upcell is a unified prospecting and enrichment system that helps RevOps and sales teams create cleaner, more consistent data inside their CRM. It standardizes how records are captured, enriched, and activated across the sales stack—eliminating the manual work and inconsistencies that come from disconnected tools.
The process begins with the upcell Chrome Extension, where reps capture a lead directly from LinkedIn in one click. That action exports a shell record—containing basic contact information—into the CRM and engagement tools. This step automatically triggers upcell’s enrichment layer, activating a process that connects prospecting with clean, complete data.
Once the shell record exists in the CRM, the upcell Enrichment App connects to every data provider the company has activated through API keys. It then pulls data from multiple providers, merges the results, and standardizes every field before writing the record back into the CRM. This multi-vendor enrichment model ensures that every record follows the same format, structure, and quality standard, regardless of where the data originated.
By automating this entire process, upcell eliminates the need for RevOps teams to manually map fields, clean duplicates, or fix missing data. Each new record enters the CRM standardized and fully enriched, giving teams confidence in their reporting, targeting, and outreach.
For sales reps, the impact is immediate. The Chrome Extension lets them work directly within LinkedIn, assign ownership, choose cadences, and tag records for later reference—all without switching tabs or copying data manually. Because upcell integrates directly with Salesforce, HubSpot, and leading engagement tools, records flow automatically to the right systems with zero extra effort.
Together, the Chrome Extension and Enrichment App form one connected system that bridges prospecting and data management. RevOps gains governance and visibility, while sales teams gain speed and simplicity. upcell gives organizations a new way to run prospecting—where automation, accuracy, and adoption finally align.
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