--- title: Unity Ads Reviews meta\_title: 'Unity Ads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 61 reviews by the users' company size, role or industry to find out how Unity Ads works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 61 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Unity Ads Reviews & Product Details Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase. * * * Seller [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) Discussions [Unity Ads Community](https://www.g2.com/products/unity-ads/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/unity-ads/pricing) ## Top-Rated Alternatives [ ![Google AdMob](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google AdMob") Google AdMob 4.3/5(70) ](https://www.g2.com/products/google-admob/reviews) [ ![Start.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Start.io") Start.io 4.5/5(42) ](https://www.g2.com/products/start-io/reviews) [ ![Meta Audience Network](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meta Audience Network") Meta Audience Network 3.9/5(164) ](https://www.g2.com/products/meta-audience-network/reviews) [ View All Alternatives ](https://www.g2.com/products/unity-ads/competitors/alternatives) ## User Insights Average based on 61 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) DF Dakota F. Founder Small-Business (50 or fewer emp.) 4/27/2023 "I found Unity Ads to be a pleasant experience." 5/5 What do you like best about Unity Ads? Unity Ads is a way for people who make mobile games to put ads in their games and make money. It's good because it can show ads to a lot of people and has different kinds of ads to choose from. It can also show ads to people who are more likely to be interested in them. It's easy to use and lots of people use it, which means more ads can be shown and more money can be made. Review collected by and hosted on G2.com. What do you dislike about Unity Ads? There is nothing in particular that I have any sort of qualms with. Ad platforms can be tricky to use and have a learning curve. Lots of trial and error for certain. Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? Unity Ads is solving the problem of how to make money from mobile games. Mobile game developers can use Unity Ads to display ads within their games and earn money from those ads. This benefits developers because it allows them to generate revenue without having to charge users directly for their games. It also benefits advertisers because they can reach a large audience of mobile gamers and potentially increase their brand awareness and sales. Finally, it helps users because they can continue to play mobile games for free while also having the option to engage with relevant ads in exchange for rewards or bonuses within the game. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Bhavik M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavik M.") BM Bhavik M. Freelance Android App Developer Small-Business (50 or fewer emp.) 4/28/2023 "Best Native Ad Platform for Games" 5/5 What do you like best about Unity Ads? The availability, adaptability & quality of Unity Ads are just remarkable, There is always a backfill on the request. Also, the Ad caching algorithm is so good that even in a poor connection the ads are cached silently and smoothly Review collected by and hosted on G2.com. What do you dislike about Unity Ads? Well, the downside I know currently about Unity Ads is just their integration part is a bit difficult for beginners and it is only available for Native Platforms. but majority of apps and games are now moving towards cross-platform, so there must be an SDK for cross-platform too. Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? Any game which is playful can be monetized with nice and clean Ads and earn revenue from users' ad views and ad clicks. Unity Ads provides flexible orientation free Ads , so no matter which orientation your game is built with, Unity Ads will adapt the orientation and serve Ads based on appropriate orientation with high quality graphics Review collected by and hosted on G2.com. Show More 10/29/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Inés G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Inés G.") IG Inés G. Marketing Consultant Small-Business (50 or fewer emp.) 3/29/2023 "Great tool for bidding and waterfull ad monetization" 5/5 What do you like best about Unity Ads? I really like the user interface of the platform, It is very intuitive thanks to the organisation of the content and the colours / icons used. Additionally, the illustrations used as banners are great! Review collected by and hosted on G2.com. What do you dislike about Unity Ads? I think it would be great to have a common way of calling the ad units, placements, assets in every monetization platform, sometimes it is confusing when you are used to work with other platforms such as ironsource, google, vungle, pangle... Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? We are a mobile game company. We include ads in our games so we need to work with ad networks such as unity in order to configure competitive bidding and waterfall strategies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mohammad Anas K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad Anas K.") MK Mohammad Anas K. Azure Data Engineer Enterprise (\> 1000 emp.) 12/14/2022 "Highest ECPM Provider Across Gaming Apps" 5/5 What do you like best about Unity Ads? Fill Rate - When it comes to Unity Ads the fill Rate is the best in the industry compared to Admob and Facebook Audience Network. Also, Unity Ads provides the highest ECPM in counties of Europe and USA. Amazing And Quick Support - The Best thing was when once there was an issue with my payout details. Unity payment support contacted me and told me the necessary step. Due to this, I was able to get the payment easily but with a little bit delay of time. Integration of SDK - Unity Ads are easiest to set up with the android app, as well as they take no time in going live, whereas Admob and Facebook Audience Network ads need the proper amount of time to go live. The best thing about Unity ads is they provide interactive ads, which you can play even while viewing the ads. Which is therefore good for the publisher, advertiser, and Users. If you have a gaming app and traffic is from Tier - 1 country believe me it's best from Admob and Facebook Audience Network, because these two networks are imposing unwanted limitations and low fill rates across the apps. IF you have Finance related apps you can get easily ecpm of 25 - 35 dollars ecpm across USA and Europe. Review collected by and hosted on G2.com. What do you dislike about Unity Ads? Low ECPM in Countries Other than USA and Europe. Unity ads should work on providing better ECPM rates on Countries Other than USA and Europe. As many of their users come from other than Tier 1 countries. 60 Days Payout Policy - Yes, I have to wait 60 days to get the minimum payout of 100 Dollars. where other networks like Admob and Facebook Audience Network provide your payout in 30 days. This policy is actually troublesome as you need to wait longer to get your payout. Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? Quick Support - they are working on making support more easier and faster in problem-solving. As well as the dashboard and ads stats reporting is now improved a few months ago they did a big change to the whole reporting panel, which really comes better and easier to navigate. Also they recently brought mediation across other networks like Admob, applovin, Chartboost .etc. Review collected by and hosted on G2.com. Show More 12/16/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite ![vikas g.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "vikas g.") VG vikas g. Full-stack Developer Small-Business (50 or fewer emp.) 4/15/2023 "it was good" 5/5 What do you like best about Unity Ads? More about gaming engine and also the engine which we can use it for tiers and also regarding the framework and other dashboard access we have. Review collected by and hosted on G2.com. What do you dislike about Unity Ads? presenetly there is no such things it could be good if we have less ads inside the game Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? Unity ads are good and not complicated regarding google ads and its also very easy to integrate and other things Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rahul Kumar C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul Kumar C.") RC Rahul Kumar C. Campus Ambassador Enterprise (\> 1000 emp.) 3/13/2023 "Easyies monetization framework" 4.5/5 What do you like best about Unity Ads? Analytical tools provided by Unity Ads really help to display ads of user interest Easily manage the monetization system. Supportive team Review collected by and hosted on G2.com. What do you dislike about Unity Ads? 60 days payout policy: This is the first thing that I dislike about Unity Ads. Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? I have been using Unity Ads for the game project my company is working on and Unity Ads solves the app monetization problem especially when you would like to give the best user experience for the app in the purchase option. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Davu S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davu S.") DS Davu S. Associate Manager Marketing and Advertising Small-Business (50 or fewer emp.) 3/1/2023 "Great Platform to Get Revenue through App" 5/5 What do you like best about Unity Ads? It is an excellent platform where website/app owners get a high fill rate compared to other networks like Facebook Audience Network, In Mobi and Ad mob. And also the implementation of SDK to set up your app. Review collected by and hosted on G2.com. What do you dislike about Unity Ads? It offers low eCPM when compared to the other platform and payout time. Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? eCPM for the ads is very low and payout also it will take more time compare to the other networks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") AC Verified User in Computer Games Mid-Market (51-1000 emp.) 12/20/2022 "Good adnetwork for monetizing games" 4.5/5 What do you like best about Unity Ads? It is a good ad network for our waterfall. However, now is available on bidding and work also very well. We are A/B testing it and it has more or less the same results. Review collected by and hosted on G2.com. What do you dislike about Unity Ads? sometimes, when you have games with low eCPM, Unity normally don't cover low floors if you have rate on the different placements. Besides that, we are happy with them Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? If you're struggling trying to monetize your apps/games, unity ads is an excellent ad network to do it. With waterfall or bidding management you'll have great results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rob F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob F.") RF Rob F. Senior Unity Developer Small-Business (50 or fewer emp.) 6/14/2022 "Powerful cross-platform in game and app ads" 5/5 What do you like best about Unity Ads? Great implementation within Unity native to the game engine and the platforms it deploys to. We were able to set up ads in a short space of time for multiple platforms. Review collected by and hosted on G2.com. What do you dislike about Unity Ads? Sometimes getting ads to work with or without internet access has caused issues on some mobile platforms, we have found it best to keep internet access alive by code. Support from Unity on the ads plugin is also great as any bugs are quickly fixed. Review collected by and hosted on G2.com. Recommendations to others considering Unity Ads: Use the startup examples that come with the Unity ads package in the engine and refer to the documentation online for any help you need. Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? Integrating ads for revenue in free apps/games to target end users with relevant ads and pay gaps in the apps themselves. Working mainly on mobile platforms where in app ads are commonplace. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games Small-Business (50 or fewer emp.) 4/27/2023 "Best tool for game developers to showcase the game through interactive ads." 4.5/5 What do you like best about Unity Ads? Smooth integration to game ads and also requires less bandwidth to try out games inside an ad. Review collected by and hosted on G2.com. What do you dislike about Unity Ads? Not user-friendly and ads crashes a lot resulting to force-close the app Review collected by and hosted on G2.com. What problems is Unity Ads solving and how is that benefiting you? Cost to built and run an ad on apps is inexpensive. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Unity Ads? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Unity Ads ](https://www.g2.com/products/unity-ads/discussions/new) GU Guest User What is Unity Ads used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-unity-ads-used-for) [ View all Discussions ](https://www.g2.com/products/unity-ads/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/unity-ads/pricing) Unity Ads Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Product Avatar Image") Google AdMob 4.3/5(70) [ Compare Now ](https://www.g2.com/compare/google-admob-vs-unity-ads) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_71b3279994498356444c5ab8c8cb23ae/meta-audience-network.png "Product Avatar Image") Meta Audience Network 3.9/5(164) [ Compare Now ](https://www.g2.com/compare/meta-audience-network-vs-unity-ads) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_07633b0d066bac00d6365e8a7a25539f/appodeal.png "Product Avatar Image") Appodeal 4.7/5(16) [ Compare Now ](https://www.g2.com/compare/appodeal-vs-unity-ads) ## Work at Unity? 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