--- title: UpContent Reviews meta\_title: 'UpContent Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 293 reviews by the users' company size, role or industry to find out how UpContent works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 293 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # UpContent Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by UpContent but has limited features. Are you part of the UpContent team? [Upgrade your plan](https://my.g2.com/upcontent/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget. * * * Seller [UpContent](https://www.g2.com/sellers/upcontent) Discussions [UpContent Community](https://www.g2.com/products/upcontent/discuss) Languages Supported Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional) Solution Type Best-of-Breed Overview by (Founder and CEO, UpContent) Show More ## Pricing Pricing provided by UpContent. ### Sharer $15.00 Per Month ### Curator $49.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/upcontent/pricing) ## Top-Rated Alternatives [ ![ContentStudio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ContentStudio") ContentStudio 4.6/5(355) ](https://www.g2.com/products/contentstudio/reviews) [ ![Foleon](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Foleon") Foleon 4.7/5(184) ](https://www.g2.com/products/foleon/reviews) [ ![RELAYTO AI](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "RELAYTO AI") RELAYTO AI 4.7/5(473) ](https://www.g2.com/products/relayto-ai/reviews) [ View All Alternatives ](https://www.g2.com/products/upcontent/competitors/alternatives) ## User Insights Average based on 293 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## UpContent Integrations (6) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Buffer ](https://www.g2.com/products/buffer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Constant Contact ](https://www.g2.com/products/constant-contact/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite Amplify ](https://www.g2.com/products/hootsuite-amplify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Marketing Cloud Suite ](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Yext Relate ](https://www.g2.com/products/yext-relate/reviews) Show More ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") UP Verified User in Public Relations and Communications Small-Business (50 or fewer emp.) 8/15/2025 "Useful tool to save hours of time" 4/5 What do you like best about UpContent? UpContent has enabled us to track new emerging trends across multiple industries with sources selected from target geographies and publications. The team uses this regularly saving hours of work. UpContent's team are also responsive to feedback. Review collected by and hosted on G2.com. What do you dislike about UpContent? The system required time to set up, but through frequent use the algorithm learns which items are of use / interest. Loading times are sometimes slow, but this is understandable given the large quantities of data. Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? Sourcing material for media monitoring and client's social media content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food Production") UF Verified User in Food Production Mid-Market (51-1000 emp.) 1/7/2025 "good functionality; could be a bit more user friendly" 3.5/5 What do you like best about UpContent? My favorite thing about UpContent is that it pulls in news articles based on key words and groups of key words from all over the internet and world. It doesn't have to rely on RSS feeds, etc., or for you to input sources into the system. This opens us up to more sources, some that we never even knew about. It therefore helps our newsletter stand out from its competitors by offering new stories (not the same ones everyone is "curating"). It easily integrates with Rasa.io which we use for the delivery of our personalized newsletters. I love that it offers a way to search Getty Images within the system to add or change a picture accompanying a story and it's very convenient to be able to edit the headlines and abstract in system too. Review collected by and hosted on G2.com. What do you dislike about UpContent? I find the usability of the system a little difficult and not very user friendly. It is a bit complicated to figure out what combination of key words and phrases will get you the articles you really want to see and then it's a bit complicated to figure out to refine those results via the various filter Views. That being said, the customer service is great at hoping on a call and helping you adjust filters as needed. I still feel like it takes constant refining so as to not get the tiny city/town/village news sources we don't want but while also exposing us to new larger sources we may want. For us, it doesn't seem to be a "set it and forget it" system. I still find that we are missing large stories from major news bodies (Reuters, NYT, Wall Street Journal) that I am having to add manually, which is frustrating. I want it to work better than it is but I am not sure if it is the system or my lack of time to dedicate to optimizing it. Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? It's helping us be able to find new articles from all over the globe using keywords and phrases that we enter without having to rely on RSS feeds and manually entered news sources. That helps us differentiate our newsletters by providing articles and sources that our readers may not be regularly exposed to. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Vikas P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vikas P.") VP Vikas P. Director Small-Business (50 or fewer emp.) 4/30/2025 "A great tool for content curation and integration with your website." 4/5 What do you like best about UpContent? I purchased UpContent early on as a replacement for similar deals on Wix and WordPress and I have a sweet, sweet deal. Review collected by and hosted on G2.com. What do you dislike about UpContent? The interface definitely has a learning curve but once you have things set up as you like, it's set-and forget. Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? Finding suitable third-party content for integration into niche (meditation and spirituality) websites. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 4/28/2025 "I have just gotten into it, so I am learning to use it." 3.5/5 What do you like best about UpContent? It could be a good tool to keep in touch with clients and potential clients. Review collected by and hosted on G2.com. What do you dislike about UpContent? I haven't been able to figure out how to search for relevant articles and information. Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? Hopefully, regular touches with prospects. Review collected by and hosted on G2.com. Show More 5/5/2025 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Daniel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel S.") DS Daniel S. Assistante marketing Mid-Market (51-1000 emp.) 2/9/2024 "Good experience over all" 4/5 What do you like best about UpContent? The avility to search for content online based on specific topics that are editable. The customer support is exceptional. They are on top of it, always anwering to my questions and finding solutions in our favor. Review collected by and hosted on G2.com. What do you dislike about UpContent? Some times our topics can get very technical, so it is difficult to find the right content even with a powerfull tool. Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? By using UpConent, We spend less time and energy looking for content online. Review collected by and hosted on G2.com. Show More Response from Scott Rogerson of UpContent [Editedit](https://www.g2.com/survey_responses/upcontent-review-9214913/official_response/edit) We're thrilled to hear that you had a good experience with UpContent and that you appreciate our customer support. We strive to provide exceptional service to all our users. Certainly understand that technical topics can be challenging to find content for, and we are continuously working to improve our search capabilities to better serve your needs. Cheers, Scott Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 11/2/2023 "UpContent has been a great time saver and helps us be more efficient with our content." 4/5 What do you like best about UpContent? UpContent provides a platform to centralize and manage the curation of content for our brand ambassadors. It saves time by being able to send content directly to reviewers and third party management software. The team is always willing to help and customers support has been a great asset in determining what features we can utilize and how to optimize our experience. UpContent is now used every month to curate content and it continues to improve our efficieny. Review collected by and hosted on G2.com. What do you dislike about UpContent? We do sometimes have issues with links not fully converting to a set document and/or previously put in copy not appearing correctly. Integration can be a little tricky but the customer support team does a great job of supporting companies in doing so. Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? UpContent is helping us be more efficient with our time and provides a great effiency add for our organization. By letting us curate content directly to the platform and creating a readily available document for download we are avoiding manual input and have automized some of the writing process. Review collected by and hosted on G2.com. Show More Response from Scott Rogerson of UpContent [Editedit](https://www.g2.com/survey_responses/upcontent-review-8807229/official_response/edit) Thank you for sharing your positive experience with UpContent! We're thrilled to hear that our platform has been a great time saver and efficiency booster for your team. We appreciate your feedback on the issues you've encountered, and your assistance in ensuring these have been properly resolved. Our customer support team is here to assist you every step of the way to ensure a smooth experience. We're glad to hear that UpContent is helping you streamline your content curation process and automate tasks. If you have any further questions or need assistance, please don't hesitate to reach out. Thank you for being a valued UpContent user! Cheers, Scott Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Defense & Space](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Defense & Space") UD Verified User in Defense & Space Small-Business (50 or fewer emp.) 1/19/2024 "Customer service, support and response has been great during the on-boarding process!" 4/5 What do you like best about UpContent? UpContent's integration with other platforms such Sniply, MailChimp, Zapier, Buffer, etc. Review collected by and hosted on G2.com. What do you dislike about UpContent? Takes some trial and error to understand interface. But customer service and support has been beneficial Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? Customer support has been great as I have at times struggled with the on-boarding and gotten used to the interface. The UpContent team has made this transition easier. Review collected by and hosted on G2.com. Show More Response from Scott Rogerson of UpContent [Editedit](https://www.g2.com/survey_responses/upcontent-review-9130451/official_response/edit) We're happy to hear that our customer support has been beneficial for you during the on-boarding process. We appreciate your feedback about the interface, and we're constantly working to make it more user-friendly. We'd love to get your thoughts on what would make it more intuitive. It's great to hear that our integration with other platforms has been helpful for you as well. Cheers, Scott Validated ReviewerIncentivizedSource: G2 invite on behalf of seller TA Tim A. Mid-Market (51-1000 emp.) 9/14/2023 "A good service to fill content gaps" 3.5/5 What do you like best about UpContent? Easily find relevant articles based on our search criteria Review collected by and hosted on G2.com. What do you dislike about UpContent? Does not show gated content and some images don't appear either Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? Allows our teams to have relevant content available at their fingertips Review collected by and hosted on G2.com. Show More Response from Scott Rogerson of UpContent [Editedit](https://www.g2.com/survey_responses/upcontent-review-8617159/official_response/edit) Hey Tim! Thanks for sharing this experience and the value that having this curated content for your team creates. I'd certainly like to learn more about the gated publishers you want to be sure are being discovered for you. We are also working to determine how to display more imagery from the publishers while also staying true to their image license requirements. If there are specific publishers that are more important to you than others, we'd love to hear about them in order to increase the value you and the team are receiving from UpContent. Cheers, Scott Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 5/24/2023 "Great for finding news for my community!" 4/5 What do you like best about UpContent? Ease of use, I love how I can also search by date to make sure I don't resue old news articles Review collected by and hosted on G2.com. What do you dislike about UpContent? Sometimes news articles need an account to access them which then I can not share with my community. Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? I love sharing up to date news in the concussion world and it this allows me to find the information fast and efficiently Review collected by and hosted on G2.com. Show More Response from Scott Rogerson of UpContent [Editedit](https://www.g2.com/survey_responses/upcontent-review-8137704/official_response/edit) Thank you for sharing your feedback. We recently added a filter that allows you to exclude paywalled content from your topic's result set - should you wish to remove recommendations that require an account. Please let us know if you'd like assistance finding that option and discussing how best to use it. Cheers, Scott Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![AJ T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AJ T.") AT AJ T. Founder, Digital Marketing Automation Specialist Small-Business (50 or fewer emp.) 7/26/2022 "Great curated content & thoughtful execution, but seriously lacks integrations" 4/5 What do you like best about UpContent? The content curated by UpContent is some of the best I've come across; however, it does take some fine-tuning and patience at first. Review collected by and hosted on G2.com. What do you dislike about UpContent? The sources are mainly from "mainstream news sources" and don't include lesser-known blogs, even if it's high-quality content. This can be problematic if you're trying to work with other bloggers in your industry. You'll have to manually add their RSS feed and even then their feed needs to be "vetted" to make sure it's not spam. However, the thing that I dislike the most is that even though their platform is great, their choices for integrations are geared towards the higher end (except for Buffer). For example, there's Hootsuite and Zapier... two of the more/most expensive options in their industry. Why not integrate with Make.com, have webhooks, or integrate with less expensive options like Publer, SocialBee, etc. I realize you can't integrate with everyone, but for the price, I'd like to see webhooks as if you've developed something for Zapier, you've already done most of the work. Review collected by and hosted on G2.com. What problems is UpContent solving and how is that benefiting you? I want to become a source of information and curate relevant news & blog posts to share on social media, and include them in my newsletter, and website. I'd also like this process to be somewhat automated. Review collected by and hosted on G2.com. Show More Response from Scott Rogerson of UpContent [Editedit](https://www.g2.com/survey_responses/upcontent-review-6899942/official_response/edit) Hey AJ! Thanks for taking the time to share your experience. I am particularly interested in learning more from you about the integrations. We are always looking for more platforms to integrate with (and you named some great ones). Did you have a chance to try the integration using your UpContent collection's RSS feed in order to bring content to Publer or SocialBee? Also, there shouldn't be an issue in using the free versions of Hootsuite and Zapier, so I'd appreciate learning of those challenges as well. We love the webhook idea and it is something we are actively working on. Thanks, Scott Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about UpContent? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about UpContent ](https://www.g2.com/products/upcontent/discussions/new) GU Guest User What is UpContent used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-upcontent-used-for) TO Tolu Oke • Last activity over 4 years ago Is it possible to embed the curated content on our site? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/26577-is-it-possible-to-embed-the-curated-content-on-our-site) [ View all Discussions ](https://www.g2.com/products/upcontent/discuss) ## Pricing Options Pricing provided by UpContent. ### Sharer $15.00 Per Month ### Curator $49.00 Per Month ### Engager $95.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/upcontent/pricing) UpContent Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_928fd90b58efe6bdf3c04f9637d2bdfa/contentstudio.png "Product Avatar Image") ContentStudio 4.6/5(355) [ Compare Now ](https://www.g2.com/compare/contentstudio-vs-upcontent) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_327c0348ac52085bf32bc2de5e2181b8/foleon.png "Product Avatar Image") Foleon 4.7/5(184) [ Compare Now ](https://www.g2.com/compare/foleon-vs-upcontent) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b85189aa243b2dbcf7bbb4ee47efbf39/scoop-it.png "Product Avatar Image") Scoop.it 4.6/5(28) [ Compare Now ](https://www.g2.com/compare/scoop-it-vs-upcontent) ##### ##### UpContent Features Content Discovery Query Builder Content Sources Content Suggestions Content Curation Collaboration Content Management Customization Content Distribution Social Media Email Marketing Blogs/Websites Planning Collaborative Editorial Calendars / Scheduling Content [ View More Features ](https://www.g2.com/products/upcontent/features) ##### Categories on G2 [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms)[Content Distribution](https://www.g2.com/categories/content-distribution)[Content Curation](https://www.g2.com/categories/content-curation) ##### Explore More [What platform provides multi-location property portfolio management?](https://www.g2.com/discussions/what-platform-provides-multi-location-property-portfolio-management)[Which enterprise idea management platforms work well for large organizations that need to collect and triage thousands of ideas from employees across multiple departments?](https://www.g2.com/discussions/which-enterprise-idea-management-platforms-work-well-for-large-organizations-that-need-to-collect-and-triage-thousands-of-ideas-from-employees-across-multiple-departments)[Which .NET IDE platforms have the easiest setup and configuration options for teams that want to be productive from day one?](https://www.g2.com/discussions/which-net-ide-platforms-have-the-easiest-setup-and-configuration-options-for-teams-that-want-to-be-productive-from-day-one) [Which health care credentialing solutions are trusted by healthcare organizations for critical workflows?](https://www.g2.com/discussions/which-health-care-credentialing-solutions-are-trusted-by-healthcare-organizations-for-critical-workflows)[Infor LN vs Infor SyteLine for an engineer-to-order manufacturer: which is worth the implementation investment?](https://www.g2.com/discussions/epicor-vs-syspro-vs-infor-cloudsuite-industrial-for-an-engineer-to-order-manufacturer-which-is-worth-the-implementation-investment)[Pros and Cons Details](https://www.g2.com/products/upcontent/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)