---
title: Unlayer Reviews
meta_title: 'Unlayer Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 57 reviews by the users' company size, role or industry to
  find out how Unlayer works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 57
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Unlayer Reviews
**Vendor:** Unlayer  
**Category:** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 57
## About Unlayer
Unlayer is an embeddable drag-and-drop content builder designed to help businesses create visually appealing emails, landing pages, documents, and popups without the need for any coding. This innovative solution is backed by Y Combinator and has gained the trust of Fortune 500 companies such as Fidelity, Bank of America, as well as leading SaaS platforms like Keap and Hive. Unlayer empowers developers to integrate powerful, white-label design tools directly into their applications, thereby transforming the way teams design and collaborate on content. Unlayer provides an intuitive visual content editor that allows users to maintain full control over branding, data, and user experience. Whether you are developing a customer relationship management (CRM) system, a marketing automation platform, or a customer portal, Unlayer simplifies the embedding of a rich editing experience, enabling dev teams to launch features in days rather than months. This capability is particularly valuable for organizations looking to enhance user engagement and streamline the content creation processes. Key features of Unlayer include an intuitive user interface that facilitates easy content creation, along with white-label customization options that allow businesses to tailor the editing experience to their brand. The platform also incorporates AI-powered design tools that generate smart text, images, and headings, making it easier for users to create compelling content. With over 2,000 prebuilt templates and the ability to create custom tools and blocks, Unlayer caters to diverse content needs. Additionally, advanced roles and permissions ensure secure collaboration and approval workflows, while integrations with 28 platforms enhance its versatility. Unlayer stands out in the market by helping SaaS companies and enterprises reduce development costs and accelerate their time to market. Its developer-friendly SDK, comprehensive documentation, and robust API facilitate seamless integration into existing systems. The platform&#39;s focus on AI enhancements, real-time collaboration, and design consistency further enhances its value proposition. With features such as dynamic content personalization, team collaboration tools, and enterprise-grade security, Unlayer provides a comprehensive solution that scales with the evolving needs of businesses.



## Unlayer Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Unlayer, allowing quick and efficient design of professional emails. (24 reviews)
- Users love the **easy-to-use templates** from Unlayer, simplifying the creation of professional and mobile-friendly emails. (19 reviews)
- Users praise the **easy and fast email creation** with Unlayer&#39;s intuitive drag-and-drop builder and creative control. (17 reviews)
- Users love the **smooth drag-and-drop editor** of Unlayer, making email design quick and effortless while ensuring professional results. (14 reviews)
- Users love the **ease of creation** with Unlayer, making beautiful emails simple and enjoyable, regardless of skill level. (13 reviews)
- Users love the **intuitive UI** of Unlayer, experiencing effortless and beautiful design creation with ease. (9 reviews)
- Customization (8 reviews)
- Easy Creation (8 reviews)
- Editing Ease (8 reviews)
- Features (7 reviews)

**What users dislike:**

- Users find Unlayer to be **expensive** , especially due to necessary paid plans for basic features and add-ons. (6 reviews)
- Users note the **limited features** in Unlayer&#39;s free version, which can restrict flexibility and customization options. (6 reviews)
- Users find the **limited customization** options in Unlayer restrictive, wishing for more flexibility in design. (5 reviews)
- Users find the **missing features** of Unlayer limit customization and complicate their design and version management processes. (5 reviews)
- Users criticize the **high add-on costs** of Unlayer, feeling they limit functionality and increase overall expenses. (3 reviews)
- Users feel that the lack of **advanced customization options** limits their ability to tailor the product effectively. (3 reviews)
- Limited Design Flexibility (3 reviews)
- Slow Loading (3 reviews)
- Slow Performance (3 reviews)
- Users suggest that **cost issues** arise from high add-on pricing and limited trial periods, affecting overall satisfaction. (2 reviews)

## Unlayer Reviews
  ### 1. User-Friendly Drag-and-Drop Editor for Quick, Professional Emails

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sarita K. | Campaign specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 03, 2026

**What do you like best about Unlayer?**

The drag-and-drop editor is very user-friendly, the templates are flexible, and the design elements are easy to customise. It makes creating professional emails quick and straightforward, even if you don’t have any design or technical skills.

**What do you dislike about Unlayer?**

Some features are missing and a few custom edits take extra efforts.

**What problems is Unlayer solving and how is that benefiting you?**

The editor feels very smooth and easy to use. I can quickly design good looking professional email without any coding and the templates save a lot of time during regular campaign work.

  ### 2. Intuitive and flexible email builder

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sam W. | Solutions Architect, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 29, 2025

**What do you like best about Unlayer?**

Unlayer makes building email templates very easy. The drag-and-drop editor is intuitive and flexible. It is easy to embed into your own site and customize.

**What do you dislike about Unlayer?**

A lot of the features(including simple ones)  require paid plans, which can get expensive. For example, you can create custom display conditions on one plan, but to have a preview mode where you can preview them, you need another plan.

**What problems is Unlayer solving and how is that benefiting you?**

Providing customers with an intuitive email builder for use without our platform.

**Official Response from Warisha Nasir:**

> Thank you for your feedback! We're thrilled that Unlayer has made building email templates easy for you. We understand your frustration with the pricing and limitations of certain features. We are continuously working to enhance our plans and features to better meet the needs of our users.


  ### 3. Fantastic email builder that speeds up my workflow

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2025

**What do you like best about Unlayer?**

I love how easy and fast it is to create beautiful emails with Unlayer! The drag-and-drop builder is super intuitive, and the customization options give me full creative control without needing to code. It makes the whole process fun and efficient.

**What do you dislike about Unlayer?**

I don’t really “dislike” anything major, but I sometimes experience slowdowns with complex templates, and a few design options feel a bit limited. With improvements in speed and more advanced customization features, the platform would be close to perfect.

**What problems is Unlayer solving and how is that benefiting you?**

Unlayer removes all the headaches of building emails from scratch. Instead of spending hours coding or fixing layout issues, I can design beautiful, responsive templates in minutes. It saves me time, keeps my workflow smooth, and helps me deliver better results, faster.

**Official Response from Warisha Nasir:**

> We're thrilled to hear that Unlayer has been a game-changer for your email workflow! Our drag-and-drop builder and customization options are designed to make email creation easy and enjoyable. 

  ### 4. Intuitive Drag-and-Drop Editor, But Version Control Needs Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 29, 2025

**What do you like best about Unlayer?**

I really like how intuitive and flexible Unlayer’s drag-and-drop editor is. It makes building responsive, visually consistent emails quick and efficient, even for complex layouts.

**What do you dislike about Unlayer?**

While Unlayer is great for building quickly, managing version control and tracking small design edits can be tricky — especially when multiple team members are reviewing or editing the same email.

**What problems is Unlayer solving and how is that benefiting you?**

Unlayer helps streamline the email production process by eliminating the need for manual HTML coding. The drag-and-drop editor allows us to build, edit, and QA emails much faster, reducing turnaround time and keeping campaigns on schedule.

**Official Response from Warisha Nasir:**

> Thank you for sharing your positive experience with our drag-and-drop editor. We acknowledge the need for better version control and are actively working on enhancing this feature to provide a more seamless experience for our users. Your input is greatly appreciated.

  ### 5. Email Template builder plugin

**Rating:** 4.5/5.0 stars

**Reviewed by:** Reshma C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 08, 2023

**What do you like best about Unlayer?**

Unlayer offers simple and user-friendly UI with Drag and drop feature for easy email template builder with Responsive design which can be viewed on any Devices. Easy to integrate with any applications.

**What do you dislike about Unlayer?**

Add-on pricing is more expensive, Plugin should also provide pre-build template which is available on Unlayer website

**What problems is Unlayer solving and how is that benefiting you?**

Unlayer help create an stunning email template for Promotional and Transactional Email template builder. It also help configure simple (plain) text email template.

**Official Response from Warisha Nasir:**

> We're thrilled to hear that Unlayer is helping you create stunning email templates for promotional and transactional purposes, as well as simple text templates. We value your feedback on the add-on pricing and pre-built templates, and we'll strive to make necessary improvements.


## Unlayer Discussions
  - [What is Unlayer used for?](https://www.g2.com/discussions/what-is-unlayer-used-for)
  - [How do I create a mailer template?](https://www.g2.com/discussions/unlayer-how-do-i-create-a-mailer-template)
  - [How do you use Unlayer?](https://www.g2.com/discussions/how-do-you-use-unlayer)
  - [Is Unlayer editor free?](https://www.g2.com/discussions/is-unlayer-editor-free)
  - [How much does Unlayer cost?](https://www.g2.com/discussions/how-much-does-unlayer-cost)

- [View Unlayer pricing details and edition comparison](https://www.g2.com/products/unlayer/reviews?filters%5Bsentiment_snippet%5D=2090007&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+17%3A24%3A01+-0500&secure%5Bsession_id%5D=b424fbcc-27d1-419a-8a09-17fc064852d0&secure%5Btoken%5D=6707c9f66370dccb9c51295a39f7ea140e8858bf0b37f8190bd5cbbdf9a2a2f5&format=llm_user)
## Unlayer Integrations
  - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)
  - [MySQL](https://www.g2.com/products/mysql/reviews)

## Unlayer Features
**Additional Functionality**
- Third-Party Integrations
- To-Do List
- @mentions
- Single Sign On
- File Management
- Activity Dashboard
- Drag & Drop
- Alerts/Notifications
- Prioritization
- Access Controls/Permissions
- Screen Sharing
- Content Management
- Brainstorming
- AI Copilot
- File Transfer
- Calendar Management
- Status Tracking
- Real-Time Notifications
- Version Control
- Task Management
- Activity Tracking
- Real Time Editing
- Communication Management
- Chat/Messaging
- Tagging
- Generative AI
- Assignment Management
- Task Scheduling
- Project Management
- Collaboration Tools
- Workflow Management
- Secure Data Storage
- File Sharing
- Document Storage
- Task Progress Tracking
- Discussions/Forums
- Commenting/Notes
- Reporting & Statistics
- Contact Management
- Video Conferencing
- Progress Tracking
- Mobile Access
- API
- Document Management
- Customizable Branding

**Templates**
- Text and Themes
- Stock Images
- Proofing
- Mobile Responsive

**Design and Customization**
- Pre-Designed Templates
- Pop-Up Types
- No-Code Customization
- Mobile Optimized

**Data Sources**
- Software
- Spreadsheets
- Documents

**Generation**
- Templates
- Automation
- Branding
- Email Templates
- Alerts/Notifications
- Document Templates
- Customizable Templates

**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library
- Email Templates

**Design**
- Graphics
- Templates
- Themes

**Edit**
- Pre-Made
- Build
- HTML

**Campaigns**
- Targeting
- Triggered Campaigns
- A/B Testing
- Analytics

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO
- Real-Time Analytics
- Campaign Analytics
- Reporting/Analytics

**Collaboration**
- Real-Time Communication

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Integrations**
- CRM/Email Integrations
- WCM Integrations
- E-Commerce Integrations
- Social Media Integrations

**Delivery**
- Workflow
- Schedule
- Batch
- Compliance Management
- Workflow Management

**Integrations**
- E-Commerce Integration
- Third-Party Integrations
- Domain Integration
- Social Media Integration
- Multi-Channel Marketing

**File Types**
- Export
- Import

**Edit & Revise**
- Revision History
- Suggestion Mode
- Document Editor

**Generative AI**
- AI Text Generation
- AI Text Summarization
- AI Text-to-Image
- AI Image-to-Text
- Generative AI
- Document Generation

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation
- Generative AI
- Lead Generation

**Generative AI**
- AI Text Generation

**Agentic AI - Vulnerability Scanner**
- Autonomous Task Execution
- Proactive Assistance

**Integrate & Embed**
- Calendar
- Website
- Applications

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Agentic AI - Document Generation**
- Autonomous Task Execution

**Additional Functionality**
- Customizable Forms
- Multiple Format Support
- Activity Dashboard
- Activity Tracking
- Drag & Drop
- Digital Signature
- Collaboration Tools
- API
- Search/Filter
- Third-Party Integrations
- Text Editing
- Audit Trail
- Approval Process Control
- Content Management
- Multiple Output Formats
- Offline Access
- Data Import/Export
- Access Controls/Permissions
- Forms Management
- Data Synchronization
- Content Library
- Customizable Fields
- Multi-Language
- Data Storage Management
- Contract Drafting
- Archiving & Retention
- Full Text Search
- Interaction Tracking
- Contract/License Management
- Document Review
- Batch Processing
- Conditional Logic
- Document Management
- Document Storage
- Template Management
- Electronic Signature
- Reporting & Statistics
- Version Control
- AI Copilot
- Workflow Automation

**Additional Functionality**
- Campaign Segmentation
- Form Builder
- Contact Management
- Website Management
- API
- Drip Campaigns
- Email Marketing
- Event Triggered Actions
- Website Publishing Options
- Engagement Tracking
- Email Management
- Customizable Branding
- Template Management
- Conversion Rate Optimization
- Alerts/Notifications
- Customizable Forms
- SEO Management
- Real Time Editing
- Conversion Tracking
- Campaign Management
- Forms Management
- Widgets
- Lead Management
- Customizable Fields
- Activity Dashboard
- Autoresponders
- WYSIWYG Editor
- CRM
- Activity Tracking
- Design Management
- Content Management
- Responsive Web Design
- Reporting & Statistics
- Lead Capture
- AI Copilot
- Customer Segmentation
- Web Forms

**Operating System**
- PC Operating System
- Mac Operating System
- Linux Operating System

**Generative AI**
- AI Text Generation
- AI Text Summarization
- AI Text-to-Image
- AI Text-to-Speech
- AI Image-to-Text

**Agentic AI - Document Creation**
- Proactive Assistance

## Top Unlayer Alternatives
  - [RGE Studio](https://www.g2.com/products/rge-studio/reviews) - 4.7/5.0 (342 reviews)
  - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - 4.8/5.0 (168 reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews)

