Content Management - Customization - Analytics and Reporting **Optimization** - ROI Reporting **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Social Media Integration - User, Role, and Access Management - Approval Process Control **Content Distribution** - Social Media - Email Marketing - Blogs/Websites - Integrations - SEO **Planning** - Collaborative Editorial Calendars / Scheduling Content **Agentic AI - Content Curation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring ## Top UpContent Alternatives - [ContentStudio](https://www.g2.com/products/contentstudio/reviews) - 4.6/5.0 (345 reviews) - [Foleon](https://www.g2.com/products/foleon/reviews) - 4.7/5.0 (181 reviews) - [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) - 4.7/5.0 (455 reviews)