--- title: UpContent Reviews meta_title: 'UpContent Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 293 reviews by the users' company size, role or industry to find out how UpContent works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 293 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # UpContent Reviews **Vendor:** UpContent **Category:** [Content Curation Tools](https://www.g2.com/categories/content-curation) **Average Rating:** 4.4/5.0 **Total Reviews:** 293 ## About UpContent Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget. ## UpContent Pros & Cons **What users like:** - Users appreciate the **ease of use** of UpContent, finding it simple to curate and publish content effectively. (12 reviews) - Users value the **effective content management** of UpContent, which enhances organization and aligns with marketing goals effortlessly. (9 reviews) - Users commend the **responsive customer support** of UpContent, ensuring timely and thorough assistance throughout their experience. (8 reviews) - Users value the **time-saving benefits** of UpContent, simplifying content discovery and enhancing overall efficiency. (7 reviews) - Users love how UpContent simplifies **content creation** , making it strategic and effective for their marketing goals. (6 reviews) - Users love the **easy sharing** capabilities of UpContent, streamlining the distribution process across social platforms. (6 reviews) - Easy Integrations (5 reviews) - Content Quality (4 reviews) - Engagement (4 reviews) - Integrations (4 reviews) **What users dislike:** - Users face **content issues** with outdated information and unclear interface, hindering their social media engagement. (6 reviews) - Users face a **steep learning difficulty** with UpContent, complicating efficient content curation and optimization processes. (4 reviews) - Users express frustration over **missing features** , citing outdated content and difficulties in finding relevant articles efficiently. (4 reviews) - Users find the **interface design inconvenient** and the system overall not user-friendly, complicating their experience. (4 reviews) - Users face a **steep learning curve** with UpContent, making it challenging for those less tech-savvy to navigate. (3 reviews) - Slow Performance (3 reviews) - Steep Learning Curve (3 reviews) - Bug Issues (2 reviews) - Users report **content management issues** due to unclear concepts and lack of real-time updates, hindering usability. (2 reviews) - Difficult Customization (2 reviews) ## UpContent Reviews ### 1. Good start , has a ways to go **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about UpContent?** The direction is promising. They use proprietary scoring to determine the content they find 'most sharable' . This could be a good thing. Competitors? It's a far cry in maturity from ContentStudio in terms of finding content and sharing content. **What do you dislike about UpContent?** Being forced to use a 3rd party service to share the content is frustrating , especially when competitors have this down-pat. The owner seems hard set on its current state . **What problems is UpContent solving and how is that benefiting you?** Finding content to share seems okay , but filtering and granularity could be better **Official Response from Scott Rogerson:** > Certainly disappointed to read that we may not have been a good fit for your needs. As you mentioned, we exist to support the curation efforts of individuals and organizations across a variety of use cases (social sharing only being one). This focus combined with the myriad of technologies out there who do social media management exceptionally well (there is a great category in G2 to explore these further) makes spending any efforts in attempting to achieve parity in social media sharing a poor use of resources. Especially when we have so many great partners who are leaders in this space - and integrations natively within their platform (e.g. Hootsuite) or directly connecting with a single click (e.g. Hubspot, Buffer, Lately, etc.). Many of these partners also offer their excellent services with dedicated teams on improving social management as a free or low-cost option. We'd certainly enjoy the opportunity to support you in honing the topic filtering and granularity to meet your needs, but I'd afraid that if you require the same tool to be discovering and scheduling the content for you, we aren't it. However, if you would like to make discovery simple, have the opportunity to share to whatever social media, email management, website CMS, chat tool, intranet page, or other destination - and be able to swap out these distribution tools as your needs grow and evolve, we would appreciate your taking a second look and us seeing how we can best support your goals. Thanks, Scott ### 2. Helpful resource, but too expensive for me to recommend to other orgs with small comms budgets **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2020 **What do you like best about UpContent?** Better looking that RSS feed. Great customer care **What do you dislike about UpContent?** Expensive, Cluttered, Buggy. Costly for a small budget **Recommendations to others considering UpContent:** Work with the team to develop the tool you need, reach out when you have issues, and constantly use the tool to make the most of it. **What problems is UpContent solving and how is that benefiting you?** Posting articles to our site without having to do so manually. Time saving and pretty simple to use once onboarded **Official Response from Scott Rogerson:** > Glad you found that UpContent can help save you time in your content efforts. If your schedule allows, please contact me directly at scott (at) upcontent (dot) com as we do offer discounts for non-profit organizations to address your cost concern. I look forward to hearing from you and seeing if we can make UpContent a more valuable component of your routine. Thanks, Scott ### 3. Great Concept **Rating:** 2.0/5.0 stars **Reviewed by:** Kelly G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2018 **What do you like best about UpContent?** I LOVE the concept. It should cut down on the time I spend searching for blog posts. **What do you dislike about UpContent?** It is kind of hard to tailor searches and connect with others. **What problems is UpContent solving and how is that benefiting you?** I don't know if it solves any problems because it just frustrates me sometimes. ## UpContent Discussions - [Is it possible to embed the curated content on our site?](https://www.g2.com/discussions/26577-is-it-possible-to-embed-the-curated-content-on-our-site) - 2 comments, 1 upvote - [How do you recommend we find some the tips and tricks that you'd point us to to get the absolute most out of our UpContent subscriptions? What resources can you point us to for finding more information?](https://www.g2.com/discussions/26398-how-do-you-recommend-we-find-some-the-tips-and-tricks-that-you-d-point-us-to-to-get-the-absolute-most-out-of-our-upcontent-subscriptions-what-resources-can-you-point-us-to-for-finding-more-information) - 1 comment, 1 upvote - [Can I use this for several different audiences](https://www.g2.com/discussions/25994-can-i-use-this-for-several-different-audiences) - 1 comment, 1 upvote - [I would like to source articles for my website using WordPress. Is this possible?](https://www.g2.com/discussions/25602-i-would-like-to-source-articles-for-my-website-using-wordpress-is-this-possible) - 1 comment, 1 upvote - [Finding the best content can be hard. Do you provide support?](https://www.g2.com/discussions/support-70f0132a-651f-4213-9d9a-7afd218cedba) - 1 comment, 1 upvote - [View UpContent pricing details and edition comparison](https://www.g2.com/products/upcontent/reviews?filters%5Bnps_score%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+20%3A02%3A09+-0500&secure%5Bsession_id%5D=2c6c7964-73f2-4034-b99b-991d800db907&secure%5Btoken%5D=5da1dc720a20d700d89f852a9fd805b63463a735e2e7205f771ce2b132e6f833&format=llm_user) ## UpContent Integrations - [Buffer](https://www.g2.com/products/buffer/reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [Hootsuite Amplify](https://www.g2.com/products/hootsuite-amplify/reviews) - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews) - [Yext Relate](https://www.g2.com/products/yext-relate/reviews) ## UpContent Features **Content Creation** - Content Curation - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Content Discovery** - Query Builder - Content Sources - Content Suggestions - Multimedia Support **Content Creation** - Content Management **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Content Curation** - Collaboration - Content Management - Customization - Analytics and Reporting **Optimization** - ROI Reporting **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Social Media Integration - User, Role, and Access Management - Approval Process Control **Content Distribution** - Social Media - Email Marketing - Blogs/Websites - Integrations - SEO **Planning** - Collaborative Editorial Calendars / Scheduling Content **Agentic AI - Content Curation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring ## Top UpContent Alternatives - [ContentStudio](https://www.g2.com/products/contentstudio/reviews) - 4.6/5.0 (345 reviews) - [Foleon](https://www.g2.com/products/foleon/reviews) - 4.7/5.0 (181 reviews) - [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) - 4.7/5.0 (455 reviews)