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Unspooly

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Unspooly is an AI visibility platform that tracks how your brand appears on ChatGPT, Gemini and Perplexity, finds the questions worth tracking, checks how easily AI crawlers read your pages and turns citation gaps into content tasks. You add the questions your customers ask. It runs them every day on paid plans and records whether your brand is mentioned, where it appears in the answer, which of your pages are cited as sources and how the answer describes you. Microsoft Copilot, Google AI (AI Overviews) and Claude are available as add-ons. Tracking works in 200+ countries and 40+ languages. Results are broken down by engine, market and prompt, with mentions, citations, share of voice, sentiment, position and a composite visibility score. Citations are split into your own pages, competitors and third-party sites, so you can see which sources AI trusts. Suggested Prompts finds questions worth tracking from fan-out queries and autocomplete signals. The Readiness Audit checks how easily AI crawlers read your pages and shows which ones AI already cites. The Action Board gives each citation gap a page plan and shows when AI starts citing your new page. It is built for SEO and marketing agencies, in-house marketing teams and small businesses. Agency plans include multiple client workspaces with a shared prompt pool and white-label options. An MCP server lets you query your data and update Action Board tasks from AI assistants. Every plan starts with a 14-day free trial. No credit card is required. Paid plans start at $19 a month.

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