# Unilog Reviews **Vendor:** Unilog **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 3.5/5.0 **Total Reviews:** 55 ## About Unilog Unilog CIMM2 is a powerful, affordable cloud-based B2B eCommerce solution designed specifically for mid-market distributors, manufacturers, and wholesalers. We are the only platform that offers a unified commerce solution, bundling product data and content enrichment services with advanced digital commerce capabilities. Core components of the platform include product information management (PIM), a content management system (CMS), the commerce module, site search configuration, event management, and a mobile app. CIMM2 was designed with the unique demands of the B2B buyer in mind: multiple purchasing roles, quick order pads, flexible payment options, punchout, a sales rep access module, and more. Our customers routinely deploy highly complex catalogs with tens of thousands to millions of SKUs and require tight ERP or POS systems integration to enable customer-specific pricing, customer-defined part numbers, and real-time item availability. Unilog enables distributors, manufacturers, and wholesalers to centrally manage their entire product information catalog, including built-in data quality checks, digital asset management, and the ability to publish product data to other platforms. Embedded event management enables customers to view and register for product demonstrations, training classes, technical certifications, customer appreciation days, and other events – right from the website. Unilog recently unveiled FastTrack, a low-cost offering that helps independent distributors, manufacturers, and specialty hardgoods retailers rapidly deploy a digital catalog and cart – a need highlighted by the 2020 COVID-19 crisis. Unilog is widely recognized by industry analysts and customers alike for its progressive B2B eCommerce features, delightful customer site experience, and awesome product content. ## Unilog Pros & Cons **What users like:** - Data Management (1 reviews) - Ease of Use (1 reviews) - Navigation Ease (1 reviews) - Product Management (1 reviews) - Quick Setup (1 reviews) - Saved Searches (1 reviews) **What users dislike:** - Customization Difficulty (1 reviews) - Expensive (1 reviews) - Limited Customization (1 reviews) - Limited Features (1 reviews) ## Unilog Reviews ### 1. Essential B2B Tool with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Pokorny B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2026 **What do you like best about Unilog?** I like how Unilog is built for real B2B needs in Hong Kong, specifically not just acting like a standard B2C webstore. The self-service portal for business customers is a standout feature, allowing clients to log in anytime to check real-time stock and place orders without contacting our team. This suits Hong Kong’s always-on business culture. I also appreciate its ability to handle complex B2B pricing structures with tiered discounts and customer-specific agreements smoothly. It significantly reduces the manual work and errors we previously experienced with spreadsheets and manual quotes. It’s reliable and stable, understanding how B2B buyers operate locally. For our team, Unilog makes daily operations smoother and more scalable. **What do you dislike about Unilog?** First, the user interface can be slow and unintuitive, especially for less technical team members. Some settings are buried deep in menus, and simple tasks like updating product content or adjusting customer pricing take more clicks than they should. It doesn’t feel as modern or responsive as newer platforms. Right now, too many basic actions require drilling down through multiple layers of menus. Updating product pricing or stock levels takes too many clicks and isn’t search-friendly. Finding customer-specific pricing agreements means navigating through several tabs instead of having quick-access filters. The dashboard doesn’t surface key info like pending orders or low-stock items upfront; we have to go looking for it. A cleaner, simplified main dashboard that shows high-priority items at a glance is needed: recent orders, inventory alerts, customer inquiries, and pending approvals—no extra navigation needed. Search-driven navigation so we can jump directly to products, customers, or orders just by typing, instead of clicking through menus. More intuitive filtering and bulk actions—like bulk-updating pricing, stock, or customer segments without slow, clunky forms. A more responsive, mobile-friendly layout that actually works smoothly on tablets and phones, since many of our team check and process orders while out of office. Consistent button placement and visual design across all sections—right now some functions are labeled differently or hidden in unexpected places, which slows down new users. **What problems is Unilog solving and how is that benefiting you?** Unilog centralizes our product catalog and automates pricing, reducing manual work and errors. It streamlines ordering through a self-service portal, keeping data consistent and enhancing efficiency, scalability, and responsiveness for our Hong Kong B2B team. ### 2. Streamlines eCommerce and Product Content Management in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Fortese M. | Accounting Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Unilog?** Unilog makes it easy to manage eCommerce and product content in one place, helping streamline operations, improve online sales, and deliver a better customer experience. **What do you dislike about Unilog?** Users often dislike Unilog for its limited customization, rigid templates, and reliance on vendor support for changes. It can also feel complex to navigate and less intuitive than more modern platforms. **What problems is Unilog solving and how is that benefiting you?** Unilog solves the challenge of managing complex product data and running B2B eCommerce by centralizing catalogs, pricing, inventory, and online ordering in one platform. This benefits me by improving efficiency, reducing manual work and errors, and making it easier to offer customers a smooth, accurate, and scalable online buying experience ### 3. Unilog - okay for basic **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Unilog?** There is a team that can make changes for you. They have a team state-side and in India so that is a perk for round-the-clock site maintenance. **What do you dislike about Unilog?** Your website will start to look just like all of their other customers - and if you want to set yourself apart, there are HUGE fees for making changes. The time it takes to work on some of the tickets submitted is ridiculous. We had a punchout request pending and still not working after 18 months! I really hate the blog feature --- it is a pain **Recommendations to others considering Unilog:** Make sure that it will work for all of your needs before signing a contract **What problems is Unilog solving and how is that benefiting you?** We have been able to have a better eCom experience for customers, it's not quite like amazon which has become an expectation. It is better than what we had - but definitely room for improvements. I like that we are able to offload some requests, but just be mindrul of the fees. Just like with any software, it is not perfect but it is an okay tool for a basic or startup ### 4. CIMM2 innovation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Unilog?** Unilog is flexible and willing to adapt and grow to meet customer eCommerce needs. They continue to improve their platform and think outside the box to reinvent their value. It's good to have a helpful extended team of Unilog partners that enable us to provide more value to our stakeholders with the help of their technology and services **What do you dislike about Unilog?** The new customers have it easier because they reap the benefit of all that has been built into the product over time by early adopters like us. Upgrading is becoming more seamless with newer platforms. Some features we have helped develop were paid enhancements for us. However, this is not uncommon with software **Recommendations to others considering Unilog:** Must have buy-in and involvement of all stakeholders including sales. Get them involved and augment customer service. It is like a bionic extension of their skills, not a robotic replacement **What problems is Unilog solving and how is that benefiting you?** Providing information 24/7 to our customers is essential. Other tools and services along with iot capabilities, punchout integrations are very valuable to our customer relationships. Seeing how are customers relate with us and gathering intelligence to help best serve their needs is very beneficial. We continue to see opportunities for building customer trust and serving them better ### 5. Solid Platform and Excellent Team **Rating:** 4.5/5.0 stars **Reviewed by:** Brian R. | Director of Marketing and Business Development, Industrial Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Unilog?** Our project manager keeps us informed and we work together from a consistent roadmap of development. **What do you dislike about Unilog?** Occasionally, communicating with the part of the dev team overseas can be challenging due to time differences and some dialect barriers. Overall, however, they do an excellent job. **Recommendations to others considering Unilog:** CIMM2 is constantly upgrading/innovating based on user feedback. To maximize the value out of your implementation, you need to stay in contact with your product manager and open cases for each small detail. Unilog is good about staying up with cases, but if it's not in the case system, it may or may not be addressed in a timely manner. **What problems is Unilog solving and how is that benefiting you?** We are implementing CIMM2 as a completely new out-of-the-box eCommerce platform. We have introduced some significant modifications, and our ERP was challenging to connect to. However, the dev team has worked hard along with our ERP provider to overcome these challenges and get us into open beta. **Official Response from Brie Wolf:** > Brian, thank you for taking the time to review Unilog. We greatly value the input from our customers. ### 6. CIMM2 Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2018 **What do you like best about Unilog?** Search Session and Introduction to CX1. I appreciate the leadership team taking time to engage with us and work on addressing some of the issues we have been experiencing. **What do you dislike about Unilog?** Occasionally having to wait for other users to catch up in sessions **Recommendations to others considering Unilog:** PIM may appear to be overwhelming, but everyone has to start somewhere..it might as well be now. **What problems is Unilog solving and how is that benefiting you?** I learned I am able to manipulate search to help solve some of our search problems to get to a closer solution. It will be tedious, but I am to try to take some control back on search. **Official Response from Brie Wolf:** > Thank you for taking the time out of your day to review Unilog! ### 7. My experience with Unilog CIMM2 **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2018 **What do you like best about Unilog?** I like the easy platform that is maneuverable in so many ways. It allows me to do multiple tasks at ones while i'm doing my daily job. The layout is a huge upgrade from the original platform. **What do you dislike about Unilog?** Well like my first comment on being able to do multiple task, you do have to be taught where to go and it's not always easy to do that is really the only downside. **Recommendations to others considering Unilog:** I can't speak for other platforms because this is the only one I have used but, I have nothing to complain about Unilog CIMM. They are always developing with the times and being ahead of the curve in industries. It is a great and continuously developing system. **What problems is Unilog solving and how is that benefiting you?** It makes running our website a lot easier. **Official Response from Brie Wolf:** > Michael, thank you for taking the time to provide your honest review of our platform! ### 8. User friendly and so excited for it to become even more user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2019 **What do you like best about Unilog?** My favorite part is having the support team an email away if anything is needed. **What do you dislike about Unilog?** I am not fluent in html code writing so I feel like I have to depend on submitting cases for some simple things but like I said, the support team is amazing! **Recommendations to others considering Unilog:** My experience is very positive and they are helpful and quick to resolve questions **What problems is Unilog solving and how is that benefiting you?** Having the tool available for customers who are ready but also having it as a conversation starter for our sales people ### 9. Switch to the SIMM2 Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Todd O. | Director of Marketing, Wholesale, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Unilog?** We are in the middle of the transition. The new platform, straight out of the box, addresses 13 critical improvements that our old legacy site was missing. So far, everything is going well. We have tested the new search engine extensively, and its performance will enable us to discontinue using our third-party search engine. **What do you dislike about Unilog?** Things could always move faster with the rollover. **Recommendations to others considering Unilog:** Come try our site when we go live at the end of December 2018. **What problems is Unilog solving and how is that benefiting you?** The largest is guest checkout, also improved PIMM and improved search. Overall we should have a much lower ROI. ### 10. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer C. | Marketing Director, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2019 **What do you like best about Unilog?** Ease of use in getting all the information in one place **What do you dislike about Unilog?** I have run into issues when trying to use the product in multiple browsers **What problems is Unilog solving and how is that benefiting you?** We have increased our product offering extensively with our transition to the platform ### 11. Best Platform Value & ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Ben L. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2018 **What do you like best about Unilog?** The amount of functionality and features Unilog provides compares with platforms that cost 5x the amount. **What do you dislike about Unilog?** A future enhancement that enables open source modules or other external integrations that customers can develop in house, or with other third parties, would be a great benefit. Although Unilog's team is great, you are locked in to using only their consultants. **What problems is Unilog solving and how is that benefiting you?** I've never seen a better eCommerce platform for the money. There is virtually nothing you cannot do, especially if you're flexible and willing to invest in minor customizations for your specific needs or differentiation. **Official Response from Brie Wolf:** > Thanks for the review, Ben! I will share your product recommendations with the team. ### 12. Works well **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan J. | VP Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2019 **What do you like best about Unilog?** All the features and options we'll ever need **What do you dislike about Unilog?** can be a bit complex, but all of them are, and support has been very helpful **What problems is Unilog solving and how is that benefiting you?** just starting ecommerce **Official Response from Brie Wolf:** > Thank you for your review of Unilog CIMM2, Nathan! ### 13. Intuitive easy web site management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Unilog?** Integrations with standard content in Unilog AD PIM. Easy to add items to web site in small or very large quantities. Good technical support and response to user questions, problems, information requests. **What do you dislike about Unilog?** Limitations in search customization................... **What problems is Unilog solving and how is that benefiting you?** Provide expanded web presence ### 14. CIMM2 has come a long way, with a long way yet to go **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2018 **What do you like best about Unilog?** It's a very robust platform, with lots of features, attributes, and options. The support is good, and when you go live with a site on CIMM2, you do get support with regular follow-up calls. **What do you dislike about Unilog?** There have been a lot of issues with our site, and lots of support cases since go-live. Some basic things do not work great or work as expected, including search functionality, page editing, and general product setup. Many things within the platform are not as intuitive as they should be. Many features are missing or need to be set-up by developers rather than just turned on. There are a lot of features we see in CIMM that are not available to us, or do not work the way that they appear they should. We have had numerous issues and have solved many, but it's an ongoing challenge. **Recommendations to others considering Unilog:** Hold off go-live until you are 100% comfortable with the site. Test the site/software as soon as possible in the process. **What problems is Unilog solving and how is that benefiting you?** CIMM2 did allow us to put a lot more data out on our site, and the site is far superior to our old site. ### 15. Overall a good product. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2017 **What do you like best about Unilog?** I would say that overall, CIMM2 is user friendly with easy to use content editing tools. The case management system allows for multiple users to create and edit cases. It's nice to be able to share issues and concerns with other distributors. **What do you dislike about Unilog?** It's difficult to have and customizations. Many features are considered "special requests" when they seem an obvious feature and are common on similar eCommerce sites. Such as voice to text searching capabilities or customer account summary dashboards. **Recommendations to others considering Unilog:** Test everything before going live... and then test again. **What problems is Unilog solving and how is that benefiting you?** We are using the eCommerce platform to reach potential customers and grow with existing customers without adding headcount. ### 16. Robust, Growing Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Gary K. | Ecommerce & Marketing Manager, Wholesale, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Unilog?** The PIM and product management tools are top-notch when it comes to creating and maintaining an ecommerce catalog. The customer and user management tools are also quite impressive and effective. Overall, the platform has most (if not all) the major features that you would expect to see, and Unilog does a great job of providing timely support on any issues that arise. Though I have some dislikes listed below, I've seen Unilog take steps and build/revamp features to address the community-wide concerns, which is a major plus. **What do you dislike about Unilog?** There's a very steep learning curve for the platform, and many seemingly simple actions require difficult or complex processes to execute (user-friendliness is a major weakness here). The CMS is also quite poor relative to the other platforms on the market - the page designer is nearly unusable, and accessibility to front-end site management features leaves much to be desired. Plug-and-play integration with other software solutions is seemingly non-existent at this time. **Recommendations to others considering Unilog:** Given the steep learning curve, a robust internal team of resources is required to fully learn and utilize all that CIMM2 has to offer. If you choose to proceed, you'll need to have internal stakeholders dedicated to mastering the depth of the platform. **What problems is Unilog solving and how is that benefiting you?** CIMM2 gives our ecommerce team everything we need to adequately manage our website. From maintaining an active, growing product catalog to creating new static pages, we can access and modify nearly anything on our site within a few clicks. CIMM2 has truly served as the bridge that allowed our company to get a modern ecommerce website off the ground. ### 17. Bulky with little documentation and slow support **Rating:** 2.5/5.0 stars **Reviewed by:** Andrea T. | Digital Product Specialist, Wholesale, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Unilog?** I do think CIMM2 is comprehensive, in the sense that it gives you all the fields you need to manage users, customers, and items on your website. If you were to try and do this on your own you'd need a pretty robust set of in-house tools. If you are managing a site with a small team, this would be a great product as long as you can get documentation to show you what everything is and how to use it. **What do you dislike about Unilog?** It's bulky, often slow, and there is so little documentation that knowing how to do something usually involves a phone call to support - which sometimes takes weeks for a follow-up. For example, we had coupons enabled on the website on 7/11/2017, and I was only just given the proper demonstration/documentation to use this feature yesterday on 9/11/2017. We have this same problem almost every time we want to add something on. **Recommendations to others considering Unilog:** Make sure you get comprehensives demos during go-live, and write your own documentation for internal users. This will ensure a much smoother transition than we had, and your ability to use all the comprehensive features the product does offer. **What problems is Unilog solving and how is that benefiting you?** Product and subset management, and user roles/approvers are the biggest "wins" for us. Besides that, just being a storage for the enriched content, and we are about to implement the indesign catalog creator which will save our graphic designer a great deal of time. ### 18. Pleasant Experience With a Few Qualms **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2017 **What do you like best about Unilog?** What I like best about CIMM2 is the ability to upload bulk items quickly. I also like the workbook feature which allows you to change categories for various items, or even delete a bulk of items at once. I also enjoy how quickly the changes appear on our actual website. All you have to do is a quick Solr Search Refresh. **What do you dislike about Unilog?** The little quirks that come with CIMM2 such as site frequent site malfunctions. I feel that CIMM2 can be a bit sensitive when it comes to certain things. For example when you want to click the back button it completely times you out. Another example is if you upload a photo for an item the image title cannot have any unknown characters (- or _) or the thumbnail image will not show up on our website. In my opinion I just think those are two aspects CIMM2 should be able to handle. **Recommendations to others considering Unilog:** I would recommend, seems to be working well for our company. Gets the job done. **What problems is Unilog solving and how is that benefiting you?** Adding and deleting items to our website. I can add or delete multiple items at once which is efficient. I can also edit item descriptions on the fly or by bulk. The search feature is very simple and allows me to find an item instantly so I can go in and edit. Makes the product enhancement process very convenient. ### 19. CIMM2 Pros and Cons **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Unilog?** I like the way that our site looks and how clear and clean it is. I think that we will eventually get everything done that we want to get done and be extremely happy with the finished product. **What do you dislike about Unilog?** I think that some issues we have while working in CIMM2 are not quickly resolved or even quickly looked at. We have cases that have been open for over a month. It is very time consuming and puts our work behind when these issues are not resolved. **Recommendations to others considering Unilog:** I think that the product and what you can get out of the software is great. However, the work it takes to get issues fixed within CIMM2 is extremely frustrating and often extremely time consuming. We have cases that have been open for over a month that have not been resolved. **What problems is Unilog solving and how is that benefiting you?** We are creating a B2B eCommerce site for our customers to use. We have never had this functionality before and really like that our customers are going to be able to have a new avenue to place orders. ### 20. CIMM2 **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2015 **What do you like best about Unilog?** Lately, very little to like. The service and quality has been on a downward slide for a couple of years. **What do you dislike about Unilog?** There are many aspects of CIMM2 that the customer can't change on their own. You have to get Unilog to do the updates which usually delays you by a day. They have horrible customer service and no sense of urgency at all. It takes weeks to get simple things done through them. **Recommendations to others considering Unilog:** Think long and hard before signing anything with them. **What problems is Unilog solving and how is that benefiting you?** We had a web ordering system prior but it was lacking in function and enriched data. CIMM2 allowed us to put forth a functional website with images, descriptions, and attachments on all of our products. **Official Response from Brie Wolf:** > Thank you for taking the time to review your experience with CIMM2! ### 21. Learning CIMM2 **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2017 **What do you like best about Unilog?** I like having control of most functions of our site and being able to make changes ourselves. Also it is helpful having a team that is able to answer questions and fix problems by messaging back and forth. **What do you dislike about Unilog?** CIMM2 isn't as user friendly as I would like. Simple functions turn into being custom made. Functions that are offered in the system do not work as easily as they should such as creating a form. It seems like some functions have not been thought through. **Recommendations to others considering Unilog:** It is a useful program but you must be patient when learning how to use CIMM2. **What problems is Unilog solving and how is that benefiting you?** We will reach more customers and plan to increase profit from this endeavor. ### 22. User friendly CIMM2 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Unilog?** The features I like the best about CIMM2 is the easy navigation and easy way to update parts. Single parts can be updated in a matter of seconds and the system allows me to update bulk parts rather quickly. CIMM provides multiple templates to load data and manage the data in the system. **What do you dislike about Unilog?** One feature i do not like is the fact that i can not export data from CIMM in the upload format. That would make bulk changes much easier. **What problems is Unilog solving and how is that benefiting you?** MDM management. This is allowing us to realize what parts are already in our system and not create duplicates for new customers. ### 23. Difficulties using CIMM2 **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Unilog?** Display on the home screen of colored pie charts of all our sales by vendor. **What do you dislike about Unilog?** Site is not very user friendly. I do not like the pull out menus on the left and right sides of the screen, I always forget they are there! **Recommendations to others considering Unilog:** The platform isn't the most user-friendly. You get error messages if you select items too quickly before page finishes loading. **What problems is Unilog solving and how is that benefiting you?** Getting more of the items in our ERP system onto our E-commerce site. ### 24. A good Product to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Michael B. | E-Commerce Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2017 **What do you like best about Unilog?** It's an all around easy company to work with. for the most part the product is easy to figure out once you get in and mess around with it. If you have trouble figuring something out the staff is very good to help you. Also the new platform is a lot easier to use, it does have some glitches but a lot better with the upgrade to Touch **What do you dislike about Unilog?** We have gone live with the CIMMTouch and the issue i seem to have with this upgrade is there are some glitches in it. We have raised this to the attention of Unilog. Other then that it is pretty good. **Recommendations to others considering Unilog:** I have never been into writing a E-page until this job came available at my work. When using it, it makes it so easy to do. I would definitely recommend this company to anyone. With the upgrade to CIMM Touch platform it has made the back end of my job a lot easier. **What problems is Unilog solving and how is that benefiting you?** This software has really helped us break through with our company getting into the Internet sells. as stated before a lot more can be done with the update to the Touch Platform ### 25. Powerful, easy to use, feature rich e-commerce solution **Rating:** 5.0/5.0 stars **Reviewed by:** Bill B. | Manager, Advanced Marketing Projects, Logistics and Supply Chain, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2015 **What do you like best about Unilog?** The software works; right out of the "box". This is the first major software implementation where the software did what was expected (demo'd). The implementation time was weeks, not months or even years. The technical support is outstanding and the entire support team (that I have had contact with) are knowledgeable, or even experts, in the software and even in our industry. We can comfortably say that we have a world class e-commerce solution to offer our customers. **What do you dislike about Unilog?** As an e-commerce solution, catalog, and PIM it is outstanding. As a web design piece it lags a bit behind other well know tools (WordPress, Adobe, etc.). As such there are some limitations to the design of static webpages - unless you know html programming (which I do not). My understanding though is that the newest version is much better. We recently reviewed this version and are looking forward to our upgrade. **Recommendations to others considering Unilog:** If you are evaluating CIMM (or any other e-commerce platform) ask them to show you how to do what you do today. in other words after the canned presentation ask them to walk through some of your real world example and how it would be done in their system. Ask them to add one of your items and one of your categories. These are some of the items that convinced us this would be a success here. **What problems is Unilog solving and how is that benefiting you?** The PIM provides a robust set of tools for maintaining item information. Import and export utilities are simple yet powerful so mass updates are not only possible but easy. Because the backend is so easy to use we can quickly train new team members to work inside the software. The catalog tools and features are first rate. This allows us to provide an excellent user experience to our customers. The SEO is very good without much user interaction. Items frequently show up in Google searches. **Official Response from Brie Wolf:** > Bill, thank you so much for your detailed review of CIMM2! It's an honor to do business with you. ### 26. Lack of responsivness **Rating:** 1.5/5.0 stars **Reviewed by:** Mariyana C. | Alabama Marketing and Collections, Industrial Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Unilog?** I like the product and the potential reward **What do you dislike about Unilog?** Support is very slow or non existent. Needs improvement **What problems is Unilog solving and how is that benefiting you?** CIMM2 supports our new B2B website. We have not realized any benefits yet as the site is not live. ### 27. Consistently Disappointing **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about Unilog?** The overall layout appears fairly intuitive and easy to use. **What do you dislike about Unilog?** I dislike being forced to use a single web browser to bypass errors, but more than that, the number of errors including the ability to report an error is just a constant frustration. **What problems is Unilog solving and how is that benefiting you?** We're trying to use the product as a PIM solution and also to help with the automation of catalog creation. ### 28. Needs to be more user friendly. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2016 **What do you like best about Unilog?** Ease of use, or the ability to find the answer in the Unilog University if I cant figure it out on my own. **What do you dislike about Unilog?** Our app for phones does not update when we update the site in CIMM2. Seems like that should update as soon as our website does. Working on the static pages is somewhat difficult. Just not very user friendly. **What problems is Unilog solving and how is that benefiting you?** No problems, just a better website in the works. **Official Response from Brie Wolf:** > Your feedback is important to us, thank you for reviewing CIMM2! ### 29. CIMM2 provides an integrated PIM and CMS to competently develop an Ecommerce site. **Rating:** 3.5/5.0 stars **Reviewed by:** Grant M. | Manager, Systems/IT, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2016 **What do you like best about Unilog?** The integration of multiple disciplines such as PIM and CMS. The ability to have multiple people contributing on an ongoing basis. The ability to get information in and out of the platform I very much like how Unilog has invested in making the interface much more usable in CIMMTouch. We are able to add content ourselves **What do you dislike about Unilog?** The old CIMM2 software interface at times was non intuitive, hard to find where certain functions should be located. **Recommendations to others considering Unilog:** We recommend a full test of all features of the product before choosing. We also recommend fully documenting requirements **What problems is Unilog solving and how is that benefiting you?** Not only providing a website for Ecommerce with our customers but also providing our inside staff a central place to find about new products and get a wide variety of product information that is not readily available from our ERP. **Official Response from Brie Wolf:** > Thank you for your honest review of CIMM2, Grant! ### 30. Not very user-friendly **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2017 **What do you like best about Unilog?** Nothing in particular stands out at the moment. **What do you dislike about Unilog?** The web developer feature is very difficult to use when not in the HTML view. **What problems is Unilog solving and how is that benefiting you?** Ecommerce solution for B2B wholesale ### 31. Overall it is a good program for managing catalog content online. **Rating:** 3.0/5.0 stars **Reviewed by:** Joshua G. | Product Data Team Leader, Wholesale, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2015 **What do you like best about Unilog?** In the newer version one of my favorite aspects is the ability to manage catalogs at a manufacturer level. **What do you dislike about Unilog?** There are still some bugs in the system, the biggest drawback is not being able to exclude updates to individual items. **Recommendations to others considering Unilog:** The new version looks pretty good from the perspective of having to learn a new environment. There appears to be improved functionality, without a lot of change to the format. **What problems is Unilog solving and how is that benefiting you?** We use Cimm to manage our online content offering through a web store. It is beneficial because items can be created, categorized, or removed through simple processes. **Official Response from Brie Wolf:** > Thank you for taking the time to review CIMM2, Joshua. Your feedback is appreciated! ### 32. So far so good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Unilog?** I really like how detailed everything is, many available options for one specific product. **What do you dislike about Unilog?** Everything is new to me right now so there is nothing I can think of that I truly dislike. **What problems is Unilog solving and how is that benefiting you?** We are working on starting up our E commerce and this is the main source we are using. ### 33. CIMM2 Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2017 **What do you like best about Unilog?** It works and is pretty easy to use. Changing things are quick. **What do you dislike about Unilog?** It is a very messy UI. There are a lot of features that need to be added. **What problems is Unilog solving and how is that benefiting you?** Providing custom product lists for customers. ### 34. Cimm2 **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2017 **What do you like best about Unilog?** I like the quality of all the pictures that do appear on the site **What do you dislike about Unilog?** a lot Nothing stays when you make major changes. Defaults seem to take over from initial setup **What problems is Unilog solving and how is that benefiting you?** some support ### 35. Simple structure **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2017 **What do you like best about Unilog?** Cimm2 is easy to navigate and use and fairly user friendly. **What do you dislike about Unilog?** The support dragged the process on and on. **What problems is Unilog solving and how is that benefiting you?** Creating ECommerce site. Gives us the ability to sale worldwide. ### 36. Great platform with amazing flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Tim N. | Infrastructure Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2016 **What do you like best about Unilog?** The interface is easy to use and intuitive. **What do you dislike about Unilog?** So far I've been nothing but impressed with the product. **What problems is Unilog solving and how is that benefiting you?** We are rolling out a full web redesign and e-commerce platform. CIMM2 is helping us create a modern and user friendly website. ### 37. CIMM2 review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2017 **What do you like best about Unilog?** PIMM design and search use. Good integration to ERP. **What do you dislike about Unilog?** Navigational issues and numerous steps to refresh the database **What problems is Unilog solving and how is that benefiting you?** Managing complex B to B website and offering customer's best in breed website experience, Benefits realized: improved flow and ease of ordering. ### 38. Great options, responsive team **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2016 **What do you like best about Unilog?** Whenever we've needed a feature tweaked, fixed, or added, the CIMM2 team has been responsive **What do you dislike about Unilog?** There have been more bugs that needed attention than we would have preferred **What problems is Unilog solving and how is that benefiting you?** The ease of use for our customers has been a great benefit. **Official Response from Brie Wolf:** > Thank you for taking the time to provide your honest review of CIMM2! ### 39. Initial Thoughts **Rating:** 2.5/5.0 stars **Reviewed by:** Scott C. | Network and Database Specialist, Computer Networking, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2017 **What do you like best about Unilog?** The depth of content is a huge benefit for us **What do you dislike about Unilog?** The navigation interface is somewhat cumbersome **Recommendations to others considering Unilog:** Don't rush - utilize all of the available training. **What problems is Unilog solving and how is that benefiting you?** Content Syncronization ### 40. Just Beginning and have been impressed **Rating:** 5.0/5.0 stars **Reviewed by:** Michael E. | Vice President, Wholesale, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2016 **What do you like best about Unilog?** We signed on a few months ago and at this time, the communication is excellent. The staff at Unilog has been conducting a very thorough discovery of our needs for our business. The impressive part is the focus on the details that are capable of being part of the early discussions for implementation because the CIMM2 platform is well thought out and many of the paths that would be addressed much later are already carefully in place so we can focus on the unique needs of our business. We have not launched yet, but today, I am very impressed and pleased to hear of the many ways they plan to continue to enhance CIMM2 over time. Great software and responsive service. **What do you dislike about Unilog?** Nothing yet. We are a very new customer and the honeymoon hasn't ended yet, **What problems is Unilog solving and how is that benefiting you?** Having invested in our B2B solution with three previous partners, we have been forced to settle and abandon all previous investments for a substantial loss. These firms claimed to understand B2B and when we asked for functions that would serve critical needs for any industrial products company, these partners would charge substantially to customize the software and it was never stable and reliable. Five years later, we decided to choke on the investment and start again with CIMM2. I can assure you we did our homework and we were shocked to see that this software already included nearly all of the "Custom" functions we paid so much to other firms to produce with failed results. We can offer our customers more than just an ecommerce website... we can provide an interactive experience that will strengthen relations, provide the customer with useful tools to customize their experience, build brand loyalty and provide informative and useful content in such an advanced way, we will be years ahead of our competitors in the most important growth area of our industry. **Official Response from Brie Wolf:** > Thank you for the stellar review, Michael! ### 41. Key partner in bringing our web presence to life **Rating:** 4.5/5.0 stars **Reviewed by:** Chris G. | IT Support, Wholesale, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2016 **What do you like best about Unilog?** Cimm2 as a product integrated well into our ERP platform (Eclipse). It was this tight integration that allowed us to bring our e-commerce site from conception to delivery in under a year. Their product cataloging experts were also invaluable in getting our content online. They have become a valued partner. **What do you dislike about Unilog?** Make sure of your deliverables when you are defining the scope of your project. They have been fairly flexible but there has been some give an take. However this has been getting better as many of the grey areas have been rolled into the product now. **Recommendations to others considering Unilog:** They are not the cheapest ERP solution provider but they offer a very complete solution and over the lifetime of the product what they offer is a value that cheaper solutions can not provide. **What problems is Unilog solving and how is that benefiting you?** This was a very well integrated and complete solution for bringing our e-commerce site to life. Without this product it likely would have never happened and because of it we have a competitive edge. **Official Response from Brie Wolf:** > Thank you for reviewing CIMM2, Chris! ### 42. CImm2 be Or not Cimm2 be? **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2016 **What do you like best about Unilog?** I am learning a lot about coding in HTML. Because I have to work around parts of Cimm2. **What do you dislike about Unilog?** In the Page Designer, moving sections of content around the page is difficult. Bullet points require coding. Videos do not post without alterations to the code. Images have disappeared from the database for no apparent reason. **Recommendations to others considering Unilog:** Study. There will be adjustments. **What problems is Unilog solving and how is that benefiting you?** We are using this as the database and backbone of a new website. Benefits? Lack of progress in the past months is pushing us further from going live. **Official Response from Brie Wolf:** > Thank you for your honest feedback! ### 43. no problems **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2017 **What do you like best about Unilog?** ease of use and functionality and the overall look **What do you dislike about Unilog?** not sure at this time what i dislike it is still new **What problems is Unilog solving and how is that benefiting you?** Ecommerce ### 44. Cimm2 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sara N. | Web Content Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2016 **What do you like best about Unilog?** The PIM is very easy to use. Very easy to upload parts into. **What do you dislike about Unilog?** Is it a plus or minus that so many modifications can be made?!? Also wish customers could search by their part number in order status. **Recommendations to others considering Unilog:** We are still implementing, but was told it was important to have a very strong IT department. **What problems is Unilog solving and how is that benefiting you?** We did not have an e-commerce platform. Cimm2 was the obvious choice for our business solution. We are currently in the development phase. **Official Response from Brie Wolf:** > Thank you for your feedback, Sara. We look forward to everything still to come during this journey! ### 45. CIMM2 - The Ideal all-in-one e-Commerce Solution for an Electrical Supply Distributor **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea W. | Pricing Manager & Technical Sales Support, Electrical/Electronic Manufacturing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2015 **What do you like best about Unilog?** CIMM2 is very user-friendly and logically laid out. It provides easy to use export tools for your e-Commerce data. It also provides easy to use content tools & functionalities that allow us to present great content to our customers online. I would recommend using CIMM2 to a number of other distributors like us. **What do you dislike about Unilog?** Training tools & documents, but Unilog is getting there. We have access to a lot more training videos & documents today than we did in the beginning. I hope to see a lot more videos for training & "how to" documentation. That is always helpful to maintain consistency in use of CIMM2 among my team. **Recommendations to others considering Unilog:** Take your time with implementation processes so you can get everything locked down in the beginning. Converse with Unilog Community and other users to ask questions, get suggestions and see "how did they do things?". **What problems is Unilog solving and how is that benefiting you?** It gives us the ability to easily manage the tools & content that allow us to cast the wider net and be better noticed than our competitors. We are attracting millennials in an industry that has struggled doing so in the past. Our customers our more engaged and we are solving issues with their own processes by providing solutions through our new e-Commerce platform. After hours work is better managed when the customer has some control and online access to the content. Sharing product content documents, for example, specification sheets, has never been easier with the quickest turn around by the click of a button. By using our new e-Commerce platform, customers are freeing up some of our inside sales reps' time to spend on bigger projects and deals that need their full attention. **Official Response from Brie Wolf:** > Thank you for your kind words, Andrea! ### 46. Good Product. Less than awesome service. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2016 **What do you like best about Unilog?** The PIM has the ability to pull data directly from the product data warehouse we use. **What do you dislike about Unilog?** Support is limited and delayed. Training even more so. **Recommendations to others considering Unilog:** You need to have someone in-house or consulting that understands e-commerce needs, how it connects to your ERP, and how to keep an e-commerce project on track. While Unilog provides a great product, I don't believe we would be live now if we did not have an outsourced contractor managing the project. **What problems is Unilog solving and how is that benefiting you?** Again, the PIM is really good. ### 47. The perfect P21-integrated PIM product **Rating:** 5.0/5.0 stars **Reviewed by:** Juan O. | Executive Director, eCommerce & IT, Business Supplies and Equipment, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2015 **What do you like best about Unilog?** CIMM2 allows me to see all of my items and manage the publishing to the multiple sites, public and private, that we have built to support our business. **What do you dislike about Unilog?** The views used for product categorization could be cleaner. However, I believe this is being addressed with the new version of the product. **Recommendations to others considering Unilog:** Spend the time to develop the category tree that best represents your product set and allows for future expansion should the need arise. **What problems is Unilog solving and how is that benefiting you?** We are using our web presence in an effort to stand out from our competition and to provide a tightly-integrated customer experience for select companies. CIMM2 has allowed us to quickly publish millions of items and maintain them while providing integrated ordering and company account access through a secure service layer. **Official Response from Brie Wolf:** > Juan, thank you for taking the time to write this detailed review of CIMM2! ### 48. QMS new setup **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2016 **What do you like best about Unilog?** Flexibilty and scalability of solution is something that is very important to our business and future success of the product **What do you dislike about Unilog?** Time invested in regular setup calls doesn't seem as efficient as it could be **Recommendations to others considering Unilog:** Have a staff member fully engaged and individually responsible for the implementation. **What problems is Unilog solving and how is that benefiting you?** We are new to ecommerce, so we're attempting to create a self service portal for customers, freeing up CSR time. ### 49. Promising, but has a long way to go. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2016 **What do you like best about Unilog?** Search, by far. Much more intuitive than what we had before. **What do you dislike about Unilog?** Features continuously not working; inconsistent placement of save buttons; inability to edit everything ourselves (would be nice to not have to rely on company to switch some issues out). **What problems is Unilog solving and how is that benefiting you?** A more intuitive web store...this makes it possible to more effectively sell online. The improvement in search is awesome. ### 50. CIMM2 an e-Commerce Solution for our Plumbing Supply | HVAC Distributorship **Rating:** 4.0/5.0 stars **Reviewed by:** Scott M. | Principal, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2015 **What do you like best about Unilog?** The CIMM2 has become a focal point for both product and marketing information with which we are able to communicate with our customers. The backend tools can do a wide variety of functions previously unavailable in web order entry. Our implementation was well organization, and Unilog’s customer focused support was well received by our organization. **What do you dislike about Unilog?** The amount of time spend to develop the both site taxonomy and product content in a way that best represents our products in a B2B environment. **What problems is Unilog solving and how is that benefiting you?** We are better able to engage B2B customers with timely product introductions and content on our new e-Commerce platform. **Official Response from Brie Wolf:** > Hi Scott, thank you for sharing your insightful review of CIMM2! ## Unilog Discussions - [What does Unilog do?](https://www.g2.com/discussions/what-does-unilog-do) - [Who owns Unilog?](https://www.g2.com/discussions/who-owns-unilog) - [Is Unilog a product based company?](https://www.g2.com/discussions/is-unilog-a-product-based-company) - [What do you know about Unilog?](https://www.g2.com/discussions/what-do-you-know-about-unilog) - [View Unilog pricing details and edition comparison](https://www.g2.com/products/unilog/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-17+04%3A38%3A12+-0500&secure%5Bsession_id%5D=fec04720-cd9f-426c-b480-3c52c3405a93&secure%5Btoken%5D=e632f703046df7f26831d65fa6f1161966ad872723a5aaa4117ff88e0482e1ef&format=llm_user) ## Unilog Features **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Unilog Alternatives - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - 4.0/5.0 (233 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - 4.3/5.0 (284 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,913 reviews)